Automate LinkedIn Prospecting and Build Richer Connections
Turn LinkedIn into a tool that works for you. With just one click, you can save profiles, gather useful details, and set up emails — no copying and pasting needed. Build connections faster, with less effort.
On this page
The workflow
Best Practices
Playbook Overview
01. When should you run this playbook?
- When you're tired of doing LinkedIn outreach by hand
- When your team needs email addresses without searching all over the internet
- When you want to grow your business quickly and easily
- When you want to sound personal without spending hours on research
02. Used by following teams
Time Savings Impact
< 1hr
Setup time
to get everything running
95%
Less manual work
no more copy-pasting
100%
Automatic
profiles to ready-to-email contacts
The workflow
Create or Select a Segment
Define your target audience using marketbetter's segment system.
Run LinkedIn Enrichment
Enhance profiles with rich context and insights.
Enrichment Data
LinkedIn Enrichment pulls current role, company data, recent posts, hiring trends, funding rounds, and promotions to create rich prospect profiles.
Find Email
Locate and validate professional email addresses automatically.
📧 Email Discovery
Use the AI Agent (LinkedIn Intelligence)
Generate personalized insights for warm outreach.
Set Up Your Email Campaign
Configure personalized email campaigns with proper timing and templates.
📨 Campaign Configuration
Expand With Additional Nodes
Add powerful automation nodes to enhance your workflow.
Capture Prospects With the Chrome Extension
Use the marketbetter Chrome extension for one-click profile capture.
Chrome Extension Workflow
Browse LinkedIn, click the marketbetter extension on any profile, select your workflow, and instantly add them to your campaign. No manual data entry required.
Test the Workflow
Run a test on sample contacts before going live.
🧪 Test Mode Features
Start the Workflow
Launch your automated LinkedIn prospecting campaign.
Monitor Results in the Result Tab
Track performance and optimize your campaigns based on data.
📊 Performance Metrics
Tips for Success
• Double-check emails before sending - one wrong address can waste effort
• Experiment with different message styles - short casual notes vs detailed approaches
• Send at the right time - schedule when prospects are most likely online
• Use AI as a helper, not a replacement - keep your authentic voice
• Follow up - silence doesn't always mean 'no', often people need a second nudge
• Keep an eye on results - check the scoreboard to see what's working
LinkedIn Prospecting Setup
Watch how to set up automated LinkedIn prospecting from segment creation to campaign launch in under 15 minutes.
Ready to unlock LinkedIn as your top source of leads?
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