11 posts tagged with "thought-leadership"

Intent data has a dirty secret: most teams who buy it never act on it.

That's not a vendor problem. It's an execution problem. And in 2026, the gap between companies that have intent data and companies that use intent data is wider than ever.

I've watched B2B teams spend $50K+ annually on intent platforms, only to have the data live in a dashboard nobody checks. Or worse—it gets exported to a spreadsheet, passed to SDRs, and promptly ignored because nobody knows what to do with it.

Here's the uncomfortable truth: intent data without action is just noise.