The teams finding their next deal first

From a labyrinth of tools to one AI-native sales platform the entire GTM team actually uses

Hologram's global IoT connectivity platform runs on a multi-rep BDR team spanning the US, EMEA, and the rest of the world. Before MarketBetter, that team was stitching together Clay, SmartLead, Warmly, Gong Engage, and a rotating fleet of cold-email domains. Today, signals, outreach, champion tracking, and CRM sync all run through one platform — and the team presented it at their annual SKO as the foundation of their go-to-market strategy.