Core GTM stack. From $49 per workspace.

AI credits power the smart work MarketBetter does for your reps every day — writing personalized emails, scoring signals, summarizing accounts, analyzing pipeline, and recommending who to contact next. The more your team uses MarketBetter, the more AI credits you spend.

Two simple buckets. AI credits are spent when MarketBetter thinks — writing emails, scoring leads, summarizing accounts. Enrichment credits are spent when MarketBetter looks up data — finding a phone number, revealing a website visitor, getting a work email. Most workflows use a bit of both.

Common ones: revealing a company from a website visit (3 credits), finding a verified work email (2), getting a phone number (3), LinkedIn profile enrichment (2), and LinkedIn or Reddit signals (2 each). The full credit table is on this page.

Yes. If MarketBetter writes a personalized email to a website visitor, it uses enrichment credits to find that visitor and their email, then AI credits to research the account and write the message.

Standard is $149/workspace/month with unlimited seats. You get the Daily SDR Playbook, Website Visitor Identification, Email Automation, Signal Intelligence, Chrome Extension, bulk enrichment, 18M AI credits, and 5,000 enrichment credits per month. It’s the best fit for teams running outbound on email + signals.

Pro keeps Standard’s playbook and adds HubSpot CRM sync, Champion Job Change Tracking, premium Chrome Extension features, and a bigger credit allowance. It’s built for teams whose SDRs live in the CRM and need more enrichment throughput.

Enterprise is where MarketBetter becomes your full GTM stack. You get LinkedIn outreach automation, Smart Dialer (AI-assisted calling), Smart Scheduler (instant meeting routing from your CRM), Champion Job Change Tracking, Salesforce sync, custom CRM field mappings and owner routing, frontier-model AI, SSO, RBAC, SOC 2 and pen test reports on request, a dedicated growth strategist, and an SLA. It’s designed for teams running multi-channel outbound at scale.

Every paid workspace plan includes unlimited members. Admins control who has write access — write members use workspace credits, viewer-only members don’t.

Yes, on Enterprise. The Dialer brings AI-assisted warm calling, recording, and transcription into the same workflow as your emails and signals — so a rep can click-to-call from the Daily Playbook and the conversation lands back in the CRM.

You can buy enrichment credit packs anytime — Small ($69 / 1,500 credits), Medium ($199 / 5,000), or Large ($499 / 15,000). Enterprise plans get custom allocations sized to your annual usage and won’t run out the way smaller plans can. Additional AI usage on paid plans scales at $5 per 1M credits.

Standard and Pro carry credits forward one month, so a slow week doesn’t get penalized. Enterprise allocations are custom and usually annual, so you have room to flex usage across the year.

Standard and Pro: same day. Sign up, connect your CRM, and your SDRs can run their first playbook within hours. Enterprise: 1–2 weeks, where a dedicated growth strategist co-builds with your team — mapping CRM fields, configuring routing, and onboarding your reps.

MarketBetter is SOC 2 and GDPR compliant. All tokens and credentials are encrypted at rest. Enterprise customers can request our latest SOC 2 report and third-party penetration test results, sign a custom DPA, and use SSO + RBAC for workspace governance.

Starter, Standard, and Pro: monthly or annual via Stripe — card on file, cancel anytime. Enterprise: annual contract with custom terms, invoice billing, custom credit allocations, and multi-year discounts available.