Core GTM stack. From $49 per workspace.

AI credits power the smart work MarketBetter does for your reps every day — writing personalized emails, scoring signals, summarizing accounts, analyzing pipeline, and recommending who to contact next. The more your team uses MarketBetter, the more AI credits you spend.

Two simple buckets. AI credits are spent when MarketBetter thinks — writing emails, scoring leads, summarizing accounts. Enrichment credits are spent when MarketBetter looks up data — finding a phone number, revealing a website visitor, getting a work email. Most workflows use a bit of both.

Common ones: revealing a company from a website visit (3 credits), finding a verified work email (2), getting a phone number (3), LinkedIn profile enrichment (2), and LinkedIn or Reddit signals (2 each). The full credit table is on this page.

Yes. If MarketBetter writes a personalized email to a website visitor, it uses enrichment credits to find that visitor and their email, then AI credits to research the account and write the message.

Prospect is $49/workspace/month and includes 1 person. You get Website Visitor ID at the company and person level, real-time intent Signals, 2M AI credits, and 500 enrichment credits per month. It's the best fit for seeing who's already on your site.

Outreach keeps everything in Prospect and adds Email Automation (sequences + scheduling), basic enrichment with email lookups, a second seat, and bigger allowances — 5M AI credits and 1,500 enrichment per month. It's built to identify and engage prospects.

Growth is the full solo SDR toolkit. On top of Outreach you get the Chrome Extension (LinkedIn + Sales Nav), the Daily SDR Playbook, AI Personalization, bulk enrichment (email, phone, LinkedIn, company), priority email support, a third seat, and 10M AI / 3,000 enrichment credits per month.

When you need multi-channel outbound — LinkedIn automation, the Smart Dialer, call recording — plus Salesforce/HubSpot sync, AI Chatbot, AI Search Visibility (AEO), SSO/RBAC, frontier-model AI, or a security review for procurement. Enterprise is an annual contract with unlimited people, custom credit allocations, and a dedicated Growth Strategist.

Each plan includes a fixed number of people: Prospect (1), Outreach (2), Growth (3), Enterprise (unlimited). Admins control who has write access — write members use workspace credits, viewer-only members do not. To add more people beyond your plan's limit, upgrade to the next tier.

Yes, on Enterprise. The Dialer brings AI-assisted warm calling, recording, and transcription into the same workflow as your emails and signals — so a rep can click-to-call from the Daily Playbook and the conversation lands back in the CRM.

You can buy enrichment credit packs anytime — Small ($69 / 1,500 credits), Medium ($199 / 5,000), or Large ($499 / 15,000). Enterprise plans get custom allocations sized to your annual usage and won't run out the way smaller plans can. Additional AI usage on paid plans scales at $5 per 1M credits.

Prospect, Outreach, and Growth carry credits forward one month, so a slow week doesn't get penalized. Enterprise allocations are custom and usually annual, so you have room to flex usage across the year.

Prospect, Outreach, and Growth: same day. Sign up, connect your CRM, and your SDRs can run their first playbook within hours. Enterprise: 1–2 weeks, where a dedicated growth strategist co-builds with your team — mapping CRM fields, configuring routing, and onboarding your reps.

MarketBetter is SOC 2 and GDPR compliant. All tokens and credentials are encrypted at rest. Enterprise customers can request our latest SOC 2 report and third-party penetration test results, sign a custom DPA, and use SSO + RBAC for workspace governance.

Prospect, Outreach, and Growth: monthly via Stripe — card on file, cancel anytime. Enterprise: annual contract with custom terms, invoice billing, custom credit allocations, and multi-year discounts available.