Strong traffic, thin conversion, and intent no one could see
LevelBlue sells cybersecurity to enterprises and through a growing MSSP partner program — network security, managed detection and response, consulting, and its USM platform. Like most security buyers, its prospects research quietly for weeks across product, partner, and pricing pages before they ever raise a hand.
The marketing team had a familiar problem: only a small percentage of website visitors convert on a form, yet many of the best-fit accounts were on the site every week and leaving no trace. Sellers, meanwhile, had to check several systems to assemble the context for a single conversation — pricing in Binder, account history elsewhere, intent nowhere.
Because LevelBlue's web traffic wasn't yet connected to its marketing-automation and CRM stack, even when intent was obvious there was no clean way to act on it — no signal routed to the right rep, no contact surfaced, no message ready to send.
A Teams-native sales assistant on top of a live intent layer
MarketBetter deployed two capabilities in parallel. The first was a Microsoft Teams sales assistant trained on LevelBlue's Binder sales-enablement library and its full public website. Sellers ask in plain language — pricing for a specific Palo Alto appliance, which named accounts visited this week, what pages a given company read — and get an answer in the channel they already work in, instead of stitching it together across three tools.
The second was company intent and Visitor ID. MarketBetter de-anonymizes the companies visiting levelblue.com and scores intent by recency and the number of unique visitors — so an account with four different people viewing network-security pages in ten days rises to the top, with the source and geography of each visit attached.
LevelBlue uploaded its named-account list to the signals page, and the platform began surfacing real activity: United Rentals with multiple unique visitors from its Charlotte headquarters, Las Vegas, and LinkedIn inside a single window; Protos Networks, an MSSP partner, arriving from the UK and a partner-program webcast. The persona builder let the team define cybersecurity decision-makers, and a ZoomInfo integration looks up matching contacts at each account.
“Our sellers don't want one more dashboard to check — they want the right account, the right contact, and a draft ready to send. Putting it inside Teams is what makes them actually use it.”
The roadmap wires intent straight into action: when a named account crosses an intent threshold, MarketBetter identifies persona-matched contacts via ZoomInfo, alerts the assigned seller in Teams, and offers to push them into a LevelBlue Outreach sequence — with activity synced back through Eloqua and Salesforce so attribution stays clean.
For the channel team, the same signals show which MSSP partners are researching the newer partner-program services — giving channel account managers a reason to reach out the moment interest appears.
18 new opportunities in a single quarter
The headline outcome was pipeline. In a single quarter, the AI chatbot and AI-based outreach generated 18 new opportunities for LevelBlue — net-new conversations sourced from traffic that had previously arrived, browsed, and left without a trace.
Within weeks of placing the tracking script, LevelBlue had company-level intent on named accounts that had been completely invisible before — multiple unique visitors per account, each tagged with how they arrived and from where. The signals page turned anonymous traffic into a prioritized view of who was actually in a buying cycle, and the Teams assistant collapsed the seller's research loop into a single question and answer — 'has this account been on the site this week, and what did they read?' — pulling Binder pricing and website context into one place instead of three.
“Signals surfaced the accounts showing real intent — now our reps know exactly where to aim.”
With the marketing-automation and CRM integrations underway, LevelBlue is closing the loop end to end: intent fires, a persona-matched contact is found, the right seller is alerted in Teams, and a ready-to-send sequence goes out — turning a low-form-conversion site into a continuous source of seller-ready pipeline.