Lead Scoring in 2026: Why Traditional Models Are Failing (And What to Do Instead)
· 9 min read
Your lead scoring model is lying to you.
That VP of Sales with a score of 85? Turns out they were researching for a competitor. The contact who scored 12? Just booked a demo after visiting your pricing page yesterday.
Traditional lead scoring was built for a buying journey that no longer exists. And yet, most sales teams are still using models from 2015 to prioritize 2026 leads.
Here's why it's broken — and what actually works.