One post tagged with "call-recording"

Conversation intelligence software records, transcribes, and analyzes sales calls to help reps improve and managers coach. The category has exploded — Gong alone reached a $7.2B valuation — but the market is shifting fast.

The old model: record calls, flag keywords, generate summaries. Managers review recordings after the fact. Reps get coached days later on mistakes they've already repeated.

The new model: real-time coaching during calls, AI that surfaces deal risks before they kill pipeline, and platforms that connect what reps say to what they should do next.

We evaluated 12 platforms across transcription accuracy, coaching capabilities, CRM integration, pricing transparency, and whether insights actually change rep behavior.

Quick Comparison​

Platform	Best For	Starting Price	Real-Time Coaching	CRM Integration	Deal Intelligence
MarketBetter	SDR teams (dialer + intelligence)	$1,500/mo (Growth)	✅ Smart Dialer AI	✅ Full sync	✅ Pipeline signals
Gong	Enterprise revenue teams	~$160/user/mo + platform fee	❌ Post-call	✅ Deep Salesforce	✅ Forecast + pipeline
Chorus (ZoomInfo)	ZoomInfo customers	Bundled w/ ZoomInfo	❌ Post-call	✅ Multi-CRM	✅ Deal insights
Clari Copilot	Revenue forecasting teams	~$100/user/mo (est.)	✅ Real-time cue cards	✅ Salesforce	✅ Revenue intelligence
Avoma	SMBs wanting affordable CI	$79/user/mo	✅ Live answer cards	✅ Multi-CRM	Partial
Fireflies.ai	Budget-conscious teams	Free–$19/user/mo	❌ Post-call	✅ Basic	❌ Limited
Otter.ai	Meeting transcription	Free–$20/user/mo	❌ Transcription only	❌ Limited	❌ None
Revenue.io	Real-time guided selling	Custom	✅ Real-time	✅ Salesforce-native	✅ Full pipeline
Salesloft	Sales engagement + CI	~$125/user/mo	Partial	✅ Multi-CRM	✅ Cadence analytics
Outreach	Sequence-driven teams	Custom (~$100/user)	Partial — Kaia AI	✅ Multi-CRM	✅ Deal health
Jiminny	European sales teams	~$85/user/mo	✅ Real-time nudges	✅ Multi-CRM	Partial
Enthu.AI	Call center QA teams	$59/user/mo	❌ Post-call QA	✅ Basic	❌ QA focused

---

1. MarketBetter​

Best for: SDR teams that need calling + intelligence + daily action in one platform

Most conversation intelligence tools are built for AEs who take demos and close deals. They record Zoom calls, analyze talk-to-listen ratios, and flag coaching moments.

But SDR teams have a different problem. They make 50–100 calls per day. They need a dialer that's fast, intelligence that's actionable, and a workflow that doesn't require switching between five tools.

MarketBetter's Smart Dialer combines power dialing with conversation intelligence — recording calls, capturing insights, and feeding everything back into the daily SDR playbook.

What Makes It Different​

• Smart Dialer: Power dialer built specifically for warm outbound. Reps call prospects showing buying signals, not random lists
• Signal-Driven Prioritization: The platform identifies which prospects are worth calling based on website visits, intent data, and engagement signals
• Daily Playbook: Call insights feed into tomorrow's priorities. If a prospect engaged on a call but didn't convert, they surface at the right follow-up time
• Website Visitor ID + Chatbot: Capture conversations from every channel, not just phone calls
• AI-Powered Coaching: Call transcripts analyzed for objection handling, competitor mentions, and sentiment

Pricing​

• Starter ($500/mo): 3 seats, chatbot + visitor reveal, no dialer
• Growth ($1,500/mo): 5 seats, SDR dashboard + playbook, full signals
• Scale ($3,000/mo): 10 seats, Smart Dialer, unlimited outbound actions

Why SDR Leaders Choose MarketBetter​

The insight from most conversation intelligence tools dies in a dashboard. A manager reviews calls on Friday, coaches on Monday, and reps forget by Wednesday.

MarketBetter closes the loop: call intelligence feeds directly into the next day's action plan. What reps learn from conversations yesterday determines who they call today.

"Your call data shouldn't live in a report. It should determine tomorrow's first call."

G2 Rating: 4.97/5 | Book a demo →

---

2. Gong​

Best for: Enterprise revenue teams with $50K+ CI budgets

Gong is the market leader in conversation intelligence for good reason. Their AI analysis is sophisticated, their deal intelligence is deep, and their platform handles everything from call recording to revenue forecasting.

But that power comes at a price — literally.

Key Strengths​

• Industry-leading transcription accuracy across 70+ languages
• Deep deal intelligence with pipeline analytics
• Talk patterns analysis (monologue detection, question ratios, filler words)
• Competitive mention tracking and battlecard integration
• Revenue forecasting capabilities (Gong Forecast)
• Massive data set — trained on billions of customer interactions

Key Weaknesses​

• Pricing is opaque and expensive (~$160/user/month + platform fee). A 10-person team can pay $25K–$40K/year
• Post-call analysis only — no real-time coaching during calls
• Heavy Salesforce dependency for full value
• Overwhelming for small teams (feature bloat)
• Can take 2–3 months to fully onboard and configure
• Gong + Clari stack can reach $400–$500/user/month combined

Pricing​

Not publicly listed. Based on Vendr data and user reports:

• Platform fee: $5K–$10K/year
• Per user: ~$160/month (annual commitment)
• Typical 10-person team: $25K–$40K/year
• Enterprise (50+ users): Custom, often $100K+

Who Should Use It​

Enterprise sales organizations (50+ reps) with dedicated sales enablement teams, complex deal cycles, and the budget to justify premium pricing. Overkill for SMB SDR teams.

---

3. Chorus (ZoomInfo)​

Best for: Teams already on ZoomInfo who want bundled CI

Chorus was acquired by ZoomInfo and is now deeply integrated into the ZoomInfo platform. If you're already paying for ZoomInfo data, adding Chorus is a logical (and sometimes discounted) move.

Key Strengths​

• Native ZoomInfo integration — intent data meets conversation intelligence
• Keyword and topic tracking across calls
• Deal intelligence with momentum scoring
• Competitive analysis from actual call mentions
• Reasonable accuracy for transcription

Key Weaknesses​

• Pricing has increased post-acquisition — hard to get standalone
• Being absorbed into ZoomInfo's platform (reduced standalone identity)
• Innovation has slowed since acquisition — Gong has pulled ahead on features
• No real-time coaching capabilities
• Lock-in with ZoomInfo contract terms

Pricing​

Typically bundled with ZoomInfo Sales packages. Standalone pricing is available but rarely offered. Expect $100–$150/user/month when added to an existing ZoomInfo contract.

Who Should Use It​

Existing ZoomInfo customers who want conversation intelligence without adding another vendor. The integration with ZoomInfo's intent and contact data is genuinely useful.

---

4. Clari Copilot (Formerly Wingman)​

Best for: Revenue teams focused on forecasting accuracy

Clari acquired Wingman to add conversation intelligence to their revenue operations platform. Clari Copilot provides real-time cue cards during calls — one of the few platforms that actually coaches in the moment.

Key Strengths​

• Real-time battle cards and cue cards during live calls
• Revenue forecasting integrated with conversation data
• Deal inspection with risk scoring
• Monologue alerts and talk-time analysis
• Strong Salesforce integration

Key Weaknesses​

• Full value requires Clari's broader revenue platform (additional cost)
• Pricing is opaque (estimated ~$100/user/month for Copilot alone)
• Smaller market presence means less community and fewer integrations
• Real-time features require stable internet connection
• Can feel like two products stitched together (Wingman + Clari)

Pricing​

Not publicly available. Clari Copilot is often sold as part of the broader Clari Revenue Platform. Estimated $100–$150/user/month based on user reports.

Who Should Use It​

Revenue leaders who care about forecast accuracy and want conversation intelligence connected to pipeline analytics. The real-time coaching during calls is a genuine differentiator.

---

5. Avoma​

Best for: SMBs wanting full-featured CI without enterprise pricing

Avoma positions itself as the affordable alternative to Gong, and it delivers. Their AI meeting assistant covers the full lifecycle — scheduling, note-taking, transcription, coaching, and analytics — at a fraction of Gong's cost.

Key Strengths​

• Live answer cards for real-time coaching during calls
• Customizable scorecards for structured coaching
• Meeting scheduling and note-taking included
• Topic and keyword tracking
• Transparent pricing starting at $79/user/month
• AI-generated summaries with action items

Key Weaknesses​

• Smaller training data set than Gong (less sophisticated pattern detection)
• Limited deal intelligence compared to Gong or Clari
• Integrations aren't as deep (fewer CRM options)
• Less robust for large team analytics
• Brand recognition is lower — harder to get executive buy-in

Pricing​

• Starter: Free — basic recording and AI notes
• Plus: $79/user/month — full coaching and analytics
• Business: Custom — advanced controls, integrations

Who Should Use It​

SMB sales teams (5–30 reps) who want Gong-level features at 50–60% of the cost. The real-time coaching capabilities are legitimately competitive with Gong's post-call analysis.

---

6. Fireflies.ai​

Best for: Teams that want simple meeting transcription and search

Fireflies.ai is a lightweight meeting transcription tool with AI summarization. It's not a full conversation intelligence platform — think of it as a smart note-taker that joins your calls.

Key Strengths​

• Joins meetings automatically (Zoom, Google Meet, Teams, etc.)
• AI-generated summaries with action items
• Searchable transcript database with keyword filters
• Generous free plan
• Dead-simple setup (under 5 minutes)

Key Weaknesses​

• No real-time coaching
• No deal intelligence or pipeline analytics
• Limited sales-specific features (no scorecard, no competitive tracking)
• Transcription accuracy drops with accents or poor audio
• Security concerns — some organizations block meeting bots

Pricing​

• Free: 800 minutes storage, AI summaries
• Pro: $19/user/month — unlimited storage, CRM integrations
• Business: $39/user/month — team analytics, custom vocabulary
• Enterprise: Custom

Who Should Use It​

Small teams that need meeting transcription and searchable notes but don't need full conversation intelligence. Great for internal meetings too, not just sales calls.

---

7. Otter.ai​

Best for: General-purpose meeting transcription (not sales-specific)

Otter.ai is primarily a transcription tool, not a sales conversation intelligence platform. But many small sales teams use it because it's cheap, accurate, and easy.

Key Strengths​

• Excellent transcription accuracy (especially English)
• Real-time transcription during meetings
• OtterPilot joins meetings automatically
• Collaboration features (comments, highlights, sharing)
• Mobile app for in-person meeting recording

Key Weaknesses​

• Not designed for sales — no deal intelligence, coaching, or pipeline features
• No CRM integration beyond basic exports
• Limited analytics for sales managers
• Business plan required for team features
• Not a replacement for purpose-built CI platforms

Pricing​

• Free: 300 monthly transcription minutes
• Pro: $20/user/month — 1,200 minutes
• Business: $33/user/month — 6,000 minutes, team features
• Enterprise: Custom

Who Should Use It​

Teams that just need transcription and don't want to pay for a full CI platform. Common in early-stage startups where every dollar counts.

---

8. Revenue.io​

Best for: Salesforce-native teams wanting real-time guided selling

Revenue.io (formerly RingDNA) is a Salesforce-native platform that combines conversation intelligence with real-time guided selling. Their AI coaches reps during live calls — not after.

Key Strengths​

• Deep Salesforce integration (native, not bolted on)
• Real-time coaching notifications during calls
• Guided selling workflows that prompt next-best-actions
• Call dispositioning directly in Salesforce
• Voicemail drop and multi-line dialing

Key Weaknesses​

• Salesforce dependency — minimal value without it
• Pricing isn't published (custom quotes only)
• Smaller customer base limits AI training data
• Interface can feel enterprise-heavy for SMB teams
• Setup requires Salesforce admin involvement

Pricing​

Custom pricing only. Based on user reports, expect $100–$200/user/month depending on modules and team size.

Who Should Use It​

Salesforce-heavy organizations that want conversation intelligence embedded in their CRM workflow. The real-time coaching during calls is a genuine standout.

---

9. Salesloft​

Best for: Teams that want CI embedded in their sales engagement platform

Salesloft acquired conversation intelligence capabilities and embedded them into their sales engagement platform. If you're already using Salesloft for cadences, the CI is a natural add-on.

Key Strengths​

• Conversation intelligence built into the engagement workflow
• Cadence performance analytics (which sequences drive best conversations)
• Call recording, transcription, and coaching
• Strong CRM integrations
• Large customer base with proven ROI data

Key Weaknesses​

• CI capabilities aren't as deep as dedicated platforms (Gong, Avoma)
• Pricing has increased significantly — Vendr data shows $8K+ per 50 seats baseline
• Best CI features require higher-tier plans
• Not a standalone CI choice — you're buying the whole platform
• Post-acquisition by Vista Equity, innovation pace is questioned

Pricing​

Not published. Based on Vendr data: ~$125/user/month for full platform. CI features included in higher tiers. Annual contracts required.

Who Should Use It​

Teams already using (or evaluating) Salesloft for sales engagement who want conversation intelligence without adding a separate vendor.

---

10. Outreach​

Best for: Sequence-driven teams wanting embedded call intelligence

Like Salesloft, Outreach has added conversation intelligence (powered by Kaia AI) to their sales engagement platform. The CI enriches sequence performance data.

Key Strengths​

• Kaia AI provides real-time content recommendations during calls
• Sequences + call intelligence in one platform
• Deal health scoring based on conversation signals
• Strong marketplace of integrations
• Proven at scale (enterprise customer base)

Key Weaknesses​

• Full CI capabilities require premium plans
• Real-time features are less mature than dedicated CI tools
• Platform complexity — long ramp-up time for new users
• Pricing is opaque and can reach $100+/user/month
• Best results require Outreach as your primary engagement tool

Pricing​

Custom only. Estimated $100–$130/user/month for full platform with CI capabilities. Annual commitment required.

Who Should Use It​

Teams running Outreach for sequences who want call intelligence without Gong's price tag. The integration between sequence data and call data is genuinely useful.

---

11. Jiminny​

Best for: European sales teams wanting real-time coaching

Jiminny is a conversation intelligence platform popular in Europe that offers real-time coaching nudges during calls, deal intelligence, and team analytics.

Key Strengths​

• Real-time coaching nudges during live calls
• Strong European presence and compliance
• Deal intelligence with pipeline visibility
• Affordable compared to Gong (~$85/user/month)
• Clean, modern interface
• Good integration with European CRMs

Key Weaknesses​

• Smaller training data set than Gong or Chorus
• Limited brand recognition in North America
• Fewer integrations than US-based competitors
• Analytics depth doesn't match Gong's
• Customer support timezone can be an issue for US teams

Pricing​

Estimated ~$85/user/month based on published ranges. Contact for exact pricing.

Who Should Use It​

European sales teams (especially UK-based) who want real-time coaching at a lower price point than Gong. The GDPR compliance and European focus are genuine advantages.

---

12. Enthu.AI​

Best for: Call center QA and compliance teams

Enthu.AI focuses on call quality assurance rather than sales coaching. It's designed for teams that need to monitor calls for compliance, script adherence, and quality scoring.

Key Strengths​

• Automated QA scorecards
• Compliance monitoring with keyword flagging
• G2 rating of 4.9/5 (highest in the category)
• Agent performance analytics
• Affordable pricing ($59/user/month)
• Custom evaluation forms

Key Weaknesses​

• QA-focused, not sales coaching
• Limited deal intelligence features
• No real-time coaching during calls
• Smaller market presence outside call centers
• Not designed for AE/SDR workflows

Pricing​

• Growth: $59/user/month — AI QA, custom forms
• Enterprise: Custom — advanced analytics, API access

Who Should Use It​

Call centers, customer success teams, and any organization that needs compliance monitoring and quality assurance on calls. Not a fit for SDR/AE sales teams.

---

The Evolution: From Recording to Revenue​

Conversation intelligence started as "record the call, read the transcript." That was table stakes by 2023.

The platforms that matter in 2026 are the ones that answer three questions:

1. What happened on this call? (Transcription + analysis — every tool does this now)
2. What should the rep do differently? (Coaching — only real-time tools do this well)
3. What should the rep do next? (Action layer — very few tools connect insights to next steps)

Most CI platforms stop at question two. They tell managers what went wrong but leave it to the rep to figure out what to do next.

The Insight-to-Action Gap​

Here's the real problem with standalone CI tools: they create more data for managers to review, not less.

A typical sales manager already reviews CRM notes, pipeline reports, email engagement, and social signals. Adding 50 hours of call recordings per week doesn't help — even with AI summaries.

The platforms winning in 2026 are the ones that synthesize all of this — call intelligence, intent data, engagement signals, pipeline health — into a single view that tells reps exactly what their next move should be.

How to Choose the Right Platform​

By Call Volume​

• Under 20 calls/week: Fireflies or Otter (transcription is enough)
• 20–100 calls/week: Avoma or Jiminny (coaching matters at this volume)
• 100+ calls/day: MarketBetter Smart Dialer or Revenue.io (need integrated dialer + intelligence)

By Existing Stack​

• Already on Salesloft: Use their built-in CI
• Already on Outreach: Use Kaia AI
• Already on ZoomInfo: Add Chorus
• Salesforce-native: Revenue.io
• HubSpot or independent: Gong, Avoma, or MarketBetter

By Budget​

• Free–$20/user: Fireflies, Otter
• $50–$100/user: Avoma, Enthu.AI, Jiminny
• $100–$200/user: Gong, Chorus, Revenue.io, Clari Copilot
• Platform-included: MarketBetter (CI built into SDR platform)

By Primary Need​

• Call transcription only: Fireflies or Otter
• Post-call coaching: Gong or Chorus
• Real-time coaching: Avoma, Clari Copilot, or Revenue.io
• QA and compliance: Enthu.AI
• Dialer + intelligence + daily action: MarketBetter

Bottom Line​

Conversation intelligence is no longer optional for sales teams making more than a handful of calls per day. The question is whether you need a standalone CI tool or a platform that embeds intelligence into the workflow.

If you're an enterprise with 50+ AEs running complex deals, Gong remains the gold standard — expensive, but comprehensive.

If you're an SMB sales team, Avoma delivers 80% of Gong's value at half the price.

But if you're running an SDR team that needs to make calls, capture intelligence, and know exactly what to do tomorrow — you need a platform that connects the dots. Recording calls is easy. Turning call insights into pipeline is the hard part.

---

Stop reviewing calls. Start using them.​

MarketBetter's Smart Dialer captures conversation intelligence and feeds it directly into your SDR team's daily playbook — so insights drive action, not reports.

Book a demo →