2 posts tagged with "integrations"

Every B2B sales team has experienced the same frustration: you know exactly who you want to sell to, but translating that knowledge into a prospect list takes forever.

You open your data tool. You set filters — industry, employee count, revenue range, job title keywords. You run the search. Half the results are wrong. The CFO you wanted is actually a "Chief Fun Officer" at a 3-person startup. The healthcare companies include veterinary clinics. The 50-200 employee filter caught a company that had 200 employees three years ago but now has 12.

Traditional B2B search forces you to describe your ideal customer through rigid filters that were never designed to capture nuance. MarketBetter's integration with Exa changes that entirely. You describe who you want in plain English, and the system finds them.

You found the right person. Right company, right title, right timing. Then you go to reach out and realize you have no email, no phone number, and a LinkedIn connection request that will sit in limbo for two weeks.

Contact enrichment should not be a separate workflow. It should happen where you already work — inside the same platform where you build audiences, run sequences, and track signals. That is exactly how MarketBetter's Lusha integration works.