MarketBetter vs UnifyGTM Pricing (2025): The Honest Breakdown
In this guide, we'll break down marketbetter and UnifyGTM pricing — plans, credits, and hidden costs — so you can see which one really fits your team and your budget.
Let's be real for a second. When you're shopping for GTM software, all the buzzwords in the world don't matter. You want to know: what's this going to cost me every month, and is it worth it?
That's why we're here. I've dug into both marketbetter and UnifyGTM — the official pricing pages, the fine print, the user reviews — to give you a clear-eyed view of what you'll actually pay, where the hidden costs hide, and which one gives you more breathing room as your team scales.
UnifyGTM: Starts at $1,460/month, billed annually. No free trial. Annual credits. Add-ons for users and mailboxes.
marketbetter: Starts at $500/month with a free trial available. Book a demo to get started. Cancel anytime.
Biggest Difference: Unify locks you into an annual structure with a higher upfront commitment. marketbetter keeps things flexible, monthly, and a lot more transparent.
💰 UnifyGTM Pricing Breakdown
📈 UnifyGTM Growth Plan — $1,460/month (annual billing)
- ✅ 50,000 credits per year
- ✅ 1 user included (extras are $100/user/month)
- ✅ 8 managed Gmail mailboxes (extras are $25/mailbox/month)
⚠️ Drawbacks:
- Very high entry price for a "starter" plan
- Billed annually, no monthly flexibility
- Annual credits = risk of overspending or wasting unused volume
🚀 UnifyGTM Pro Plan — Custom Pricing
- ✅ 200,000 credits per year
- ✅ 2 users included (+$100/user/month for extras)
- ✅ 20 managed Gmail mailboxes (+$25/mailbox/month)
- ✅ Tailored onboarding
⚠️ Drawbacks:
- No published pricing, requires sales call
- Costs can balloon quickly with add-ons
- Still locked into annual credit pool
🏢 UnifyGTM Enterprise Plan — Custom Pricing
- ✅ 600,000 credits per year
- ✅ 5 users included (+$100/user/month)
- ✅ 40 managed Gmail mailboxes (+$25/mailbox/month)
- ✅ White Glove Onboarding
- ✅ Dedicated growth consultant
- ✅ SSO included
⚠️ Drawbacks:
- Large upfront commitment
- Annual credits = limited flexibility if usage fluctuates
- Extra users and mailboxes add significantly to total cost
🚀 marketbetter Pricing Breakdown
🎯 marketbetter Starter Plan — $500/month ($6,000/year)
- ✅ 3 active SDR seats, chatbot + reveal
- ✅ 5K outbound actions, 2K enrichment credits
- ✅ Tailored for solo founders or scrappy early teams
- ✅ Includes 12+ pre-built GTM campaigns to launch quickly
- ✅ Access to 30+ AI agents for prospecting and engagement
- ✅ CRM sync with HubSpot and Salesforce for smooth integration
📈 marketbetter Growth Plan — $1,500/month ($18,000/year)
- ✅ 5 seats, SDR dashboard + playbook
- ✅ 25K outbound actions, 5K enrichment credits
- ✅ The sweet spot for scaling sales teams
- ✅ Includes everything in Starter, plus:
- AI Chatbot for inbound booking
- Champion tracking, full signals + workflows
- Real-time website visitor identification
- Full attribution by persona and channel
- Slack & Teams alerts for faster collaboration
🏆 marketbetter Scale Plan — $3,000/month ($36,000/year)
- ✅ 10 seats, everything in Growth + smart dialer
- ✅ Unlimited outbound actions, 15K enrichment credits
- ✅ Full-funnel GTM teams: LinkedIn, video, chatbots, ads, CRM syncs
Add-ons: +$200/5K actions | +$150/extra seat | +$100/2K enrichment credits
Free trial available — book a demo to get started.
📊 marketbetter vs UnifyGTM Pricing Comparison
| Plan / Feature | marketbetter | UnifyGTM |
|---|---|---|
| 🆓 Free Trial | ✅ Free trial available | ❌ None |
| 🎯 Entry Plan | Starter — $500/month, 3 seats, 5K actions, 2K enrichment credits | Growth — $1,460/month (annual), 50,000 annual credits |
| 📈 Mid-Tier Plan | Growth — $1,500/month, 5 seats, 25K actions, 5K enrichment credits | Pro — Custom, 200,000 annual credits |
| 🏆 High-Tier Plan | Scale — $3,000/month, 10 seats, unlimited actions, 15K enrichment credits | Enterprise — Custom, 600,000 annual credits |
| 💰 Add-ons | +$200/5K actions, +$150/seat, +$100/2K credits | $100/user/month, $25/mailbox/month |
| 📅 Billing Options | Monthly or annual (2 months free on annual) | Annual only |
| 🔄 Refresh | Monthly | Annual |
⚙️ How Credits Work (marketbetter vs UnifyGTM)
1 credit = 1 action. Enriching a profile, finding an email, firing off a play — it all consumes credits.
marketbetter resets monthly. Miss your target one month? No big deal, next month's credits arrive fresh.
UnifyGTM resets annually. Which means you're budgeting across a 12-month horizon. Burn too quickly and you'll be re-upping mid-year.
💼 Real Cost Scenarios
👤 Solo Founder
marketbetter: $500/month, predictable, nothing extra needed.
UnifyGTM: $1,460/month annual — way too much runway burn unless you're already moving thousands of leads a month.
👥 Scaling Team
marketbetter: $1,500/month, 5K enrichment credits + 25K outbound actions, multiple mailboxes, CRM sync, Slack/Teams alerts.
UnifyGTM: $1,460/month plus $100 per user and $25 per mailbox.
🏢 Enterprise Org
marketbetter: $3,000/month or custom Enterprise plan. Unlimited actions, SOC 2, GDPR, and 20+ integrations.
UnifyGTM: Enterprise custom pricing. 600,000 annual credits, but costs rise fast with extra seats and mailboxes.
⚠️ Hidden Costs to Watch
🚀 marketbetter
✅ Praised on G2 for:
- Ease of use
- Fast onboarding
- Customer support that doesn't leave you hanging
💡 Less friction upfront means less money wasted during rollout.
📊 UnifyGTM
⚠️ Users mention:
- Integration headaches
- Missing features (like A/B testing)
- Steeper learning curve
💸 More time troubleshooting = higher effective cost.
🎯 Which One Should You Choose?
🚀 Choose marketbetter if you want:
- ✅ Transparent, flexible monthly pricing
- ✅ A real free trial
- ✅ An end-to-end system that grows with you
- ✅ No surprise add-on costs
📊 Choose UnifyGTM if you:
- ✅ Are prepared to commit to a high annual contract
- ✅ Have a big team ready to use those annual credits from day one
- ✅ Are okay paying more for every user and mailbox you add
🎯 Final Word
At the end of the day, it's not just about features — it's about financial control. marketbetter's monthly credit model and free trial give you the space to experiment without locking you into a massive annual check.
UnifyGTM? It's a solid platform, but you'll feel the weight of that commitment quickly: $1,460 a month, no trial, extra charges for every step sideways.
If you'd rather start lean, test in real conditions, and scale at your pace, marketbetter's the better bet.
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