Lavender AI Pricing Breakdown 2026: Email Coaching Plans, Costs & Alternatives
Lavender AI has carved out a niche as the go-to AI email coaching tool for sales reps. It scores your emails, suggests improvements, and helps you write messages that actually get replies. But is it worth paying for an email coaching tool in 2026, when many sales platforms already include AI writing?
Here's the full pricing breakdown.
Lavender AI Pricing Plans
Unlike many sales tools, Lavender actually publishes its pricing — and it's relatively affordable compared to full-stack platforms.
| Plan | Monthly Price | Annual Price | Key Features |
|---|---|---|---|
| Free | $0 | $0 | 5 emails/month, basic scoring |
| Starter | $29/mo | ~$23/mo (annual) | Email scoring, AI coaching, basic analytics |
| Pro | $49/mo | ~$39/mo (annual) | Advanced personalization, detailed analytics, priority support |
| Teams | $69/user/mo | ~$55/user/mo (annual) | Team analytics, shared templates, collaboration |
| Enterprise | Custom (~$89+/mo) | Custom | Custom AI training, unlimited access, dedicated support |
All paid plans offer approximately 20% discounts for annual billing.
What Each Plan Actually Delivers
Free Tier ($0)
- 5 emails per month (essentially a trial)
- Basic email scoring
- Limited coaching suggestions
This is barely enough to test the product. Five emails a month won't tell you if Lavender materially improves your outreach.
Starter ($29/month)
- Unlimited email scoring
- AI coaching suggestions in real-time
- Subject line optimization
- Email length and reading level analysis
- Basic analytics on email performance
- Chrome extension for Gmail/Outlook
For individual reps managing their own pipeline, this is the sweet spot. You get the core coaching engine at a reasonable price.
Pro ($49/month)
- Everything in Starter
- Communication style matching (adapts to prospect's tone)
- Deeper prospect insights and research
- Advanced analytics
- Priority support
The Pro tier adds personalization depth — the AI doesn't just score your email, it adapts suggestions based on who you're writing to.
Teams ($69/user/month)
- Everything in Pro
- Team-wide analytics and dashboards
- Shared templates library
- Manager visibility into rep email quality
- Onboarding workflows for new hires
- Collaboration features
This is where Lavender becomes a management tool, not just a coaching tool. Sales leaders can see which reps write effective emails and which need help.
Enterprise (Custom, ~$89+/user/month)
- Everything in Teams
- Custom AI training on your company's best emails
- Unlimited access across the organization
- Advanced security and compliance
- Dedicated success manager
- API access
The Real Cost for SDR Teams
Let's calculate what typical teams actually pay:
Solo SDR:
- Starter plan: $29/month ($348/year)
- Minimal commitment, easy to test
5-person SDR team:
- Teams plan: 5 × $69 = $345/month
- Annual (with discount): 5 × $55 = $275/month ($3,300/year)
10-person SDR team:
- Teams plan: 10 × $69 = $690/month
- Annual: 10 × $55 = $550/month ($6,600/year)
20-person SDR org:
- Enterprise pricing: ~$89+ × 20 = $1,780+/month
- Annual commitment likely negotiable
What Lavender Does Well
Based on G2 reviews and user feedback:
- Reply rate improvements are real. Multiple companies report 100%+ increases in reply rates. Chili Piper's team reported saving 30-45 minutes per rep daily.
- Real-time coaching builds skills. Unlike training sessions that are forgotten in a week, Lavender coaches reps while they write. The learning compounds.
- Email scoring creates accountability. Managers can see which reps consistently send low-scoring emails without reading every message.
The Fundamental Limitation
Here's what Lavender doesn't do:
- No contact database. You still need another tool to find prospects.
- No email sending. It coaches you on writing, but doesn't actually send emails or manage sequences.
- No multichannel. Phone, LinkedIn, visitor identification? Not Lavender's domain.
- No buying signals. It doesn't tell you who to email — just how to email them better.
- No daily playbook. You still need to decide who deserves your attention today.
Lavender is a coaching layer, not a selling platform. It makes your emails better, but it's one tool in a multi-tool stack.
The Stack Cost Problem
Here's what an SDR team paying for Lavender also needs:
| Need | Tool | Monthly Cost |
|---|---|---|
| Email coaching | Lavender | $29-69/user |
| Contact data | Apollo/ZoomInfo | $49-200/user |
| Email sequences | Outreach/SalesLoft | $100-150/user |
| Phone dialer | Nooks/Kixie | $35-417/user |
| Visitor ID | Clearbit/6sense | $500-2,000+ flat |
| Total per rep | $713-2,836/user/mo |
That's a lot of tools just to do the job of one SDR. And none of them talk to each other natively.
Lavender vs. Full-Stack Alternatives
| Feature | Lavender | MarketBetter | Apollo |
|---|---|---|---|
| Email coaching/scoring | ✅ Best-in-class | ✅ AI-powered | ❌ Basic templates |
| Contact database | ❌ | ✅ Enrichment included | ✅ 275M+ contacts |
| Email sequences | ❌ | ✅ Built-in | ✅ Built-in |
| Phone dialer | ❌ | ✅ Smart dialer | ✅ Basic dialer |
| Visitor identification | ❌ | ✅ Core feature | ❌ |
| Daily SDR playbook | ❌ | ✅ Core feature | ❌ |
| Buying signals | ❌ | ✅ Intent + behavior | ❌ Limited |
| Starting price | $29/mo | $500/mo (3 seats) | $49/user/mo |
When Lavender Makes Sense
Lavender is worth it if:
- Your team already has a full sales stack and just needs email quality improvement
- You're a solo rep optimizing your own outreach on a tight budget
- Email coaching and reply rate improvement is your #1 priority
- You want a lightweight tool, not another platform
Lavender doesn't make sense if:
- You need a complete SDR platform (prospecting + outreach + signals)
- You want one tool instead of five
- You need visitor identification and buying signals
- Your budget would be better spent on a full-stack solution that includes AI email writing
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The Bottom Line
Lavender is genuinely good at what it does — coaching reps to write better emails. At $29-69/month per user, it's affordable. But in 2026, most SDR teams don't need a standalone email coach. They need a platform that tells them who to contact, when, and why — with AI-powered email writing built in.
If you're building your SDR tech stack from scratch, consider starting with a platform that includes email intelligence rather than bolting on a coaching tool to an already-expensive stack.