Unify GTM Pricing 2026: Now $20/Seat — All 4 Plans + Credit Costs
Quick answer (verified against unifygtm.com, October 1, 2026): Unify has moved to self-serve, per-seat pricing. There are now 4 plans — Free ($0, up to 3 seats, limited credits), Base at $20/seat/month (800 credits/seat), Pro at $60/seat/month (2,400 credits/seat, CRM sync), and a custom-priced Business tier billed annually (custom credit pool, website intent, managed mailboxes, dialer beta). Pro comes with a 14-day free trial.
This is a major change. Unify's old entry point was a $700/month Growth plan on annual billing — an $8,400 upfront commitment. That plan is gone. A single rep can now start free or put $20/month on a personal card. But the credit system still determines what you actually pay, so let's do the math.
Unify GTM Pricing Plans at a Glance
| Plan | Price | Credits | Seats | Billing |
|---|---|---|---|---|
| Free | $0 | Limited | Up to 3 | — |
| Base | $20/seat/month | 800/seat/month | Unlimited | Monthly |
| Pro | $60/seat/month | 2,400/seat/month | Unlimited | Monthly |
| Business | Custom | Custom pool (per workspace) | Unlimited | Annual |
Every plan includes Unify's core dataset (1.1B+ people, 65M+ companies from 40+ data sources), multi-channel sequencing, AI copywriting, the browser extension, and most signal types (tech stack, new hires, social, lookalikes, fundraising, and more).
What Changed From the Old Pricing
If you researched Unify in 2025 or early 2026, forget what you saw:
- The $700/month Growth plan is gone. Entry price dropped from $8,400/year (annual-only) to $0–$20/month.
- Monthly billing on Base and Pro. Annual lock-in now only applies to the Business tier.
- Credits are per-seat, not per-workspace — except on Business, where they pool across the workspace.
- A dialer now exists (beta) — but only on Business. Email and LinkedIn remain the core channels for everyone else.
- Managed mailboxes moved to an add-on: $25/mailbox/month, Business tier only, with warmup, rotation, and bounce prevention included.
Understanding Unify's Credit System
Credits are the currency for data and actions. Per Unify's own FAQ (October 2026):
| Action | Typical Credit Cost |
|---|---|
| Email enrichment | ~1 credit per record (up to 10 in rare cases) |
| Phone enrichment | ~4 credits per record (up to 20 in rare cases) |
| Web intent / technographic signals | ~1 credit |
| Complex or niche signal runs | Significantly higher, varies by vendor |
The math on Base (800 credits/seat/month): enrich 500 emails (~500 credits) and 75 phone numbers (~300 credits) and you've burned the month's allotment for one rep. That's a light-to-moderate prospecting pace.
On Pro (2,400 credits/seat/month): roughly 1,500 emails plus 200 phones per rep per month before topping up — workable for most SDR workloads, tight for high-volume outbound.
Top-ups: available on any paid plan as one-time purchases. They go into a shared team pool, don't auto-renew, and unused top-up credits carry over for up to 12 months. Top-up per-credit rates aren't published.
Plan-by-Plan Breakdown
Free — $0
- Up to 3 seats, limited credits
- Full data access (1.1B+ people, 65M+ companies), 100 records per search
- Multi-channel sequencing, agentic chat, browser extension
- Standard AI models (GPT 5.4)
Genuinely useful for testing data quality on your ICP before paying — run your real target list through it.
Base — $20/seat/month
Everything in Free, plus:
- 800 credits/seat/month and the ability to buy top-ups
- AI email copywriting
- Job change and hiring signals
- Phone and email enrichment
- Unlimited seats
The catch: no CRM sync. Activity lives in Unify, not in Salesforce or HubSpot — fine for a solo rep, a problem for a team with pipeline reporting.
Pro — $60/seat/month (14-day free trial)
Everything in Base, plus:
- 2,400 credits/seat/month
- HubSpot and Salesforce sync — read-only
- Slack notifications, team management, sequence and rep analytics
The catch: read-only CRM sync means Unify can see your CRM but can't write activities or update records back. Read/write sync requires Business.
Business — Custom Pricing (Annual)
Everything in Pro, plus:
- Custom credit pool shared across the workspace
- Advanced AI models (GPT 5.6)
- Website intent (first-party) and product usage signals
- Signal-triggered automations and automated plays
- Managed Gmail/Outlook mailboxes at $25/mailbox/month (warmup, rotation, bounce prevention, deliverability analytics)
- Dialer (beta) and social messaging
- Read/write Salesforce and HubSpot sync, all integrations, open API + webhooks, SSO
- Pipeline attribution
The catch: this is where the old Unify pricing model lives on — custom quote, annual billing, and the features most teams actually need for a full outbound motion (website intent, automations, deliverability infrastructure, dialer) are all gated here.
Hidden Costs to Watch
- Credit top-ups at unpublished rates. Both enrichment-heavy prospecting and signal-heavy workflows will exceed the per-seat allotments; budget for top-ups.
- The Business-tier gate. Website visitor intent, signal-triggered automations, warmed mailboxes, and the dialer all require a custom annual contract. The $20–$60/seat pricing is real, but it buys a sequencer with data — not the full platform from Unify's homepage.
- $25/month per managed mailbox. A 10-mailbox sending infrastructure adds $250/month on top of the Business contract.
- Phone enrichment burn. At ~4 credits per number (up to 20), phone-heavy teams drain credits 4-20x faster than email-only teams.
Unify GTM vs. MarketBetter: Pricing Comparison
| Unify (Base/Pro) | Unify (Business) | MarketBetter | |
|---|---|---|---|
| Price | $20–$60/seat/mo | Custom, annual | Published on website |
| Credit system | Yes, per seat | Yes, pooled | No credit system |
| Website Visitor ID | ❌ Business only | ✅ First-party intent | ✅ Company-level with enrichment |
| Email sequences | ✅ | ✅ + managed mailboxes | ✅ Built-in |
| Dialer | ❌ | Beta | ✅ Included |
| AI Chatbot | ❌ | ❌ | ✅ Included |
| Daily SDR Playbook | ❌ | ❌ | ✅ Prioritized daily task list |
| CRM sync | ❌ / read-only | Read/write | ✅ |
The structural difference: Unify charges credits for every data action and gates execution infrastructure behind a custom annual tier. MarketBetter bundles visitor ID, email, dialer, chatbot, and a daily SDR playbook into one platform with no per-action credit math.
Is Unify GTM Worth the Price?
Unify is worth considering if:
- You want to test AI-assisted prospecting cheaply — Free and $20/seat Base make trying it nearly risk-free
- Your motion is email + LinkedIn sequencing with solid data behind it
- You're a small team without deep CRM-write requirements (Pro's read-only sync is enough)
- You have enterprise budget for the Business tier and want signal-triggered automation
Unify may not be worth it if:
- You need website visitor intent or automations without an annual enterprise contract
- Your team is phone-heavy — the dialer is beta-stage and Business-only, and phone enrichment burns ~4 credits a number
- You want predictable costs — per-seat price is predictable, credit burn is not
- You want one platform for visitor ID + email + dialer + chat + a daily playbook
For context on how other sales tools price, see our breakdowns of Amplemarket pricing ($600/month starting, annual lock-in), Attio CRM pricing, and Hunter.io pricing, or compare the full field in our best AI BDR tools guide.
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The Bottom Line
Unify's 2026 repricing is a genuine improvement: the $8,400/year entry barrier is gone, and $20/seat with monthly billing is one of the most accessible starting points in the category. For individual reps and small teams running email + LinkedIn outbound, it's now easy to justify trying.
But read the compare table before you commit. The features that made Unify's reputation — first-party website intent, signal-triggered plays, managed deliverability infrastructure — all sit in the custom-priced annual Business tier, and the credit system means your real monthly cost scales with every enrichment and signal you pull.
For teams that want one platform with visitor ID, email, dialer, chatbot, and a daily playbook without credit-based pricing surprises, MarketBetter offers a more complete solution at a predictable cost.
Want the full stack without the credit math? Book a demo with MarketBetter and see how your SDRs can go from 20 tabs to one task list.