Loops: Sales Nurture That Only Sends When There's a Reason To
· 10 min read
Every SDR has the same graveyard: the 90% of a finished campaign that never replied. They weren't bad fits — they passed qualification, they got the sequence, they just didn't bite this quarter. Most teams do one of two things with these people: nothing, or a monthly "just checking in" drip that quietly burns the domain and teaches prospects to ignore you.
Today we're launching Loops, MarketBetter's sales nurture agent. A loop takes the people who finished your campaigns without replying and keeps them warm — not on a calendar, but on a condition: each person gets one short email, in your voice, only when there's an update that actually fits them. Most days, most people get nothing. That's the feature.
