156 posts tagged with "Comparisons & Alternatives"

Woodpecker is a reliable cold email tool with excellent deliverability. But its email-only focus, lack of drag-and-drop editing, and performance issues at scale push growing teams to explore alternatives. Here are 7 options that address Woodpecker's limitations.

Why Teams Look for Woodpecker Alternatives​

• Email-only limitation — no phone dialer, LinkedIn automation, or multichannel
• No drag-and-drop sequence builder — awkward campaign management
• Performance at scale — slow interface with many campaigns
• No prospecting data — must source contacts externally
• No buyer intent signals — can't prioritize high-intent prospects
• No website visitor identification — blind to website traffic
• Contact-based pricing scales up — costs increase with list size

1. MarketBetter — Best Full-Stack SDR Platform​

Starting price: $500/month (3 SDR seats)

MarketBetter is the opposite of Woodpecker's philosophy. Instead of doing one thing well, it does everything an SDR team needs in one platform — and does it well.

What you get that Woodpecker lacks:

• Website visitor identification
• AI-powered daily SDR playbook
• Smart dialer (not an add-on — included)
• AI chatbot for inbound
• Email automation with enrichment credits
• Multichannel orchestration

Why it's better than Woodpecker: Woodpecker optimizes how you send cold emails. MarketBetter optimizes who you contact, when, and through which channel. One reduces spam risk; the other reduces wasted effort.

Best for: Teams that need a complete SDR operating system, not just email tooling.

Book a demo

2. Instantly — Best Direct Replacement​

Starting price: $30/month

Instantly is the closest alternative to Woodpecker — same email-first focus, similar deliverability emphasis, but with unlimited mailboxes and more aggressive scaling capabilities.

Pros:

• Unlimited email accounts and warm-up
• Strong deliverability with mailbox rotation
• Lead finder (160M+ contacts)
• Simple pricing model

Cons:

• Email only — no multichannel
• No CRM integration on base plan
• Limited reporting depth
• No buyer signals

Best for: Teams switching from Woodpecker who want the same email focus with better scaling.

3. Mailshake — Simplest Cold Email Tool​

Starting price: $25/user/month (annual)

If you value Woodpecker's simplicity but want a slightly different approach, Mailshake offers per-user pricing, a basic dialer on higher plans, and an arguably cleaner interface.

Pros:

• Dead-simple setup (campaign in 30 minutes)
• Excellent customer support
• Basic dialer on Sales Engagement plan
• Email warm-up included

Cons:

• Email disconnect issues reported
• No billing transparency
• Limited LinkedIn automation
• Basic prospecting data

Best for: Small teams that want simplicity above all else.

4. SmartLead — Best for Agencies​

Starting price: $39/month

SmartLead targets the agency market with unlimited mailboxes, white-label options, and client management features. Better than Woodpecker's agency panel in several areas.

Pros:

• Unlimited mailbox rotation
• White-label capabilities
• Auto-warmup included
• Strong agency management features

Cons:

• Email only
• No multichannel
• Basic reporting
• No buyer signals

Best for: Outreach agencies managing multiple clients.

5. Outplay — Best Multichannel Upgrade​

Starting price: $79/user/month

If Woodpecker's email-only approach is the reason you're leaving, Outplay adds phone, LinkedIn, SMS, WhatsApp, and chat — genuine multichannel in one tool.

Pros:

• True multichannel sequences
• Built-in power dialer
• Modern, clean UI with drag-and-drop
• Good onboarding support

Cons:

• Limited prospecting data
• Semi-manual LinkedIn automation
• Basic analytics
• Higher price than Woodpecker

Best for: Teams upgrading from email-only to multichannel outreach.

6. Apollo.io — Best for Built-in Data​

Starting price: Free (limited) / $59/user/month

Apollo's 270M+ contact database eliminates the need for a separate data provider — Woodpecker's biggest hidden cost.

Pros:

• Massive B2B database included
• Email + LinkedIn + phone sequences
• Intent data and scoring
• Free tier for testing

Cons:

• Data accuracy concerns
• Deliverability issues at volume
• Complex feature set
• Support varies

Best for: Teams tired of importing contacts from external providers.

7. Klenty — Best for CRM-Heavy Teams​

Starting price: $50/user/month (annual)

Klenty offers stronger CRM integrations than Woodpecker, with intent-based cadence routing that automatically moves prospects between sequences based on behavior.

Pros:

• Deep Salesforce/HubSpot integration
• Intent-based cadence routing
• More features per dollar than Woodpecker
• Good deliverability

Cons:

• Clunky UI
• Billing complaints
• Dialer is add-on
• Limited LinkedIn

Best for: CRM-centric teams that need tighter integration than Woodpecker offers.

Quick Comparison Table​

Tool	Starting Price	Channels	Visitor ID	AI Playbook	Built-in Data	Deliverability Focus
MarketBetter	$500/mo (3 seats)	Email, Phone, LinkedIn	Yes	Yes	Enrichment	Strong
Instantly	$30/mo	Email only	No	No	160M+	Strong
Mailshake	$25/user/mo	Email, Basic Phone	No	No	Basic	Good
SmartLead	$39/mo	Email only	No	No	No	Good
Outplay	$79/user/mo	Email, Phone, LinkedIn, SMS	No	No	Limited	Good
Apollo	Free/$59/user	Email, Phone, LinkedIn	No	No	270M+	Fair
Klenty	$50/user/mo	Email, Phone, LinkedIn	No	No	Limited	Good

How to Choose​

• Need a complete SDR platform? → MarketBetter
• Want same email focus, better scaling? → Instantly
• Value maximum simplicity? → Mailshake
• Agency with multiple clients? → SmartLead
• Ready for multichannel? → Outplay
• Need data built in? → Apollo
• CRM integration matters most? → Klenty

Woodpecker's deliverability focus is real and valuable. If that's your only concern, Instantly matches it. But if you've realized cold email alone isn't enough, MarketBetter gives you the complete toolkit.

Related reading:

• MarketBetter vs Woodpecker: Full Comparison
• Woodpecker Review 2026
• Woodpecker Pricing Breakdown 2026

Klenty has built a loyal following among B2B sales teams looking for cadence automation at a price point below SalesLoft and Outreach. With 387+ G2 reviews and a 4.6 rating, the numbers look solid. But dig deeper into user feedback, and patterns emerge that potential buyers need to understand.

We analyzed G2 reviews, Capterra feedback, SalesRobot's 30-day test, and Reddit discussions to give you the full picture on whether Klenty deserves your team's budget in 2026.

What Is Klenty?​

Founded in 2015 in Chennai, India, Klenty is a sales engagement platform designed for small-to-midsize B2B sales teams. It automates email cadences, integrates with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, MS Dynamics), and has expanded into multichannel outreach including LinkedIn tasks, SMS, and calling via their Dial IQ product.

Core features include:

• Automated email sequences with personalization
• Multi-channel cadences (email, phone, LinkedIn, SMS, WhatsApp)
• Intent-based cadence routing (move prospects between sequences based on behavior)
• Prospect data enrichment with 26+ filters
• Meeting scheduling and CRM sync
• Dial IQ parallel dialer (separate product)
• AI writer for email personalization
• A/B testing on email steps

Klenty Pricing​

Klenty offers tiered pricing that appears affordable until you factor in what's actually included:

Plan	Monthly Cost	Annual Cost	What's Included
Startup	$60/user/mo	$50/user/mo	Email cadences, API integrations, basic reports
Growth	$85/user/mo	$70/user/mo	Multichannel outreach, CRM integrations, intent signals
Pro	$119/user/mo	$100/user/mo	Advanced reports, coaching, goal tracking
Dial IQ	Add-on	~$35-50/user/mo	Parallel dialer, call recording, voicemail drop

The real cost for a 5-person SDR team on Growth (annual):

• Klenty Growth: $350/month ($70 x 5)
• Dial IQ add-on: ~$175/month ($35 x 5)
• Data enrichment credits: usage-based
• Total: ~$525/month for sequencing + calling only

What's NOT included at any tier:

• Website visitor identification
• AI chatbot for inbound
• Built-in lead generation
• Daily SDR playbook with prioritized tasks
• Buyer intent signals from your website

What Users Love About Klenty​

Strong Email Deliverability​

Multiple G2 reviewers highlight Klenty's deliverability features. The platform staggers sends, randomizes timing, and includes warm-up capabilities that help emails land in primary inboxes rather than spam.

Solid CRM Integration​

The Salesforce and HubSpot integrations sync bi-directionally. Activity logging, contact updates, and deal stage changes flow automatically. For teams already embedded in a CRM, this reduces manual data entry significantly.

Intent-Based Cadence Routing​

This is Klenty's standout feature. When a prospect opens an email or clicks a link, Klenty can automatically move them to a different cadence — shifting from a cold introduction to a warm follow-up sequence without manual intervention.

Responsive Customer Support​

Across G2 and Capterra, users consistently praise Klenty's support team. Response times are fast, and the team provides hands-on help with setup and troubleshooting. For a tool at this price point, the support quality stands out.

Competitive Pricing vs Enterprise Players​

Compared to Outreach ($100+/user/mo) and SalesLoft ($125+/user/mo), Klenty delivers core sequencing functionality at roughly half the cost. For budget-conscious SMBs, this matters.

What Users Complain About​

Steep Learning Curve and Clunky UI​

This is the most consistent complaint across review platforms. A Capterra reviewer noted: "Klenty's platform is not very user intuitive. Anytime I want to add a new cadence, I need to read the support articles to relearn how to set it up correctly." SalesRobot's 30-day test confirmed the clunky interface, noting users will "constantly be in their customer support's inbox."

Billing Controversies​

Multiple users report billing disputes and difficulty canceling. Some G2 reviews mention being charged after requesting cancellation, with resolution requiring multiple support interactions. This is a red flag for teams evaluating annual commitments.

Limited LinkedIn Automation​

While Klenty added LinkedIn steps to cadences, the automation is semi-manual. Users still need to perform many LinkedIn actions themselves. For teams relying heavily on LinkedIn outreach, dedicated tools outperform Klenty's built-in capabilities.

Basic Reporting at Lower Tiers​

The Startup plan's reporting is minimal. You need the Pro tier ($100/user/mo) to access coaching dashboards, goal tracking, and advanced analytics. This pushes the real cost closer to enterprise competitors for teams that need visibility.

No Prospecting or Lead Generation​

Klenty automates outreach to existing lists but doesn't help you find prospects in the first place. You need a separate data provider (ZoomInfo, Apollo, etc.), which adds $5,000-15,000/year to your stack cost.

Klenty vs The Competition​

Feature	Klenty (Growth)	MarketBetter ($500/mo)	Outreach	SalesLoft
Email Sequences	Yes	Yes	Yes	Yes
Phone Dialer	Add-on ($35+)	Included	Add-on	Included
Website Visitor ID	No	Yes	No	No
AI SDR Playbook	No	Yes	No	No
LinkedIn Steps	Semi-manual	Intelligence	Yes	Yes
AI Chatbot	No	Yes	No	No
Enrichment	Limited	Included	Limited	Limited
Starting Price	$50/user/mo	$500/mo (3 seats)	~$100/user/mo	~$125/user/mo
Best For	Budget cadence automation	Full-stack SDR platform	Enterprise sales engagement	Enterprise sales engagement

Who Should Consider Klenty​

Klenty works well for:

• SMB teams (3-10 reps) who primarily do email outreach
• Budget-constrained teams that can't afford Outreach or SalesLoft
• Teams already using a separate data provider and just need sequencing
• Organizations with strong Salesforce or HubSpot CRM usage

Klenty is NOT the right fit if:

• You need a complete SDR platform (visitor ID, chatbot, dialer, signals)
• LinkedIn automation is critical to your outreach strategy
• You want AI to prioritize who to contact, not just automate sending
• Your team needs a daily playbook that turns signals into actions

The Bottom Line​

Klenty is a competent email cadence tool at a reasonable price point. If your only need is automating email sequences with CRM integration, it delivers. But the clunky UI, billing concerns, and lack of prospecting capabilities mean it's really just one piece of a larger (and more expensive) tech stack.

The fundamental question: Do you need a tool that sends emails faster, or a platform that tells your SDRs who to contact, how, and when?

Klenty does the former. For the latter, explore MarketBetter's SDR platform — where visitor identification, AI-powered daily playbooks, email automation, a smart dialer, and an AI chatbot work together in one platform starting at $500/month for 3 seats.

Related reading:

• MarketBetter vs Klenty: Full Comparison
• Klenty Pricing Breakdown 2026
• Best AI SDR Tools 2026

Mailshake has been a staple in the cold email space since 2017, known for its straightforward approach to email outreach. With a 4.7 G2 rating across 260+ reviews, it's one of the highest-rated tools in the category. But high ratings from early adopters don't always tell the whole story in a market that's evolved rapidly.

We analyzed G2 reviews, Capterra feedback, and competitive analyses to determine whether Mailshake's simplicity is still a competitive advantage — or a limitation.

What Is Mailshake?​

Mailshake is a cold email outreach platform that focuses on simplicity and ease of use. Originally built as a straightforward mail merge tool, it has expanded to include phone dialing, LinkedIn tasks, and AI-powered writing assistance. It connects directly to Gmail, Outlook, and SMTP accounts for sending.

Core features:

• Automated email sequences with A/B testing
• Built-in phone dialer (Sales Engagement plan)
• LinkedIn automation tasks
• Email warm-up (SHAKEspeare AI)
• Lead catcher for managing replies
• Data Finder for prospect lists
• CRM integrations (Salesforce, HubSpot, Pipedrive)
• Chrome extension for LinkedIn

Mailshake Pricing​

Mailshake restructured pricing into simpler tiers:

Plan	Monthly Cost	Annual Cost	What's Included
Starter	$29/user/mo	$25/user/mo	Email outreach only, 1 email account, basic analytics
Email Outreach	$59/user/mo	$45/user/mo	Unlimited email accounts, A/B testing, email warm-up
Sales Engagement	$99/user/mo	$85/user/mo	Phone dialer, LinkedIn automation, lead catcher

The real cost for a 5-person team on Sales Engagement (annual):

• Mailshake: $425/month ($85 x 5)
• Data Finder credits: usage-based extra
• Total: ~$425-600/month for email + basic calling

What's missing at every tier:

• Website visitor identification
• AI-driven daily SDR playbook
• AI chatbot for inbound leads
• Buyer intent signals
• Comprehensive enrichment credits

What Users Love About Mailshake​

Dead-Simple Setup​

This is Mailshake's superpower. Users consistently report going from signup to first campaign in under an hour. The interface is intentionally stripped down — no enterprise complexity, no overwhelming dashboards. Connect your email, upload a list, write a sequence, go. For solo SDRs or small teams, this simplicity is genuinely valuable.

Excellent Customer Support​

Capterra reviewers describe Mailshake's support as "going above and beyond." The team helps with setup issues, deliverability problems, and campaign optimization. Several users note that support quality feels personal rather than corporate — a rare trait as tools scale.

Solid Email Deliverability​

The warm-up feature (SHAKEspeare) helps new email accounts build reputation before sending at volume. Combined with smart sending limits and automatic throttling, Mailshake's deliverability approach is responsible and effective.

Clean Analytics​

Campaign dashboards show opens, clicks, replies, and bounces without overwhelming detail. The Lead Catcher automatically categorizes positive replies, making it easy to identify hot prospects without digging through data.

Affordable Entry Point​

At $25/user/month on the Starter plan, Mailshake is among the most affordable tools in the category. Even the full Sales Engagement plan at $85/user/month is well below Outreach and SalesLoft territory.

What Users Complain About​

Email Account Disconnection Issues​

The most frequent technical complaint across Capterra and G2: email accounts randomly disconnect from Mailshake's platform. Users report having to re-authenticate Gmail or Outlook accounts periodically, sometimes mid-campaign. This can cause sequences to stall without notification.

No Billing Transparency​

Capterra reviewers flag "the absence of emailed invoices or receipts upon billing renewal" and lack of email confirmation for cancellations. For procurement and finance teams, this creates friction and audit concerns.

Limited Prospecting Data​

Mailshake's Data Finder exists but isn't competitive with dedicated data providers. Users report accuracy issues and limited coverage. Most serious teams still need a separate tool (Apollo, ZoomInfo, Cognism) for prospect discovery.

Basic LinkedIn Automation​

LinkedIn tasks in Mailshake are essentially reminders — the platform doesn't automate connection requests or messages the way dedicated LinkedIn tools do. Users must complete most LinkedIn actions manually.

No Signal Intelligence​

Mailshake automates sending but doesn't tell you who to prioritize. There's no website visitor identification, no buyer intent scoring, no signal-based routing. You send the same sequence to everyone on your list, regardless of their actual interest level.

Mailshake vs The Competition​

Feature	Mailshake (Sales Engagement)	MarketBetter ($500/mo)	Instantly	SmartLead
Email Sequences	Yes	Yes	Yes	Yes
Phone Dialer	Basic	Smart Dialer	No	No
LinkedIn Tasks	Manual reminders	Intelligence	No	No
Website Visitor ID	No	Yes	No	No
AI SDR Playbook	No	Yes	No	No
AI Chatbot	No	Yes	No	No
Email Warm-up	Yes	N/A	Yes	Yes
Email Volume	Per-account limits	Action-based	Unlimited	Unlimited
Data/Enrichment	Basic Data Finder	Included	No	No
Starting Price	$25/user/mo	$500/mo (3 seats)	$30/mo	$39/mo
Best For	Simple cold email	Full-stack SDR	Volume email	Volume email

Who Should Consider Mailshake​

Mailshake works well for:

• Solo SDRs or 2-3 person teams just getting started with outbound
• Teams that primarily rely on cold email (not multichannel)
• Budget-conscious organizations that need simplicity over features
• Agencies managing multiple client outreach campaigns

Mailshake is NOT the right fit if:

• You need a full SDR platform (visitor ID, chatbot, dialer, AI playbook)
• LinkedIn automation is critical to your strategy
• You want AI-driven prospect prioritization
• You need comprehensive prospecting data built in
• Your team has outgrown basic email sequences and needs signal-based outreach

The Bottom Line​

Mailshake does one thing well: simple cold email automation with good deliverability. If that's all you need, it's hard to beat the combination of ease-of-use, support quality, and affordability.

But the cold email landscape has moved on. Modern SDR teams don't just need to send more emails — they need to know which prospects are visiting their website, which ones are showing buying signals, and what action to take for each one. Mailshake can't answer any of those questions.

The core question: Is simplicity a feature or a limitation? For teams just starting outbound, it's a feature. For teams trying to scale pipeline efficiently, it's a ceiling.

For an SDR platform that combines visitor identification, AI-powered playbooks, email automation, smart dialing, and AI chatbots in a single tool, explore MarketBetter.

Related reading:

• MarketBetter vs Mailshake: Full Comparison
• Mailshake Pricing Breakdown 2026
• Best AI SDR Tools 2026

If you're evaluating MarketBetter and Gong, you're probably asking the wrong question.

These tools solve fundamentally different problems. Gong tells you what happened in past sales conversations. MarketBetter tells your SDRs exactly who to contact, how to reach them, and what to say — before the conversation even starts.

But budget constraints force the choice. Here's how they actually compare.

The Core Difference in 30 Seconds​

Gong records sales calls, transcribes them, and uses AI to surface patterns — who talked more, what objections came up, which deals are at risk based on conversation signals. It's backward-looking intelligence.

MarketBetter identifies who's visiting your website, enriches those signals with intent data, and delivers a daily SDR playbook that tells reps exactly what to do. It's forward-looking execution.

Category	MarketBetter	Gong
Primary function	SDR workflow + execution engine	Conversation recording + analysis
When it helps	Before the call	After the call
Core value	"Here's who to call and what to say"	"Here's what happened on the call"
Website visitor ID	✅ Built-in	❌ Not available
Daily SDR playbook	✅ AI-generated priorities	❌ Not a feature
Call recording	✅ Smart dialer included	✅ Core feature
Email sequences	✅ Hyper-personalized	❌ Not a feature
AI chatbot	✅ Engages visitors live	❌ Not a feature
Deal forecasting	❌ Not primary focus	✅ Revenue intelligence
Rep coaching	❌ Limited	✅ Deep call analysis
Starting price	$500/mo (3 seats)	~$5,000 platform fee + $1,600/user/yr
Free trial	✅ Available	❌ Gated behind sales process

Where Gong Wins (And It Does Win)​

Let's be honest about where Gong excels:

Conversation Intelligence​

Gong has 6,470+ G2 reviews and a 4.7/5 rating for a reason. Its call recording and analysis engine is best-in-class. If your primary problem is understanding why deals are won or lost, and coaching reps based on actual conversation patterns, Gong is hard to beat.

Deal Risk Scoring​

Gong tracks conversation signals across an entire deal cycle to predict which opportunities are at risk. If a champion mentions a competitor on the third call, Gong flags it. If a stakeholder who was engaged goes silent, Gong notices. For VP Sales running forecast calls, this intelligence is genuinely valuable.

Enterprise Sales Coaching​

Large sales organizations with dedicated enablement teams get real ROI from Gong's coaching features — talk-to-listen ratios, objection handling patterns, competitor mention tracking, and next-step discipline analysis across hundreds of calls.

Where MarketBetter Wins​

The Top-of-Funnel Problem Gong Can't Solve​

Gong is useless until a conversation happens. If your SDRs don't know who to call, or they're spending hours researching prospects instead of selling, Gong can't help.

MarketBetter solves the "before the call" problem:

• Website visitor identification reveals which companies are browsing your site right now
• Intent signals show what pages they visited, how long they stayed, and what they're interested in
• Daily playbook tells each SDR: "Call this person first, email this person second, here's what they care about"

Unified Outbound Execution​

With MarketBetter, your SDRs get email sequences, a smart dialer, an AI chatbot, and a daily prioritized task list in one platform. With Gong, you still need separate tools for:

• Prospecting data (Apollo, ZoomInfo, or similar)
• Email sequencing (Outreach, SalesLoft, or similar)
• Website identification (Warmly, 6sense, or similar)
• A dialer (separate purchase)

That "Gong + 4 other tools" stack costs $450-600/user/month. MarketBetter replaces most of that stack at $500/month flat for 3 seats.

Speed-to-Lead​

MarketBetter's AI chatbot engages website visitors the moment they arrive. The daily playbook ensures SDRs follow up with warm leads within hours, not days. According to MarketBetter's data, teams see 90% faster lead response times and 2x faster speed-to-lead.

Pricing: The Math That Matters​

Gong Pricing (2026)​

Gong's pricing is intentionally opaque. Here's what industry sources confirm:

• Platform fee: $5,000–$50,000/year (mandatory, before any user licenses)
• Per-user cost: $1,300–$1,600/user/year ($108–$133/user/month)
• Bundled (with Engage + Forecast): Up to $250/user/month
• Implementation: $15,000–$65,000 one-time
• Contract: Annual minimum, multi-year locks common
• Auto-renewal uplift: 5–15% annual increases
• Early termination: 50–100% penalty

Real-world costs for a 10-person SDR team:

• Year 1: $10K platform + $16K licenses + $25K implementation = ~$51,000
• Year 2: $10.5K platform + $17.6K licenses = ~$28,100
• 3-year total: ~$107,200

And that's just for conversation intelligence. You still need prospecting, email, and dialer tools on top.

MarketBetter Pricing (2026)​

• Starter ($500/mo): 3 SDR seats, website visitor ID, AI chatbot, 5K outbound actions
• Growth ($1,500/mo): 5 seats, daily SDR playbook, 25K outbound actions, champion tracking
• Scale ($3,000/mo): 10 seats, smart dialer, unlimited actions

Same 10-person SDR team on Scale:

• Year 1: $36,000
• Year 2: $36,000
• 3-year total: $108,000 — but includes prospecting, email, dialer, chatbot, and visitor ID

The MarketBetter 3-year cost roughly equals Gong's 3-year cost for conversation intelligence alone.

When to Choose Gong​

Choose Gong if:

• Your SDRs already have enough pipeline — the problem is closing, not opening
• You have a dedicated sales enablement team that will build coaching programs around call data
• You're enterprise-scale (100+ reps) and need deal forecasting across a complex pipeline
• Your budget allows $30K+ annually on top of existing prospecting and outreach tools
• You have a long, multi-stakeholder sales cycle where tracking conversation signals across 8-12 calls per deal drives real value

When to Choose MarketBetter​

Choose MarketBetter if:

• Your top-of-funnel pipeline is the bottleneck — SDRs don't have enough qualified prospects
• You want one platform instead of a 4-5 tool stack
• You're a small-to-mid-size team (3-30 SDRs) that can't afford enterprise pricing
• Speed-to-lead matters — you need to engage website visitors immediately
• You want your SDRs spending time selling, not researching or figuring out who to call

Can You Use Both?​

Yes, and some teams do. MarketBetter fills the pipeline and tells SDRs who to call. Gong records those calls and helps coaches improve rep performance. It's a legitimate stack — if your budget supports $60K+ annually for both.

But for most teams under $5M ARR, you need pipeline before you need conversation analytics. You can't analyze calls that never happen.

The Bottom Line​

Gong is excellent at what it does: analyzing past conversations to improve future ones. But it's a rear-view mirror.

MarketBetter is the windshield. It shows you what's ahead — who's interested, what they want, and exactly how to reach them.

If your SDRs are saying "I don't know who to call today," MarketBetter solves that problem. If they're saying "I'm losing deals I shouldn't be losing," Gong solves that one.

Most growing B2B teams have the first problem before the second.

Book a demo →

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Related reads:

• Gong Pricing Breakdown 2026
• Gong Review 2026: What 6,000+ Users Really Think
• Best Gong Alternatives 2026
• AI Sales Platform Comparison 2026
• Best AI SDR Tools 2026
• MarketBetter vs SalesLoft

Orum and MarketBetter both serve SDR teams, but they solve fundamentally different problems.

Orum is a premium parallel dialer with AI coaching — it helps your reps make more phone calls, faster. Think of it as a turbocharger for your phone-first outbound motion.

MarketBetter is a full SDR operating system — it identifies website visitors, automates multi-channel outreach (email + LinkedIn + phone), and gives SDRs a daily playbook that tells them exactly who to contact and what to do.

Choosing between them comes down to whether you need faster dialing or a complete SDR workflow.

Quick Comparison​

Feature	MarketBetter	Orum
Starting price	$500/mo (3 seats)	$250/user/mo
Primary function	Full SDR platform	Parallel dialer + coaching
Smart/parallel dialer	✅ Built-in	✅ Up to 10 parallel lines
Website visitor ID	✅	❌
AI email automation	✅	❌
LinkedIn automation	✅	❌
AI chatbot	✅	❌
SDR daily playbook	✅	❌
Virtual salesfloor	❌	✅
AI call coaching	❌	✅ (scorecards + roleplay)
Call recording	✅	✅
AI voicemail drop	❌	✅
Enrichment credits	✅ Included	200 credits/rep/mo (Ascend)
CRM integration	HubSpot, Salesforce	Salesforce, HubSpot, Outreach, Salesloft
G2 rating	4.97/5	4.6/5 (200+ reviews)
Billing	Monthly	Annual commitment

Pricing: What You Actually Pay​

Orum Pricing​

Orum runs two plans, both requiring annual commitment:

Launch Plan — $250/user/month (billed annually)

• $3,000/user/year commitment
• Up to 5 parallel dials
• 5 caller IDs per month
• Unlimited calls
• Virtual salesfloor
• Basic CRM integrations
• Call recording + analytics

Ascend Plan — Custom pricing (10+ reps)

• Up to 10 parallel dials
• 10 caller IDs per month
• 200 data enrichment credits per rep/month
• International dialing
• AI objection detection
• Advanced analytics + call library
• Priority support

For a team of 5 SDRs on Launch: $1,250/month ($15,000/year commitment)

MarketBetter Pricing​

Starter — $500/month

• 3 active SDR seats
• Website visitor identification
• AI chatbot
• 5K outbound actions
• 2K enrichment credits

Growth — $1,500/month

• 5 SDR seats
• SDR dashboard + daily playbook
• Smart dialer
• 25K outbound actions
• 5K enrichment credits
• Full signals + workflows

For a team of 5 SDRs on Growth: $1,500/month (monthly billing, no annual lock-in)

The Cost Math​

A 5-person SDR team with Orum Launch pays $1,250/month but still needs separate tools for:

• Email sequencing (Outreach/Salesloft: $100-150/user/mo)
• Contact data (ZoomInfo/Apollo: $200-500/mo)
• Website visitor identification (Warmly/RB2B: $300-1,000/mo)

Total stack with Orum: $2,750-4,000/month

MarketBetter Growth at $1,500/month includes all of the above in one platform. The dialer isn't as fast as Orum's 10-line parallel dialing, but your SDRs get told who to call based on real-time signals — not just given a list and told to dial faster.

Where Orum Wins​

1. Parallel Dialing Speed​

Orum's parallel dialer is best-in-class. With up to 10 simultaneous lines, it detects human answers using AI and connects your rep instantly. This can increase connect rates up to 4x, and Orum claims over 1 billion calls powered through their platform.

If your sales motion is phone-heavy and volume matters, nobody dials faster.

2. Virtual Salesfloor​

Orum's virtual salesfloor recreates the energy of an in-person sales floor. Reps can listen to each other's live calls, managers can coach in real-time, and the shared environment drives accountability.

This is genuinely valuable for remote SDR teams that miss the camaraderie and competitive energy of an office.

3. AI Coaching Suite​

Orum includes AI call scorecards, personalized coaching portals, and 24/7 AI roleplay. These features help reps ramp 50% faster according to Orum. For teams with high SDR turnover, this coaching infrastructure pays for itself.

4. Deep Dialer Integrations​

Orum integrates tightly with Outreach, Salesloft, and major CRMs. If you're already running on Salesforce + Outreach, Orum plugs in as a power dialer without disrupting your existing workflow.

Where MarketBetter Wins​

1. Knows Who to Call (Not Just How to Call Faster)​

This is the fundamental difference. Orum makes your reps dial faster. MarketBetter tells them who's actually worth calling.

By identifying anonymous website visitors, tracking buying signals, and scoring prospects based on real-time intent, MarketBetter's daily playbook surfaces the 20 people your SDR should contact today — not a list of 200 cold names to power-dial through.

A parallel dialer making 200 calls/day to a cold list will produce fewer meetings than a smart dialer making 50 calls to prospects who just visited your pricing page.

2. Multi-Channel in One Platform​

SDR teams don't just make phone calls. They email, they LinkedIn, they chat. MarketBetter handles all of this in a single platform. With Orum, you're buying the dialer separately and stitching it together with your email sequencer, your LinkedIn tool, and your visitor ID tool.

3. Website Visitor Identification​

Orum can't tell you who's on your website right now. MarketBetter can. When a prospect visits your pricing page at 2pm, your SDR sees it in their playbook and can call them while they're still evaluating. That's warm outbound — and it converts at 3-5x the rate of cold calling.

4. No Annual Lock-In​

MarketBetter bills monthly. Orum requires an annual commitment. For teams that want flexibility — especially startups that might pivot their sales motion — monthly billing reduces risk significantly.

5. Lower Total Cost of Ownership​

When you factor in all the tools you need alongside Orum (email sequencer + data + visitor ID), MarketBetter's Growth plan at $1,500/month is typically 40-60% less than the equivalent Orum-centered stack.

Common User Complaints About Orum​

Based on G2 reviews (200+):

• UI complexity — Several reviewers note the interface takes longer to learn than expected
• List exhaustion — The dialer is so fast that small teams run out of leads quickly
• Premium pricing — At $250/user/month, bootstrapped startups find it prohibitive
• Dialer-only — You still need to build the rest of your sales stack around it
• Annual commitment — No monthly option makes it a bigger bet

Who Should Choose Which?​

Choose Orum If:​

• Phone outreach is your primary (70%+) sales channel
• You have 10+ SDRs and need to maximize call volume
• You already have Outreach/Salesloft for email sequencing
• Your team struggles with remote sales floor energy
• SDR coaching and faster onboarding is a priority
• You have budget for a multi-tool sales stack

Choose MarketBetter If:​

• You need a complete SDR platform (not just a dialer)
• Website visitor identification is important to your sales motion
• You want to know who to call, not just call faster
• Your team does multi-channel outreach (email + LinkedIn + phone)
• You want one platform instead of 4-5 tools stitched together
• Monthly billing and lower TCO matter
• You have 3-10 SDRs and want each one to be dramatically more effective

The Bottom Line​

Orum is the best parallel dialer on the market. If your sales motion is phone-first and you need raw dialing speed + coaching, it delivers.

MarketBetter is the better choice for most SDR teams because it answers the question that matters most: "Who should my SDRs talk to today, and what should they say?" A dialer that helps you call 200 people faster is less valuable than a platform that identifies the 20 people who are actually ready to buy.

If you're currently using Orum and feel like your SDRs are dialing fast but connecting slow, the problem isn't speed — it's targeting. Book a MarketBetter demo and see the difference signal-driven outbound makes.

Related Reading​

• 11 Best Sales Dialers for SDR Teams in 2026
• MarketBetter vs Nooks: AI Parallel Dialer Comparison
• Best Parallel Dialer Alternatives
• AI Sales Platform Comparison 2026
• 14 Best AI SDR Tools for 2026

Snov.io and MarketBetter both help sales teams reach prospects. But they solve the problem at completely different levels.

Snov.io is an email prospecting and cold outreach tool. It finds email addresses, verifies them, sends drip sequences, and includes a lightweight CRM. Think of it as a lead generation toolkit built around email.

MarketBetter is a full SDR operating system. It identifies website visitors, scores intent signals, automates multi-channel outreach (email + phone + chat), and gives SDRs a daily playbook that tells them exactly what to do.

The difference: Snov.io helps you find and email prospects. MarketBetter tells you who is ready to buy and how to reach them across every channel.

Quick Comparison​

Feature	MarketBetter	Snov.io
Starting price	$500/mo (3 seats)	$30/mo (Starter)
Primary function	Full SDR platform	Email prospecting + outreach
Website visitor ID	✅	❌
Email automation	✅ AI-personalized	✅ Drip sequences
Smart dialer	✅ Built-in	❌
AI chatbot	✅	❌
Daily playbook	✅	❌
Email finder	✅ Via enrichment	✅ Core feature
Email verification	✅	✅
LinkedIn automation	✅ Coming soon	⚠️ Add-on ($69/mo extra)
Free CRM	Integrates with HubSpot/Salesforce	✅ Built-in (basic)
Credit system	Enrichment credits	Credits for everything

Pricing: What You're Actually Paying For​

Snov.io Pricing​

Plan	Monthly Price	Credits	Recipients	Email Warm-up
Trial	Free	50	100	1 slot
Starter	$30/mo ($22/mo annual)	1,000	5,000	3 slots
Pro 5K	$75/mo ($55/mo annual)	5,000	10,000	Unlimited
Pro 20K	$142/mo ($106/mo annual)	20,000	30,000	Unlimited
Pro 50K	$277/mo ($207/mo annual)	50,000	50,000	Unlimited
Custom Ultra	Custom	100K+	Custom	Unlimited

Hidden costs:

• LinkedIn automation is a $69/month add-on — not included in any plan
• Credits are shared across finding, verifying, AND enriching — they deplete fast
• Lower plans cap email warm-up slots (Starter = 3 only)
• Unused credits don't roll over

MarketBetter Pricing​

Plan	Monthly Price	Seats	Key Features
Starter	$500/mo	3	Chatbot, visitor reveal, 5K outbound actions, 2K enrichment credits
Growth	$1,500/mo	5	SDR dashboard, playbook, 25K actions, 5K enrichment, champion tracking
Scale	$3,000/mo	10	Smart dialer, unlimited actions, 15K enrichment

No credit-counting for core functionality. Your SDRs use the platform — email, chat, visitor ID — without watching a credit meter.

The Real Cost Comparison​

For a 3-person SDR team doing serious outbound:

Snov.io stack cost:

• Snov.io Pro 20K: $142/mo
• LinkedIn automation add-on: $69/mo
• Separate dialer (Kixie/PhoneBurner): $105-381/mo
• Visitor ID tool (Warmly/Clearbit): $500-2,000/mo
• Total: $816-2,592/mo (and managing 4 tools)

MarketBetter:

• Growth plan: $1,500/mo (everything included)
• Total: $1,500/mo (one platform)

Feature Deep-Dive​

Email Finding and Verification​

Snov.io: This is Snov.io's bread and butter. The email finder searches by domain, company, or person. The verification tool checks deliverability. The Chrome extension pulls contacts from LinkedIn profiles. It's solid — Snov.io has been doing this since 2017.

MarketBetter: Includes enrichment credits powered by Fiber for prospect discovery, email, and phone enrichment. Not as deep as Snov.io's dedicated finder, but integrated into the workflow so enriched contacts flow directly into outreach sequences.

Winner: Snov.io for pure email finding volume. MarketBetter for enrichment-to-action workflow.

Email Outreach​

Snov.io: Drip campaigns with basic personalization, A/B testing, and scheduling. Works well for straightforward cold email sequences. Deliverability tools include email warm-up (limited on lower plans) and tracking.

MarketBetter: AI-personalized email sequences that pull from intent signals, visitor behavior, and enriched data. The emails aren't just templated drips — they're contextual outreach triggered by actual buying signals.

Winner: MarketBetter for intelligence-driven outreach. Snov.io for simple, high-volume cold email campaigns.

Beyond Email​

This is where the comparison breaks down. Snov.io is email-centric. MarketBetter is multi-channel.

Capability	MarketBetter	Snov.io
Website visitor identification	✅ Know who's on your site	❌
Smart dialer	✅ Call directly from playbook	❌
AI chatbot	✅ Engages visitors 24/7	❌
Daily SDR playbook	✅ Prioritized task list	❌
Intent signals	✅ Behavioral + firmographic	❌
LinkedIn automation	✅ Coming soon	⚠️ $69/mo add-on

Snov.io positions itself as "all-in-one," but it's really all-in-one for email prospecting. For actual SDR workflow automation, you'll need additional tools.

CRM​

Snov.io: Includes a free CRM with deal tracking, pipeline visualization, and basic lead management. It's functional for small teams but limited compared to HubSpot or Salesforce.

MarketBetter: Integrates with HubSpot and Salesforce rather than building a separate CRM. Your data flows into the CRM your team already uses.

Who Snov.io Is Built For​

Snov.io is a strong choice for:

• Solo founders or tiny teams (1-2 people) doing cold email on a budget
• Freelancers and agencies who need email finding + verification at scale
• Teams that already have dialer, visitor ID, and CRM tools — just need email
• International teams — Snov.io's pricing is accessible globally
• Email-first outreach where phone and chat aren't part of the motion

Who Should Choose MarketBetter Instead​

MarketBetter is the better fit for:

• SDR teams (3+ reps) that need a complete daily workflow
• Teams running multi-channel outbound (email + phone + chat)
• Companies that want website visitor identification driving outreach
• Teams that want one platform instead of stitching together 4-5 tools
• SDR managers who need a playbook telling reps exactly what to do

The Bottom Line​

Snov.io is a capable email prospecting tool at an accessible price point. If your entire outbound motion is cold email and you need to find addresses + send sequences on a budget, it's a solid option.

But if you're building or scaling an SDR team and need more than email — visitor identification, smart dialing, AI chat, daily playbooks — Snov.io is one piece of a 4-5 tool stack that MarketBetter replaces entirely.

Start with the question: Is your bottleneck finding emails, or is it knowing who to contact, when, and across which channel?

If it's the first, Snov.io works. If it's the second, book a MarketBetter demo.

---

Related reads:

• Snov.io Pricing Breakdown 2026
• Snov.io Review 2026
• Best Snov.io Alternatives for SDR Teams
• 14 Best AI SDR Tools for 2026

Mixmax takes a fundamentally different approach from most sales engagement platforms: instead of being a standalone tool, it lives inside Gmail. For reps who spend their entire day in their inbox, this means no context-switching. With 1,400+ G2 reviews and a 4.6 rating, it's clearly resonated with a large user base.

But the Gmail-first approach comes with inherent limitations. We analyzed 50+ user reviews from G2, Capterra, GMass, and SalesForge to understand whether Mixmax's convenience justifies its cost — and where it falls short.

What Is Mixmax?​

Founded in San Francisco, Mixmax is a sales engagement platform that operates as a Gmail extension. Rather than replacing your email workflow, it enhances Gmail with tracking, sequences, scheduling, and analytics directly within the inbox interface.

Core features:

• Email tracking (opens, clicks, downloads)
• Automated sequences with multi-step follow-ups
• One-click meeting scheduling (embed available times in emails)
• Templates and snippets for rapid email composition
• AI Compose for email writing assistance
• AI Smart Send (optimal timing prediction)
• Salesforce and HubSpot CRM integration
• Rules and workflow automation
• Polls and surveys embedded in emails
• Round-robin meeting scheduling

Mixmax Pricing​

Mixmax offers a freemium model that scales steeply:

Plan	Cost	What's Included
Free	$0/user/mo	Email tracking, meeting booking, templates, surveys
SMB	$34/user/mo	Sequences, shared calendars, CRM auto-BCC, no branding
Growth	$65/user/mo	HubSpot integration, AI Compose, AI Smart Send, round-robin, analytics
Growth + CRM	$89/user/mo	Salesforce integration, API/webhook automation
Enterprise	$99+/user/mo	Custom terms, advanced security, dedicated support

The real cost for a 5-person team on Growth + CRM (monthly):

• Mixmax: $445/month ($89 x 5)
• Plus separate dialer, LinkedIn tool, data provider, visitor ID
• Total stack cost: $700-1,200/month

The free plan trap: Mixmax's free tier is genuinely useful for individual tracking — but it adds "Sent with Mixmax" branding, and you hit feature walls quickly. The jump from Free to paid is where most users evaluate whether the value justifies $34-89/user/month.

What Users Love About Mixmax​

Lives Inside Gmail​

This is the killer feature. No separate tab, no new app to learn, no context-switching. Everything — tracking, sequences, scheduling, templates — happens within the Gmail interface you already use all day. For reps resistant to adopting new tools, Mixmax has almost zero friction.

One-Click Meeting Scheduling​

Embed your available time slots directly in any email. Recipients click a time, and the meeting is booked — no back-and-forth, no external scheduling links. G2 reviewers consistently cite this as their favorite feature. It's so seamless that many users pay for Mixmax just for scheduling alone.

Email Templates and Snippets​

Save your best-performing emails as templates, then insert them with a shortcut. Snippets let you save smaller text blocks (pricing paragraphs, product descriptions, signatures) for quick insertion anywhere. These small efficiency gains compound across dozens of emails daily.

Real-Time Tracking Notifications​

Get notified the moment a prospect opens your email, clicks a link, or downloads an attachment. The notifications appear in Gmail and can push to Slack. For reps timing their follow-up calls, this is invaluable — call when the prospect is actively reading your email.

Polls and Surveys in Emails​

Unique to Mixmax: embed interactive polls, surveys, and CTAs directly inside emails. Prospects can respond without leaving their inbox. This increases response rates for feedback requests, meeting polls, and preference questions.

What Users Complain About​

Gmail-Only Limitation​

Mixmax only works with Gmail and Google Workspace. Outlook users are completely locked out. For organizations running Microsoft 365, Mixmax is not an option — period. This limits its addressable market and creates migration risk if your company switches email providers.

Deliverability Concerns​

Multiple G2 reviewers report deliverability issues when sending at volume through Mixmax. Because emails route through Gmail's servers with Mixmax's tracking pixels embedded, some enterprise spam filters flag them more aggressively than plain emails. The "Sent with Mixmax" branding on free plans compounds this.

Expensive at Scale​

At $89/user/month for CRM integration, a 10-person team pays $890/month — and still doesn't get a dialer, LinkedIn automation, visitor identification, or prospecting data. The per-seat model means costs scale linearly with team size, with no volume discounts until Enterprise.

No Phone Dialer​

Mixmax has no built-in calling capability. For SDR teams that need phone outreach (which is most of them), you need a separate dialer — Nooks, Orum, AirCall — adding another $30-80/user/month on top.

Limited to Email Channel​

Despite being a "sales engagement" platform, Mixmax is really an email engagement platform. There's no LinkedIn automation, no SMS, no multichannel sequencing. Teams doing true multichannel outreach need additional tools.

Mixmax vs The Competition​

Feature	Mixmax (Growth+CRM)	MarketBetter ($500/mo)	Outreach	SalesLoft
Email Sequences	Yes (Gmail only)	Yes (any provider)	Yes	Yes
Phone Dialer	No	Smart Dialer	Add-on	Built-in
LinkedIn Steps	No	Intelligence	Yes	Yes
Website Visitor ID	No	Yes	No	No
AI SDR Playbook	No	Yes	No	No
AI Chatbot	No	Yes	No	No
Meeting Scheduling	Best-in-class	Basic	Yes	Yes
CRM Integration	Salesforce, HubSpot	HubSpot, Salesforce	Salesforce	Salesforce
In-Email Polls	Yes (unique)	No	No	No
Starting Price	Free/$34/user/mo	$500/mo (3 seats)	~$100/user/mo	~$125/user/mo
Best For	Gmail power users	Full-stack SDR platform	Enterprise sales	Enterprise sales

Who Should Consider Mixmax​

Mixmax works well for:

• Individual reps who live in Gmail and want tracking + scheduling
• AE/Account Executive teams focused on email-centric selling
• Teams that primarily need better email productivity, not multichannel outreach
• Organizations where meeting scheduling is a high-friction bottleneck

Mixmax is NOT the right fit if:

• Your team uses Outlook or Microsoft 365
• You need multichannel outreach (phone, LinkedIn, SMS)
• Website visitor identification matters to your strategy
• You want AI-driven daily playbooks telling reps who to prioritize
• You need a complete SDR platform, not just an email enhancer

The Bottom Line​

Mixmax is the best Gmail enhancement money can buy. If your reps live in Gmail and your sales motion is primarily email-based, the convenience is real. Meeting scheduling alone may justify the cost.

But Mixmax isn't an SDR platform — it's an email productivity tool. There's no dialer, no LinkedIn automation, no visitor identification, no buyer intent signals. Modern SDR teams running multichannel outbound will still need 3-4 additional tools alongside Mixmax.

The honest assessment: Mixmax makes your inbox smarter. But smart inboxes don't build pipeline — knowing who to email, who to call, and who's on your website right now does.

For a platform that unifies email, dialing, visitor identification, and AI-powered prioritization in one tool, explore MarketBetter.

Related reading:

• MarketBetter vs Mixmax: Full Comparison
• Mixmax Pricing Breakdown 2026
• Best AI SDR Tools 2026

Outplay has carved out a niche as the "affordable multichannel" sales engagement platform, offering email, phone, LinkedIn, SMS, WhatsApp, and chat outreach from a single tool. With 269+ G2 reviews and a 4.5 rating, it's positioned itself as the value alternative to Outreach and SalesLoft.

But "multichannel" doesn't mean "complete." We analyzed G2 reviews, Capterra feedback, SalesRobot analysis, and Woodpecker's competitive review to understand where Outplay delivers and where it falls short.

What Is Outplay?​

Outplay is a multichannel sales engagement platform built for growing sales teams. Founded in India and launched around 2019, it bundles email automation, a power dialer, LinkedIn steps, SMS, WhatsApp, and a live chat widget into a single platform at a price point significantly below enterprise incumbents.

Core features:

• Multi-channel sequences (email, phone, LinkedIn, SMS, WhatsApp, chat)
• Power dialer with call recording
• Website chat widget
• Meeting scheduler
• CRM integrations (Salesforce, HubSpot, Pipedrive, Zoho)
• Task management and workflow automation
• Email tracking and analytics
• 14-day free trial

Outplay Pricing​

Outplay recently restructured pricing into two main tiers plus an AI SDR add-on:

Plan	Monthly Cost	What's Included
Engage	$79/user/mo	Multichannel sequences, dialer, 100 emails/day, basic CRM integration
Scale	$139/user/mo	Unlimited emails, advanced triggers, AI writer, priority support
AI SDR	$159/user/mo	Autonomous prospecting, AI-generated sequences, intent signals

The real cost for a 5-person team on Scale:

• Outplay Scale: $695/month ($139 x 5)
• Add data provider: ~$200-500/month (ZoomInfo, Apollo, etc.)
• Total stack cost: ~$895-$1,195/month

Previous pricing started at $49/user/month (Growth plan), but the restructure effectively raised the floor. Some legacy customers may still be on older plans.

What Users Love About Outplay​

True Multichannel in One Tool​

Outplay's strongest selling point is genuine multichannel capability. Most competitors offer email + maybe phone. Outplay includes email, phone (built-in dialer), LinkedIn, SMS, WhatsApp, and web chat — all within a single sequence. Users can create cadences that start with email, follow up on LinkedIn, then trigger a phone task, all automated.

Professional Onboarding​

Across G2 and Capterra, Outplay's onboarding experience receives consistent praise. The team provides hands-on setup assistance, helps with sequence configuration, and offers training sessions. For teams migrating from spreadsheets or basic tools, this matters.

Intuitive Interface​

Users describe the UI as "clean and modern," especially compared to older platforms like SalesLoft. The sequence builder is drag-and-drop, and most reps can create their first cadence within hours rather than days.

Competitive Pricing​

At $79-$139/user/month, Outplay undercuts Outreach and SalesLoft by 40-60%. For teams that need multichannel but can't justify enterprise pricing, Outplay hits a sweet spot.

Solid Email Tracking​

Open tracking, click tracking, and reply detection work reliably. Users highlight the real-time notifications and the ability to see engagement at both the campaign and individual prospect level.

What Users Complain About​

Difficult to Prospect and Add Leads​

This is a major pain point. A Capterra reviewer stated: "I've found it difficult to prospect and add leads onto Outplay." The platform excels at engaging existing lists but offers limited native prospecting. You need external data tools to build lists, then import them — adding friction and cost.

Data Accuracy Concerns​

G2 reviewers report issues with contact data accuracy when using Outplay's built-in enrichment features. Phone numbers are sometimes outdated, and email verification has gaps. Teams using Outplay's data often supplement with a dedicated data provider anyway.

LinkedIn Automation Limitations​

While Outplay includes LinkedIn steps, the automation is constrained by LinkedIn's API limitations. Connection requests, profile visits, and InMails require semi-manual execution. The LinkedIn integration works better as a task reminder system than true automation.

Limited Analytics Depth​

Reporting covers basic campaign metrics (opens, clicks, replies) but lacks deeper insights like revenue attribution, pipeline influence, or multi-touch analysis. Teams that need to prove ROI to leadership may find the analytics insufficient.

Scaling Challenges​

Some users report performance issues as their team and campaign volume grows. The platform was built for growing teams but can feel constrained at 20+ reps or when running dozens of concurrent campaigns.

Outplay vs The Competition​

Feature	Outplay (Scale)	MarketBetter ($500/mo)	Outreach	SalesLoft
Email Sequences	Yes	Yes	Yes	Yes
Phone Dialer	Built-in	Smart Dialer	Add-on	Built-in
LinkedIn Steps	Semi-manual	Intelligence	Yes	Yes
SMS/WhatsApp	Yes	No	Limited	Limited
Website Visitor ID	No	Yes	No	No
AI SDR Playbook	No	Yes	No	No
AI Chatbot	Basic chat	Yes	No	No
Web Chat	Yes	Yes	No	No
Data/Enrichment	Limited	Included	Limited	Limited
Starting Price	$79/user/mo	$500/mo (3 seats)	~$100/user/mo	~$125/user/mo
Best For	Multichannel sequences	Full-stack SDR platform	Enterprise sales	Enterprise sales

Who Should Consider Outplay​

Outplay works well for:

• Growing teams (5-15 reps) who want multichannel in one tool
• Teams migrating from spreadsheets or basic email tools
• Organizations that already have a data provider and need engagement only
• Budget-conscious teams that can't afford Outreach or SalesLoft

Outplay is NOT the right fit if:

• You need built-in prospecting and lead generation
• Website visitor identification is important to your strategy
• You want AI-driven prioritization, not just automation
• LinkedIn is a primary outreach channel (automation is limited)
• Your team needs a daily playbook telling them who to contact first

The Bottom Line​

Outplay delivers on its promise of affordable multichannel sales engagement. For teams that just need to execute sequences across email, phone, and LinkedIn at a reasonable price, it works. The onboarding is solid, the UI is clean, and the multichannel breadth is genuinely useful.

But it's a sequencer, not a signal processor. It automates the "how" of outreach without answering the "who" or "when." You still need separate tools for prospecting, visitor identification, and buyer intent — which erodes the cost advantage.

The real question: Do you want a tool that sends messages across channels, or a platform that tells your SDRs which prospects are ready to buy and exactly what to do next?

If multichannel sequencing is your only need, Outplay is a strong contender. For a complete SDR operating system, see how MarketBetter combines visitor ID, AI playbook, smart dialer, and email automation in one platform.

Related reading:

• MarketBetter vs Outplay: Full Comparison
• Outplay Pricing Breakdown 2026
• Best AI SDR Tools 2026

Salesloft pioneered sales engagement. But the market they helped create has evolved dramatically, and the competitive landscape in 2026 looks nothing like it did even two years ago.

Whether you're evaluating Salesloft for the first time or considering a switch, understanding the full competitor landscape helps you make a better decision.

Here's every notable Salesloft competitor, organized by category with honest assessments of where each wins and loses.

Category 1: Direct Enterprise Competitors​

These platforms compete head-to-head with Salesloft for enterprise sales engagement budgets.

Outreach​

The closest competitor. Outreach and Salesloft have been trading blows since the mid-2010s.

• Pricing: ~$100–150/user/month (annual)
• G2 Rating: 4.3/5 (3,400+ reviews)
• Best for: High-volume sequence optimization, A/B testing

Where Outreach wins:

• Superior A/B testing (up to 12 variants per sequence step)
• Kaia real-time call coaching during live calls
• Dialer included on Professional+ plans (not an add-on like Salesloft)
• Generally 15–20% cheaper than Salesloft

Where Salesloft wins:

• Rhythm AI for signal-based task prioritization
• Broader CRM support (Salesforce + HubSpot + Microsoft)
• More unified platform feel (Conversations + Deals + Forecast)
• Higher G2 satisfaction rating

Bottom line: If you're choosing between these two, it often comes down to whether you value signal-based prioritization (Salesloft Rhythm) or raw sequence power (Outreach A/B testing).

Read more: Salesloft vs Outreach: Which Is Better for SDR Teams?

HubSpot Sales Hub​

The CRM-native play. If you're on HubSpot CRM, Sales Hub eliminates the need for a separate engagement platform.

• Pricing: $50–150/user/month
• G2 Rating: 4.4/5 (11,000+ reviews)
• Best for: HubSpot CRM ecosystems, mid-market teams

Where HubSpot wins:

• Native CRM integration (no sync issues ever)
• Lower per-user cost
• Included features: sequences, calling, chatbot, meeting scheduling
• Massive ecosystem of integrations and agencies

Where Salesloft wins:

• More sophisticated cadence management
• Better conversation intelligence
• Stronger multi-channel orchestration
• Purpose-built for sales reps (vs. HubSpot's broader audience)

Groove (now part of Clari)​

The Salesforce-native alternative. Groove was built specifically for teams that live in Salesforce and don't want a separate engagement platform.

• Pricing: ~$75–120/user/month
• Best for: Salesforce-heavy organizations

Where Groove wins:

• Deepest Salesforce-native integration
• Reps work inside Salesforce, not a separate app
• Revenue intelligence (via Clari acquisition)

Where Salesloft wins:

• More comprehensive standalone platform
• Better for teams not fully committed to Salesforce
• Stronger conversation intelligence

Category 2: All-in-One Prospecting Platforms​

These combine prospect data with outreach, eliminating the need for a separate data vendor.

Apollo.io​

The value disruptor. Apollo combines a 275M+ contact database with email sequences, dialer, and intent data at a fraction of enterprise pricing.

• Pricing: Free tier available; paid from $49–119/user/month
• G2 Rating: 4.8/5 (7,400+ reviews)
• Best for: Teams that need data + outreach without enterprise budgets

Where Apollo wins:

• Built-in prospect database (no ZoomInfo needed)
• 5–10x cheaper than Salesloft + ZoomInfo
• Free tier for individuals and startups
• Intent signals included

Where Salesloft wins:

• More mature cadence engine
• Better enterprise governance and admin controls
• Superior conversation intelligence
• Stronger CRM integration depth

The trade-off: Apollo gives you 80% of the value at 20% of the cost. The missing 20% matters most to enterprise teams with complex workflows.

ZoomInfo SalesOS + Engage​

The data giant's engagement play. ZoomInfo added Engage to compete with Salesloft by combining their market-leading B2B database with outreach automation.

• Pricing: $15K+/year (bundled with data)
• Best for: Teams already paying for ZoomInfo data

Where ZoomInfo wins:

• Best-in-class B2B contact and company data
• Intent data (Bombora partnership) built in
• No separate data vendor needed

Where Salesloft wins:

• ZoomInfo Engage is less mature as an engagement platform
• Better conversation intelligence
• Stronger multi-channel cadence management
• More polished rep experience

Category 3: Email-First Platforms​

Pure email automation at dramatically lower prices. These compete with Salesloft on the email channel only.

Instantly.ai​

• Pricing: $30–78/user/month
• Best for: High-volume cold email at scale
• Key advantage: Unlimited email accounts, built-in warmup, AI writer
• Limitation: No phone, no LinkedIn, no conversation intelligence

Lemlist​

• Pricing: $59–99/user/month
• Best for: Creative, personalized outreach with custom images/videos
• Key advantage: Personalized image and video in emails, LinkedIn automation
• Limitation: Less robust CRM integration, limited team features

Smartlead​

• Pricing: $39–94/user/month
• Best for: Agencies and teams running multi-inbox campaigns
• Key advantage: Unlimited mailboxes, advanced rotation, master inbox
• Limitation: Email-only, minimal CRM features

Woodpecker​

• Pricing: $49–89/user/month
• Best for: B2B cold email with agency features
• Key advantage: Clean interface, reliable deliverability
• Limitation: Smaller platform, less innovation velocity

Salesloft vs. this entire category: These tools do one thing (email) extremely well and cheaply. Salesloft does many things at a premium. If email is 80%+ of your outreach, these competitors deliver better value. If you need phone, conversation intelligence, and deal management, they don't compete.

Category 4: Revenue Intelligence Competitors​

These platforms overlap with Salesloft's expanded revenue orchestration positioning.

Gong​

The conversation intelligence leader. Gong pioneered the category that Salesloft's Conversations module competes in.

• Pricing: $100–150/user/month (estimated)
• G2 Rating: 4.8/5 (6,000+ reviews)
• Best for: Call recording, coaching, deal intelligence

Where Gong wins:

• Best-in-class conversation intelligence
• Deeper deal intelligence and risk scoring
• Larger library of call patterns and benchmarks
• Revenue forecasting with AI accuracy

Where Salesloft wins:

• Gong doesn't do outreach sequences
• Salesloft combines engagement + intelligence in one tool
• Lower total cost if you need both capabilities

How they interact: Many teams run Salesloft + Gong. They're complementary as often as competitive.

Clari​

• Pricing: Custom (enterprise)
• Best for: Revenue forecasting and pipeline inspection
• Overlap: Competes with Salesloft's Forecast module specifically

Category 5: AI-Native SDR Platforms (The New Category)​

These platforms were built from scratch with AI at the foundation, not bolted on.

MarketBetter​

The full-stack SDR platform. Combines what used to require 5+ separate tools.

• Pricing: Starting at $500/month
• G2 Rating: 4.97/5
• Best for: SMB and mid-market SDR teams that want one platform

What MarketBetter includes that Salesloft doesn't:

• ✅ Website visitor identification (who's on your site right now)
• ✅ AI chatbot (engages every visitor automatically)
• ✅ Smart dialer (prioritized by intent signals, not alphabetical order)
• ✅ Daily SDR playbook ("here's exactly who to contact today and why")
• ✅ Intent signal aggregation (website + email + behavior)

Where Salesloft wins:

• Larger enterprise customer base
• More mature conversation intelligence
• Deeper Salesforce integration
• Broader partner ecosystem

The fundamental difference: Salesloft tells reps how to execute outreach. MarketBetter tells reps who deserves outreach and why — then helps them execute.

Read more: MarketBetter vs Salesloft: Complete Comparison

Monaco​

The VC-backed newcomer. Launched February 2026 with $35M from Founders Fund.

• Pricing: Flat fee (undisclosed)
• Best for: Seed/Series A startups
• Key advantage: AI-native CRM + prospecting + outbound + notetaker
• Founders: Sam Blond (ex-Brex/Founders Fund), team from Apollo and Clari
• Limitation: Very new, limited track record

Unify​

Signal-to-action. Identifies buying signals and automates outreach responses.

• Pricing: Custom
• Best for: Signal-driven outbound teams
• Key advantage: Strong intent signal processing
• Limitation: Narrower feature set than full platforms

Common Room​

Community + signal intelligence. Tracks community engagement, product usage, and social signals to identify warm leads.

• Pricing: Custom
• Best for: PLG companies and developer-focused GTM
• Key advantage: Unique signal sources (GitHub, Discord, Slack, community forums)
• Limitation: Not a traditional sales engagement platform

The Competitive Landscape Map​

Here's how all competitors map across two dimensions: outreach capability (x-axis) and intelligence/signal capability (y-axis):

High Intelligence + High Outreach:

• MarketBetter, Monaco (AI-native full-stack)

High Intelligence + Low Outreach:

• 6sense, Bombora, Common Room, Warmly (signal platforms)
• Gong, Clari (revenue intelligence)

Low Intelligence + High Outreach:

• Salesloft, Outreach, HubSpot (legacy engagement)
• Apollo, ZoomInfo Engage (data + engagement)

Low Intelligence + Low Outreach:

• Instantly, Lemlist, Smartlead (email-only)

The market is moving toward the top-right quadrant. Every vendor is trying to combine better intelligence with better outreach. The question is who gets there first with a product that actually works.

How to Choose Your Salesloft Competitor​

If cost is the primary driver:​

→ Apollo.io (best value all-in-one) or Instantly (cheapest email)

If you want the closest 1:1 replacement:​

→ Outreach (most similar feature set)

If you're on HubSpot CRM:​

→ HubSpot Sales Hub (native integration, lower total cost)

If you want to consolidate 5 tools into 1:​

→ MarketBetter (visitor ID + chatbot + dialer + playbook + sequences)

If you need best-in-class conversation intelligence:​

→ Keep Salesloft or switch to Gong

If you're a well-funded startup building from scratch:​

→ Monaco or MarketBetter (AI-native architecture)

The sales engagement market has never been more competitive, which means buyers have never had better options. Salesloft is a strong platform, but it's no longer the only serious choice — and for many teams, it's no longer the best one.

See how MarketBetter compares to Salesloft for your team →

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Related Reading​

• MarketBetter vs Salesloft: Complete Comparison
• Salesloft Pricing Breakdown 2026
• SalesLoft Review 2026
• Best Salesloft Alternatives 2026
• Salesloft vs Outreach: Which Is Better for SDR Teams?
• Why Sales Teams Are Switching from Salesloft
• Salesloft for Small Business: Is It Worth the Cost?
• Salesloft vs Sales Engagement Platforms: Complete Guide
• How to Replace Salesloft Without Losing Productivity

The Salesloft vs Outreach debate has defined sales engagement for almost a decade. Both platforms pioneered the category, both serve enterprise teams, and both have evolved significantly since their founding days.

But here's what most comparison articles won't tell you: for SDR teams specifically, neither platform solves the fundamental problem — knowing who to contact and why right now.

We've talked to dozens of SDR leaders who've used both platforms. Here's what we found.

Quick Verdict​

Factor	Salesloft	Outreach
Best for	Teams wanting unified revenue platform	Teams prioritizing sequence automation
Pricing	$125–180/user/mo (estimated)	$100–150/user/mo (estimated)
AI capabilities	Rhythm (signal-based prioritization)	Kaia (conversation intelligence)
Dialer	Add-on ($300–400/user/yr)	Built-in on higher tiers
Conversation intelligence	Built-in (Conversations)	Built-in (Kaia)
Deal management	Yes (Deals module)	Yes (Deal Insights)
Forecasting	Yes (Forecast module)	Yes (Commit)
CRM integration	Salesforce, HubSpot, Microsoft	Salesforce primary, others limited
G2 rating	4.5/5 (4,260+ reviews)	4.3/5 (3,400+ reviews)

The Core Difference: Philosophy​

Salesloft has repositioned as a "Revenue Orchestration Platform." Their pitch: unify everything from prospecting through close in one tool. Cadence (sequences), Conversations (call recording), Deals (pipeline), Forecast, and Rhythm (AI prioritization) all live under one roof.

Outreach takes a similar all-in-one approach but leans harder into automation and scale. Their Kaia AI and Smart Email Assist features focus on helping reps send more, faster. Outreach historically attracted teams that wanted raw email volume with sophisticated A/B testing.

What This Means for SDRs​

If your SDR team runs high-volume outbound sequences and needs granular A/B testing on email variations, Outreach has historically had the edge.

If your SDR team needs to coordinate with AEs and wants cadences tied to deal stages and forecasting, Salesloft's unified approach makes more sense.

But honestly? For most SDR teams under 20 reps, the differences are marginal.

Feature-by-Feature Breakdown​

Cadence & Sequence Management​

Both platforms excel at multi-step, multi-channel sequences. You can build cadences mixing email, phone, LinkedIn, and custom steps.

Salesloft Cadence:

• Automated and semi-automated cadence types
• AI-recommended send times
• Rhythm AI surfaces which prospects to prioritize
• Step-level analytics (open, click, reply rates)
• Team cadence sharing and governance

Outreach Sequences:

• More granular A/B testing (up to 12 variants per step)
• Smart Email Assist for AI-written email suggestions
• Trigger-based branching (if prospect opens → different path)
• Sequence templates marketplace
• Prospect-level engagement scoring

Winner: Outreach for pure sequence power. Salesloft for simplicity and AI prioritization.

Dialer​

This is where differences get real.

Salesloft: The dialer is an add-on, typically $300–400 per user per year on top of your base subscription. It's functional but not their core strength. Local presence dialing, voicemail drop, and call recording are included.

Outreach: The dialer is bundled on higher-tier plans. Outreach Voice includes similar features — local presence, voicemail drop, call recording — but being included in the base price gives it a cost advantage.

The hidden problem: Neither platform's dialer is built for the way modern SDRs actually make calls. You're still manually selecting who to call. There's no "here are your 15 highest-priority calls right now" based on real-time visitor data or intent signals.

Conversation Intelligence​

Salesloft Conversations: Records and transcribes calls, identifies coaching moments, tracks competitor mentions. It's solid, especially since it flows into their Deals and Forecast modules.

Outreach Kaia: Real-time AI assistant during live calls. Surfaces relevant content cards, tracks action items, and provides post-call summaries. The real-time aspect is a differentiator.

Winner: Outreach Kaia for real-time coaching. Salesloft Conversations for post-call analytics tied to deal outcomes.

AI and Prioritization​

Salesloft Rhythm: This is Salesloft's strongest differentiator. Rhythm ingests signals (email opens, website visits, deal activity) and creates a dynamic to-do list for reps. It's the closest either platform gets to telling reps what to do next.

Outreach Smart Assist: More focused on email composition assistance. Suggests email copy, subject lines, and send times. Less about holistic prioritization.

Winner: Salesloft Rhythm, by a significant margin.

Reporting & Analytics​

Both offer comprehensive dashboards. Salesloft's analytics span across modules (Cadence + Conversations + Deals), giving a fuller picture. Outreach's reporting is strong for sequence-level analysis but historically weaker for deal-stage analytics.

Pricing: The Real Numbers​

Neither publishes transparent pricing. Here's what we've gathered from vendor intelligence and customer reports:

Salesloft Pricing (Estimated 2026)​

• Essentials: ~$125/user/month (annual contract)
• Advanced: ~$165/user/month
• Premier: ~$180/user/month
• Dialer add-on: $300–400/user/year
• Minimum contract: 3 seats, annual
• Real cost for 5 SDRs: ~$11,400–$13,200/year + dialer

Outreach Pricing (Estimated 2026)​

• Standard: ~$100/user/month
• Professional: ~$130/user/month
• Enterprise: Custom pricing
• Dialer: Included on Professional+
• Minimum contract: 5 seats, annual
• Real cost for 5 SDRs: ~$7,800–$9,600/year

Hidden Costs Both Share​

Neither platform includes:

• Prospect data/enrichment — You still need ZoomInfo ($15K+/year), Apollo, or similar
• Website visitor identification — Requires a separate tool (Clearbit, 6sense, etc.)
• Intent data — Bombora, G2 Buyer Intent, or similar ($10K+/year)
• AI chatbot — Salesloft acquired Drift but it's a separate product/cost

The total stack cost with either platform easily exceeds $30K–50K/year for a 5-person SDR team when you add the tools they actually need.

What Neither Platform Does​

Here's the uncomfortable truth: both Salesloft and Outreach are execution tools, not intelligence tools.

They help reps run sequences. They don't help reps decide who should be in those sequences in the first place.

The SDR Workflow Gap​

1. Who's on my website right now? — Neither tells you
2. Which accounts are showing buying signals today? — Limited (Salesloft Rhythm gets closest)
3. What should my daily priority list look like? — You build it manually
4. How do I respond to a website visitor in real-time? — You don't (unless you buy Drift separately)

This is why SDR teams running Salesloft or Outreach still end up with 5-10 other tools. The sales engagement platform becomes one piece of a fragmented, expensive stack.

When to Choose Salesloft​

• Your org has AEs and SDRs who need to coordinate on deals
• You want one vendor for cadences + conversations + deals + forecasting
• Rhythm AI for signal-based prioritization appeals to you
• You're on Salesforce or HubSpot with deep CRM needs
• Your team is 20+ reps and you need governance/admin controls

When to Choose Outreach​

• You prioritize raw sequence power and A/B testing
• Your SDRs need to send high volumes of personalized email
• Real-time call coaching (Kaia) is a priority
• You want the dialer included without paying extra
• Your team is Salesforce-centric and doesn't need HubSpot support

The Third Option: Full-Stack SDR Platforms​

Both Salesloft and Outreach were built in an era when SDRs had separate tools for everything. A new category of platforms combines what used to require 5+ tools:

Capability	Salesloft + Stack	Outreach + Stack	MarketBetter
Email sequences	✅	✅	✅
Dialer	Add-on	✅ (Professional+)	✅ Built-in
Visitor identification	❌ (need Clearbit/6sense)	❌ (need Clearbit/6sense)	✅ Built-in
AI chatbot	❌ (Drift = separate)	❌ (need separate tool)	✅ Built-in
Daily SDR playbook	Partial (Rhythm)	❌	✅ Built-in
Intent signals	❌ (need Bombora/G2)	❌ (need Bombora/G2)	✅ Built-in
Conversation intelligence	✅	✅ (Kaia)	Coming soon

The question isn't just Salesloft vs Outreach anymore. It's whether your SDR team needs a sequence tool or a complete SDR operating system.

See how MarketBetter replaces your fragmented SDR stack →

Bottom Line​

Salesloft and Outreach are both mature, capable sales engagement platforms. For enterprise teams with 50+ reps and existing Salesforce infrastructure, either can work.

But for growing SDR teams that need to do more with less — identify website visitors, respond to intent signals, and prioritize outreach in real-time — the legacy sales engagement model is showing its age.

The best tool for your team depends on whether you need better sequences or better intelligence about who to sequence.

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Related Reading​

• MarketBetter vs Salesloft: Complete Comparison
• MarketBetter vs Outreach: Complete Comparison
• Salesloft Pricing Breakdown 2026
• Best Salesloft Alternatives 2026
• Outreach Pricing Breakdown 2026
• Why Sales Teams Are Switching from Salesloft