Lusha Pricing Breakdown 2026: Credit Costs, Hidden Fees & What You'll Actually Pay
Lusha is one of the few B2B data providers that publishes pricing publicly. That transparency is refreshing — but the headline numbers don't tell the whole story.
The credit-based model means your actual cost depends entirely on how you use the tool. Revealing phone numbers costs 10x more than emails. And once credits run out, you're stuck until the next billing cycle or paying for add-ons.
Here's the real math for SDR teams evaluating Lusha in 2026.
Lusha Pricing Plans at a Glance
| Plan | Monthly Price | Annual Price (per user/mo) | Credits/Month | Best For |
|---|---|---|---|---|
| Free | $0 | $0 | 70 | Testing the extension |
| Pro | $39.90/user | $29.90/user | 250/user | Solo prospectors |
| Premium | $69.90/user | $52.45/user | 800/user | Small SDR teams |
| Scale | Custom | Custom | Custom | Enterprise teams |
Prices from Lusha's public pricing page and Capterra as of February 2026.
How Lusha's Credit System Actually Works
This is where most buyers get surprised. Not all credits are equal:
| Action | Credits Used |
|---|---|
| Reveal email address | 1 credit |
| Reveal phone number | 10 credits |
| Export to CSV (up to 25 rows) | 1 credit |
| Export to CRM | 1 credit |
The phone number tax is significant. If your SDRs primarily cold call, they'll burn through credits 10x faster than email-only teams.
Real-World Credit Math
Let's say you have a 5-person SDR team on the Premium plan:
- Credits per month: 800 × 5 = 4,000 total credits
- If SDRs need 50 phone numbers each: 50 × 10 credits × 5 SDRs = 2,500 credits on phones alone
- Remaining for emails: 1,500 credits = 1,500 email reveals
- That's just 300 emails per SDR per month
For teams doing serious outbound (100+ prospects/week), Premium credits vanish fast.
Plan-by-Plan Breakdown
Free Plan — Good for Testing, Not Working
- 70 credits/month (that's 7 phone numbers or 70 emails)
- Chrome extension access
- Basic prospecting features
- CRM integrations included
Verdict: Fine for a quick test drive. Not viable for any real prospecting work.
Pro Plan ($29.90–$39.90/user/mo) — Solo Prospectors Only
- 250 credits/user/month
- Everything in Free
- Contact and company data
- List management
- Basic analytics
The math: 250 credits gets you 25 phone numbers, or 250 emails, or some mix. For a single SDR doing targeted outreach, this might work. For a team, you'll hit the ceiling within the first week.
Premium Plan ($52.45–$69.90/user/mo) — The Sweet Spot (If Credits Last)
- 800 credits/user/month
- Bulk search (up to 1,000 contacts)
- Team management features
- Usage analytics
- Enhanced filters
The math: 800 credits per user sounds generous until you factor in phone reveals. An SDR needing 100 phone numbers per month burns 1,000 credits — more than the entire allocation.
Scale Plan (Custom) — Enterprise Black Box
- "Unlimited" contacts (under fair use policy)
- API access
- Intent data and job change alerts
- Dedicated account manager
- Technographic data
- CSV enrichment and Salesforce enrichment
What "unlimited" really means: Lusha's Scale plan advertises unlimited, but it's governed by fair use. Multiple G2 reviewers report that usage caps still apply in practice. Estimated enterprise pricing starts around $95/user/month based on Cognism's analysis of publicly available data.
Hidden Costs Most Buyers Miss
1. Phone Reveals Eat Credits 10x Faster
The 10-credit cost for phone numbers is the biggest gotcha. Teams that rely on cold calling effectively get 1/10th the value of their plan compared to email-only teams.
2. Add-On Features Not Included in Base Plans
Intent data, job change alerts, technographics, and API access are all locked behind the Scale plan or available as paid add-ons. These are features that competitors like ZoomInfo and Apollo include in mid-tier plans.
3. Credit Rollover Limits
Monthly plans: unused credits roll over but cap at 2x your plan limit. Annual plans: credits front-loaded but reset to zero at renewal. If your usage is uneven, you'll either waste credits or run short.
4. Data Accuracy Isn't Perfect
Lusha reports an 81% data accuracy rate, which is above the industry average of 60–70% but below premium providers like ZoomInfo (claimed 95%+). That means roughly 1 in 5 contacts may be outdated, costing you credits on bad data.
G2 reviewer (2025): "Some useful features are locked behind higher-tier plans, which limits flexibility for small teams. There are also moments where the data is outdated."
Capterra reviewer: "The database can be limited for certain industries, and the credit system can be restrictive, especially if you need to access a lot of contacts frequently."
Total Cost for a 5-Person SDR Team
| Scenario | Plan | Monthly Cost | Annual Cost | Effective Credits |
|---|---|---|---|---|
| Email-only outbound | Premium | $350/mo | $3,146/mo (annual) | 4,000 emails/mo |
| Mixed (email + calls) | Premium | $350/mo | $3,146/mo (annual) | ~1,500 emails + 250 calls |
| Heavy calling team | Scale | Custom (~$475/mo) | Custom (~$5,700/yr) | Unlimited (fair use) |
Add integration costs: If you need Salesforce enrichment, API access, or intent data, expect $200–500/mo additional on top of license fees.
How Lusha Compares on Price
| Tool | Starting Price | Credits/Value | Key Difference |
|---|---|---|---|
| Lusha | $29.90/user/mo | 250 credits, 10x phone cost | Simple, transparent pricing |
| Apollo | $49/user/mo | Unlimited email credits | More features included |
| ZoomInfo | ~$14,995/yr | Seat-based, larger database | Enterprise-grade, expensive |
| Cognism | Custom | Unlimited views/exports | No credit system |
| MarketBetter | $500/mo (Starter) | 2K enrichment credits + visitor ID + SDR playbook | Full SDR workflow, not just data |
When Lusha Makes Sense
Good fit:
- Solo prospectors who need quick contact lookups
- Small teams doing targeted, low-volume outreach
- Companies that primarily need email addresses (not phone)
- Teams that want a simple Chrome extension workflow
Not a good fit:
- SDR teams doing 100+ calls/day (credits vanish)
- Teams needing intent data or buyer signals (requires Scale plan)
- Organizations wanting a complete SDR workflow (Lusha is data only)
- Companies that need predictable monthly costs (credit volatility)
Try our AI Lead Generator — find verified LinkedIn leads for any company instantly. No signup required.
The Bigger Question: Data vs. Workflow
Lusha solves one problem well — finding contact information. But modern SDR teams need more than a database. They need:
- Prioritization: Which prospects should I contact first?
- Timing: When are buyers actually in-market?
- Messaging: What should I say to each prospect?
- Workflow: What's my next action after the first touch?
MarketBetter approaches this differently. Instead of selling credits for contact reveals, it identifies anonymous website visitors (people already researching your product), enriches them automatically, and generates a daily SDR playbook with prioritized tasks and AI-written messaging.
The cost difference matters: Lusha Premium for 5 users runs $3,146–4,194/year. MarketBetter Starter at $500/month ($6,000/year) includes visitor identification, enrichment credits, an AI chatbot, and the SDR playbook — replacing the need for a separate data tool.