The AI-Forward GTM Stack — What Battery's Framework Gets Right (and What's Missing)
· 11 min read
Last week, Joe Chernov and Bill Binch at Battery Ventures published their AI-Forward GTM Tech Stack — a framework mapping the modern go-to-market technology landscape. If you work in revenue operations, sales leadership, or marketing, you should read it. It is one of the most honest assessments of how fundamentally the GTM stack is shifting.
But frameworks from investors necessarily look different from frameworks built by the people actually running revenue. Battery sees categories. Revenue teams see workflows. And the gap between those two views is where most GTM teams are struggling right now.
Here is what the framework nails, what it misses, and what it actually means for teams building pipeline today.
