Monaco vs HubSpot vs MarketBetter: AI Sales Platform Comparison
Three platforms. Three philosophies. One question: which is right for your team?
- Monaco — the new AI-native all-in-one built for startups
- HubSpot — the established giant with decades of product development
- MarketBetter — the complete AI SDR command center
Each has real strengths. Each has real limitations. Here's the unbiased breakdown.
Platform Overview
Monaco (New Entrant)
Monaco launched February 2026 with $35M in funding from Founders Fund. It's an AI-native platform combining CRM, prospect database, email outbound, and meeting notes — targeting seed and Series A startups.
Key philosophy: Build everything from scratch, AI-first, for early-stage teams.
HubSpot (Incumbent)
HubSpot needs no introduction. Founded in 2006, it's the dominant mid-market CRM and inbound marketing platform with 200K+ customers. The Sales Hub includes email sequences, meeting scheduling, pipeline management, and increasingly, AI features.
Key philosophy: All-in-one platform for growing businesses, with inbound marketing at its core.
MarketBetter (Modern Challenger)
MarketBetter is an AI-powered SDR platform that identifies website visitors, automates multichannel outreach, and provides SDRs with a daily prioritized playbook. Deep CRM integrations with HubSpot and Salesforce.
Key philosophy: Complete AI SDR command center — identify, engage, and convert across every channel.
Feature-by-Feature Comparison
CRM Capabilities
| Capability | Monaco | HubSpot | MarketBetter |
|---|---|---|---|
| Built-in CRM | ✅ AI-native | ✅ Full-featured | ❌ Integrates |
| Contact management | ✅ | ✅ | ✅ (via CRM) |
| Pipeline management | ✅ | ✅ | ✅ (via CRM) |
| Deal tracking | ✅ | ✅ | ✅ (via CRM) |
| Reporting/analytics | Basic | ✅ Advanced | ✅ |
| Custom objects | Unknown | ✅ | Via CRM |
Winner: HubSpot. Two decades of CRM development is hard to beat. Monaco's AI-native CRM is a fresh approach but unproven. MarketBetter wisely integrates with the CRMs you already use rather than trying to replace them.
AI-Powered Outreach
| Capability | Monaco | HubSpot | MarketBetter |
|---|---|---|---|
| AI email sequences | ✅ | ✅ (basic AI) | ✅ |
| Personalization AI | ✅ | ✅ (limited) | ✅ |
| Smart send times | Unknown | ✅ | ✅ |
| A/B testing | Unknown | ✅ | ✅ |
| Human oversight | ✅ Expert-guided | Manual | ✅ SDR-controlled |
Winner: Tie (Monaco & MarketBetter). Both are AI-first in their approach to outreach. HubSpot's AI features feel bolted on rather than native.
Multichannel Coverage
| Channel | Monaco | HubSpot | MarketBetter |
|---|---|---|---|
| ✅ | ✅ | ✅ | |
| Phone/Dialer | ❌ | ✅ (add-on) | ✅ Built-in |
| Chat/Chatbot | ❌ | ✅ (basic) | ✅ AI-powered |
| Unknown | ❌ | ✅ | |
| SMS | Unknown | ✅ | ✅ |
Winner: MarketBetter. The only platform with robust coverage across email, phone (smart dialer), AI chatbot, and LinkedIn — all built in, not bolted on.
Lead Intelligence
| Capability | Monaco | HubSpot | MarketBetter |
|---|---|---|---|
| Website visitor ID | ❌ | ❌ (company only) | ✅ Person-level |
| Prospect database | ✅ Built-in | ❌ (needs third-party) | ✅ Enrichment |
| Intent signals | ✅ | ❌ (needs third-party) | ✅ |
| Pre-meeting intel | ✅ (notetaker) | ❌ | ✅ |
Winner: MarketBetter. Person-level visitor identification is a game-changer that neither Monaco nor HubSpot offers natively. Knowing who's on your website RIGHT NOW is the highest-value intelligence in sales.
SDR Workflow
| Capability | Monaco | HubSpot | MarketBetter |
|---|---|---|---|
| Daily prioritized playbook | ❌ | ❌ | ✅ |
| Task management | ✅ | ✅ | ✅ |
| Workflow automation | ✅ | ✅ | ✅ |
| Meeting scheduling | ✅ | ✅ | ✅ |
Winner: MarketBetter. The Daily SDR Playbook is unique — no other platform in this comparison tells each rep exactly what to do first thing every morning.
Pricing Comparison
| Aspect | Monaco | HubSpot | MarketBetter |
|---|---|---|---|
| Pricing model | Flat fee | Per-seat + tier | Published plans |
| Published pricing | ❌ | ✅ | ✅ |
| Free tier | ❌ | ✅ | ✅ (60-day trial) |
| Cost at scale | Unknown | Expensive | Predictable |
| Contracts | Unknown | Annual typical | Flexible |
Winner: MarketBetter. Transparent pricing wins. HubSpot is transparent but gets expensive fast (enterprise plans run $1,200+/month). Monaco won't tell you the price.
Target Market
| Aspect | Monaco | HubSpot | MarketBetter |
|---|---|---|---|
| Seed startups | ✅ Primary | ✅ (free tier) | ✅ |
| Series A-B | ✅ Primary | ✅ | ✅ |
| Mid-market | ❌ | ✅ Primary | ✅ |
| Enterprise | ❌ | ✅ | ✅ (growing) |
Winner: HubSpot & MarketBetter. Both serve teams at every stage. Monaco's startup-only focus is a strength for that segment but limits long-term fit.
Who Should Choose What?
Choose Monaco if:
- You're a seed/Series A startup building from zero
- You want a single native platform with no integrations
- Email is your primary outreach channel
- You're okay with beta-stage software
- You want embedded human sales experts
Choose HubSpot if:
- You want the safest, most proven platform
- You need a full marketing + sales + service suite
- You have budget for the higher-tier plans
- You value the massive partner ecosystem
- You're not prioritizing AI-first design
Choose MarketBetter if:
- You need website visitor identification (most teams do)
- You want multichannel outreach in one platform
- You need an AI chatbot for 24/7 inbound capture
- You want daily SDR workflow optimization
- You need transparent, affordable pricing
- You want AI-native features without leaving your CRM
The Bottom Line
Each platform has its lane:
- Monaco is the ambitious newcomer — AI-native, all-in-one, startup-focused. Great vision, early execution.
- HubSpot is the safe bet — proven, comprehensive, but increasingly expensive and not AI-native.
- MarketBetter is the complete AI SDR platform — visitor ID, multichannel, chatbot, playbook, and transparent pricing.
For most B2B teams evaluating these three options, MarketBetter delivers the most complete AI sales capability at the most transparent price point.
Ready to compare? Book a demo and see how MarketBetter's visitor identification, AI chatbot, and daily playbook work alongside your existing CRM.