4 posts tagged with "dialer"

Orum is a powerful parallel dialer, but at $250/user/month with annual-only contracts and well-documented connection lag issues, it's not the right fit for every team.

Maybe you need multi-channel outreach beyond just phone. Maybe $250/user/month is too steep for a single-channel tool. Maybe the 1-2 second connection delay is killing your cold call conversions.

Whatever the reason, here are 7 alternatives worth evaluating — from complete SDR platforms to focused dialers at every price point.

Quick Comparison​

Tool	Starting Price	Best For	Dialer	Email	Visitor ID
MarketBetter	$500/mo (3 seats)	Full SDR platform	✅ Smart	✅	✅
Nooks	~$5K/user/yr	Virtual salesfloor	✅ Parallel	❌	❌
PhoneBurner	$127/user/mo	Budget parallel dialer	✅ Power	⚠️ Basic	❌
Apollo.io	$49/user/mo	Data + sequencing	✅ Basic	✅	❌
Outreach	~$100/user/mo	Enterprise sequencing	✅ Built-in	✅	❌
Kixie	$35/user/mo	SMB calling	✅ Power	❌	❌
CloudTalk	$25/user/mo	Call center / support	✅ Basic	❌	❌

1. MarketBetter — Best All-in-One SDR Platform​

Price: $500/mo (3 seats) | $1,500/mo (5 seats)

If you're considering Orum, ask yourself: do you actually need just a dialer, or do you need a complete SDR workflow?

MarketBetter replaces 4-5 tools by combining:

• Smart dialer — Built-in calling with AI-powered prioritization
• Website visitor identification — See which companies visit your site
• Email automation — Hyper-personalized sequences at scale
• AI chatbot — Engages website visitors 24/7
• Daily SDR playbook — Tells reps exactly who to contact and what to do

Why Choose MarketBetter Over Orum​

• $500/mo for 3 seats vs $750/mo for 3 Orum seats (dialer only)
• Multi-channel — phone + email + chat + visitor ID in one platform
• No annual lock-in — monthly billing available
• Signal-driven outreach — reps call warm prospects identified by visitor ID and intent signals, not random lists

The key difference: Orum increases your dial volume. MarketBetter increases your dial quality by telling you exactly who is worth calling and why.

Best for: Teams that want one platform instead of 5 separate tools.

Book a MarketBetter demo →

2. Nooks — Best for Virtual Salesfloor​

Price: ~$5,000/user/year (estimated)

Nooks is Orum's most direct competitor. Both offer parallel dialing and virtual salesfloors for remote SDR teams.

What Nooks Does Better Than Orum​

• Virtual salesfloor is the core product — not an add-on like Orum's Ascend plan
• AI coaching with real-time battlecards during calls
• Stronger focus on team collaboration and culture
• $43M+ in funding — heavily investing in product

What Orum Does Better Than Nooks​

• More mature parallel dialing technology
• Broader integrations ecosystem
• AI roleplay for training

Who This Is For​

Teams where the virtual salesfloor experience matters more than pure dialing features. If your primary goal is building SDR culture for remote teams, Nooks edges out Orum.

3. PhoneBurner — Best Budget Dialer​

Price: $127/user/month (Standard) | $152/user/month (Professional)

PhoneBurner offers power dialing (one call at a time, auto-advance) rather than true parallel dialing. It's roughly half the price of Orum.

Key Differences from Orum​

• Power dialing, not parallel — no simultaneous multi-line calling
• No connection lag — because it's one call at a time, there's zero delay
• Includes basic email follow-up capabilities
• Local presence dialing
• Month-to-month billing available

Who This Is For​

Teams that want faster calling without the parallel dialing lag trade-off. If call quality matters more than sheer volume, PhoneBurner's zero-lag approach is worth the volume sacrifice.

4. Apollo.io — Best for Data + Outreach Combined​

Price: $49/user/month (Basic) | $79/user/month (Professional)

Apollo isn't a parallel dialer — it's a sales intelligence and engagement platform with a built-in dialer.

What Apollo Offers vs Orum​

• 275M+ contact database with verified emails and direct dials
• Email sequencing — multi-channel automation Orum can't do
• Built-in dialer with click-to-call and local presence
• Intent signals and buying data
• Starting at $49/user/month — a fraction of Orum's cost

What Apollo Lacks vs Orum​

• No parallel dialing
• No virtual salesfloor
• No AI call coaching or scorecards
• Dialer is more basic than a dedicated calling platform

Who This Is For​

Teams that need prospecting data and multi-channel sequences more than they need parallel dialing speed. Apollo is the better value if you're building outbound from scratch.

5. Outreach — Best for Enterprise Sequencing​

Price: ~$100/user/month (estimated, custom pricing)

Outreach is the category leader in sales engagement platforms, with a built-in dialer alongside email, LinkedIn, and SMS sequencing.

What Outreach Offers vs Orum​

• Multi-channel sequences — email + phone + LinkedIn in one workflow
• Robust dialer with call recording and analytics
• Revenue intelligence built on call data
• Deep CRM integrations (Salesforce, HubSpot)

What Orum Offers vs Outreach​

• True parallel dialing — Outreach's dialer is sequential
• Virtual Salesfloor
• AI roleplay and coaching
• Dedicated calling optimization

Who This Is For​

Enterprise teams (100+ reps) that need full-stack sales engagement and are willing to trade parallel dialing for multi-channel workflow automation.

6. Kixie — Best SMB Dialer​

Price: From $35/user/month

Kixie is a lightweight power dialer designed for small sales teams. It integrates directly with CRMs and offers:

• Power dialing and local presence
• Voicemail drop
• SMS capabilities
• CRM integrations (HubSpot, Pipedrive, Salesforce)
• Call recording and analytics

How It Compares to Orum​

At $35/user/month vs $250/user/month, Kixie is dramatically cheaper. You lose parallel dialing and AI coaching, but gain a reliable dialer with solid CRM integration at SMB pricing.

Who This Is For​

Small teams (1-5 reps) that need a dialer integrated with their CRM without Orum's enterprise pricing.

7. CloudTalk — Best for Call Center Operations​

Price: From $25/user/month

CloudTalk is more of a call center/VoIP platform than a sales dialer, but it's worth mentioning for teams that want calling capabilities at the lowest price point.

What It Offers​

• Power dialing and click-to-call
• IVR and call routing
• Call recording and real-time analytics
• International numbers in 160+ countries
• Strong integrations (HubSpot, Salesforce, Zendesk)

How It Compares to Orum​

CloudTalk is 10x cheaper and designed for call center use cases (support + sales). No parallel dialing, no AI coaching, no virtual salesfloor. But for teams that just need reliable calling at low cost, it works.

How to Choose the Right Orum Alternative​

If you want a complete SDR platform → MarketBetter​

Replace 4-5 tools with one platform. Calling + email + visitor ID + playbook.

If you want parallel dialing + virtual salesfloor → Nooks​

Most similar to Orum with stronger team collaboration features.

If you want a dialer without the lag → PhoneBurner​

Zero-delay power dialing at half the cost.

If you need prospecting data + multi-channel → Apollo​

Best value if you're starting from scratch with no data or tools.

If you need enterprise engagement → Outreach​

Full-stack sequencing for large teams.

If you want a simple, cheap dialer → Kixie or CloudTalk​

Basic calling at SMB pricing.

The Bottom Line​

Orum is an excellent parallel dialer for phone-heavy enterprise teams. But at $250/user/month for calling only — with no email, no visitor ID, no LinkedIn automation — many teams are overpaying for a single channel.

The question isn't "what's the best dialer?" It's "what's the best way to help my SDRs book more meetings across every channel?"

If the answer involves more than just phone, MarketBetter is worth a look.

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Related reads:

• MarketBetter vs Orum
• Orum Pricing Breakdown 2026
• Orum Review 2026
• MarketBetter vs Nooks
• 14 Best AI SDR Tools for 2026

Orum and MarketBetter both serve SDR teams, but they solve fundamentally different problems.

Orum is a premium parallel dialer with AI coaching — it helps your reps make more phone calls, faster. Think of it as a turbocharger for your phone-first outbound motion.

MarketBetter is a full SDR operating system — it identifies website visitors, automates multi-channel outreach (email + LinkedIn + phone), and gives SDRs a daily playbook that tells them exactly who to contact and what to do.

Choosing between them comes down to whether you need faster dialing or a complete SDR workflow.

Quick Comparison​

Feature	MarketBetter	Orum
Starting price	$500/mo (3 seats)	$250/user/mo
Primary function	Full SDR platform	Parallel dialer + coaching
Smart/parallel dialer	✅ Built-in	✅ Up to 10 parallel lines
Website visitor ID	✅	❌
AI email automation	✅	❌
LinkedIn automation	✅	❌
AI chatbot	✅	❌
SDR daily playbook	✅	❌
Virtual salesfloor	❌	✅
AI call coaching	❌	✅ (scorecards + roleplay)
Call recording	✅	✅
AI voicemail drop	❌	✅
Enrichment credits	✅ Included	200 credits/rep/mo (Ascend)
CRM integration	HubSpot, Salesforce	Salesforce, HubSpot, Outreach, Salesloft
G2 rating	4.97/5	4.6/5 (200+ reviews)
Billing	Monthly	Annual commitment

Pricing: What You Actually Pay​

Orum Pricing​

Orum runs two plans, both requiring annual commitment:

Launch Plan — $250/user/month (billed annually)

• $3,000/user/year commitment
• Up to 5 parallel dials
• 5 caller IDs per month
• Unlimited calls
• Virtual salesfloor
• Basic CRM integrations
• Call recording + analytics

Ascend Plan — Custom pricing (10+ reps)

• Up to 10 parallel dials
• 10 caller IDs per month
• 200 data enrichment credits per rep/month
• International dialing
• AI objection detection
• Advanced analytics + call library
• Priority support

For a team of 5 SDRs on Launch: $1,250/month ($15,000/year commitment)

MarketBetter Pricing​

Starter — $500/month

• 3 active SDR seats
• Website visitor identification
• AI chatbot
• 5K outbound actions
• 2K enrichment credits

Growth — $1,500/month

• 5 SDR seats
• SDR dashboard + daily playbook
• Smart dialer
• 25K outbound actions
• 5K enrichment credits
• Full signals + workflows

For a team of 5 SDRs on Growth: $1,500/month (monthly billing, no annual lock-in)

The Cost Math​

A 5-person SDR team with Orum Launch pays $1,250/month but still needs separate tools for:

• Email sequencing (Outreach/Salesloft: $100-150/user/mo)
• Contact data (ZoomInfo/Apollo: $200-500/mo)
• Website visitor identification (Warmly/RB2B: $300-1,000/mo)

Total stack with Orum: $2,750-4,000/month

MarketBetter Growth at $1,500/month includes all of the above in one platform. The dialer isn't as fast as Orum's 10-line parallel dialing, but your SDRs get told who to call based on real-time signals — not just given a list and told to dial faster.

Where Orum Wins​

1. Parallel Dialing Speed​

Orum's parallel dialer is best-in-class. With up to 10 simultaneous lines, it detects human answers using AI and connects your rep instantly. This can increase connect rates up to 4x, and Orum claims over 1 billion calls powered through their platform.

If your sales motion is phone-heavy and volume matters, nobody dials faster.

2. Virtual Salesfloor​

Orum's virtual salesfloor recreates the energy of an in-person sales floor. Reps can listen to each other's live calls, managers can coach in real-time, and the shared environment drives accountability.

This is genuinely valuable for remote SDR teams that miss the camaraderie and competitive energy of an office.

3. AI Coaching Suite​

Orum includes AI call scorecards, personalized coaching portals, and 24/7 AI roleplay. These features help reps ramp 50% faster according to Orum. For teams with high SDR turnover, this coaching infrastructure pays for itself.

4. Deep Dialer Integrations​

Orum integrates tightly with Outreach, Salesloft, and major CRMs. If you're already running on Salesforce + Outreach, Orum plugs in as a power dialer without disrupting your existing workflow.

Where MarketBetter Wins​

1. Knows Who to Call (Not Just How to Call Faster)​

This is the fundamental difference. Orum makes your reps dial faster. MarketBetter tells them who's actually worth calling.

By identifying anonymous website visitors, tracking buying signals, and scoring prospects based on real-time intent, MarketBetter's daily playbook surfaces the 20 people your SDR should contact today — not a list of 200 cold names to power-dial through.

A parallel dialer making 200 calls/day to a cold list will produce fewer meetings than a smart dialer making 50 calls to prospects who just visited your pricing page.

2. Multi-Channel in One Platform​

SDR teams don't just make phone calls. They email, they LinkedIn, they chat. MarketBetter handles all of this in a single platform. With Orum, you're buying the dialer separately and stitching it together with your email sequencer, your LinkedIn tool, and your visitor ID tool.

3. Website Visitor Identification​

Orum can't tell you who's on your website right now. MarketBetter can. When a prospect visits your pricing page at 2pm, your SDR sees it in their playbook and can call them while they're still evaluating. That's warm outbound — and it converts at 3-5x the rate of cold calling.

4. No Annual Lock-In​

MarketBetter bills monthly. Orum requires an annual commitment. For teams that want flexibility — especially startups that might pivot their sales motion — monthly billing reduces risk significantly.

5. Lower Total Cost of Ownership​

When you factor in all the tools you need alongside Orum (email sequencer + data + visitor ID), MarketBetter's Growth plan at $1,500/month is typically 40-60% less than the equivalent Orum-centered stack.

Common User Complaints About Orum​

Based on G2 reviews (200+):

• UI complexity — Several reviewers note the interface takes longer to learn than expected
• List exhaustion — The dialer is so fast that small teams run out of leads quickly
• Premium pricing — At $250/user/month, bootstrapped startups find it prohibitive
• Dialer-only — You still need to build the rest of your sales stack around it
• Annual commitment — No monthly option makes it a bigger bet

Who Should Choose Which?​

Choose Orum If:​

• Phone outreach is your primary (70%+) sales channel
• You have 10+ SDRs and need to maximize call volume
• You already have Outreach/Salesloft for email sequencing
• Your team struggles with remote sales floor energy
• SDR coaching and faster onboarding is a priority
• You have budget for a multi-tool sales stack

Choose MarketBetter If:​

• You need a complete SDR platform (not just a dialer)
• Website visitor identification is important to your sales motion
• You want to know who to call, not just call faster
• Your team does multi-channel outreach (email + LinkedIn + phone)
• You want one platform instead of 4-5 tools stitched together
• Monthly billing and lower TCO matter
• You have 3-10 SDRs and want each one to be dramatically more effective

The Bottom Line​

Orum is the best parallel dialer on the market. If your sales motion is phone-first and you need raw dialing speed + coaching, it delivers.

MarketBetter is the better choice for most SDR teams because it answers the question that matters most: "Who should my SDRs talk to today, and what should they say?" A dialer that helps you call 200 people faster is less valuable than a platform that identifies the 20 people who are actually ready to buy.

If you're currently using Orum and feel like your SDRs are dialing fast but connecting slow, the problem isn't speed — it's targeting. Book a MarketBetter demo and see the difference signal-driven outbound makes.

Related Reading​

• 11 Best Sales Dialers for SDR Teams in 2026
• MarketBetter vs Nooks: AI Parallel Dialer Comparison
• Best Parallel Dialer Alternatives
• AI Sales Platform Comparison 2026
• 14 Best AI SDR Tools for 2026

Orum doesn't publicly list prices on their website — they want you to "talk to sales." But we've done the research so you don't have to.

Here's what Orum actually costs in 2026, plan by plan, with the hidden costs most reviews won't tell you about.

Orum Pricing Plans at a Glance​

Plan	Price	Commitment	Parallel Lines	Caller IDs	Data Credits
Launch	$250/user/mo	Annual only	Up to 5	5/month	200/rep/mo
Ascend	Custom (est. $400-500+/user/mo)	Annual only	Up to 10	10/month	Included
Enterprise	Custom	Annual only	Custom	Custom	Custom

Key detail: There is no monthly billing option. You're locked into an annual contract from day one.

Launch Plan: $250/User/Month​

The Launch plan is Orum's entry point, and it's already a significant investment at $3,000 per user per year.

What You Get​

• Up to 5 parallel dials per rep
• 5 caller IDs per month
• 200 data enrichment credits per rep per month
• Basic AI automation features
• Standard reporting and analytics
• Standard support

What You Don't Get​

• Advanced AI coaching (Ascend only)
• Virtual Salesfloor (Ascend only)
• Team configuration and enterprise reporting
• Priority support
• More than 5 parallel lines

The Math for a 5-Person SDR Team​

At $250/user/month, a 5-person team costs:

• Monthly: $1,250
• Annual commitment: $15,000
• Per-rep annual cost: $3,000

And that's just the dialer. You still need a separate tool for email automation, visitor identification, LinkedIn outreach, and CRM management.

Ascend Plan: $400-500+/User/Month (Estimated)​

Orum doesn't publish Ascend pricing. Based on third-party data and user reports, it's estimated at $400-500+ per user per month, though pricing varies by deal.

What Ascend Adds Over Launch​

• Up to 10 parallel dials (double the capacity)
• 10 caller IDs per month
• Data enrichment included (no credit limits)
• AI Coaching Suite with personalized coaching portals
• AI call scorecards
• AI roleplay for training
• Virtual Salesfloor for team collaboration
• Enterprise reporting
• Priority support

The Math for a 5-Person SDR Team​

At $450/user/month (mid-range estimate):

• Monthly: $2,250
• Annual commitment: $27,000
• Per-rep annual cost: $5,400

The Hidden Costs Nobody Mentions​

1. It's Phone Only​

Orum is a dialer. That's it. No email sequences, no LinkedIn automation, no website visitor identification, no AI chatbot. For a complete SDR workflow, you'll need to stack additional tools:

Additional Tool	Typical Cost	Purpose
Email sequencer (Outreach/SalesLoft)	$100-150/user/mo	Email automation
Visitor ID (Clearbit/Warmly)	$500-2,000/mo	Website identification
LinkedIn automation (HeyReach/Dripify)	$50-100/user/mo	LinkedIn outreach
Data provider (ZoomInfo/Apollo)	$150-300/user/mo	Contact data

Total stack cost for a 5-person team: $3,500-6,000+/month — on top of Orum's $1,250-2,250.

2. No Monthly Billing​

Annual contracts only. If Orum doesn't work for your team, you're stuck paying for 12 months. No month-to-month option to test the waters.

3. The Parallel Dialing Lag Problem​

This is consistently the #1 complaint on Reddit and G2. Orum's parallel dialing introduces a 1-2 second delay when a prospect picks up. Multiple users report this as a dealbreaker:

"There is a 1-2 second delay during the answer which myself and the other stakeholder feel is a bit long and possibly a dealbreaker." — r/sales user

"They all have a lag that ruins the conversation from the very beginning and destroys relationships." — r/sales user

That delay erodes the very trust you're trying to build on cold calls.

4. No Time to Prepare Between Calls​

When you're blasting through 600 dials an hour, there's no time to read the prospect's LinkedIn, check their company's news, or personalize your opening. One user reported their team opted against implementing Orum specifically because:

"The main complaint on my team was that you had no time to prepare."

Volume without preparation leads to more connects but worse conversations.

5. Data Enrichment Credit Limits​

On the Launch plan, you only get 200 data enrichment credits per rep per month. If your reps are making 200+ calls per day, that data runs out fast. You'll either need to upgrade to Ascend or buy a separate data provider.

Who Orum Is Built For​

Orum makes sense for teams that:

• Already have email, LinkedIn, and CRM tools in place
• Run a phone-first outbound motion
• Have 5+ SDRs who primarily cold call
• Can absorb the $250+/user/month cost on top of their existing stack
• Are willing to accept the parallel dialing lag
• Want AI coaching and call scoring (Ascend plan)

Who Should Look Elsewhere​

Orum is probably not the right fit if you:

• Need a complete SDR platform (email + phone + LinkedIn + visitor ID)
• Have a small team (1-3 SDRs) — the annual commitment is steep
• Want month-to-month billing to test before committing
• Run multi-channel outreach beyond just phone
• Can't justify paying for 4-5 separate tools to cover what one platform could handle

How Orum Compares to an All-in-One SDR Platform​

Capability	Orum ($250/user/mo)	MarketBetter ($500/mo for 3 seats)
Parallel/smart dialer	✅ Up to 10 lines	✅ Built-in
Email automation	❌ Need separate tool	✅ Included
Website visitor ID	❌ Need separate tool	✅ Included
AI chatbot	❌	✅ Included
Daily SDR playbook	❌	✅ Included
LinkedIn automation	❌ Need separate tool	✅ Coming soon
Data enrichment	⚠️ Limited credits	✅ 2K-15K credits included
Monthly billing	❌ Annual only	✅ Available
Cost for 3 SDRs	$750/mo + stack	$500/mo all-in

For a 3-person SDR team, MarketBetter gives you a complete platform at roughly the cost of Orum's dialer alone — before you add email, visitor ID, and data tools on top.

The Bottom Line​

Orum is the best parallel dialer on the market. If your team lives on the phone and already has every other tool in place, it can meaningfully increase call volume.

But at $250-500/user/month for one channel, plus annual contracts only, plus the well-documented connection lag — it's a significant investment in a single-channel solution.

If you want one platform that covers calling, email, visitor identification, and daily playbooks, book a demo with MarketBetter and see what a complete SDR operating system looks like.

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Related reads:

• MarketBetter vs Orum: Full SDR Platform vs Premium Parallel Dialer
• MarketBetter vs Nooks: SDR Platform vs Virtual Salesfloor
• Best Orum Alternatives for SDR Teams
• 14 Best AI SDR Tools for 2026

Orum is one of the most talked-about parallel dialers in B2B sales. It promises to help SDRs make hundreds of calls per hour, identify live connections instantly, and coach reps with AI-powered scorecards.

We dug through hundreds of G2 reviews, Reddit threads, and real user feedback to give you the honest picture — what works, what doesn't, and whether Orum is worth the premium price tag.

What Orum Does​

Orum is an AI-powered parallel dialing platform designed for outbound SDR teams. Its core capabilities include:

• Parallel dialing — Call up to 5-10 prospects simultaneously
• AI-powered live detection — Identifies human pickups vs voicemails in real-time
• Virtual Salesfloor — Recreates the energy of an in-person sales floor for remote teams
• AI Coaching Suite — Personalized coaching portals, call scorecards, and AI roleplay
• Call analytics — Detailed performance tracking and reporting

Founded in 2018, Orum has positioned itself as the premium option in the parallel dialer space, competing primarily with Nooks, PhoneBurner, and PowerDialer.

What Users Love About Orum​

Call Volume Is Transformative​

The #1 praise across every review platform is the sheer volume increase. Users consistently report going from 50-80 manual dials per day to 300-600 dials per hour with parallel dialing.

G2 reviewers highlight:

• "Parallel dialing feature significantly enhances calling efficiency"
• "Reps ramped 50% faster"
• "Cut manager call reviews by 90% with AI scorecards"

For phone-heavy teams, this is a genuine productivity multiplier.

Virtual Salesfloor Creates Energy​

Remote sales teams lose the buzz of a physical sales floor. Orum's Virtual Salesfloor lets reps collaborate, listen to live calls, and learn together in real-time. G2 reviewers specifically praise this for:

• Building team culture for distributed SDR teams
• Real-time coaching opportunities (managers can listen in)
• Peer learning through live call observation

AI Coaching Shows Promise​

The AI Coaching Suite — available on higher-tier plans — offers personalized coaching portals, AI-generated call scorecards, and AI roleplay for practice. Users report it reduces the time managers spend reviewing calls manually.

What Users Complain About​

We analyzed complaints from G2, Reddit, and Capterra. Here are the consistent themes:

1. The Connection Delay (Most Common Complaint)​

This shows up in nearly every critical review. When a prospect answers during parallel dialing, there's a 1-2 second delay before the rep is connected. Multiple Reddit users flag this as a dealbreaker:

"There is a 1-2 second delay during the answer."

"They all have a lag that ruins the conversation from the very beginning and destroys relationships."

That silence at the start of a cold call signals "robocall" to prospects. Many hang up immediately.

2. No Prep Time Between Calls​

Parallel dialing is fast — sometimes too fast. Teams report that reps don't have time to glance at the prospect's LinkedIn, check recent company news, or personalize their opening line before the next call connects:

"The main complaint on my team was that you had no time to prepare, so we opted against implementing it."

This creates a trade-off: more dials but less personalized conversations.

3. Limited Beyond Phone​

G2's own review analysis tags show "Missing Features" (70 mentions) as a significant concern. Orum is purely a dialer — there's no email sequencing, no LinkedIn outreach, no visitor identification. Teams need 3-4 additional tools for a complete outbound workflow.

4. Call Quality Issues​

G2 data shows "Call Issues" (101 mentions) and "Connection Issues" (57 mentions) as recurring themes. Users report:

• Audio quality degradation during parallel sessions
• Calls dropping when switching from detection to live connection
• Inconsistent caller ID behavior

5. Integration Limitations​

"Integration Issues" (44 mentions) on G2 suggest that connecting Orum with existing CRM and sales tools isn't always seamless. This matters because Orum depends on other tools for everything beyond calling.

Orum Pricing​

Orum uses opaque, annual-commitment pricing:

Plan	Price	Key Features
Launch	$250/user/mo (annual)	5 parallel lines, 200 data credits/rep/mo, basic AI
Ascend	Custom ($400-500+/user/mo est.)	10 parallel lines, full AI coaching, Virtual Salesfloor
Enterprise	Custom	Custom configuration, dedicated support

No monthly billing is available. See our full Orum pricing breakdown for detailed cost analysis.

Orum Ratings Across Platforms​

Platform	Rating	Reviews
G2	⭐ 4.6/5	300+ reviews
Capterra	⭐ 4.4/5	Limited reviews
Reddit	Mixed	Praise for volume, complaints about lag

The G2 score is strong, but the review themes reveal a nuanced picture: users love the volume but consistently flag the connection quality trade-offs.

Who Orum Is Best For​

Orum makes sense if you:

• Run a phone-first outbound motion (60%+ of outreach is calls)
• Have 5+ SDRs who primarily cold call
• Already have email, LinkedIn, and CRM tools in place
• Can absorb $250-500+/user/month for a single-channel tool
• Accept the parallel dialing lag as an acceptable trade-off for volume
• Want AI coaching and virtual salesfloor for remote team culture

Who Should Skip Orum​

Look elsewhere if you:

• Need multi-channel outreach (email + phone + LinkedIn + chat)
• Have a small team (1-3 reps) — cost per user is steep
• Want month-to-month billing flexibility
• Prioritize call quality and personalization over raw dial volume
• Need website visitor identification or intent signals
• Can't justify 4-5 tools to build a complete stack around Orum

How Orum Compares​

Feature	Orum	MarketBetter	Nooks
Starting price	$250/user/mo	$500/mo (3 seats)	~$5K/user/yr
Parallel dialing	✅ 5-10 lines	✅ Smart dialer	✅ Parallel dialing
Email automation	❌	✅	❌
Website visitor ID	❌	✅	❌
Virtual salesfloor	✅	❌	✅
AI coaching	✅ (Ascend)	❌	✅
Daily playbook	❌	✅	❌
Monthly billing	❌	✅	❌

The Verdict​

Orum is the strongest parallel dialer available. If your team's core motion is phone-based outbound and you need to maximize dial volume, it delivers.

But at $250-500/user/month for calling only, locked into annual contracts, with well-documented connection lag issues — it's a premium investment in a single channel.

Teams that want one platform for calling, email, visitor identification, and SDR playbooks at a lower total cost should explore MarketBetter instead.

Rating: 4.1/5 — Excellent at what it does (parallel dialing), limited by what it doesn't do (everything else).

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Related reads:

• Orum Pricing Breakdown 2026
• Best Orum Alternatives for SDR Teams
• MarketBetter vs Orum
• MarketBetter vs Nooks