Clearbit Review 2026: Is Breeze Intelligence Worth It After the HubSpot Acquisition?
Clearbit was once the gold standard for B2B data enrichment. Clean API, real-time webhooks, accurate firmographic data. Then HubSpot acquired it in late 2023, folded it into their platform as Breeze Intelligence, and everything changed.
Two years into the acquisition, is Clearbit still worth using? Here's an honest assessment based on G2 reviews, Reddit discussions, Capterra feedback, and industry analyses.
What Clearbit (Breeze Intelligence) Actually Does
At its core, Breeze Intelligence does three things:
- Data Enrichment — Fills in missing company and contact data (firmographics, technographics, revenue, employee count, industry)
- Website Visitor Identification — Identifies anonymous companies visiting your website (previously Clearbit Reveal)
- Form Shortening — Auto-fills form fields so visitors submit shorter forms with richer data captured behind the scenes
These capabilities now live inside HubSpot as add-on features, powered by a credit-based billing system.
What Clearbit Gets Right
Data Quality (When It Works)
Clearbit's enrichment data is generally strong for US-based companies. Firmographic accuracy — company size, industry, revenue range, technology stack — remains one of the better options in the market.
From G2 reviews:
"Clearbit is a game-changer! Their data enrichment and intelligence solutions revolutionized how we understand our leads and customers."
"Gathering valuable information about our target audience is effortless. Clearbit's capabilities improved data accuracy, enabling highly targeted and personalized marketing campaigns."
When the data is right, it's genuinely useful. Company-level enrichment for well-known B2B brands is reliable, and technographic data (what tools a company uses) helps sales teams personalize outreach.
HubSpot Integration Depth
If you're already a HubSpot customer, Breeze Intelligence integrates more deeply than any third-party tool can. Enriched data flows directly into HubSpot properties, workflows trigger automatically, and visitor identification feeds into lead scoring without custom API work.
For HubSpot-native teams, this seamlessness is hard to replicate with standalone tools.
Form Shortening
This is an underrated feature. Instead of asking visitors to fill out 8+ form fields, you show them 3-4 and Breeze fills in the rest from its database. The result: higher form completion rates without sacrificing data quality.
It's a clever product decision that genuinely improves conversion rates on landing pages.
Where Clearbit Falls Short
1. Data Accuracy Is Inconsistent
This is the most common complaint across review platforms. While company-level data is solid for large US firms, accuracy drops for:
- Smaller companies (under 50 employees) — spotty coverage
- International companies — particularly outside North America and Western Europe
- Contact-level data — emails and phone numbers are less reliable than competitors like Cognism or Lusha
- Real-time accuracy — data can be months out of date for fast-moving companies
From Warmly's analysis of G2 reviews:
"Numerous users have reported issues with the platform's data accuracy."
From Skrapp.io:
"Users feel frustrated by Clearbit's manual export/import workflows that need extra steps compared to all-in-one platforms."
2. The HubSpot Lock-In Problem
Post-acquisition, Clearbit is HubSpot-only. Full stop. If your sales team uses Salesforce, Pipedrive, Close, or any other CRM, Clearbit is no longer an option unless you're willing to also pay for HubSpot.
This is a dealbreaker for a huge segment of the market. Pre-acquisition Clearbit had API flexibility that worked with anything. That's gone.
3. Credit-Based Pricing Is Unpredictable
Credits expire monthly with no rollover. This creates a "use it or lose it" dynamic that punishes inconsistent usage patterns. A startup with 300 leads one month and 1,200 the next faces a choice: overpay for credits you won't use, or get caught short during busy months.
From Reddit r/hubspot:
"Sales intelligence is very overhyped overall, but Breeze/Clearbit won't save you."
4. You're Paying for HubSpot Whether You Need It or Not
The minimum viable Clearbit experience in 2026:
- HubSpot Starter ($15-30/month)
- Breeze Intelligence 100 credits ($45/month)
- Total: $60-75/month for 100 enrichments
Want buyer intent? You need HubSpot Professional ($800+/month). Want advanced workflows? Enterprise ($3,600+/month). The enrichment credits are almost an afterthought compared to the HubSpot subscription costs.
5. The Standalone Product Is Dying
Clearbit's original API, Clearbit Connect (the popular email-finding Chrome extension), and standalone enrichment endpoints are being sunset or integrated into Breeze. If you loved the old Clearbit for its API flexibility and lightweight integration, that product effectively no longer exists.
Clearbit by the Numbers
| Metric | Details |
|---|---|
| G2 Rating | 4.4/5 (626 reviews) |
| Capterra Rating | 4.5/5 |
| Gartner Rating | Strong coverage |
| Primary strength | Firmographic enrichment |
| Primary weakness | HubSpot dependency, credit expiration |
| Starting price | ~$60/mo (HubSpot + 100 credits) |
| Mid-market cost | $950-1,040/mo |
| Enterprise cost | $4,000-5,500/mo |
| CRM support | HubSpot only |
Who Should Use Clearbit in 2026?
Clearbit (Breeze Intelligence) is a good fit if:
- ✅ You're already on HubSpot Professional or Enterprise
- ✅ Your primary need is company-level enrichment (not contact finding)
- ✅ You have a RevOps team to build workflows around the data
- ✅ You mostly sell to US-based B2B companies
- ✅ Form shortening is valuable for your conversion strategy
Clearbit is NOT a good fit if:
- ❌ You use any CRM other than HubSpot
- ❌ You need reliable contact-level data (emails, phone numbers)
- ❌ You want predictable, flat-rate pricing
- ❌ You sell internationally (especially APAC or emerging markets)
- ❌ You want enrichment + outreach + workflow in one platform
- ❌ You're a startup that can't predict monthly data needs
How Clearbit Compares to Alternatives
| Capability | Clearbit (Breeze) | MarketBetter | Apollo | ZoomInfo |
|---|---|---|---|---|
| Firmographic data | ★★★★★ | ★★★★ | ★★★★ | ★★★★★ |
| Contact data | ★★★ | ★★★★ | ★★★★★ | ★★★★★ |
| Visitor ID | ★★★★ | ★★★★★ | ❌ | ★★★ |
| SDR playbook | ❌ | ★★★★★ | ❌ | ❌ |
| Email sequences | Via HubSpot ($$$) | ✅ Included | ✅ Included | Via add-on |
| Smart dialer | ❌ | ✅ Included | Basic | Via add-on |
| Pricing transparency | ★★ | ★★★★★ | ★★★★★ | ★★ |
| CRM flexibility | HubSpot only | Any CRM | Any CRM | Any CRM |
Clearbit's enrichment data quality remains competitive, but its value proposition has narrowed dramatically post-acquisition. You're paying HubSpot prices for what used to be a $99-499/month standalone tool.
The Verdict: 6.5/10
Clearbit/Breeze Intelligence in 2026 is a solid enrichment engine trapped inside a walled garden.
The data quality is still good — firmographics, technographics, and company-level insights remain accurate for US B2B companies. Form shortening is a genuinely clever feature. And if you're already deep in HubSpot's ecosystem, the native integration saves real engineering time.
But the value equation has shifted. You're now paying for HubSpot + credits + tier upgrades, and the total easily reaches four to five figures monthly. The standalone flexibility that made Clearbit popular is gone. And for teams that need more than just data — teams that need their enrichment to translate into actual SDR actions — Clearbit shows you WHO but not WHAT TO DO.
The bottom line: If you're evaluating enrichment tools in 2026, don't just compare credit prices. Compare what you get for those credits. Data that sits in a CRM field is a cost center. Data that drives specific sales actions is an investment.
Want to see what enrichment looks like when it drives SDR actions — not just CRM fields? Book a MarketBetter demo and see the Daily SDR Playbook in action.
Related Reading
- MarketBetter vs Clearbit: Full Comparison
- Clearbit Pricing Breakdown 2026
- Best Clearbit Alternatives 2026
- Best AI SDR Tools 2026
Last updated: February 2026. Based on G2 reviews, Reddit feedback, Capterra ratings, Cognism analysis, Warmly research, and Skrapp.io findings. Verify current features and pricing with HubSpot directly.