TWNEX, a leader in partner relationship management, leverages marketbetter to transform their digital interaction capabilities and enhance channel partner engagement.

About TWNEX​

TWNEX stands as a leader in providing intuitive and powerful channel management software for technology companies. They offer a comprehensive suite of tools designed to boost partner productivity and streamline channel operations.

• Industry: Technology
• Website: www.twnex.com
• Founded: 2015

The Challenge: Engaging Channel Partners Effectively​

TWNEX faced challenges in dynamically engaging with high-value channel partners and managing vast amounts of web traffic efficiently. Their existing tools were not fully integrated, causing delays and missed opportunities.

The marketbetter Solution​

marketbetter was chosen for its robust capabilities in real-time analytics and seamless CRM integrations, which significantly enhanced TWNEX's engagement with channel partners.

Key Features Implemented​

• Real-time Visitor Identification: Pinpoint high-value partners as soon as they land on the website.
• Automated Engagement Tools: Smart chatbots to interact instantly, making every visit count.
• Custom CRM Integrations: Seamless integration with existing systems for cohesive operations.

Implementation and Impact​

The introduction of marketbetter's tools resulted in significant improvements across various metrics at TWNEX:

• Enhanced Partner Engagement: Immediate interaction with partners through intelligent automation.
• Increased Conversion Rates: Higher efficiency in converting website traffic into actionable leads.
• Streamlined Operations: Reduced manual efforts with integrated CRM solutions.

A Quote from the Head of Channel Sales​

"Thanks to marketbetter, our engagement levels with channel partners have not just improved—they have transformed, driving higher productivity and better lead conversion rates across the board."

Looking Forward​

With the success seen from implementing marketbetter, TWNEX plans to deepen their use of advanced analytics and expand their use of automated engagement tools to further enhance partner interactions.

floLIVE, a leader in global IoT solutions, faced the challenge of converting robust web traffic into tangible business growth. The website, while attracting global visitors, functioned more as a static landing platform rather than an active engagement hub.

The Challenge: Converting Traffic into Engagements​

Despite successful marketing strategies driving significant web traffic, floLIVE's website did not facilitate real-time engagement with prospects, leading to missed opportunities.

Insight from floLIVE's Director of Marketing

Alisa Maloney explains:

"We were driving traffic but not engagement. Our platform needed to become more dynamic to capture and convert leads at critical decision moments."

Challenges Faced​

• Lack of Engagement Tools: There was no mechanism for visitors to interact directly with sales representatives in real-time.
• Integration and Support Issues: Previous solutions were costly and failed to integrate seamlessly with floLIVE's tech stack.
• Operational Inefficiencies: The existing tools did not provide the necessary support to maximize effectiveness.

The Solution: Implementing marketbetter​

marketbetter was selected for its comprehensive integration capabilities, customer support, and efficiency in converting visitors into leads.

Implementation Highlights​

• Segmentation of Web Traffic: This helped the sales team focus on high-priority visitors.
• Automated Routing: Integration with CRM systems allowed automatic visitor assignment to sales reps.
• Personalized Engagement: High-intent pages offered tailored interactions, enhancing visitor experience.

Strategic Outcomes and Innovations​

Under Alisa's leadership, the floLIVE team optimized marketbetter's functionalities to further align with their operational needs, leading to significant performance improvements.

Key Achievements​

• Enhanced User Engagement: Tripled interactions on the website through targeted, personalized communication strategies.
• Efficient Lead Management: Integrated systems facilitated improved lead routing and management.
• Business Growth: Marked increase in qualified lead conversion and customer acquisition rates.

The Impact: Transforming Digital Engagement​

With marketbetter, floLIVE saw remarkable improvements in engagement and conversions, highlighting the platform's impact on their overall business strategy.

Ready to optimize conversion like floLIVE?​

Scale conversions that are actually capable of driving business with our conversational AI. marketbetter's intelligent platform can help you turn your website into a powerful lead generation engine, just like it did for floLIVE.

GXC, a leader in private cellular networks, faced challenges in converting robust web traffic into tangible business growth. Despite attracting global visitors, their website functioned more as a static platform rather than an active engagement hub.

The Challenge: Converting Traffic into Engagements​

Despite successful marketing strategies driving significant web traffic, GXC's website did not facilitate real-time engagement with prospects, leading to missed opportunities.

Insight from GXC's Director of Marketing

Hitesh Solanki explains:

"MarketBetter has streamlined our engagement tactics and expanded our reach, ensuring every visitor encounter is optimized for maximum conversion potential. The platform's flexibility and robust security have transformed our approach to connecting with our audience."

Challenges Faced​

• Lack of Engagement Tools: There was no mechanism for visitors to interact directly with sales representatives in real-time.
• Integration and Support Issues: Previous solutions were costly and failed to integrate seamlessly with GXC's tech stack.
• Operational Inefficiencies: The existing tools did not provide the necessary support to maximize effectiveness.

The Solution: Implementing marketbetter​

marketbetter was selected for its comprehensive integration capabilities, customer support, and efficiency in converting visitors into leads.

Implementation Highlights​

• Segmentation of Web Traffic: This helped the sales team focus on high-priority visitors.
• Automated Routing: Integration with CRM systems allowed automatic visitor assignment to sales reps.
• Personalized Engagement: High-intent pages offered tailored interactions, enhancing visitor experience.

Strategic Outcomes and Innovations​

Under Hitesh's leadership, the GXC team optimized marketbetter's functionalities to further align with their operational needs, leading to significant performance improvements.

Key Achievements​

• Enhanced User Engagement: Tripled interactions on the website through targeted, personalized communication strategies.
• Efficient Lead Management: Integrated systems facilitated improved lead routing and management.
• Business Growth: Marked increase in qualified lead conversion and customer acquisition rates.

The Impact: Transforming Digital Engagement​

With marketbetter, GXC saw remarkable improvements in engagement and conversions, highlighting the platform's impact on their overall business strategy.

Ready to optimize conversion like GXC?​

Scale conversions that are actually capable of driving business with our conversational AI. MarketBetter's intelligent platform can help you turn your website into a powerful lead generation engine, just like it did for GXC.

We are excited to share the latest features on marketbetter.ai that promise to revolutionize how sales teams engage with their prospects. These new features harness the power of AI, website engagement, and third-party data to provide a comprehensive understanding of your target accounts' buying journey.

Real-Time Prospect Engagement Insights​

Our platform now offers an Auto-Enrichment of Profiles, which includes a dynamic overview of each prospect's interaction with your website. By integrating third-party research intent data, and website activity, marketbetter.ai offers a predictive model that pinpoints where each account is in their buyer journey.

Key Benefits:​

• Target with Precision: Identify sales-ready accounts quickly and tailor your outreach.
• Nurture Effectively: Strategically engage accounts that are early in the research phase.

Leveraging Deep Market Insights​

Harness the full potential of third-party research data with marketbetter.ai. Our enhanced feature enables you to discover target accounts that are actively seeking to make purchases and understand their position in the buying cycle. This allows your sales teams to connect with decision-makers at the most critical time.

Key Benefits:​

• Data-Driven Decisions: Use robust market data to fine-tune your sales approach.
• Enhanced Timing: Reach out to potential buyers when they are most receptive.

Enhanced Sales Rep Experience​

Gain an edge with a Timestamped Overview of Website Engagement. This feature provides your marketing team with detailed insights into account behavior and interest levels, enabling them to tailor their interactions based on up-to-date data.

Key Benefits:​

• Informed Interactions: Equip your team with the knowledge they need to engage effectively.
• Boost Conversion Rates: Increase the likelihood of conversion through targeted communication.