marketbetter Unveils Person-Level Identification with Vector Partnership
Hi there! We're excited to announce a major new feature this week: Person-Level Identification, powered by our new partnership with Vector. This is a game-changer for understanding your website visitors.
What's New?
Imagine seeing "Amelia Jackson, SVP Marketing IBM" instead of just "Someone from Acme." With this feature, you get:
- Real names and titles
- LinkedIn profiles
- Pages visited
- Seniority level
- Company size
- UTM details—all in one row.
Why This Matters
Real Context
Gain insights with titles, seniority, and company size that help you understand exactly who is engaging with your content.
Seamless Integration
Data flows directly into Journey View, Slack/Teams alerts, and your CRM without any additional setup.
Zero Effort
Connect in 30 seconds with no code or tag adjustments required.
Personalized Outreach
Leverage marketbetter workflows to automate tailored communications based on the identified person's profile.
Free Tier
Reveal up to 1,000 contacts a month at no cost with Vector.
How to Get Started
Getting started with Person-Level Identification is incredibly simple:
- In marketbetter, navigate to Integrations → Vector.
- Click Connect and log in or sign up on Vector.
- That's it! New visitors will start resolving to full contact records (note: Vector has a two-hour delay on free plans).
Transform Your Lead Generation
With Person-Level Identification, you're no longer guessing who's visiting your website. You get complete visitor profiles that enable:
- Targeted follow-up based on seniority and company size
- Personalized messaging that speaks to their specific role
- Qualified lead prioritization using real-time visitor data
- Enhanced sales intelligence for your entire team
Ready to See Who's Really Visiting?
Don't let another high-value prospect slip away unidentified. Start revealing the real people behind your website traffic today.
Get Started with Vector Integration
Questions about Person-Level Identification? Our team is here to help you make the most of this powerful new feature!