The Hidden Cost of Champion Tracking Tools: What UserGems Won't Tell You
Champion tracking sounds like a simple proposition: monitor your contacts for job changes, get alerts when they move, and reach out to warm leads. Tools like UserGems charge $15,000โ$30,000 per year for SMB and $50,000+ for enterprise to deliver this service. Champify offers a more affordable alternative at $6,000โ$12,000 per year.
On the surface, these seem like reasonable investments โ especially when champions convert at 3โ5x the rate of cold outreach. But the sticker price of your champion tracking tool is just the tip of the iceberg. The real cost โ the total cost of ownership โ is something most vendors would prefer you didn't calculate until after you've signed the contract.
In this article, we pull back the curtain on every hidden cost associated with champion tracking tools, show you what the complete price tag looks like, and explain why a growing number of B2B sales teams are switching to all-in-one platforms that eliminate these hidden expenses.
