Best Clearbit Alternatives 2026: 7 Data Enrichment Tools That Don't Lock You Into HubSpot
Clearbit's acquisition by HubSpot changed the game for thousands of sales teams. What was once a flexible, standalone enrichment API is now Breeze Intelligence — an add-on that requires a HubSpot subscription, burns through credits that expire monthly, and gates key features behind expensive tiers.
If you're exploring alternatives — whether you're a former Clearbit customer frustrated with the transition, or a new buyer evaluating options — here are the best Clearbit replacements in 2026.
Why Teams Are Leaving Clearbit in 2026
Before diving into alternatives, here's what's driving the exodus:
- HubSpot lock-in — Breeze Intelligence only works inside HubSpot. Non-HubSpot teams are locked out entirely.
- Credit expiration — Monthly credits don't roll over. Use them or lose them.
- Price increases — Teams report 30-60% cost jumps migrating from standalone Clearbit to Breeze.
- Feature gating — Buyer intent and advanced workflows require Professional tier ($800+/mo).
- Data accuracy concerns — Multiple G2 reviewers flag outdated or incorrect enrichment data.
The 7 Best Clearbit Alternatives
1. MarketBetter — Best for SDR Teams That Want Action, Not Just Data
Pricing: $500-$3,000/month (flat rate, no credits)
MarketBetter isn't just an enrichment tool — it's an entire SDR operating system. Where Clearbit gives you data and leaves you to figure out what to do with it, MarketBetter identifies website visitors, enriches them, AND generates a daily prioritized playbook telling your SDRs exactly who to contact and how.
What makes it different from Clearbit:
- Daily SDR Playbook — turns signals into specific next steps (not just data dumps)
- Smart Dialer — built-in calling, not just contact info
- AI Chatbot — engages every website visitor in real time
- Email Automation — hyper-personalized sequences included
- CRM agnostic — works with any CRM, not just HubSpot
Best for: B2B teams (50-500 employees) who want enrichment plus the entire outbound workflow in one platform. Especially strong for teams tired of stitching together 5-6 point solutions.
Where Clearbit wins: Clearbit has deeper firmographic data coverage and established API integrations. If pure enrichment volume at scale is your only need, Clearbit's data library is broader.
2. ZoomInfo — Best for Enterprise Teams Needing Maximum Data Coverage
Pricing: ~$15,000-25,000+/year (annual contracts)
ZoomInfo is the enterprise-grade data platform with the largest B2B contact database. It's overkill for most SMBs but unmatched for large sales organizations that need verified phone numbers, org charts, and buying committee mapping.
What makes it different from Clearbit:
- 100M+ business profiles with direct dial numbers
- Intent data from Bombora partnership
- Org chart visualization and buying committee mapping
- Conversation intelligence (via Chorus acquisition)
Best for: Enterprise sales teams (500+ employees) with budget for premium data. Companies already using ZoomInfo who don't want to add HubSpot.
Where Clearbit wins: Clearbit's developer-friendly API and real-time enrichment webhooks are more flexible for product-led growth companies. ZoomInfo's interface is heavier.
3. Apollo.io — Best Budget Alternative With Built-in Outreach
Pricing: Free-$99/user/month
Apollo combines a 275M+ contact database with built-in email sequencing and a dialer. It's the closest thing to an all-in-one alternative for teams that used Clearbit for prospecting, not just enrichment.
What makes it different from Clearbit:
- Contact database + enrichment + outreach in one tool
- Free tier with 10,000 email credits/month
- LinkedIn integration for social selling
- Built-in email sequences and calling
Best for: Startups and SMBs who want enrichment plus basic outreach without enterprise pricing. Teams that used Clearbit Connect for email finding.
Where Clearbit wins: Clearbit's enrichment accuracy for company-level data (firmographics, technographics) is generally stronger than Apollo's. Apollo's strength is contact volume, not data depth.
4. Cognism — Best for European and GDPR-Compliant Data
Pricing: Custom (typically $15,000-30,000/year)
Cognism specializes in compliant B2B data with particular strength in European markets. It's the go-to alternative for teams selling internationally who need GDPR-verified contact information.
What makes it different from Clearbit:
- Diamond Data® — phone-verified mobile numbers
- GDPR-compliant by design (Do Not Call list checked)
- Stronger European data coverage than any US-centric tool
- Bombora intent data integration included
Best for: Companies selling in Europe or globally who need compliant data. Teams where phone outreach matters (Cognism's mobile verification is industry-leading).
Where Clearbit wins: Clearbit/Breeze has tighter HubSpot integration (obviously) and stronger real-time website visitor identification.
5. Lusha — Best for Quick, Simple Enrichment
Pricing: Free-$79/user/month
Lusha focuses on simplicity. Its Chrome extension lets you enrich contacts in one click while browsing LinkedIn, and its API handles bulk enrichment for larger operations. No complex setup, no HubSpot dependency.
What makes it different from Clearbit:
- One-click Chrome extension enrichment
- Transparent, per-seat pricing (no credits that expire)
- Direct integration with Salesforce, HubSpot, Outreach, and more
- 100M+ B2B contacts with email and phone
Best for: Small sales teams (2-15 reps) who want dead-simple enrichment without platform complexity. Teams that used Clearbit Connect and want a similar lightweight experience.
Where Clearbit wins: Clearbit's company-level data (revenue, employee count, technology stack) is more detailed than Lusha's primarily contact-focused approach.
6. 6sense — Best for Enterprise ABM and Buying Intent
Pricing: Custom (~$25,000-100,000+/year)
6sense is the enterprise ABM platform that uses AI to predict which accounts are in-market. It goes far beyond enrichment into account orchestration, advertising, and revenue prediction.
What makes it different from Clearbit:
- AI-powered buying stage prediction (not just intent signals)
- Anonymous visitor identification with account matching
- Full ABM orchestration with advertising integration
- Revenue AI for pipeline forecasting
Best for: Enterprise marketing and sales teams running sophisticated ABM programs. Companies that need to predict buying behavior, not just enrich existing contacts.
Where Clearbit wins: Clearbit is significantly cheaper and simpler. 6sense is a full-stack ABM platform with a learning curve and price tag to match.
7. Clay — Best for Technical Teams Building Custom Enrichment Workflows
Pricing: Free-$720/month (credit-based)
Clay is a data enrichment workbench that lets you chain together 50+ data providers in custom workflows. Think of it as the "programmable" alternative to Clearbit — maximum flexibility, but you need to build your own workflows.
What makes it different from Clearbit:
- Access to 50+ data sources in one platform
- Waterfall enrichment (try Provider A → if empty, try B → try C)
- AI-powered research agents that browse the web
- Custom workflow builder for any enrichment logic
Best for: RevOps teams and technical users who want maximum control over their enrichment pipeline. Companies frustrated with single-provider data gaps.
Where Clearbit wins: Clearbit is much simpler to implement. Clay's power comes with complexity — you're building workflows, not just toggling enrichment on.
Quick Comparison Table
| Tool | Starting Price | CRM Lock-in | Enrichment | Intent Data | Outreach Built-in | Best For |
|---|---|---|---|---|---|---|
| MarketBetter | $500/mo | None | ✅ | ✅ | ✅ | SDR teams wanting action |
| ZoomInfo | ~$15K/yr | None | ✅ | ✅ | Via add-ons | Enterprise data needs |
| Apollo | Free | None | ✅ | Limited | ✅ | Budget-conscious teams |
| Cognism | ~$15K/yr | None | ✅ | ✅ | Via integrations | European markets |
| Lusha | Free | None | ✅ | ❌ | ❌ | Simple, quick enrichment |
| 6sense | ~$25K/yr | None | ✅ | ✅ | Via orchestration | Enterprise ABM |
| Clay | Free | None | ✅ | Via providers | ❌ | Custom workflows |
| Clearbit | ~$60/mo* | HubSpot | ✅ | ✅ (Pro+) | Via HubSpot | Existing HubSpot users |
*Clearbit/Breeze requires HubSpot subscription + credit pack
How to Choose Your Clearbit Replacement
If you need enrichment + full SDR workflow: MarketBetter gives you everything in one platform — visitor ID, enrichment, playbook, dialer, and email automation. No stitching tools together.
If you need maximum data coverage: ZoomInfo has the largest database and deepest company profiles, but at enterprise prices.
If you need budget-friendly enrichment + outreach: Apollo.io offers the best free tier and combines enrichment with basic sequencing.
If you sell in Europe: Cognism's GDPR compliance and European data coverage are unmatched.
If you want simplicity: Lusha's Chrome extension makes enrichment effortless for small teams.
If you run enterprise ABM: 6sense predicts buying behavior and orchestrates campaigns across channels.
If you're technical and want control: Clay's workflow builder lets you chain multiple data sources for maximum accuracy.
The Bottom Line
Clearbit was a great standalone tool. But the HubSpot acquisition changed its value proposition — it's now an add-on for an ecosystem, not an independent enrichment platform. If you're not already committed to HubSpot, there are better options at every price point.
The best alternative depends on what you actually need: data only, data + outreach, or data + outreach + workflow management. Choose accordingly.
Ready to see what enrichment looks like when it comes with the entire SDR workflow? Book a MarketBetter demo — no HubSpot required.
Related Reading
- MarketBetter vs Clearbit: Full Comparison
- Clearbit Pricing Breakdown 2026
- Clearbit Review 2026: Is Breeze Intelligence Worth It?
- Best Website Visitor Identification Tools 2026
Last updated: February 2026. Pricing from vendor websites, G2, Cognism, and user reports. Verify current pricing directly with vendors.