Networking and vision for industrial sites
Ramen offers Autonomous Network Operations (RANO) and EdgeAI vision. Industrial customers use them to tie network infrastructure to the work happening across a physical site.
One opportunity came from a warehouse and outdoor-yard operator that wanted a better way to track products coming in and going out. That project put Ramen’s networking and vision products to work at a specific site.
Tracking products without digging up the site
Industrial buyers start with the job they want done. For this operator, that job spans a warehouse and an outdoor yard, with products moving in and out of the site.
The operator wanted to see those movements without trenching or rewiring the site. Ramen’s pitch had to show how its technology could work within that limit.
Build the pitch around the warehouse and the yard
MarketBetter helped Ramen create pipeline for this operator. The product conversation centered on RANO and EdgeAI vision, applied to the operator’s need to track inbound and outbound products.
That gave the sales effort a clear focus. The buyer’s site, the way products move through it and the no-trenching constraint explain why the project matters to them. They also give Ramen a concrete way to talk about how it can help.
More time with the customer, less on prospecting
For Jarrett Steiner, the payoff is time to sell. MarketBetter helps with the prospecting that comes before a customer conversation, so sales has more room to dig into what the buyer needs.
The warehouse opportunity gave the team something concrete to talk through: where products enter and leave, how the outdoor yard connects to the warehouse, and how RANO and EdgeAI vision could handle tracking without trenching or rewiring.
Pipeline from a specific industrial problem
MarketBetter helped Ramen create pipeline with a warehouse and outdoor-yard operator. The opportunity rests on a clear operational need: tracking inbound and outbound products across the site.
Because the need is specific, the sales team had a solid place to start. They could discuss RANO and EdgeAI vision as part of modernizing the warehouse, with the operator’s installation limits shaping the conversation.