Why Intent Data Fails Sales Teams (And What Works Instead)
· 6 min read
SDRs don't need more signals. They need to know who to call today.
Intent data has become the golden child of B2B sales intelligence. Vendors promise to reveal which accounts are "in-market" before they fill out a form. Marketing teams love the targeting capabilities. Executives love the ABM metrics.
But ask your SDR team what they think of intent data, and you'll hear a different story.