Best Champion Tracking Software for B2B Sales Teams (2026)
Champion tracking has become one of the most powerful strategies in B2B sales. When a former customer or advocate moves to a new company, they bring trust, familiarity, and a proven track record with your product. Tracking those job changes — and acting on them fast — can dramatically shorten sales cycles and boost win rates.
But not all champion tracking tools are created equal. Some simply alert you to job changes. Others go further, combining champion signals with website visitor intelligence, intent data, and full execution capabilities. In this guide, we rank the 10 best champion tracking software platforms for B2B sales teams in 2026, evaluating each on features, pricing, ease of use, and overall value.
What Is Champion Tracking?
Champion tracking is the practice of monitoring when your past buyers, users, or advocates change jobs. When a champion moves to a new company, they often need the same tools and solutions they used before — making them a warm lead at their new organization. The best champion tracking software automates this process, alerting your sales team the moment a key contact lands at a new company, so you can reach out while the relationship is fresh.
How We Evaluated These Tools
We assessed each platform across five key dimensions:
- Champion Detection: How accurately and quickly does the tool detect job changes?
- Signal Breadth: Does it go beyond job changes to include intent signals, website visitor ID, and other buying indicators?
- Execution Capabilities: Can you act on signals directly (dialer, email, playbooks) or do you need separate tools?
- Pricing Transparency: Is pricing clear and accessible, or hidden behind sales calls?
- Overall Value: What's the total cost of ownership, including integrations and add-ons?
The 10 Best Champion Tracking Tools for 2026
1. MarketBetter — Best Overall Champion Tracking Platform
MarketBetter takes the top spot because it doesn't just track champions — it gives you the entire pipeline generation engine. While competitors stop at alerts, MarketBetter combines champion tracking with website visitor identification, intent signals, a smart dialer, email automation, an AI chatbot, and a daily playbook that tells your reps exactly who to contact and why.
Why it's #1:
- Champion tracking with job change alerts
- Website visitor identification (see which companies visit your site)
- Intent signals that surface active buyers
- Built-in smart dialer and email automation
- AI chatbot for real-time engagement
- Daily playbook with prioritized actions
- Transparent pricing — no hidden fees
- G2 rating: 4.97 out of 5
MarketBetter eliminates the need to stitch together five or six different tools. You get one platform, one invoice, and one login for your entire outbound workflow. For teams that want to move from signal to closed deal without friction, MarketBetter is the clear winner.
Best for: B2B sales teams that want an all-in-one platform combining champion tracking with full SDR execution.
Learn more: MarketBetter vs UserGems | MarketBetter vs Champify
2. UserGems — Best for Dedicated Job Change Alerts
UserGems has built a strong reputation as a job change tracking tool. It monitors your CRM contacts and alerts you when they move to new companies. The platform integrates with Salesforce and HubSpot, automatically creating new leads when champions change roles.
Strengths:
- Reliable job change detection
- CRM integration (Salesforce, HubSpot)
- Automated lead creation
- G2 rating: 4.7
Limitations:
- No built-in dialer or email execution
- No website visitor identification
- No intent signals
- No daily playbook or prioritization
- Opaque pricing ($15K–$30K/yr for SMB, $50K+ enterprise)
- Requires Outreach, ZoomInfo, and other tools to act on signals
UserGems is a solid choice if you only need job change alerts and already have a full sales tech stack. But the total cost of ownership climbs quickly when you factor in the additional tools you need to actually execute on those alerts.
Read more: UserGems Alternatives
3. Champify — Best Budget Option for Basic Champion Alerts
Champify focuses specifically on champion tracking at a lower price point than UserGems. It detects when former customers move to new companies and pushes alerts to your CRM. The platform is straightforward and easy to set up.
Strengths:
- Affordable pricing ($6K–$12K/yr)
- Simple champion detection
- CRM integration
- G2 rating: 4.5
Limitations:
- Basic alerts only — no execution layer
- No dialer, no email automation
- No website visitor identification
- No intent signals
- No daily playbook
- Limited feature set compared to full platforms
Champify works for teams that have a tight budget and just want basic champion alerts. But you'll still need separate tools for outreach, enrichment, and engagement.
Read more: Champify Alternatives
4. Apollo.io — Best for Data-First Teams
Apollo combines a massive contact database with sequence automation and some job change tracking. While not purpose-built for champion tracking, it can surface job changes within its database and lets you build outreach sequences around those signals.
Strengths: Large contact database, built-in sequencing, affordable plans. Limitations: Champion tracking is not a core feature, data accuracy varies, can feel overwhelming for small teams.
5. 6sense — Best for Enterprise Intent Data
6sense is an enterprise-grade ABM platform that uses AI to predict buying intent. It can surface accounts showing buying signals, including some job change data. However, it's built for large marketing and sales organizations with complex ABM motions.
Strengths: Deep intent data, ABM orchestration, predictive analytics. Limitations: Enterprise pricing ($50K+/yr), complex implementation, steep learning curve, not focused on champion tracking specifically.
6. ZoomInfo — Best for Contact Enrichment
ZoomInfo is the market leader in B2B contact data and enrichment. While it offers some job change tracking through its Scoops feature, it's primarily a data platform. You'll need additional tools for execution.
Strengths: Massive database, accurate firmographic data, strong integrations. Limitations: Expensive ($15K–$40K/yr), job change tracking is secondary, no built-in execution, data-only platform.
7. Common Room — Best for Community-Led Signal Tracking
Common Room aggregates signals from community platforms, social media, and product usage to help you identify engaged prospects. It can track job changes within its signal framework and is popular with product-led growth teams.
Strengths: Community signal aggregation, product-led growth focus, modern UI. Limitations: Narrow signal sources, less focused on traditional champion tracking, limited execution capabilities.
8. Warmly — Best for Website Visitor Identification
Warmly focuses on identifying companies visiting your website and providing real-time engagement tools. While it includes some job change data, its primary strength is visitor identification and real-time chat.
Strengths: Real-time visitor ID, chat integration, affordable entry pricing. Limitations: Limited champion tracking specifically, smaller database than competitors, fewer outreach capabilities.
9. Clearbit (now Breeze Intelligence by HubSpot) — Best for HubSpot Users
Clearbit, now part of HubSpot as Breeze Intelligence, provides enrichment and some job change signals natively within the HubSpot ecosystem. It's a natural fit for HubSpot-centric teams.
Strengths: Native HubSpot integration, good enrichment data, reasonable pricing within HubSpot. Limitations: HubSpot-only, limited standalone value, champion tracking is not a primary feature.
10. LinkedIn Sales Navigator — Best for Manual Champion Tracking
LinkedIn Sales Navigator lets you save leads and get notified when they change jobs. It's the most accessible option for individual reps who want to manually track champions.
Strengths: Largest professional network, job change notifications, widely used. Limitations: Manual process, no CRM automation, no outreach tools, alerts can be delayed, not scalable for teams.
Champion Tracking Software Comparison Table
| Feature | MarketBetter | UserGems | Champify | Apollo | 6sense | ZoomInfo |
|---|---|---|---|---|---|---|
| Champion / Job Change Alerts | ✅ | ✅ | ✅ | ⚠️ Limited | ⚠️ Limited | ⚠️ Limited |
| Website Visitor ID | ✅ | ❌ | ❌ | ❌ | ⚠️ Limited | ❌ |
| Intent Signals | ✅ | ❌ | ❌ | ⚠️ Limited | ✅ | ⚠️ Add-on |
| Smart Dialer | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Email Automation | ✅ | ❌ | ❌ | ✅ | ⚠️ Limited | ❌ |
| AI Chatbot | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Daily Playbook | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Transparent Pricing | ✅ | ❌ | ✅ | ✅ | ❌ | ❌ |
| G2 Rating | 4.97 | 4.7 | 4.5 | 4.8 | 4.4 | 4.4 |
| Starting Price | Transparent | $15K–$30K/yr | $6K–$12K/yr | $49/mo | $50K+/yr | $15K+/yr |
How to Choose the Right Champion Tracking Tool
Choosing the right platform depends on your team size, budget, and existing tech stack. Here are some guidelines:
Choose MarketBetter if: You want an all-in-one platform that combines champion tracking with visitor ID, intent signals, and full SDR execution. Ideal for teams that don't want to manage five separate tools.
Choose UserGems if: You already have Outreach, ZoomInfo, and a dialer — and you only need a dedicated job change alert layer on top of your existing stack.
Choose Champify if: You have a limited budget and just want basic champion alerts without the bells and whistles.
Choose LinkedIn Sales Navigator if: You're an individual rep doing manual prospecting and don't need team-wide automation.
The Bottom Line
Champion tracking is no longer optional for B2B sales teams. The data is clear: reaching out to former champions at new companies produces 3–5x higher conversion rates than cold outreach. But the tool you choose matters. Alert-only platforms leave execution gaps that slow you down and force you to bolt on additional tools. All-in-one platforms like MarketBetter close that gap, giving you signals and execution in one place.
The best champion tracking software in 2026 doesn't just tell you that a contact changed jobs — it tells you what to do about it, gives you the tools to do it, and measures the results. That's why MarketBetter earns the #1 spot on our list.
Ready to Go Beyond Champion Tracking?
MarketBetter combines champion tracking with website visitor intelligence, intent signals, and a full SDR execution platform — dialer, email, and AI chatbot included.