Lusha Review 2026: Real User Feedback on Data Quality, Credits & Limitations
Lusha has become one of the most popular B2B contact data tools, with over 1,400 reviews on G2 (4.3/5) and 396 on Capterra (4.0/5). It's known for simplicity — install the Chrome extension, find emails and phone numbers, export to your CRM.
But popularity doesn't mean perfection. After analyzing hundreds of verified user reviews across G2, Capterra, and Reddit, clear patterns emerge about where Lusha excels and where it frustrates SDR teams.
The Quick Verdict
| Category | Rating | Notes |
|---|---|---|
| Ease of use | ⭐⭐⭐⭐⭐ | Best-in-class simplicity |
| Data accuracy | ⭐⭐⭐⭐ | 81% accuracy — good, not great |
| Credit value | ⭐⭐⭐ | Phone reveals burn credits fast |
| Feature depth | ⭐⭐⭐ | Basic enrichment, limited signals |
| Pricing transparency | ⭐⭐⭐⭐⭐ | Publicly listed (rare in this space) |
| Enterprise readiness | ⭐⭐⭐ | Scale plan exists but details are opaque |
Overall: 4/5 for contact data lookup. 2.5/5 as a complete SDR tool.
What Users Love About Lusha
1. Dead-Simple Chrome Extension
This is Lusha's crown jewel. Visit any LinkedIn profile, click the extension, and get contact details instantly. No training needed, no complex workflows.
G2 reviewer: "Lusha's direct contact information is worth more than gold. The Chrome extension makes prospecting feel effortless."
Why it matters: SDRs who live in LinkedIn Sales Navigator can prospect without switching tabs. The friction reduction is real and measurable.
2. Transparent, Published Pricing
In a market where ZoomInfo, Cognism, and Seamless.AI hide pricing behind sales calls, Lusha puts numbers on its website. Free plan, $29.90 Pro, $69.90 Premium — you know what you're paying before talking to anyone.
3. Fast Time-to-Value
Multiple reviewers highlight that Lusha takes minutes to set up, not days. Install the extension, connect your CRM, start prospecting. No implementation calls, no onboarding managers, no 6-week rollouts.
4. Decent Database Size
100+ million business profiles, 15+ million company profiles, 60+ million decision-maker emails, and 50+ million direct dials. For a mid-market tool, the database is competitive.
What Users Complain About
1. Credits Run Out Too Fast (Most Common Complaint)
This is the #1 frustration across every review platform. Phone number reveals cost 10 credits vs. 1 for emails, and monthly allocations feel restrictive for active prospecting teams.
G2 reviewer (2025): "Users find the limited credits frustrating, as they run out quickly and need easier replenishment options."
Sparkle.io analysis (2,612 reviews): "Credits exhaust quickly for active prospecting teams. Limited access to contacts even with paid plans. Credit system doesn't scale well for growing teams."
The root issue: If you're doing high-volume outbound (100+ prospects/week per SDR), even Premium's 800 credits/month won't last. You'll either ration reveals or pay for overages.
2. Data Accuracy Is Good, Not Great
Lusha claims 81% accuracy, which is above the 60–70% industry average. But that still means ~1 in 5 contacts could be outdated, and you spend credits finding out.
Capterra reviewer: "The database can be limited for certain industries, and the credit system can be restrictive."
G2 reviewer: "Some useful features are locked behind higher-tier plans. There are also moments where the data is outdated."
Phone number accuracy gets more complaints than email accuracy. Several reviewers report getting disconnected numbers or wrong departments.
3. Important Features Locked Behind Scale Plan
Intent data, job change alerts, API access, technographic data, and CSV/Salesforce enrichment all require the custom-priced Scale plan. For teams that need more than basic contact lookup, the jump from Premium ($69.90/user) to Scale (custom, estimated $95+/user) can be jarring.
4. Limited for Non-English Markets
Users in EMEA and APAC report thinner data coverage compared to North America. If your prospects are outside the US, match rates drop noticeably.
5. No SDR Workflow or Prioritization
Lusha finds contacts. That's it. There's no prioritization engine, no daily playbook, no AI-generated messaging, no visitor identification. You still need separate tools for:
- Knowing which prospects to contact first
- Understanding buyer intent signals
- Generating personalized outreach
- Managing multi-channel sequences
Who Lusha Is Best For
Ideal users:
- Solo SDRs or small teams (1–3 people) doing targeted outreach
- LinkedIn-heavy prospectors who want quick contact reveals
- Companies primarily needing email addresses (not phone)
- Teams with modest prospecting volumes (under 50 reveals/day)
- Budget-conscious buyers who want transparent pricing
Not ideal for:
- SDR teams doing 100+ calls/day (credit system punishes calling)
- Teams needing buyer intent signals or website visitor data
- Organizations wanting a complete SDR workflow platform
- Companies with prospects outside North America
- Enterprise teams needing API-first integrations
Lusha vs. The Competition
| Feature | Lusha | Apollo | ZoomInfo | MarketBetter |
|---|---|---|---|---|
| Contact database | ✅ 100M+ | ✅ 275M+ | ✅ 600M+ | ✅ via enrichment |
| Chrome extension | ✅ | ✅ | ✅ | ❌ |
| Published pricing | ✅ | ✅ | ❌ | ✅ |
| Website visitor ID | ❌ | ❌ | ✅ (add-on) | ✅ (core) |
| Daily SDR playbook | ❌ | ❌ | ❌ | ✅ |
| AI-generated messaging | ❌ | Limited | Limited | ✅ |
| Smart dialer | ❌ | ❌ | Limited | ✅ |
| Starting price | $29.90/user | $49/user | ~$14,995/yr | $500/mo flat |
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The Bottom Line
Lusha does one thing well: it makes finding B2B contact data fast and simple. The Chrome extension is genuinely best-in-class, and the transparent pricing is refreshing in a market full of "contact sales" buttons.
But Lusha is a data tool, not an SDR platform. It tells you WHO to contact but not WHEN, WHY, or WHAT TO SAY. For teams that need the full picture — visitor identification, intent signals, prioritized playbooks, and AI-powered outreach — you'll end up stacking Lusha on top of 3–4 other tools.
That's exactly the problem MarketBetter was built to solve: consolidating the data, signals, and workflow into one SDR operating system.