7 Best Koala Alternatives in 2026 (After the Cursor Acquisition & Shutdown)
Koala is gone.
In July 2025, Cursor (the AI code editor company) acqui-hired the Koala team. By September 30, 2025, the product was fully shut down. No migration path. No data export. No "we'll keep the lights on." Just gone — five months after raising a $15M Series A from CRV and HubSpot Ventures.
If you were one of Koala's customers — companies like Retool, Sanity, Vercel, or OneSignal — you've already had to find a replacement. If you're still searching, or if you picked something in a rush and it's not working, this guide compares 7 alternatives that cover what Koala did best: intent signals, visitor identification, and actionable sales plays.
What Made Koala Different (and What to Replace)
Koala wasn't just another visitor ID tool. It had three things that made it sticky:
- Intent Signals + Product Usage Data — Koala combined website visits with product telemetry (signups, feature usage, documentation views) to surface accounts showing real buying behavior, not just page views.
- Plays — Automated workflows that turned signals into specific sales actions. Not just "Company X visited your pricing page" but "Here's what to do about it."
- PLG-Friendly Architecture — Built for product-led growth companies where self-serve signups and enterprise upsells coexist.
Any real Koala replacement needs to handle at least two of these three. Here's who does.
Quick Comparison: Best Koala Alternatives
| Tool | Best For | Starting Price | Visitor ID | Intent Signals | Action Engine | G2 Rating |
|---|---|---|---|---|---|---|
| MarketBetter | Full SDR workflow | $99/user/month | ✅ | ✅ | ✅ Daily Playbook | 4.97/5 |
| Warmly | Real-time chat + ID | $700/mo | ✅ | ✅ | ✅ Orchestrator | 4.7/5 |
| 6sense | Enterprise ABM | ~$25K+/yr | ✅ | ✅ | ⚠️ Complex | 4.3/5 |
| Clearbit (Breeze) | HubSpot-native | Built into HubSpot | ✅ | ⚠️ Basic | ❌ | 4.4/5 |
| Snitcher | Budget-friendly ID | $49/mo | ✅ | ⚠️ Basic | ❌ | 4.8/5 |
| RB2B | Person-level ID (US) | Free tier | ✅ | ⚠️ Hot Pages | ❌ | 4.4/5 |
| Common Room | Community signals | Contact sales | ⚠️ | ✅ | ⚠️ | 4.5/5 |
1. MarketBetter — Best Overall Koala Replacement
Why it replaces Koala: MarketBetter combines visitor identification with a Daily SDR Playbook that tells reps exactly who to contact, what to say, and which channel to use. Where Koala had "Plays," MarketBetter has the playbook — but it goes further by including a smart dialer, email automation, and an AI chatbot in one platform.
What Koala users will love:
- Intent signals → actions. Koala surfaced intent. MarketBetter surfaces intent AND tells your team what to do with it. No more staring at a dashboard wondering who to call first.
- Website visitor identification across all plans — company and person-level.
- AI chatbot that engages visitors in real time (something Koala never offered).
- Pre-meeting briefs automatically generated before every sales call.
What's different from Koala:
- MarketBetter is built for outbound-heavy SDR teams, not PLG self-serve motions. If your primary workflow was tracking product signups and feature adoption, you'll need to supplement with a product analytics tool.
- Pricing starting at $99/user/month — more than Koala's free tier, but you're getting execution tools (dialer, email, chatbot) that Koala never had.
Pricing: $99/user/month. Growth at $1,500/mo adds the full SDR dashboard and playbook.
G2 Rating: 4.97/5 (highest-rated in category)
See how MarketBetter replaces Koala's workflow →
2. Warmly — Best for Real-Time Engagement
Why it replaces Koala: Warmly combines visitor identification with real-time chat orchestration. When a target account lands on your site, Warmly can automatically route them to a rep, trigger a chatbot, or start a Slack alert — similar to Koala's intent-based automation.
What Koala users will love:
- Real-time visitor identification with de-anonymization
- Automated orchestration workflows (comparable to Koala's Plays)
- Chat, email, and LinkedIn outreach from one platform
- Strong Salesforce and HubSpot integrations
What's different from Koala:
- No product usage tracking — Warmly focuses on website behavior, not in-app signals
- Pricing starts higher at ~$700/mo
- More focused on inbound engagement than outbound prospecting
Pricing: Starts around $700/mo. Enterprise pricing available.
G2 Rating: 4.7/5 (91 reviews)
Read our full Warmly comparison →
3. 6sense — Best for Enterprise ABM Teams
Why it replaces Koala: 6sense is the enterprise-grade intent platform. It aggregates buying signals from across the web (not just your site), scores accounts by buying stage, and predicts which accounts are in-market. Koala's intent signals were impressive for a startup — 6sense does it at enterprise scale.
What Koala users will love:
- Best-in-class intent data from thousands of B2B publishers
- Account scoring by buying stage (awareness → decision)
- Predictive analytics that forecast pipeline
- Massive data enrichment capabilities
What's different from Koala:
- Dramatically more expensive — typically $25K-$100K+/year
- Complex implementation (weeks, not minutes)
- Overkill for teams under 50 people
- No product usage tracking
Pricing: Custom pricing, typically $25K+/year. No free tier.
G2 Rating: 4.3/5 (877 reviews)
Read our full 6sense comparison →
4. Clearbit (Now HubSpot Breeze) — Best for HubSpot Users
Why it replaces Koala: Clearbit was acquired by HubSpot in late 2023 and rebranded as Breeze Intelligence. If you're already in HubSpot's ecosystem, this is the path of least resistance — visitor identification and enrichment built directly into your CRM.
What Koala users will love:
- Native HubSpot integration (zero setup for HubSpot customers)
- Company and contact enrichment on autopilot
- Form shortening that increases conversion rates
- Reliable company-level identification
What's different from Koala:
- No standalone product anymore — requires HubSpot
- Intent signals are basic compared to what Koala offered
- No action engine or playbook equivalent
- Enrichment credits can get expensive at scale
Pricing: Included in HubSpot plans with credit-based enrichment.
G2 Rating: 4.4/5 (616 reviews)
Read our full Clearbit comparison →
5. Snitcher — Best Budget Option for Visitor ID
Why it replaces Koala: If you primarily used Koala for company-level website visitor identification and want to keep costs low, Snitcher delivers the highest match rates in the category at a fraction of the price. They don't gate features behind enterprise tiers — every customer gets the full platform.
What Koala users will love:
- Industry-leading identification rates (they publicly challenge competitors to bake-offs)
- Pricing from $49/mo (annual) — far cheaper than Koala's Business plan
- All features included on all plans (no feature gating)
- Strong GA4 integration and real-time alerts
- GDPR compliant with clean firmographic data
What's different from Koala:
- Company-level only — no person-level identification or product usage tracking
- No intent scoring or buying stage prediction
- No action engine — you still need outreach tools separately
- Primarily a data provider, not a workflow tool
Pricing: $49/mo (annual) or $79/mo (monthly). Free 14-day trial.
G2 Rating: 4.8/5
Read our full Snitcher comparison →
6. RB2B — Best Free Option for Person-Level ID (US Only)
Why it replaces Koala: RB2B is the only tool offering person-level visitor identification with a free tier. Where Koala identified companies, RB2B identifies actual people — LinkedIn profiles pushed directly to Slack. For US-focused teams that want to know exactly who visited, not just which company, RB2B fills a gap.
What Koala users will love:
- Person-level identification (LinkedIn URLs, not just company names)
- Free tier with 150 monthly resolutions
- Slack-native alerts feel similar to Koala's notification workflow
- Hot Pages feature flags high-intent visits
What's different from Koala:
- US-only for person-level ID — international traffic gets company-level only
- Match rates are 15-20% on basic, 35-45% on Pro+
- No intent scoring, no product usage tracking, no buying stage prediction
- Limited integrations on free/starter plans (Slack only)
- No action engine — it identifies, it doesn't tell you what to do
Pricing: Free ($0/mo, 150 resolutions), Starter ($79/mo), Pro ($149/mo), Pro+ ($199/mo).
G2 Rating: 4.4/5
Read our full RB2B comparison →
7. Common Room — Best for Community-Led Growth
Why it replaces Koala: If your team used Koala heavily for product signals and community engagement tracking, Common Room is the closest philosophical match. It aggregates signals from GitHub, Discord, Slack communities, social media, and your product — similar to how Koala combined website + product signals.
What Koala users will love:
- Multi-signal aggregation (community, product, website, social)
- Person-level identity resolution across platforms
- Workflow automation based on signal combinations
- Strong fit for developer-focused and PLG companies
What's different from Koala:
- Primarily community-signal focused — website visitor ID is secondary
- Contact sales for pricing (typically enterprise-level)
- Heavier implementation than Koala's quick pixel install
- Less focused on traditional outbound sales workflows
Pricing: Contact sales. Generally enterprise pricing.
G2 Rating: 4.5/5
Read our full Common Room comparison →
Choosing Your Koala Replacement: Decision Framework
The right alternative depends on what you actually used Koala for:
If you used Koala primarily for visitor identification:
→ Snitcher (budget) or MarketBetter (full platform). Both identify visitors reliably. Snitcher is cheaper; MarketBetter adds the action layer.
If you used Koala for intent-based sales plays:
→ MarketBetter or Warmly. Both have action engines that turn signals into specific next steps for reps. MarketBetter's Daily Playbook is the closest equivalent to Koala's Plays feature.
If you used Koala for product usage signals + visitor ID:
→ Common Room for the signal aggregation, combined with MarketBetter or Snitcher for visitor identification. No single tool perfectly replicates Koala's product-usage-to-intent pipeline.
If you're enterprise and need buying stage prediction:
→ 6sense. It's expensive and complex, but it's the gold standard for intent data at scale.
If you want person-level identification:
→ RB2B (US-only, budget) or MarketBetter (person + company-level across plans).
The Bottom Line
Koala built something genuinely innovative — combining product signals with visitor identification and turning it all into actionable plays. No single replacement does everything Koala did. But the tools above, individually or in combination, cover every use case Koala served.
The market has moved fast since Koala's shutdown. Visitor identification is table stakes now. The real differentiator is what happens after identification — and that's where platforms like MarketBetter (with its Daily Playbook, smart dialer, and AI chatbot) have pulled ahead of what Koala ever offered.
Still evaluating? Book a demo with MarketBetter to see how the Daily SDR Playbook replaces Koala's Plays with a complete execution layer.