Side-by-side tool comparisons, alternatives, and competitive analysis
View All Tags
Champion tracking is having a moment. Every sales leader wants to know when their best contacts move to new companies. But here's what most champion tracking tools get wrong: they stop at the alert.
Champify and MarketBetter both help you track champions. But they take fundamentally different approaches to what happens after you find one. Let's compare.
Clay has become one of the most talked-about tools in B2B sales. With 75+ data providers, AI-powered enrichment, and a credit-based system, it promises to transform how GTM teams prospect.
But there's a critical gap in Clay's approach that most reviews won't tell you: Clay enriches data. It doesn't tell your SDRs what to do with it.
MarketBetter takes the opposite approach. Instead of giving your team a spreadsheet of enriched contacts and hoping they figure out the next step, MarketBetter delivers a daily SDR playbook — a prioritized list of exactly who to contact, how to reach them, and what to say.
This isn't a better-or-worse comparison. It's a fundamentally different philosophy. Let's break it down.
Clay is a data enrichment powerhouse. Here's what it brings to the table:
If your team's primary bottleneck is finding and enriching leads, Clay is genuinely impressive.
Here's what G2 reviewers, Reddit users, and Trustpilot feedback consistently flag:
Clay isn't plug-and-play. Multiple reviews mention needing "Clay partners" for implementation. One common complaint: "Salespeople don't really use it" because the interface requires technical fluency that most SDRs don't have.
Clay's credit system sounds flexible until you do the math:
| Plan | Monthly Credits | Monthly Cost | Cost per 1,000 Credits |
|---|---|---|---|
| Free | 100 | $0 | $0 |
| Starter | 2,000 | $149 | ~$75 |
| Explorer | 10,000 | $349 | ~$31 |
| Pro | 50,000 | $800 | ~$16 |
| Enterprise | Custom | Contact sales | Variable |
A single enrichment action costs 1-5+ credits. An SDR team running 500 leads/week through a 3-step enrichment workflow could burn through 7,500+ credits monthly — that's the Explorer plan minimum. Add AI research and you're firmly in Pro territory.
This is the fundamental issue. Clay tells you who your prospects are. It doesn't tell you:
Your SDRs still need to interpret the data, build their own workflows, and decide what matters. That's the exact manual work you're trying to eliminate.
MarketBetter isn't a data enrichment tool. It's an SDR operating system that turns signals into action.
Every morning, each SDR gets a prioritized task list:
Instead of "here's 500 enriched leads, figure it out," MarketBetter says: "Call Sarah at Acme Corp today. She visited your pricing page twice this week, her company matches your ICP, and here's what to say."
MarketBetter identifies companies visiting your website in real time — not just company name, but what they looked at, how long they stayed, and which pages signal buying intent. This data feeds directly into the playbook.
Clay doesn't have visitor identification. You'd need to bolt on a separate tool (like Clearbit Reveal or RB2B) and manually connect the data.
MarketBetter includes the tools SDRs actually need to act on insights:
| Capability | MarketBetter | Clay |
|---|---|---|
| Website visitor identification | ✅ Built-in | ❌ Not available |
| Daily SDR playbook | ✅ Automated | ❌ Not available |
| Smart dialer | ✅ Built-in | ❌ Not available |
| Email sequences | ✅ Built-in | ✅ Sequencer (new) |
| AI chatbot | ✅ Built-in | ❌ Not available |
| Data enrichment | ✅ Integrated | ✅ 75+ providers |
| Intent signals | ✅ First-party + third-party | ✅ Third-party only |
| AI message generation | ✅ Built-in | ✅ Claygent |
| CRM integration | ✅ Native | ✅ HubSpot/Salesforce |
Clay = data enrichment layer (upstream of action) MarketBetter = SDR workflow engine (data → action → outcome)
Clay gives your team better data. MarketBetter gives your team better outcomes.
Unlimited users on all plans. But credits burn fast — a team of 5 SDRs enriching 100 leads/day could easily need the Pro plan.
Hidden cost: Clay doesn't include a dialer, visitor identification, or playbook. You'll need SalesLoft/Outreach ($100-180/user/month) plus a visitor ID tool ($200-500/month) on top. Real cost for a 5-person SDR team: $2,000-4,000/month across the full stack.
MarketBetter publishes transparent pricing on its website. Everything is included — visitor identification, playbook, dialer, email sequences, AI chatbot, and enrichment. No per-credit surprises, no bolt-on tools needed.
See current MarketBetter pricing →
Clay is the right choice if:
MarketBetter is the right choice if:
Try our AI Lead Generator — find verified LinkedIn leads for any company instantly. No signup required.
Clay and MarketBetter solve different problems at different stages of the sales workflow.
Clay answers: "Who are these leads and what do we know about them?" MarketBetter answers: "Here's exactly what your SDRs should do right now to book meetings."
If your team already has a system for turning data into action and just needs better inputs, Clay is excellent. If your team needs the full workflow — from signal detection to prioritized action to execution — MarketBetter eliminates the gap between data and revenue.
The question isn't which tool has more data providers. It's whether your SDRs know what to do when they sit down at 8 AM.
Outreach.io is one of the most established sales engagement platforms on the market, with over 3,500 G2 reviews and a presence in most enterprise sales stacks. But being established isn't the same as being the best fit for your team in 2026.
MarketBetter takes a fundamentally different approach. Instead of giving SDRs a powerful tool and leaving them to figure out who to contact and what to say, MarketBetter tells them exactly what to do next — every single day.
This comparison breaks down both platforms across features, pricing, ease of use, and actual pipeline impact so you can make the right decision.
Outreach.io is a sales engagement platform. It gives your SDR team sequences, a dialer, email analytics, and deal tracking. Reps still need to decide who to reach out to, build their own sequences, and interpret data dashboards.
MarketBetter is an AI-powered SDR operating system. It identifies who's visiting your website, tells your SDRs exactly who to contact, generates personalized outreach, and manages the entire workflow in one daily playbook.
Think of it this way:
Outreach.io:
Outreach's sequencing engine is mature and powerful. For teams that already know who to target and have playbooks built, it executes well.
MarketBetter:
MarketBetter's sequences aren't just automated — they're intelligent. Instead of SDRs manually building sequences for each prospect, the platform generates personalized outreach based on what each prospect actually did on your website.
Verdict: Outreach has more granular sequence controls for power users. MarketBetter sequences are smarter out of the box because they're driven by real-time intent data, not manual setup.
Outreach.io:
MarketBetter:
This is the single biggest differentiator. Outreach can't tell you who's looking at your website right now. MarketBetter can — and it turns that signal into action immediately.
Verdict: MarketBetter wins decisively. You need an entirely separate tool stack to get this capability with Outreach.
Outreach.io:
MarketBetter:
Outreach gives SDRs a to-do list. MarketBetter gives them a strategy.
Verdict: MarketBetter. No other tool on the market generates a daily, prioritized action plan from live intent signals.
Outreach.io:
Outreach's dialer is solid and the Kaia AI assistant adds value for coaching.
MarketBetter:
Verdict: Outreach has a more feature-rich dialer with advanced call intelligence. MarketBetter's dialer is purpose-built for warm calls, which have significantly higher connect and conversion rates than traditional cold calling.
Outreach.io (Amplify):
Outreach is investing heavily in AI, but it's bolt-on to an existing platform. The AI agents require credits, adding cost complexity.
MarketBetter:
Verdict: Outreach has more AI features for deal management and forecasting. MarketBetter's AI is more focused on the SDR workflow — identification, prioritization, and personalized outreach — which is where pipeline actually starts.
Outreach.io:
MarketBetter:
Verdict: Outreach wins for mid-funnel and forecasting. MarketBetter is focused on filling the top of the funnel — getting more qualified meetings booked.
Outreach.io:
MarketBetter:
Verdict: Outreach has a stronger Salesforce integration. MarketBetter's HubSpot integration is cleaner and more reliable. Choose based on your CRM.
Outreach doesn't publish pricing. Based on Vendr negotiation data and user reports:
| Component | Estimated Cost |
|---|---|
| Engage (base) | ~$100-$140/user/month |
| Voice add-on | ~$120/user/year |
| Meet (Kaia) | Additional per-user fee |
| Deal module | Additional per-user fee |
| Forecast module | Additional per-user fee |
| Amplify (AI) | Credit-based, variable |
| Implementation | $5,000-$25,000+ |
For a 10-person SDR team: Expect $15,000-$30,000+/year before AI credits and add-ons. A Vendr analysis showed a 50-user deployment at list price runs ~$72,000/year for Engage alone.
MarketBetter publishes transparent pricing starting at a fraction of Outreach's cost. The platform includes visitor identification, email automation, smart dialer, AI chatbot, and daily playbook in one package — no add-on taxes.
For a 10-person SDR team: Significantly less than Outreach, with no hidden module fees or AI credit costs.
See current MarketBetter pricing →
With Outreach, you don't just pay for Outreach. You need:
MarketBetter bundles all of this. The TCO difference is often 40-60% less than an Outreach-centered stack.
What users like:
Common complaints:
What users like:
Outreach is the better fit if:
MarketBetter is the better fit if:
Try our AI Lead Generator — find verified LinkedIn leads for any company instantly. No signup required.
Outreach.io is a powerful, enterprise-grade sales engagement platform. It's been the category leader for years, and for large organizations with mature sales ops, it still delivers.
But the market has shifted. In 2026, SDR teams don't just need better tools — they need platforms that tell them what to do. MarketBetter collapses the entire SDR workflow into one daily playbook: identify website visitors, prioritize by intent, generate personalized outreach, and execute across email, phone, and chat.
If your team is spending more time managing tools than selling, MarketBetter might be the answer.
Ready to see the daily playbook in action?
Related reading:
SalesLoft has been a pillar of sales engagement for years. Thousands of sales teams rely on it for cadences, call recording, deal management, and pipeline forecasting.
But here's the uncomfortable truth about SalesLoft in 2026: it automates the workflow, not the thinking.
SalesLoft helps you execute sequences faster. It doesn't tell you which sequences to run, who deserves attention today, or what to say when a prospect just visited your pricing page three times. That intelligence gap is where MarketBetter lives.
SalesLoft earned its reputation for good reasons:
For enterprise revenue teams running complex, multi-touch sales processes, SalesLoft is a proven platform.
SalesLoft doesn't publish pricing. Based on Vendr data and public benchmarks:
| Aspect | What You'll Actually Pay |
|---|---|
| Advanced Plan (50 seats) | |
| Dialer add-on | $7,500/year for 25 users (not included by default) |
| Negotiated discount | 35-45% typical (bringing to ~$75K-76K for 50 seats) |
| Bionic Chatbot add-on | $10,000/year (12,000 replies) |
| Effective per-user cost | $100-180/user/month depending on negotiation |
For a 10-person SDR team, you're looking at $12,000-21,600/year before add-ons. The dialer — a core SDR tool — costs extra. The chatbot costs extra. International calling costs extra.
SalesLoft has no idea who's visiting your website. It can't tell your SDRs "three people from Acme Corp looked at your pricing page this morning." You need a completely separate tool (Clearbit, 6sense, or similar) bolted on, plus manual workflows to connect that data to SalesLoft cadences.
SalesLoft cadences are powerful but dumb. They fire on a schedule, not on intent. An SDR running a 14-day cadence sends the same sequence whether a prospect is actively researching solutions or completely disengaged.
There's no built-in mechanism to:
SalesLoft organizes work around cadences. SDRs manage multiple sequences, check analytics dashboards, review coaching insights, and try to figure out what matters most.
What's missing: a single prioritized view that says "here are your 20 most important actions today, ranked by likelihood to convert."
MarketBetter doesn't wait for SDRs to check dashboards. Every morning, it delivers a daily playbook — a ranked list of actions based on real buying signals:
The playbook isn't a static list. It re-ranks throughout the day as new signals come in.
| Capability | MarketBetter | SalesLoft |
|---|---|---|
| Email sequences | ✅ Included | ✅ Included |
| Smart dialer | ✅ Included | 💰 $7,500/yr add-on |
| Website visitor ID | ✅ Included | ❌ Not available |
| AI chatbot | ✅ Included | 💰 $10,000/yr add-on |
| Daily SDR playbook | ✅ Core feature | ❌ Not available |
| Intent-based prioritization | ✅ Built-in | ❌ Not available |
| Conversation intelligence | ❌ Not included | ✅ Included |
| Revenue forecasting | ❌ Not included | ✅ Included (Premier) |
| Deal management | ❌ Not included | ✅ Included |
| AI message personalization | ✅ Built-in | ✅ Available |
| CRM integration | ✅ HubSpot native | ✅ Salesforce + HubSpot |
MarketBetter includes the dialer, chatbot, visitor ID, and playbook in every plan. SalesLoft charges $17,500+/year in add-ons for comparable functionality.
SalesLoft implementations typically take 2-4 weeks for mid-market teams — CRM sync configuration, cadence setup, dialer provisioning, user training, admin policies.
MarketBetter is designed for faster deployment. Connect your domain, install the visitor tracking snippet, import your ICP criteria, and your SDRs have a working playbook within days.
Let's be honest about where SalesLoft has the edge:
Try our AI Lead Generator — find verified LinkedIn leads for any company instantly. No signup required.
SalesLoft is built around the assumption that your team already knows what to do — it just helps them do it faster and at scale.
MarketBetter is built around the assumption that knowing what to do is the hard part — and the platform should figure that out for your team.
SalesLoft: "Here are your cadences, your analytics, and your pipeline. Go execute." MarketBetter: "Here are your 20 highest-priority actions for today. Start with Sarah at Acme — she hit your pricing page twice and matches your ICP."
Both approaches work. The question is which problem your team actually has: execution speed or prioritization intelligence.
Most SDR teams we talk to? It's the second one.
See how MarketBetter's daily playbook works →
If you're evaluating champion tracking and pipeline generation tools, you've probably come across both MarketBetter and UserGems. They show up in similar conversations, but they solve fundamentally different problems.
UserGems is a signal tool — it tells you when contacts change jobs. MarketBetter is a full SDR execution platform — it tells you who to contact, why, and gives you the tools to actually reach them.
That distinction matters more than any feature checklist. Let's break it down.
The champion tracking space has evolved dramatically. What started as simple job change alerts has grown into a broader conversation about how sales teams identify, prioritize, and act on buying signals. In 2026, three platforms dominate the discussion: MarketBetter, UserGems, and Champify.
But here's the thing — these three tools aren't really in the same category anymore. While UserGems and Champify remain focused on champion tracking signals, MarketBetter has built a full SDR execution platform that happens to include champion tracking as one of many signal sources. Comparing them reveals a fundamental shift in how modern sales teams think about pipeline generation.
Let's break down exactly what each platform offers, how they compare across every dimension that matters, and which one makes sense for your team.
SalesLoft doesn't publish pricing on its website. Instead, you get a "Contact Sales" button and a discovery call before seeing any numbers.
We dug into Vendr negotiation data, public benchmarks, and community reports to give you the real picture of SalesLoft pricing in 2026.
SalesLoft offers two main packages: Advanced and Premier.
| Feature | Advanced | Premier |
|---|---|---|
| Cadences (email/call sequences) | ✅ | ✅ |
| Coaching & conversation intelligence | ✅ | ✅ |
| Call & meeting recording | ✅ | ✅ |
| Deals (pipeline management) | ✅ | ✅ |
| Revenue forecasting | ❌ | ✅ |
| CRM sync | ✅ | ✅ |
| Mobile app | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Dialer | 💰 Add-on | 💰 Add-on |
Yes, you read that right — the dialer is an add-on for both plans.
| Deployment Size | Advanced (Annual) | Per User/Month |
|---|---|---|
| 10 users | ~$21,600 | ~$180 |
| 25 users | ~$54,000 | ~$180 |
| 50 users | ~$108,000 | ~$180 |
| 100 users | ~$180,000-216,000 | ~$150-180 |
Premier pricing is higher but not publicly benchmarked. Expect 20-40% more than Advanced.
Vendr's intelligence shows you can typically negotiate 35-45% off list price:
| Deployment | List Price | After Negotiation | Effective Per User/Month |
|---|---|---|---|
| 50 users (Advanced) | $108,000 | $75,000-76,000 | ~$125-127 |
| 50 users + Calling | $115,500 | $74,000-76,000 | ~$123-127 |
Negotiation tips from Vendr:
This is where SalesLoft pricing gets frustrating. Core SDR tools that many platforms include by default cost extra:
| Add-On | Annual Cost | What It Does |
|---|---|---|
| Unlimited Calling & Messaging (US/CAN) | $7,500/yr (25 users) | Phone dialing within SalesLoft |
| Unlimited Calling (EU) | Additional cost | International dialing |
| Bionic Chatbot | $10,000/yr | AI chatbot (12,000 replies/year) |
| Data Cloud | Custom pricing | Contact and company data |
| Workflows Limit Increase | Custom pricing | More automation capacity |
| Certifications | Custom pricing | Training and certification |
For a 25-person SDR team that needs calling + chatbot:
The chatbot is particularly notable — 12,000 replies/year means about 33 replies per day. For a company with decent website traffic, that runs out fast.
SalesLoft is a sales engagement platform. It doesn't include data enrichment, visitor identification, or lead prioritization. Here's what a full SDR stack costs when SalesLoft is the foundation:
| Component | Tool | Annual Cost |
|---|---|---|
| Sales engagement | SalesLoft Advanced (10 users) | $21,600 |
| Dialer | SalesLoft add-on | $3,000 |
| Data enrichment | Apollo or Clay | $3,600-9,600 |
| Visitor identification | Clearbit or RB2B | $3,600-6,000 |
| Chatbot | SalesLoft add-on or Drift | $10,000-30,000 |
| Total | $41,800-70,200/year |
For a 10-person SDR team, you're looking at $42K-70K/year for the full stack. And you're managing 3-5 separate tools with separate logins, billing, and support.
MarketBetter bundles visitor identification, daily SDR playbook, smart dialer, email sequences, and AI chatbot into a single platform. No add-on fees for calling. No separate visitor ID tool. No credit system to manage.
Why teams switch: MarketBetter's daily playbook tells SDRs exactly who to call and what to say — based on real-time website activity and intent signals. SalesLoft automates sequences; MarketBetter prioritizes actions.
Apollo offers sequences, a dialer, and a 270M+ contact database starting at $49/user/month. For teams that need SalesLoft-like functionality at a fraction of the cost, Apollo is the most common switch.
Pricing: $49-119/user/month (vs. SalesLoft's $125-180/user/month after negotiation)
If you need enterprise-scale sales engagement with deeper AI capabilities, Outreach is SalesLoft's primary competitor. Pricing is similarly opaque ($100-150/user/month estimated), but Outreach offers stronger AI features and broader market share.
HubSpot Sales Hub Professional ($90/user/month) includes sequences, calling, deal management, and forecasting — all native to the HubSpot CRM. If you're already on HubSpot, this eliminates the need for a separate sales engagement platform entirely.
| Platform | Per User/Month | Dialer | Visitor ID | Chatbot | Data |
|---|---|---|---|---|---|
| SalesLoft | $125-180 | +$300/yr add-on | ❌ | +$400/yr add-on | ❌ |
| MarketBetter | See website | ✅ Included | ✅ Included | ✅ Included | ✅ Included |
| Apollo | $49-119 | ✅ Included | ❌ | ❌ | ✅ Included |
| Outreach | $100-150 est. | ✅ Included | ❌ | ❌ | ❌ |
| HubSpot Sales Pro | $90 | ✅ Included | ❌ | ✅ (separate) | ❌ |
SalesLoft is worth it if:
SalesLoft is overpriced if:
Try our AI Lead Generator — find verified LinkedIn leads for any company instantly. No signup required.
SalesLoft is a mature, capable platform — but its pricing model is built for enterprise buyers who negotiate annual contracts, not growing SDR teams trying to stay lean.
Between the $125-180/user/month base price, $300-400/user/year in add-ons for calling and chatbot, and the additional tools you need for data and visitor identification, the real cost of a SalesLoft-centered stack is often 2-3x what teams expect.
Platforms like MarketBetter and Apollo offer most of what SDR teams actually use from SalesLoft — sequences, dialing, data — without the enterprise pricing model or add-on tax.
See how MarketBetter compares →
UserGems has been a go-to tool for champion tracking in B2B sales, helping teams detect when former customers and advocates change jobs. But at $15K–$30K per year for SMB and $50K+ for enterprise — with no built-in execution tools — many teams are asking a fair question: can we track champions without UserGems?
The answer is yes. There are multiple ways to track champions, ranging from completely free manual methods to full-platform alternatives that deliver more value at lower cost. In this comprehensive guide, we'll walk through every option, with honest pros and cons for each, so you can choose the approach that fits your budget, team size, and growth goals.
UserGems has been the go-to enterprise champion tracking solution for years. With reliable job change data, deep Salesforce integration, and a strong G2 rating of 4.7, it's earned its reputation. But it's also earned a reputation for something else: high prices and a narrow feature set.
At $15,000-$30,000 per year for what is essentially a signal-only tool — no dialer, no email automation, no visitor identification, no chatbot — many teams are exploring alternatives that offer more value for their investment.
Whether you're priced out of UserGems, frustrated by needing 5 additional tools to act on its signals, or simply exploring the market, here are the 10 best UserGems alternatives for champion tracking and sales intelligence in 2026.
If you're evaluating champion tracking tools in 2026, two names keep coming up: UserGems and Champify. Both promise to help your sales team capitalize on job changes — turning former champions into new pipeline. But they take very different approaches, target different buyers, and come at vastly different price points.
In this head-to-head comparison, we'll break down exactly what each platform offers, where they shine, where they fall short, and which one makes sense for your team. We'll also look at whether either tool is truly enough on its own — or whether you need something more comprehensive.
