Outplay Pricing Breakdown: Plans, Hidden Costs, and Better Alternatives [2026]
Outplay has carved out a strong niche as the "affordable Outreach/SalesLoft alternative." And on the surface, the pricing looks simple — plans range from $39 to $139 per user per month.
But what you'll actually pay depends on which features you need, how fast you grow, and whether you realize the Starter plan is deliberately limited to push you toward higher tiers.
Let's break down every plan, the add-on costs nobody talks about, and whether you're better off with a platform that doesn't charge you extra for the features that matter.
Outplay's 2026 Pricing Plans at a Glance
| Plan | Monthly Cost | Billing | Who It's For |
|---|---|---|---|
| Starter | $39/month | Annual | Solo users, early-stage startups |
| Growth | $89/user/month | Annual | Growing sales teams (5+ reps) |
| Enterprise | $139/user/month | Annual | Large orgs with compliance needs |
| AI SDR | From $99/month | Annual | Teams wanting AI-generated outreach |
If you pay monthly instead of annually, expect a 20-30% premium. Outplay pushes annual billing hard.
Plan-by-Plan Breakdown
Starter — $39/month
The Starter plan looks attractive at first glance: unlimited emails, AI sequence writer, and CRM integration for under $40/month. But here's what you're giving up:
What you get:
- 5,000 active prospects per month
- 20K prospects storage
- 5 mailboxes
- Email outreach only (no phone, no LinkedIn, no SMS)
- AI sequence writer and objection handling
- Basic CRM integration
- A/B testing
- Chat support
What you don't get:
- Multichannel outreach (email only)
- No dialer — not even a basic one
- No website tracking
- No LinkedIn automation
- No team management features
- No opportunities or accounts view
- Limited to 1 user
The Starter plan is fine for a solo founder running email-only campaigns. But any SDR team will outgrow it in weeks. The single-channel limitation is the biggest constraint — modern B2B sales requires at minimum email + phone + LinkedIn.
Growth — $89/user/month (Most Popular)
This is Outplay's bread-and-butter plan. At $89/user/month, you get the multichannel capabilities that were conspicuously absent from Starter:
What you get (above Starter):
- Unlimited prospects
- 5 mailboxes per user
- Multichannel outreach (email, phone, LinkedIn, SMS, WhatsApp)
- Basic dialer with 240 min transcription
- Website tracking
- Outbound chat
- Chrome extension
- Identify hot leads
- Opportunities and accounts views
- Salesforce and Dynamics 365 integrations
- Custom onboarding
What you still don't get:
- No power dialer (basic only)
- No voicemail drop
- No team management
- No custom roles and permissions
- No SSO
- No Slack integration
- No goal settings
- No dedicated success manager
Enterprise — $139/user/month
The Enterprise plan fills in the team management and compliance gaps:
What you get (above Growth):
- 15 mailboxes per user
- Power dialer with auto voicemail drop
- Call recording storage
- Full team management
- Custom roles and permissions
- SSO (Okta and SAML)
- Slack deal rooms
- Goal settings
- Advanced hot leads with Mixpanel
- 480 min transcription
- Dedicated success manager
- Live chat support
AI SDR Add-on — From $99/month
Outplay recently launched an AI SDR module that generates leads and creates personalized sequences automatically:
- 300 lookalike leads
- Unlimited AI SDR agents
- AI personalization
- Auto and co-pilot modes
- Starts from 1K active prospects
The AI SDR is sold as a separate add-on. If you want ICP-targeted leads beyond the base 300, that's an additional $50/month per lead batch.
The Real Cost: What a 5-Person SDR Team Actually Pays
Here's where the math gets interesting. Let's calculate what a typical 5-person SDR team pays on each plan:
| Scenario | Monthly Cost | Annual Cost |
|---|---|---|
| 5 users on Starter | N/A (1 user only) | N/A |
| 5 users on Growth | $445/month | $5,340/year |
| 5 users on Enterprise | $695/month | $8,340/year |
| 5 users on Growth + AI SDR | $544/month | $6,528/year |
| 5 users on Enterprise + AI SDR + CI | $859/month | $10,308/year |
And that's just Outplay. For a complete SDR stack, you still need:
- Visitor identification tool — Outplay tracks website visitors but doesn't identify companies. You'll need a separate tool like Clearbit or 6sense ($500-2,000/month).
- Data enrichment — Outplay doesn't provide contact data. You need ZoomInfo, Apollo, or Lusha ($100-1,000/month).
- Conversation intelligence — 240-480 min of transcription is laughably low for active call teams. Budget for Gong or Chorus ($100-300/user/month).
Total stack cost for 5 SDRs: $1,645–$3,445/month when you include the tools Outplay doesn't provide.
What Users Actually Say
Outplay has 269 reviews on G2 with generally positive scores, but the complaints paint a clear picture:
Strengths users love:
- Affordable compared to Outreach/SalesLoft
- Easy to set up and get started
- Strong email automation
- Professional onboarding support
Common complaints:
- Data inaccuracy — raw values and reporting limitations frustrate power users
- LinkedIn prospecting is weak — tracking and sequencing features on LinkedIn don't match email capabilities
- Basic reporting — analytics aren't comprehensive enough for managers tracking team KPIs
- Customer support inconsistency — great during onboarding, but slower for ongoing issues
- Limited email design tools — creating visually appealing emails is harder than it should be
Outplay vs MarketBetter: A Different Approach Entirely
The comparison isn't just about price — it's about what each platform actually does for your SDR team.
| Feature | Outplay ($89/user) | MarketBetter ($500-1,500/mo flat) |
|---|---|---|
| Pricing model | Per user/month | Flat monthly (team-based) |
| Visitor identification | Basic website tracking | Full company identification |
| Daily playbook | No — you decide what to work on | AI-prioritized action items |
| Email automation | ✅ Sequences | ✅ Hyper-personalized |
| Smart dialer | Basic (Growth) / Power (Enterprise) | ✅ Built-in |
| AI chatbot | ❌ | ✅ Engages every visitor |
| Contact enrichment | ❌ Needs third-party | ✅ Built-in |
| Champion tracking | ❌ | ✅ Job change alerts |
| AI SEO monitoring | ❌ | ✅ Brand mention tracking |
The fundamental difference: Outplay automates the execution of outreach — you still need to figure out who to contact, when, and why. MarketBetter starts with the intelligence — who's showing intent, what signals matter — and then gives you the execution tools built-in.
For a 5-person team, Outplay Growth costs $445/month for sequences alone. MarketBetter's Growth plan at $1,500/month replaces Outplay plus your visitor ID tool, data enrichment, and chatbot — saving you $100-1,900/month on the total stack while giving your reps a prioritized daily playbook instead of an empty sequence builder.
Who Should Choose Outplay?
Outplay is a solid choice if:
- You already have strong data and just need to automate sequences
- Your team runs primarily email-driven outbound
- You're price-sensitive and want a cheaper Outreach alternative
- You have fewer than 3 SDRs
Who Should Choose MarketBetter?
MarketBetter makes more sense if:
- You want visitor identification + outreach in one platform
- Your SDRs waste time deciding who to contact each day
- You need a daily playbook that prioritizes based on intent
- You want to consolidate your SDR stack (and save on 3-4 separate tools)
- You have 3-10 SDRs and want flat pricing
The Bottom Line
Outplay's $89/user pricing is genuinely competitive for multichannel sequencing. If you're migrating from Outreach ($100+/user) or SalesLoft ($125+/user), the savings are real.
But per-user pricing has a structural problem: it punishes growth. Every new hire adds $89-139/month. Every tool gap (visitor ID, enrichment, chatbot) adds another vendor.
If your goal is to build a complete SDR operation — not just automate sequences — compare the total stack cost before deciding.
Ready to see what a signal-driven SDR platform looks like? Book a demo →