2 posts tagged with "Alternatives"

Monaco launched in February 2026 as an ambitious all-in-one AI sales platform for startups. Backed by $35M from Founders Fund and built by an impressive founding team, it's getting plenty of attention.

But Monaco isn't the only option — and for many teams, it might not be the best one. Whether you're looking for more features, transparent pricing, proven results, or a platform that works beyond the startup stage, there are excellent alternatives worth considering.

Here are the 7 best Monaco alternatives for AI sales automation in 2026.

Why Look for Monaco Alternatives?​

Before diving into alternatives, here are the most common reasons teams look beyond Monaco, based on our primary research of their website, press coverage, and beta user testimonials:

• No website visitor identification — can't see who's on your site. Monaco is purely outbound
• No smart dialer — email-only outreach; no built-in phone capabilities
• No AI chatbot — no inbound lead capture or on-site engagement
• No daily SDR playbook — no structured daily workflow for your reps
• Opaque pricing — Sam Blond told TechCrunch pricing is "a flat fee, currently discounted while the product remains in beta" but declined to share the actual number. Their website has no pricing page (returns a 404)
• Public beta with no independent reviews — zero G2, Capterra, or Product Hunt listings. Only testimonials from their own website
• Startup-only focus — explicitly targeting seed and Series A companies; may not work for mid-market teams
• Scalability of the "forward deployed AE" model — Monaco embeds human sales experts with each customer, but with only ~40 employees total, the service layer has limits
• Minimal web presence — sparse website content makes evaluation difficult without a sales call
• Post-beta price uncertainty — beta discount will end, and nobody knows what GA pricing will look like

The 7 Best Monaco Alternatives​

1. MarketBetter — Best Overall Alternative​

Why it's the top choice: MarketBetter fills every gap Monaco has while matching its AI-powered outbound capabilities.

Key Features:

• ✅ Website visitor identification (company + person-level)
• ✅ AI email automation with personalized sequences
• ✅ Smart Dialer with call intelligence
• ✅ AI Chatbot (FloBot) for 24/7 inbound engagement
• ✅ Daily SDR Playbook with prioritized actions
• ✅ Pre-meeting intelligence briefs
• ✅ CRM integration (HubSpot + Salesforce)

What sets it apart: MarketBetter is the only platform on this list that combines visitor identification, multichannel outreach (email + phone + chat), and a daily prioritized playbook. It's not just an outbound tool — it's a complete SDR command center.

Pricing: Transparent, published pricing with a free 60-day trial.

Track record: 4.97/5 on G2, trusted by CallRail, Hologram, GXC, and hundreds of B2B teams.

Best for: B2B teams from startup to mid-market that need the complete AI SDR stack.

Book a MarketBetter demo →

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2. HubSpot Sales Hub​

Why consider it: The incumbent all-in-one platform with the largest ecosystem.

Key Features:

• CRM + sales + marketing + service
• Email sequences and templates
• Meeting scheduling
• Pipeline management
• Massive integration marketplace

Pros: Proven, huge community, tons of resources. Cons: Not AI-native (AI features bolted on), expensive at scale, complex.

Pricing: Free tier available; paid plans from $50/month to $1,200+/month.

Best for: Teams that want the safest, most established choice.

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3. Apollo.io​

Why consider it: Strong prospect database with built-in outreach — closest to Monaco's data approach.

Key Features:

• 270M+ contact database
• Email sequencing
• Chrome extension for LinkedIn prospecting
• Intent signals
• Basic CRM functionality

Pros: Excellent data quality, generous free tier, solid outreach tools. Cons: AI features are basic compared to newer platforms, no visitor identification, no chatbot.

Pricing: Free tier; paid plans from $49/user/month.

Best for: Teams focused on data-driven outbound prospecting.

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4. Clay​

Why consider it: Powerful data enrichment and workflow automation for technical teams.

Key Features:

• 100+ data provider integrations
• AI-powered enrichment workflows
• Personalization at scale
• Flexible automation builder

Pros: Incredibly powerful for custom workflows, best enrichment in the market. Cons: Steep learning curve, requires technical setup, not a complete SDR platform.

Pricing: From $149/month.

Best for: Technical GTM teams that want maximum customization.

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5. Attio​

Why consider it: Modern, AI-forward CRM designed for startups — the CRM Monaco wishes it was.

Key Features:

• Flexible data model
• AI-powered deal insights
• Clean, modern UI
• Startup-friendly pricing

Pros: Beautiful product, truly modern CRM, AI-native design. Cons: CRM only — no outbound automation, no visitor identification, no dialer.

Pricing: Free for small teams; paid from $34/user/month.

Best for: Startups that want a modern CRM and will use other tools for outreach.

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6. 11x.ai​

Why consider it: The most well-funded AI SDR — if you want fully autonomous outbound.

Key Features:

• "Alice" AI SDR for autonomous outbound
• "Jordan" AI phone agent
• Email + LinkedIn + phone automation
• Minimal human involvement needed

Pros: Most autonomous AI SDR available, multi-channel. Cons: Enterprise pricing ($40-60K+/year), no visitor identification, no chatbot, no CRM, "black box" AI with less human oversight.

Pricing: Enterprise only — $40,000-60,000+/year.

Best for: Enterprise teams with big budgets that want fully autonomous outbound.

See MarketBetter vs 11x comparison →

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7. Artisan (Ava)​

Why consider it: Another AI SDR competitor with a more accessible price point than 11x.

Key Features:

• "Ava" AI sales agent
• Automated email outbound
• B2B contact database
• Campaign management

Pros: More accessible than 11x, good for email automation. Cons: Still primarily outbound-only, no visitor identification, limited multichannel.

Pricing: From $799/month.

Best for: Mid-size teams that want AI outbound without enterprise pricing.

See MarketBetter vs Artisan comparison →

Comparison Table: All Alternatives vs Monaco​

Feature	MarketBetter	HubSpot	Apollo	Clay	Attio	11x	Artisan	Monaco
Visitor ID	✅	❌	❌	❌	❌	❌	❌	❌
Email automation	✅	✅	✅	✅	❌	✅	✅	✅
Smart dialer	✅	✅	❌	❌	❌	✅	❌	❌
AI chatbot	✅	✅	❌	❌	❌	❌	❌	❌
Daily playbook	✅	❌	❌	❌	❌	❌	❌	❌
CRM	Integrates	✅	Basic	❌	✅	❌	❌	✅
Prospect database	✅	❌	✅	✅	❌	✅	✅	✅
Transparent pricing	✅	✅	✅	✅	✅	❌	✅	❌
G2 rating	4.97	4.4	4.8	4.9	4.8	3.5	4.0	N/A

MarketBetter is the only alternative that covers every base: visitor identification, multichannel outreach, inbound capture, daily workflow, AND transparent pricing.

The Bottom Line​

Monaco is a bold new entrant worth watching — there's no denying the strength of their $35M raise from Founders Fund, the caliber of their founding team (ex-Brex, Apollo, Qualtrics, Clari), and endorsements from figures like Peter Thiel ("No product sells itself — though Monaco comes close"). Their beta users are enthusiastic, with testimonials from companies like Sphinx, Bluenote, BackOps, Datawizz, Autograph, Simple AI, Nowadays, Judgment Labs, Parley, and Vesto.

But if you need a complete, proven AI sales platform today — not in 6 months when Monaco matures past public beta — MarketBetter is the best alternative. It's the only platform that combines visitor identification, multichannel outreach, inbound chatbot, daily playbook, AND transparent pricing in one solution. And unlike Monaco's beta, MarketBetter has a 4.97/5 G2 rating and documented customer results.

Related Reading​

• Monaco Sales Platform Review 2026
• MarketBetter vs Monaco: Full Comparison
• Best AI Sales Platforms for Startups 2026
• Best AI SDR Tools 2026

RB2B pioneered contact-level website visitor identification. Drop in their script, and within minutes you're getting Slack notifications: "John Smith from Acme Corp just visited your pricing page."

That's powerful. But it's also where RB2B stops.

What happens next? Your SDR has to:

• Research John's company
• Figure out if Acme is even in your ICP
• Find the right decision-maker (maybe John's just a researcher)
• Write personalized outreach
• Decide whether to email, call, or connect on LinkedIn
• Actually reach out before the lead goes cold

That workflow takes 15-30 minutes per visitor. With hundreds of notifications per day, most RB2B leads end up ignored.

MarketBetter takes a different approach. We don't just identify who visited—we turn every visitor into a prioritized task with AI-generated outreach, decision-maker contacts, and a click-to-dial button.

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What Each Tool Actually Does​

RB2B: Person-Level Visitor Identification​

RB2B is a specialist. They do one thing well: identify anonymous website visitors at the contact level (not just company level) and push that data to Slack.

How it works:

1. Install a tracking script on your website
2. RB2B matches visitors against their database (US only)
3. Get Slack notifications with LinkedIn profiles and company info
4. Export to CRM or use integrations to trigger workflows

What you get:

• Visitor's name and LinkedIn URL
• Company information
• Page visit history
• Email addresses (on paid plans)

What you don't get:

• Prioritization (which visitor matters most?)
• Outreach templates
• Follow-up workflows
• Calling capabilities
• AI research or personalization

MarketBetter: Visitor ID + SDR Workflow​

MarketBetter combines visitor identification with an AI-powered SDR command center. We identify visitors AND turn that data into action.

How it works:

1. Identify company and contact visiting your website
2. AI scores the opportunity against your ICP
3. Find decision-makers at that company (not just the visitor)
4. Create a prioritized task for your SDR
5. Generate personalized outreach based on AI research
6. SDR clicks "call" or "send"—done

What you get:

• Everything RB2B offers (visitor ID, company data)
• AI-prioritized task list
• Decision-maker discovery (beyond the visitor)
• AI-generated, personalized outreach
• Built-in dialer with click-to-call
• Email sequences and LinkedIn tracking
• Chatbot with live handoff
• Pre-meeting intelligence briefs

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Feature-by-Feature Comparison​

Feature	RB2B	MarketBetter
Website Visitor ID	✅ Contact + Company	✅ Contact + Company
Person-Level Identification	✅ US only (15-45% coverage)	✅ Via intent data partners
Company-Level Identification	✅ Global (via Demandbase)	✅ Global
LinkedIn Profile Enrichment	✅	✅
Email Enrichment	✅ Paid plans only	✅
Slack/Teams Notifications	✅	✅
CRM Integration	✅ HubSpot, Salesforce, Zapier	✅ HubSpot, Salesforce (bidirectional)
ICP Filtering	✅ Hot Leads feature	✅ AI scoring
High-Intent Page Tagging	✅ Hot Pages	✅ Intent signals
AI Prioritization	❌	✅
Decision-Maker Discovery	❌	✅
AI-Generated Outreach	❌	✅
Built-in Dialer	❌	✅
Email Sequences	❌	✅
Chatbot	❌	✅
Pre-Meeting Briefs	❌	✅
SDR Task Management	❌	✅

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Pricing Comparison​

RB2B Pricing (2026)​

Plan	Monthly Price	Resolutions/Month	Key Features
Free	$0	150	Company-level only, Slack only
Starter	$79	300	Person-level, LinkedIn URLs, no email/integrations
Pro	$149	600	Email addresses, all integrations
Pro+	$199	600	Premium coverage (35-45%), up to 3 additional contacts
Scale	$299-$849	1,250-12,500	Volume pricing

Overage fees: $0.25-$0.45 per resolution beyond plan limits.

Note: RB2B's free tier no longer includes contact-level identification—that requires at least the $79/mo Starter plan.

MarketBetter Pricing​

MarketBetter uses custom pricing based on team size and volume. Contact for a quote, but expect:

• Higher starting price than RB2B's basic plans
• Better ROI when you factor in SDR time saved
• No per-resolution caps—focus on qualified leads, not credit counts

The ROI math: If RB2B costs $199/mo but each lead takes 20 minutes of SDR time to work, you're paying in time instead of money. A $3,000/month SDR working 50 RB2B leads per day is spending 16+ hours on lead research alone.

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When to Choose RB2B​

RB2B is the right choice if:

✅ You're bootstrapped or testing visitor ID for the first time Their free tier (company-level) and $79/mo starter plan let you prove the concept before investing more.

✅ You already have a robust sales tech stack If you're using Clay, Apollo, Instantly, or HeyReach, you can pipe RB2B data into your existing workflows.

✅ Your SDRs have the bandwidth for manual research If you're getting fewer than 50 qualified visitors per week, manual follow-up is manageable.

✅ You only need US person-level identification RB2B excels at US contact identification. International is company-level only.

✅ You want Slack-first notifications RB2B's Slack integration is excellent. If your sales team lives in Slack, it's a natural fit.

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When to Choose MarketBetter​

MarketBetter is the right choice if:

✅ You want ACTION, not just data Visitor identification without a workflow is just noise. MarketBetter turns every qualified visitor into a prioritized, actionable task.

✅ Your SDRs are drowning in tabs The average SDR uses 7+ tools daily. MarketBetter consolidates visitor ID, outreach, dialing, and CRM into one workflow.

✅ You need SDR onboarding speed New SDRs can be productive in days, not months. Just follow the AI-generated tasks.

✅ You want AI-powered personalization at scale Writing personalized emails for every visitor isn't sustainable. Our AI researches each prospect and drafts outreach that sounds human.

✅ You need more than visitor ID MarketBetter includes chatbot, dialer, email sequences, and meeting prep—everything an SDR needs, not just one signal.

✅ You're measuring meetings booked, not leads identified RB2B measures "resolutions." MarketBetter measures pipeline generated.

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The Workflow Difference​

Here's what happens when someone visits your pricing page:

With RB2B:​

1. Slack notification: "Jane Doe from TechCorp visited /pricing"
2. SDR opens LinkedIn, researches Jane
3. SDR searches CRM—is TechCorp a known account?
4. SDR finds Jane is a marketing coordinator (not a decision-maker)
5. SDR searches for the VP of Sales at TechCorp
6. SDR writes a personalized email
7. SDR sends email, maybe connects on LinkedIn
8. SDR logs activity in CRM

Time spent: 20-30 minutes per visitor

With MarketBetter:​

1. Visitor identified: Jane Doe, Marketing Coordinator at TechCorp
2. AI scores TechCorp (ICP fit: 87%)
3. AI identifies decision-maker: Mike Chen, VP of Sales
4. Task created for SDR: "Call Mike Chen at TechCorp — pricing page visit"
5. Task includes: AI-generated email, Mike's direct dial, LinkedIn URL
6. SDR clicks "Call"—or approves the email with one click
7. Activity logged automatically

Time spent: 2-3 minutes per visitor

That's 10x efficiency—which means your SDR can work 10x more leads.

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What Real Users Say​

RB2B Reviews (G2)​

Pros mentioned:

• "Easy setup—literally 5 minutes"
• "LinkedIn integration is seamless"
• "Free tier is generous for testing"
• "Slack notifications are instant"

Cons mentioned:

• "Match rates vary—sometimes as low as 10%"
• "Data quality weaker for SMBs and international"
• "Still need other tools to actually reach out"
• "No way to prioritize which visitors matter most"

MarketBetter Reviews (G2)​

Pros mentioned:

• "Finally, one tool for everything"
• "SDR onboarding time cut by 70%"
• "AI outreach is surprisingly good"
• "29% positive reply rate"
• "Best support I've experienced"

Cons mentioned:

• "Higher price point than point solutions"
• "Takes time to configure ICP filters"

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Common Questions​

Can I use both together?​

Technically yes, but it's redundant. MarketBetter already includes visitor identification. Adding RB2B means paying twice for the same signal.

Is RB2B really free?​

The free tier gives you 150 company-level resolutions per month (no person-level). For contact identification, you need at least $79/mo.

Does MarketBetter work outside the US?​

Yes. Company-level identification is global. Person-level varies by region and data partner.

Which has better match rates?​

Match rates depend on your traffic source, not the tool. Both use similar underlying data. The difference is what happens AFTER identification.

Is RB2B GDPR compliant?​

RB2B's person-level identification is US-only, avoiding GDPR. Company-level (via Demandbase) works globally but requires consent tools.

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The Bottom Line​

RB2B solves the identification problem. It's affordable, easy to set up, and does one thing well.

MarketBetter solves the pipeline problem. Identification is table stakes—what matters is converting visitors into meetings.

If you're evaluating visitor identification tools, ask yourself: Do I need more data, or do I need more meetings?

RB2B gives you data. MarketBetter gives you meetings.

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Try MarketBetter​

See how MarketBetter turns visitor identification into booked meetings:

👉 Book a Demo

We'll show you exactly how much SDR time you're currently wasting—and how to get it back.