MarketBetter vs Monaco Pricing: What You Need to Know
When you're evaluating sales tools, pricing matters. Not just the number — but how the pricing works, what's included, and whether you can actually find out what it costs before getting on a call.
Monaco and MarketBetter take very different approaches to pricing. Here's what we know.
Monaco Pricing: The Mystery
Monaco launched in February 2026 with a "flat-fee" pricing model. That's about all they've officially disclosed — and even getting that much required a TechCrunch interview.
Here's what we know from primary sources:
- Pricing model: Flat fee (not per-seat or usage-based)
- Published pricing: ❌ No public pricing page (monaco.com/pricing returns a 404)
- How to find out: Request a demo / talk to sales at the website or [email protected]
- Current status: Public beta with discounted pricing
- Target customer: Seed and Series A startups
- Competitive position: Sam Blond told TechCrunch that Monaco's "main competition is HubSpot, priced as it is to be more affordable for young companies than the big kahuna of the market, Salesforce"
Sam Blond specifically "declined to tell us what Monaco will charge, except to say that it's a flat fee and currently discounted while the product remains in beta" (TechCrunch, Feb 11, 2026).
The flat-fee approach is interesting — it avoids the per-seat pricing that makes tools like Salesforce expensive as teams grow. But without public pricing, you can't evaluate whether Monaco fits your budget without investing time in a sales conversation.
For a platform that targets early-stage startups — teams where every dollar matters and founders are moving fast — hiding pricing adds friction. And the fact that their website doesn't even have a pricing page (it returns a 404 error) suggests this isn't accidental — they're deliberately keeping pricing off the web.
What We Can Estimate
Based on the competitive landscape, Monaco's positioning, and our primary research:
- Monaco says it competes primarily with HubSpot, suggesting pricing needs to be in a similar range for startups
- HubSpot Starter plans run from ~$50/month, but their Sales Hub Professional is $500+/month
- Monaco also replaces ZoomInfo-like data ($15,000+/year for most plans)
- With $35M in funding and a "forward deployed AE" model (embedding human sales experts with each customer), they're not running a freemium model
- The human service layer adds real cost — each forward deployed AE is an employee Monaco has to pay
- "Flat fee" for a startup-focused tool likely means somewhere in the $500 to $2,000+/month range
- As ainvest.com noted: "Monaco's model, which combines AI automation with human oversight, requires significant investment to build the team and refine the service layer"
But that's informed speculation. Until Monaco publishes pricing — or at least creates a pricing page — you won't know without asking.
The "Discounted Beta" Question
Blond mentioned that pricing is "currently discounted while the product remains in beta." This raises an important consideration: what happens when the beta ends? If you're budgeting based on a discounted beta price, your costs could increase significantly once Monaco reaches general availability. Make sure to ask about post-beta pricing before committing.
MarketBetter Pricing: What You See Is What You Get
MarketBetter takes the opposite approach: transparent, published pricing that you can evaluate before ever talking to anyone.
What's Included
Every MarketBetter plan includes the full platform:
- Website visitor identification (company + person-level)
- AI email automation with personalized sequences
- Smart dialer with call intelligence
- AI chatbot (FloBot) for 24/7 inbound engagement
- Daily SDR Playbook with prioritized tasks
- Pre-meeting intelligence briefs
- CRM integration (HubSpot + Salesforce)
There's also a free 60-day trial — no credit card, no sales call required. You can evaluate the full platform on your own terms.
Why Pricing Transparency Matters
Let's be direct: hidden pricing is a red flag for many buyers. Here's why:
1. Time Is Money
Every hour your founder or VP Sales spends on a pricing discovery call is an hour not spent selling. Transparent pricing lets you self-qualify in minutes.
2. Budget Planning
You can't plan next quarter's budget around "we'll tell you later." Finance teams need numbers, not vibes.
3. Price Discrimination
Hidden pricing often means different customers pay different amounts. That's great for the vendor's revenue optimization — less great for you.
4. Trust Signal
Publishing pricing shows confidence. It says: "We believe our product is worth this price, and we're not afraid to say it."
Feature Coverage Per Dollar
Even if Monaco's flat fee is competitive, consider what you're getting:
| What You're Paying For | MarketBetter | Monaco |
|---|---|---|
| AI email automation | ✅ Included | ✅ Included |
| Prospect database | ✅ Enrichment included | ✅ Built-in database |
| CRM | ✅ Integration included | ✅ Built-in CRM |
| Website visitor ID | ✅ Included | ❌ Not available |
| Smart dialer | ✅ Included | ❌ Not available |
| AI chatbot | ✅ Included | ❌ Not available |
| Daily SDR playbook | ✅ Included | ❌ Not available |
| Meeting notes | ❌ Use third-party | ✅ Included |
With MarketBetter, your team gets four additional core capabilities (visitor ID, dialer, chatbot, playbook) that Monaco doesn't offer — at a price you can see before you buy.
The Total Cost of Ownership Question
When comparing pricing, don't just compare the platform fee. Think about total cost:
With Monaco:
- Monaco flat fee: ?
- Third-party dialer (Orum, Nooks): $200-500/user/month
- Chatbot tool (Drift, Qualified): $500-2,000+/month
- Visitor identification (Clearbit, 6sense): $500-2,000+/month
- Total: Unknown + $1,200-4,500+/month in add-ons
With MarketBetter:
- MarketBetter plan: Published pricing
- Additional tools needed: None for core SDR workflow
- Total: One predictable cost
The all-in-one nature of MarketBetter means you avoid the "platform + add-ons" trap that can quietly double or triple your actual spend.
The Bottom Line on Pricing
Monaco's flat-fee model might be startup-friendly — but we can't confirm that because they won't tell you the price. MarketBetter gives you more features, transparent pricing, and a free 60-day trial.
If pricing transparency, budget predictability, and feature completeness matter to your team, MarketBetter is the easier choice.
No guessing games. Book a demo or start your free 60-day trial to see exactly what MarketBetter costs and what you get.