Outreach Pricing 2026: Real Per-Seat Costs & AI Credits
Last updated: August 28, 2026
Outreach's pricing got a full remodel in 2026 — and it got harder to predict, not easier. The company rebranded its website from Outreach.io to Outreach.ai, launched its Omni AI agent and Agent Studio in the April 2026 Spring release, and repackaged the entire platform into four quote-based Amplify tiers: Essentials, Core, Plus, and Pro. The old module menu (Engage, Meet, Deal, Forecast) is gone as the front-door offer; what replaced it is seat pricing plus a consumption-based AI credit system that makes your total spend a function of how much AI your team actually uses.
Nothing is published on outreach.ai/pricing except tier names, credit allotments, and feature limits. No dollar figures. Every deal is a custom quote behind a demo gate, on a mandatory annual contract.
We pulled Vendr marketplace data, buyer-reported quotes from 2026, and third-party pricing research to give you the real numbers: per-seat estimates for each Amplify tier, the platform fees and implementation costs that don't show up in the first quote, how the AI credit system actually bills, and the specific discounts procurement teams are extracting at negotiation and renewal.
Quick Summary: Outreach Pricing at a Glance (August 2026)
| Item | Reality |
|---|---|
| Published pricing | None — all four tiers are quote-based |
| Reported per-seat range | $100-$160/user/month depending on tier |
| Billing | Annual contracts only, no monthly option |
| Platform fee | $2,000-$5,000/year on top of seats |
| Implementation | $5,000-$25,000+ |
| AI usage | Credit-based consumption layer on top of seats |
| Typical negotiated discount | 15-35% off list |
| Multi-year discount | 10-30% for 2-3 year terms |
The 2026 Repackaging: From Modules to Amplify Tiers
Through 2025, Outreach sold a base package (Engage) with add-on modules — Meet for conversation intelligence, Deal for pipeline management, Forecast for revenue planning, and Amplify for AI agents. In 2026, "Amplify" stopped being an add-on and became the name of the whole platform. There are now four tiers:
| Tier | AI Credits Included | API Calls | Custom Objects | Knowledge Storage | Best For |
|---|---|---|---|---|---|
| Amplify Essentials | 10,000 | 250,000 | 5 | 500 MB | Small teams, core sequencing |
| Amplify Core | 25,000 | 250,000 | 5 | 500 MB | Pipeline creation + account management |
| Amplify Plus ("Most Popular") | 50,000 | 500,000 | 10 | 750 MB | Mid-market: deal management + AI coaching |
| Amplify Pro | 100,000 | 1,000,000 | 20 | 1,500 MB | Enterprise: forecasting + territory management |
These specs come straight from Outreach's own pricing page. What does not appear anywhere on that page is a price.
Reported Per-Seat Costs
Based on 2026 buyer reports and third-party pricing research (Docket, Vendr, Woodpecker, and others):
| Tier | Reported Price |
|---|---|
| Amplify Core | ~$100-$120/user/month |
| Amplify Plus | ~$120-$160/user/month (most quotes cluster around $130) |
| Amplify Pro | ~$160+/user/month |
Amplify Essentials quotes are less consistently reported, but it's positioned below Core. All figures are annual-contract pricing — there is no monthly billing option at any tier.
Volume discounts start at roughly 20-25 users, with meaningful breaks at 50+, 100+, and 250+ seats.
The AI Credit System: The Part You Can't Model Before You Sign
This is the biggest structural change in Outreach pricing for 2026, and the one most likely to surprise you at renewal.
Every tier includes a fixed AI credit allotment (10,000 to 100,000 per the table above). Credits are consumed by "actions" — a specific AI-powered task like generating a personalized message, running a research query, or completing a search. Each action type has a predefined credit cost, deducted automatically as your team works.
Three problems for buyers:
- Outreach doesn't publish what one credit buys. There's no public rate card mapping actions to credit costs, so you can't model burn rate before signing.
- Overage is an open-ended line item. If your team exhausts the included allotment, you buy additional credit packs — at prices that are also not disclosed publicly.
- The new AI features are credit-hungry by design. The Spring 2026 release (more below) puts AI agents at the center of the workflow. The more your reps use Omni and Agent Studio workflows, the faster credits burn. Consumption pricing means Outreach's revenue grows with your usage — budget accordingly.
Negotiation implication: treat the credit allotment as a negotiable term, not a fixed spec. Ask for a per-credit overage rate in writing, a usage dashboard commitment, and a cap or true-up clause instead of automatic overage billing.
What Changed in 2026: Omni, Agent Studio, and the MCP Play
If you're evaluating Outreach in late 2026, you're evaluating a different product than the one reviewed a year ago. The April 27, 2026 Spring release was the company's biggest launch in years:
- Outreach Omni — a conversational AI agent that lets reps and managers surface deal and account insights and take action across the platform in natural language. Think of it as a chat interface over the whole revenue workspace.
- Agent Studio — pre-built AI workflows for common sales motions that admins configure and deploy from a visual canvas in the Agents & AI admin area. This is Outreach's answer to the "AI SDR" category.
- MCP Server + MCP Client — Outreach became the first revenue orchestration platform to ship both a Model Context Protocol server and client, letting external AI agents (Claude, ChatGPT, custom agents) operate on Outreach data and letting Outreach agents reach into the rest of your stack. (Clari shipped its own MCP server in April 2026 as well — the agentic-interoperability race in revtech is fully on. See our Clari review for that side.)
- Rebrand to Outreach.ai — the domain and positioning shifted from "sales engagement" to "AI agent platform for revenue teams."
The product momentum is real — Outreach picked up six TrustRadius Top Rated awards in June 2026, including AI Sales Agents and Conversational Intelligence. But every one of these features runs on the credit meter. The platform got smarter and the bill got less predictable in the same release.
What a Real Deployment Costs in 2026
The per-seat number is the start of the math, not the end. Add the platform fee ($2,000-$5,000/year), implementation ($5,000-$25,000+), and expected credit overage.
Scenario 1: 10-Person SDR Team (Amplify Core)
| Component | Annual Cost |
|---|---|
| Amplify Core (10 users × ~$110/mo) | $13,200 |
| Platform fee | $2,000-$3,000 |
| Implementation (basic) | $5,000-$8,000 |
| Credit overage buffer | $1,000-$3,000 |
| Year 1 Total | ~$21,000-$27,000 |
| Year 2+ Total | ~$16,000-$19,000/year |
Note: a 10-seat team is below Outreach's sweet spot. Volume discounts don't kick in until 20-25 seats, and most third-party research concludes the platform is built for 50+ seat teams. At this size you pay closer to list.
Scenario 2: 25-Person SDR + AE Team (Amplify Plus)
| Component | Annual Cost |
|---|---|
| Amplify Plus (25 users × ~$130/mo) | $39,000 |
| Platform fee | $3,000-$4,000 |
| Implementation (professional) | $10,000-$15,000 |
| Credit overage buffer | $3,000-$6,000 |
| Year 1 Total | ~$55,000-$64,000 |
| Year 2+ Total | ~$45,000-$49,000/year |
Scenario 3: 50-Person Team (Amplify Plus/Pro)
Vendr marketplace data puts a 50-user deployment at roughly $72,000/year list before implementation and add-ons; negotiated deals commonly land at $50,000-$65,000. Docket's 2026 research models a 50-seat Amplify Plus deployment at approximately $96,000 in year one all-in (subscription + implementation + platform fees), dropping to roughly $81,000 in year two.
| Component | Annual Cost |
|---|---|
| Amplify Plus/Pro (50 users) | $72,000 list → $50,000-$65,000 negotiated |
| Platform fee | $4,000-$5,000 |
| Implementation (professional plus) | $15,000-$25,000 |
| Credit overage | $5,000-$15,000 (usage-dependent) |
| Year 1 Total | ~$95,000-$115,000 |
| Year 2+ Total | ~$75,000-$90,000/year |
Hidden Costs Most Buyers Miss
1. The Platform Fee
New for the 2026 packaging: buyers report an annual platform fee of $2,000-$5,000 charged in addition to per-seat subscriptions. It's small relative to a 50-seat contract but pure margin for Outreach — and negotiable. Ask for it waived.
2. You Still Need a Visitor ID Tool
Outreach doesn't identify website visitors. If inbound intent matters to your motion, budget for a separate tool: 6sense ($25,000-$100,000+/year), Demandbase ($30,000-$80,000+/year), Warmly ($700-$1,500/month), or similar.
3. Data Enrichment Is Extra
Amplify credits cover some AI research actions, but contact and account data still comes from elsewhere: ZoomInfo ($15,000-$50,000+/year), Apollo ($5,000-$20,000/year), Cognism ($15,000-$40,000/year). Apollo bundles a 275M-contact database into its $49-$119/user plans — one reason it keeps winning smaller-team bake-offs (full breakdown in our Apollo pricing guide).
4. Annual Lock-In With Auto-Renewal
No monthly option exists. Multiple reviewers report being unable to reduce seats below their initial commitment at renewal, plus auto-renewal clauses with 90-day notice windows. Calendar the notice date the day you sign.
5. AI Credits Are Unpredictable
Worth repeating as a cost line: undisclosed per-action costs + undisclosed overage rates + AI-centric product design = a consumption bill you cannot forecast from the contract alone. Teams leaning hard on Omni and Agent Studio personalization report burn well ahead of the included allotment.
6. Implementation Isn't Optional
Outreach has a steep learning curve, and the 2026 agentic features add an admin layer (Agent Studio configuration, credit governance) that didn't exist before. Most teams need professional implementation ($5,000-$25,000) and ongoing sales ops ownership.
Outreach vs. Salesloft vs. Apollo: 2026 Pricing Compared
| Outreach | Salesloft | Apollo | |
|---|---|---|---|
| Published pricing | No | No | Yes |
| Reported/list range | $100-$160+/user/mo | $75-$165/user/mo | $49-$119/user/mo (annual) |
| Billing | Annual only | Annual | Monthly or annual |
| Seat minimums | Volume pricing favors 20-25+ | No minimum seat counts | 3-seat min on Organization tier |
| AI consumption layer | Yes — credit system, undisclosed rates | Lighter | Credit-based data/phone reveals |
| Data included | No (bring your own) | No | Yes — 275M contact database |
| Sweet spot | 50+ seat enterprise | Mid-market to enterprise | 1-20 rep teams, founder-led sales |
Two practical notes from 2026 buyer data:
- Bake-offs pay. Buyers who run a genuine Outreach vs. Salesloft evaluation consistently extract 25-40% aggregate discounts from whichever vendor they pick. Never negotiate with only one quote in hand. Our head-to-head: Salesloft vs. Outreach for SDR teams.
- Apollo's cheap seats have their own credit trap. The $49 sticker is real, but phone credit overages push realistic all-in costs to $150-$400/user for calling-heavy teams. Every vendor in this category has moved cost into consumption — read the credit terms everywhere.
For the broader field beyond these three, see best outbound sales tools 2026 and best cold email software 2026.
Total Cost of Ownership: Outreach Stack vs. MarketBetter
For a 10-person SDR team, the honest comparison isn't Outreach vs. MarketBetter seat price — it's the full stack you need around Outreach vs. one platform:
| Component | Outreach Stack | MarketBetter |
|---|---|---|
| Sales engagement | $13,200/yr + platform fee | ✅ Included |
| Visitor identification | $8,400-$18,000/yr | ✅ Included |
| Data enrichment | $5,000-$15,000/yr | ✅ Included |
| AI chatbot | $2,400-$6,000/yr | ✅ Included |
| AI usage | Credit packs, undisclosed rates | ✅ No credit system |
| Implementation | $5,000-$15,000 | ✅ Self-serve setup |
| Annual TCO | ~$36,000-$70,000 | Fraction of the cost |
MarketBetter bundles visitor identification, email automation, smart dialer, AI chatbot, and a daily SDR playbook into one platform — no add-on taxes, no credit meters, no surprise renewal math. Full head-to-head: MarketBetter vs. Outreach.
How to Negotiate an Outreach Contract in 2026
Based on Vendr negotiation data and 2026 buyer reports:
-
Never accept the first quote. 15-35% discounts are standard at negotiation and renewal. A 50-user team at $72K list should be targeting $50-65K.
-
Negotiate the credit terms, not just the seat price. Get in writing: the per-credit overage rate, action-to-credit mapping for your top use cases, a usage dashboard, and a cap or approval gate on overage billing. This is where 2026 contracts bite.
-
Ask for the platform fee waived. The $2,000-$5,000 annual platform fee is a soft line item. Larger deals routinely get it removed.
-
Use multi-year terms deliberately. 2-3 year commitments unlock 10-30% lower effective pricing plus rate protection — but only sign long if you're confident in adoption. Lock-in plus a consumption meter is a bad combination if usage disappoints.
-
Push back on implementation fees. Self-serve onboarding is viable for smaller teams with competent sales ops. Don't pay $15K for setup you can do internally.
-
Calendar the auto-renewal notice date. Give cancellation or downsize notice 90+ days out. Buyers consistently report being blocked from reducing seats below the original commitment otherwise.
-
Bring a competitor quote. Outreach's biggest discounts go to buyers in active bake-offs. Have a Salesloft, Apollo, or MarketBetter quote ready — the 25-40% aggregate-discount pattern only shows up for buyers who make the competition visible.
Who Should (and Shouldn't) Pay Outreach Prices
Outreach makes sense if:
- You have 50+ sellers and need enterprise-grade orchestration — the pricing architecture (volume breaks, platform fee amortization, credit pools) is built for this scale
- You want the agentic platform bet: Omni, Agent Studio, and the MCP ecosystem are genuinely ahead of most of the category
- Salesforce is your CRM and you need deep bi-directional sync with custom objects
- You have sales ops staff to own the platform, govern credit usage, and configure agent workflows
Consider alternatives if:
- Your team is under 25 sellers — you'll pay near list with none of the volume leverage
- You can't tolerate unpredictable consumption billing on top of seats
- You want visitor identification, data, and engagement in one platform instead of a three-vendor stack
- Budget transparency matters — Outreach publishes zero prices and every renewal is a negotiation
- You need reps productive on day one, not after weeks of training plus agent configuration
The full product evaluation (features, workflow, AI quality) is in our Outreach review, and the alternatives landscape is in best Outreach alternatives 2026.
FAQ: Outreach Pricing 2026
How much does Outreach cost per user in 2026?
Reported per-seat pricing runs $100-$160+/user/month depending on Amplify tier: Core ~$100-$120, Plus ~$120-$160 (most quotes near $130), Pro ~$160+. Outreach publishes no prices — every deal is a custom quote on an annual contract, and total cost includes a $2,000-$5,000 platform fee, $5,000-$25,000+ implementation, and AI credit consumption.
What are the Outreach Amplify tiers?
Four quote-based plans introduced with the 2026 repackaging: Amplify Essentials (10,000 AI credits), Core (25,000), Plus (50,000 — marketed as most popular), and Pro (100,000). Higher tiers add deal management, AI coaching, forecasting, and territory management, plus larger API, custom object, and knowledge storage limits.
How do Outreach AI credits work?
Every AI-powered action — generating a personalized message, running a research query — deducts a predefined number of credits from your plan's allotment. When you run out, you buy additional credit packs. Outreach does not publicly disclose per-action credit costs or overage pack pricing, which makes consumption spend hard to forecast before signing.
Does Outreach have monthly billing or a free trial?
No monthly billing at any tier — annual contracts are mandatory, and multi-year (2-3 year) terms are pushed with 10-30% discounts. There's no self-serve free trial; evaluation happens through sales-led demos and pilots.
Is Outreach worth it compared to Salesloft or Apollo?
For 50+ seat enterprise teams invested in the agentic roadmap (Omni, Agent Studio, MCP), Outreach is a defensible premium. Salesloft prices slightly lower ($75-$165/user) with no seat minimums. Apollo is the value play at $49-$119/user with a built-in contact database, though phone credit overages can push real costs to $150-$400/user. Teams under 25 reps usually get better economics from Apollo or an all-in-one platform like MarketBetter.
What discount can I get on Outreach?
Vendr data shows 15-35% off list is typical with negotiation; buyers running visible competitive bake-offs extract 25-40% aggregate discounts. A 50-user deployment listing at ~$72K/year commonly closes at $50-65K. Also negotiate the platform fee (often waivable), implementation, and — critically in 2026 — written credit overage rates.
Did Outreach change its name to Outreach.ai?
The company rebranded its website and positioning to Outreach.ai alongside the April 2026 Spring release, reflecting the shift from "sales engagement platform" to "AI agent platform for revenue teams." Same company, same product lineage — new packaging, new AI layer, new billing model.
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The Bottom Line
Outreach in 2026 is a stronger product with a weaker pricing story. Omni, Agent Studio, and the MCP ecosystem are real differentiation — but the Amplify repackaging layered consumption billing on top of already-premium seats, kept every price behind a quote gate, and added a platform fee for good measure. If you're a 50+ seat enterprise with sales ops muscle and negotiation leverage, you can land a fair deal. If you're mid-market, you're paying enterprise complexity tax on a product built for someone else.
For teams that want transparent pricing, built-in visitor identification and data, and a platform that tells SDRs exactly what to do — without a credit meter running in the background — MarketBetter delivers more of the stack for a fraction of the cost.
See how MarketBetter compares for your team:
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