21 posts tagged with "Champion Tracking"

Champify does one thing extremely well: it tracks when your former champions and customers change jobs, so your sales team can reach out at the perfect moment. Former buyers who already trust your product convert at 3-5x higher rates than cold prospects.

But that focused value comes at a focused price. Here's the full breakdown of what Champify costs in 2026 and whether the ROI math works for your team.

Champify's Published Pricing​

Champify is one of the few champion tracking tools with transparent pricing. Here are the three tiers:

Annual contracts are standard. That means $24,000-72,000/year depending on tier.

What Each Plan Actually Includes​

Core ($2,000/month)​

Included:

• Track 15,000 contacts for job changes
• Salesforce package with unlimited users
• Slack and email alerts when champions move
• Colleague referrals
• RevOps orchestration (field mapping, routing, dedup)
• 50+ pre-built Salesforce reports and 3 dashboards
• Standard onboarding and a dedicated CSM
• $500K ROI Guarantee (Champify's standout offer)

Not included (available as add-ons):

• InsiderAI (AI-powered nurture insights)
• Calendar Sync
• New Executive Hires tracking
• CRM Clean

Best for: Teams with fewer than 15,000 contacts in their CRM who want basic champion tracking with job change alerts.

Pro ($3,000/month)​

Everything in Core, plus:

• Track 40,000 contacts (add-on up to 200K)
• Calendar Sync for 50 users (add-on up to 1K)
• InsiderAI for 2,000 accounts — AI-generated nurture insights
• Custom playbooks for different champion scenarios
• Premier onboarding and success
• New Executive Hires tracking for 2,000 accounts

Best for: Mid-market teams with significant Salesforce data who want AI-powered insights on when and how to engage champions.

Enterprise ($6,000/month)​

Everything in Pro, plus:

• Track 150,000 contacts (add-on up to 2M)
• InsiderAI for 5,000 accounts
• CRM Clean for 200,000 contacts (data hygiene at scale)
• Enterprise Salesforce governance
• Apex Governor (prevents exceeding Salesforce limits)
• Strategic onboarding and success
• Custom relationship context
• Sandbox deployment

Best for: Enterprise organizations with massive CRM databases that need champion tracking, data hygiene, and governance in one platform.

The Hidden Costs​

Add-Ons​

Champify's pricing page lists several features as "add-on" on lower tiers:

• InsiderAI — Available as add-on on Core (pricing undisclosed)
• Calendar Sync — Add-on on Core (syncs meeting history for context)
• New Executive Hires — Add-on on Core and Pro
• CRM Clean — Add-on on Core and Pro, 50K contacts on Pro
• Additional contacts tracked — Add-on pricing for exceeding tier limits

Champify doesn't publish add-on pricing. Based on Vendr data (median annual spend: $15,750 across 11 buyers), most teams end up between $15K-30K/year.

Implementation Cost​

• Standard onboarding included on all plans
• Requires Salesforce integration (Champify is Salesforce-native)
• HubSpot users: Champify is built for Salesforce. If you're on HubSpot, you'll need middleware or a different tool.
• Typical time to value: 2-4 weeks

Salesforce Dependency​

Champify's entire platform runs inside Salesforce. If you're not on Salesforce, Champify isn't an option. This is both a feature (deep integration) and a limitation (vendor lock-in).

ROI Math: Does It Pay for Itself?​

Champify offers a $500K ROI Guarantee — they claim you'll generate $500K+ in pipeline from champion tracking.

Let's sanity-check that:

Assume you track 15,000 contacts (Core plan at $2K/month = $24K/year):

• 3-5% of contacts change jobs annually = 450-750 job changes detected
• 20-30% of those land at companies in your ICP = 90-225 qualified leads
• 10-15% conversion rate (warm leads from known champions) = 9-34 opportunities
• Average deal size of $30K = $270K-$1M in pipeline

At $24K/year, the ROI math works for most B2B companies with average deal sizes above $20K. If your ACV is under $10K, the payback period stretches and alternatives become more attractive.

How Champify Pricing Compares​

The Big Question: Do You Need a Dedicated Champion Tracking Tool?​

Champion tracking is high-value but narrow. Champify does it exceptionally well — the Salesforce integration is deep, the alerts are reliable, and the ROI guarantee shows confidence.

But at $24K-72K/year, you're paying for a single signal type (job changes) delivered through a single CRM (Salesforce).

Consider alternatives if:

• Your ACV is under $15K — the ROI math gets tight
• You're not on Salesforce — Champify doesn't support HubSpot natively
• You want champion tracking PLUS visitor ID, intent signals, and outbound execution in one platform
• You have fewer than 10,000 contacts worth tracking

MarketBetter includes champion tracking as part of a broader signal-driven SDR platform — website visitors, intent signals, job changes, and a daily playbook — starting at $1,500/month. Instead of paying for champion tracking separately, you get it alongside the rest of your outbound workflow.

See how MarketBetter combines signals into one SDR playbook →

Related Reading:

• Champify Review 2026
• Best Champify Alternatives
• UserGems vs Champify
• Champion Tracking Without UserGems

Champion tracking has become one of the most powerful strategies in B2B sales. When a former customer or advocate moves to a new company, they bring trust, familiarity, and a proven track record with your product. Tracking those job changes — and acting on them fast — can dramatically shorten sales cycles and boost win rates.

But not all champion tracking tools are created equal. Some simply alert you to job changes. Others go further, combining champion signals with website visitor intelligence, intent data, and full execution capabilities. In this guide, we rank the 10 best champion tracking software platforms for B2B sales teams in 2026, evaluating each on features, pricing, ease of use, and overall value.

Champify has carved out a niche as the affordable, lightweight champion tracking tool. With a G2 rating of 4.5 and pricing between $6,000-$12,000/year, it's an accessible entry point for teams that want to capitalize on job change signals. But as teams grow and their needs evolve, many find themselves looking for alternatives that offer more capability, better data, or a broader feature set.

Maybe you've hit Champify's ceiling — you need more than basic alerts. Maybe you want execution tools built in so you don't need to manage 5 separate platforms. Or maybe you're evaluating the champion tracking space for the first time and want to understand all your options before committing.

Whatever your reason, here are the 10 best Champify alternatives in 2026, with honest assessments of what each offers and who it's best for.

Champify has carved out a niche as the "affordable champion tracker" — the tool you pick when UserGems feels too expensive and you just want to know when contacts change jobs. But is simplicity a feature or a limitation? Let's break down what Champify actually delivers in 2026.

There's a growing gap in the sales tech market between tools that detect opportunities and platforms that execute on them. Champify and MarketBetter sit on opposite sides of this divide. Champify is a focused champion tracking tool that alerts you when former customers change jobs. MarketBetter is a full SDR platform that takes you from signal detection all the way to booked meetings and closed deals.

In this comparison, we'll walk through both platforms in detail, model the complete workflow from signal to revenue for each, and help you understand which approach fits your team's stage and ambitions.

You just got an alert: your best champion from a $200K deal moved to a new company. She's now VP of Sales at a fast-growing Series B startup that fits your ICP perfectly. This is the warmest lead your team will see all quarter.

The question isn't whether to reach out. It's how fast.

Startups live and die by pipeline. Every dollar in your sales budget needs to pull its weight, every tool needs to deliver ROI fast, and your small team can't afford to waste time managing a sprawling tech stack. That's what makes champion tracking so appealing for startups — it produces warm leads with high conversion rates, giving your limited sales team the highest-probability opportunities to work.

But choosing the right champion tracking tool as a startup comes with unique challenges. Enterprise-grade pricing can eat your entire sales tech budget. Complex implementations can burn weeks your team doesn't have. And single-purpose tools force you to buy additional software for execution, driving total costs even higher.

In this head-to-head comparison, we evaluate the three leading champion tracking platforms — UserGems, Champify, and MarketBetter — specifically through the lens of startup needs: budget constraints, small teams, time-to-value, and all-in-one simplicity.

B2B sales teams are flush with signal options in 2026. Two of the most talked-about categories are champion tracking (knowing when past buyers change jobs) and website visitor intelligence (identifying anonymous companies visiting your site). Both promise warm leads and faster pipeline — but they work in fundamentally different ways and catch fundamentally different opportunities.

So which one drives more pipeline? Should you invest in one over the other? Or do you need both? In this article, we break down the mechanics, strengths, and limitations of each approach, and show you why the smartest teams in 2026 are combining them into a single unified strategy.

Champion tracking sounds like a simple proposition: monitor your contacts for job changes, get alerts when they move, and reach out to warm leads. Tools like UserGems charge $15,000–$30,000 per year for SMB and $50,000+ for enterprise to deliver this service. Champify offers a more affordable alternative at $6,000–$12,000 per year.

On the surface, these seem like reasonable investments — especially when champions convert at 3–5x the rate of cold outreach. But the sticker price of your champion tracking tool is just the tip of the iceberg. The real cost — the total cost of ownership — is something most vendors would prefer you didn't calculate until after you've signed the contract.

In this article, we pull back the curtain on every hidden cost associated with champion tracking tools, show you what the complete price tag looks like, and explain why a growing number of B2B sales teams are switching to all-in-one platforms that eliminate these hidden expenses.

Every B2B sales team is chasing the same thing: warm leads. Prospects who are more likely to take a meeting, more likely to engage, and more likely to buy. Two of the most popular approaches to finding warm leads in 2026 are job change alerts and intent signals — but they work on fundamentally different principles, and understanding those differences can make or break your pipeline strategy.

Job change alerts tell you when someone you know has moved to a new company. Intent signals tell you when someone you may not know is actively researching solutions like yours. One is a lagging indicator. The other is a leading indicator. And the smartest teams are using both.