SalesLoft Pricing Breakdown 2026: Plans, Add-On Costs, and Cheaper Alternatives
SalesLoft doesn't publish pricing on its website. Instead, you get a "Contact Sales" button and a discovery call before seeing any numbers.
We dug into Vendr negotiation data, public benchmarks, and community reports to give you the real picture of SalesLoft pricing in 2026.
SalesLoft's Two Plans
SalesLoft offers two main packages: Advanced and Premier.
| Feature | Advanced | Premier |
|---|---|---|
| Cadences (email/call sequences) | ✅ | ✅ |
| Coaching & conversation intelligence | ✅ | ✅ |
| Call & meeting recording | ✅ | ✅ |
| Deals (pipeline management) | ✅ | ✅ |
| Revenue forecasting | ❌ | ✅ |
| CRM sync | ✅ | ✅ |
| Mobile app | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Dialer | 💰 Add-on | 💰 Add-on |
Yes, you read that right — the dialer is an add-on for both plans.
Real SalesLoft Pricing (Based on Vendr Data)
List Prices
| Deployment Size | Advanced (Annual) | Per User/Month |
|---|---|---|
| 10 users | ~$21,600 | ~$180 |
| 25 users | ~$54,000 | ~$180 |
| 50 users | ~$108,000 | ~$180 |
| 100 users | ~$180,000-216,000 | ~$150-180 |
Premier pricing is higher but not publicly benchmarked. Expect 20-40% more than Advanced.
After Negotiation
Vendr's intelligence shows you can typically negotiate 35-45% off list price:
| Deployment | List Price | After Negotiation | Effective Per User/Month |
|---|---|---|---|
| 50 users (Advanced) | $108,000 | $75,000-76,000 | ~$125-127 |
| 50 users + Calling | $115,500 | $74,000-76,000 | ~$123-127 |
Negotiation tips from Vendr:
- Bundle the dialer during initial purchase (35-50% discount vs. 20-25% if added later)
- Reference Outreach or Apollo pricing as leverage
- European calling add-on gets up to 55% off when bundled with US/CAN calling
- Multi-year commitments unlock deeper discounts but lock you in
The Add-On Tax: What SalesLoft Charges Extra
This is where SalesLoft pricing gets frustrating. Core SDR tools that many platforms include by default cost extra:
| Add-On | Annual Cost | What It Does |
|---|---|---|
| Unlimited Calling & Messaging (US/CAN) | $7,500/yr (25 users) | Phone dialing within SalesLoft |
| Unlimited Calling (EU) | Additional cost | International dialing |
| Bionic Chatbot | $10,000/yr | AI chatbot (12,000 replies/year) |
| Data Cloud | Custom pricing | Contact and company data |
| Workflows Limit Increase | Custom pricing | More automation capacity |
| Certifications | Custom pricing | Training and certification |
For a 25-person SDR team that needs calling + chatbot:
- Advanced plan: ~$54,000
- Calling add-on: $7,500
- Chatbot add-on: $10,000
- Total list: $71,500/year before negotiation
The chatbot is particularly notable — 12,000 replies/year means about 33 replies per day. For a company with decent website traffic, that runs out fast.
SalesLoft Total Cost of Ownership
SalesLoft is a sales engagement platform. It doesn't include data enrichment, visitor identification, or lead prioritization. Here's what a full SDR stack costs when SalesLoft is the foundation:
| Component | Tool | Annual Cost |
|---|---|---|
| Sales engagement | SalesLoft Advanced (10 users) | $21,600 |
| Dialer | SalesLoft add-on | $3,000 |
| Data enrichment | Apollo or Clay | $3,600-9,600 |
| Visitor identification | Clearbit or RB2B | $3,600-6,000 |
| Chatbot | SalesLoft add-on or Drift | $10,000-30,000 |
| Total | $41,800-70,200/year |
For a 10-person SDR team, you're looking at $42K-70K/year for the full stack. And you're managing 3-5 separate tools with separate logins, billing, and support.
Alternatives to SalesLoft
MarketBetter — Best for Teams That Want Everything in One Platform
MarketBetter bundles visitor identification, daily SDR playbook, smart dialer, email sequences, and AI chatbot into a single platform. No add-on fees for calling. No separate visitor ID tool. No credit system to manage.
Why teams switch: MarketBetter's daily playbook tells SDRs exactly who to call and what to say — based on real-time website activity and intent signals. SalesLoft automates sequences; MarketBetter prioritizes actions.
Apollo.io — Best Budget Alternative
Apollo offers sequences, a dialer, and a 270M+ contact database starting at $49/user/month. For teams that need SalesLoft-like functionality at a fraction of the cost, Apollo is the most common switch.
Pricing: $49-119/user/month (vs. SalesLoft's $125-180/user/month after negotiation)
Outreach — Best Enterprise Alternative
If you need enterprise-scale sales engagement with deeper AI capabilities, Outreach is SalesLoft's primary competitor. Pricing is similarly opaque ($100-150/user/month estimated), but Outreach offers stronger AI features and broader market share.
HubSpot Sales Hub — Best for HubSpot CRM Users
HubSpot Sales Hub Professional ($90/user/month) includes sequences, calling, deal management, and forecasting — all native to the HubSpot CRM. If you're already on HubSpot, this eliminates the need for a separate sales engagement platform entirely.
SalesLoft Pricing vs. Competitors
| Platform | Per User/Month | Dialer | Visitor ID | Chatbot | Data |
|---|---|---|---|---|---|
| SalesLoft | $125-180 | +$300/yr add-on | ❌ | +$400/yr add-on | ❌ |
| MarketBetter | See website | ✅ Included | ✅ Included | ✅ Included | ✅ Included |
| Apollo | $49-119 | ✅ Included | ❌ | ❌ | ✅ Included |
| Outreach | $100-150 est. | ✅ Included | ❌ | ❌ | ❌ |
| HubSpot Sales Pro | $90 | ✅ Included | ❌ | ✅ (separate) | ❌ |
Is SalesLoft Worth the Price?
SalesLoft is worth it if:
- You have 50+ sellers and need enterprise administration, SSO, and compliance
- Conversation intelligence and call coaching are central to your sales development
- You need revenue forecasting integrated with your engagement platform
- Your team runs complex, multi-stage cadences across 3+ channels
- Budget isn't the primary decision factor
SalesLoft is overpriced if:
- You're a team of 5-25 SDRs paying enterprise rates for features you don't use
- You're frustrated that the dialer costs extra
- You're cobbling together 3-4 tools to get what should be one platform
- Your SDRs spend more time in dashboards than on the phone
- You want to know what a tool costs before talking to sales
The Bottom Line
SalesLoft is a mature, capable platform — but its pricing model is built for enterprise buyers who negotiate annual contracts, not growing SDR teams trying to stay lean.
Between the $125-180/user/month base price, $300-400/user/year in add-ons for calling and chatbot, and the additional tools you need for data and visitor identification, the real cost of a SalesLoft-centered stack is often 2-3x what teams expect.
Platforms like MarketBetter and Apollo offer most of what SDR teams actually use from SalesLoft — sequences, dialing, data — without the enterprise pricing model or add-on tax.