One post tagged with "woodpecker"

Woodpecker has built a loyal following among B2B cold email specialists and agencies. And its pricing model is unique in the space — instead of charging per user, Woodpecker charges per "slot" based on how many new prospects you contact each month.

This sounds simple, but it creates a pricing dynamic that most teams don't fully understand until they're already committed. Let's break down exactly what each plan costs and when the per-prospect model works for or against you.

Woodpecker's 2026 Pricing Plans​

Plan	Monthly Cost (per slot)	Prospects/Month	Emails/Month	Daily Limit
Starter	$29	500	6,000	500/day
Growth	$84	3,000	36,000	3,000/day
Scale	$188	10,000	120,000	10,000/day
Max	$9,999	Unlimited	Unlimited	Unlimited

A "slot" corresponds to one email account. Unlike per-user pricing, you can have one person managing multiple slots. But practically, each active SDR needs at least one slot — often 2-3 for proper email rotation.

Plan-by-Plan Breakdown​

Starter — $29/slot/month​

The entry point for solo operators and small-scale cold email:

What you get:

• Contact up to 500 new prospects/month
• Send up to 6,000 emails/month (including follow-ups)
• 2 warm-up accounts
• Basic email sequences with follow-ups
• Open and click tracking
• Live chat and email support

What you don't get:

• No A/B testing
• No advanced automation
• No dedicated support
• No team collaboration features
• No phone or LinkedIn capabilities

At $29/month, the Starter plan is one of the cheapest cold email entry points on the market. But 500 prospects/month is a hard ceiling — most SDRs need to contact 500-1,000 per week, not per month.

Growth — $84/slot/month​

The Growth plan removes the biggest Starter bottleneck — prospect volume:

What you get (above Starter):

• 3,000 prospects/month
• 36,000 emails/month
• 8 warm-up accounts
• A/B testing
• Advanced follow-up automation
• Dedicated support

3,000 prospects/month is workable for most individual SDRs. The A/B testing addition is important for optimizing reply rates over time.

Scale — $188/slot/month​

For high-volume outbound operations:

What you get (above Growth):

• 10,000 prospects/month
• 120,000 emails/month
• 20 warm-up accounts
• Unlimited personalization
• Team collaboration tools
• Priority support

At $188/slot/month, Scale is priced for agencies and high-volume outbound teams that measure success in thousands of contacts per week.

Max — $9,999/month​

The enterprise/agency tier with unlimited everything:

• Unlimited prospects and emails
• Unlimited warm-ups
• AI campaign optimization
• Dedicated account manager

This plan is clearly targeted at agencies managing dozens or hundreds of client accounts.

Understanding Woodpecker's Pricing Model​

Here's what makes Woodpecker's model different — and where it can trip you up:

Per-prospect, not per-email: You're charged based on how many new prospects you add each month, not how many emails you send. Follow-up emails to existing prospects don't count against your limit.

Slots, not users: One person can manage multiple slots. But for proper email rotation and deliverability, you need multiple email accounts per SDR.

The rotation math: If you're running 3 email accounts for rotation (which most deliverability experts recommend), you need 3 Starter slots ($87/month) or realize that Growth gives you enough volume to consolidate.

What a Real Team Pays​

Scenario	Monthly	Annual
1 SDR, 1 slot (Starter)	$29	$348
1 SDR, 3 slots for rotation (Starter)	$87	$1,044
3 SDRs, Growth (1 slot each)	$252	$3,024
5 SDRs, Growth (1 slot each)	$420	$5,040
5 SDRs, Growth (2 slots each for rotation)	$840	$10,080
Agency, Scale (5 slots)	$940	$11,280

The math gets complicated because best practices for cold email deliverability often require 2-3 sending accounts per SDR. At Growth pricing, that's $168-252/SDR/month — suddenly comparable to per-user tools like SalesLoft.

What Woodpecker Does Well (and Doesn't)​

Woodpecker excels at:

• Email deliverability — warm-up, rotation, and throttling are first-class features
• Simplicity — it does cold email and does it well, no feature bloat
• Agency-friendly — multi-client management is a core use case
• Affordable entry — $29/month to get started is hard to beat

Where Woodpecker falls short:

• Email only — no phone dialer, no LinkedIn automation, no SMS, no chat
• No built-in prospecting — you need to find contacts elsewhere
• No visitor identification — can't tell you who's on your website
• No AI personalization beyond templates — limited to mail merge variables
• Slot model confusion — many teams underestimate how many slots they need for proper rotation
• No intent signals — sends to lists, not to people showing buying behavior

Woodpecker vs MarketBetter: Cold Email Tool vs SDR OS​

Capability	Woodpecker ($29-188/slot)	MarketBetter ($500-1,500/mo flat)
Pricing model	Per slot/month	Flat team pricing
Email sequences	✅ Core strength	✅ AI-personalized
Email deliverability	✅ Excellent (warm-up, rotation)	✅ Built-in
Phone dialer	❌	✅ Smart dialer
LinkedIn outreach	❌	✅ Integrated
Visitor identification	❌	✅ Company identification
Daily playbook	❌	✅ AI-prioritized
AI chatbot	❌	✅ 24/7 visitor engagement
Contact enrichment	❌	✅ Built-in
Champion tracking	❌	✅ Job change alerts
Agency/multi-client	✅ Strong	❌ Not designed for agencies

Woodpecker is a cold email specialist. It does one thing exceptionally well. But one-channel outbound in 2026 means you're reaching a shrinking percentage of buyers. Modern B2B prospects require 7-10 touches across multiple channels before responding.

The stack problem: Woodpecker ($84/slot) + Apollo for data ($99/mo) + phone tool ($50-100/user) + visitor ID ($500+/mo) + chatbot ($200+/mo) = $933-1,783/month for a single SDR's complete toolkit.

MarketBetter at $500/month for the Starter plan includes email, phone, chatbot, visitor ID, enrichment, and a daily playbook — all in one.

Who Should Choose Woodpecker?​

Woodpecker is ideal if:

• Cold email is your primary (or only) outreach channel
• You're an agency managing multiple client campaigns
• Email deliverability is your top priority
• You run high-volume, low-touch email campaigns
• Your budget is tight and you need the cheapest entry point ($29/month)

Who Should Choose MarketBetter?​

MarketBetter is the better fit when:

• Your SDR team needs multichannel outreach (email + phone + LinkedIn)
• You want to know who's visiting your website before reaching out
• Your reps need a daily playbook, not just an email sequencer
• You want one platform instead of cobbling together 4-5 tools
• You're building an in-house SDR team (not an agency)

The Bottom Line​

Woodpecker is the best cold email tool for teams that only need cold email. The deliverability features are genuinely excellent, the pricing starts at a fair $29/month, and agencies love the multi-client architecture.

But cold email alone is an increasingly narrow channel. Response rates continue to drop industry-wide, and buyers expect outreach that reflects their actual behavior — not just their name in a CSV.

If cold email is your whole strategy, Woodpecker delivers great value. If you need a complete SDR platform that starts with intent signals instead of imported lists, there's a different approach worth considering.

---

Ready to move beyond cold email to signal-driven outreach? Book a demo →