How to Build an SDR Pipeline Dashboard That Reports in Dollars (Not Activities)
· 9 min read
Every Monday, somewhere, an SDR manager presents a dashboard full of green numbers — 1,200 dials, 800 emails, 94% sequence completion — to a VP who asks one question the dashboard can't answer: "How much pipeline did we create, and what is it worth?"
Activity dashboards fail because every metric on them can be inflated without moving pipeline a single dollar. This guide walks through building the dashboard that survives that VP question: what to put on it, how to wire it up in your CRM, the attribution rules you need to agree on before you build, and the 2026 benchmarks to grade yourself against.