Connectivity for companies building their own networks and devices
Helix Wireless provides SmartSIM connectivity, connectivity as a service, and Mobile Virtual Network Enabler (MVNE) services. Its buyers range from companies putting cellular connections into their own devices to operators launching mobile networks under their own brand.
That makes for a wide market. A health-tech company monitoring patients at home and a security-focused MVNO both need what Helix sells, but they come to it with very different questions.
Thousands of visitors, and no way to tell who was buying
Helix's website pulled in visits from all over the world. Most of those companies never filled out a form, so the sales team couldn't tell a serious buyer from a student, a competitor or a job seeker.
Working that traffic by hand wasn't realistic. The team needed to know which companies fit, which ones were actually researching Helix, and what they were looking at before anyone reached out.
Identify every visiting company, then score what it did on the site
Between December 2025 and August 2026, MarketBetter identified 2,599 companies behind 3,418 visits to the Helix website. Each visit was scored for fit and intent using the company's business, the pages it read and how often it came back.
Most of the traffic didn't fit, and MarketBetter set about 1,664 of those companies aside so no one wasted a call on them. It kept 898 accounts on a watch list to track over time, and flagged 26 as high-intent.
What high intent looked like at Helix
The high-intent accounts had clear patterns. Many returned several times over a few days. Many went straight to the MVNE services page, others to SmartSIM, and several ended up on the partner and contact pages.
They also looked like Helix's best buyers: mobile virtual network operators, remote patient monitoring companies, aerospace and defense firms, and an established paging network operator. Some visits came from Singapore and Pakistan, a reminder that Helix's market isn't only in the US.
Four sellers, each with a reason to reach out
MarketBetter routed 500 signals to Helix's four sellers. Each one arrived with the company, the pages it read, how many times it came back and why it looked like a fit.
That changes the first message. Instead of a generic introduction, a seller can open with MVNE for a company that just spent two days reading about it, or with SmartSIM for a device maker comparing connectivity options.
A short list worth calling, drawn from thousands of visits
Helix now knows who is on its website. Out of 2,599 identified companies, 26 were flagged as high-intent, and 898 more sit on a watch list until they show stronger interest.
The sales team spends its time on accounts that are already researching MVNE and SmartSIM, with the context to make the first conversation specific.