Post-Event Follow-Up
Convert event attendees into pipeline with automated, personalized follow-up campaigns that segment leads by engagement and deliver the right message at the right time.
On this page
The workflow
Best Practices
Playbook Overview
01. When should you run this playbook?
- After hosting or attending trade shows and conferences
- Following webinars or virtual events
- After product launches or customer events
- When you need to quickly follow up with hundreds of leads
02. Used by following teams
Time Savings Impact
< 2hrs
Follow-up time
post-event
40%
Response rate
vs generic emails
3x
Meeting conversion
from attendees
The workflow
Lead Import & Enrichment
Import event attendee list and enrich with additional data.
Engagement Segmentation
Segment attendees based on their event engagement level.
Engagement Tiers
Hot: Visited booth multiple times, attended demo. Warm: Had meaningful conversation, downloaded content. Cold: Badge scan only, no interaction.
Personalized Campaigns
Create segmented follow-up campaigns for each engagement tier.
📧 Campaign Strategy
Multi-Touch Sequence
Design follow-up sequences that nurture over time.
Performance Tracking
Monitor campaign performance and ROI from event investment.
Set Up Before the Event
• Create custom landing pages for event traffic
• Prepare lead capture forms and apps
• Brief team on lead qualification criteria
• Set up automated lead routing rules
Turn event attendance into pipeline
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