Reply.io Pricing Breakdown 2026: Per-Seat Costs for Real SDR Teams
Reply.io's pricing page shows plans starting at $49/month. What it doesn't make obvious: that's per user, email-only, and billed annually. Want multichannel? That's $89/user/month. Want the AI SDR agent? $139/user/month.
For a single SDR, the numbers work. For a team of 10, you're looking at $900-$1,400/month — and that's before you solve the intent data and visitor identification gaps Reply.io doesn't cover.
Here's the full breakdown so you can budget accurately.
Reply.io's Plan Structure
Reply.io has restructured pricing multiple times over the years. As of early 2026, the main plans are:
Email Volume Plan — $49/user/month
The entry-level plan for email-only outreach:
- Automated email sequences
- 1,000 data credits per month
- A/B testing
- Email tracking and analytics
- CRM integrations (HubSpot, Salesforce, Pipedrive)
- Chrome extension
What you DON'T get: LinkedIn automation, cloud calls, SMS, AI SDR agent, advanced AI personalization.
Multichannel Plan — $89/user/month
The mid-tier plan that adds non-email channels:
- Everything in Email Volume
- 5,000 data credits per month
- LinkedIn automation (connection requests, messages, profile visits)
- Cloud calling
- SMS sequences
- Multichannel cadences (email → LinkedIn → call → SMS in one sequence)
- AI-generated replies
This is where most SDR teams land. If you're only using email, Reply.io is overpriced compared to Instantly ($37/mo) or SmartLead ($39/mo). The Multichannel plan is where Reply.io's unique value kicks in.
AI SDR Plan — $139/user/month
The premium tier with autonomous AI agents:
- Everything in Multichannel
- 10,000 data credits per month
- AI SDR agent (autonomous outreach)
- Smart routing (AI routes interested leads to human reps)
- Advanced personalization engine
- Priority support
Agency Plans
Reply.io offers agency-specific plans with client workspace management, whitelabel options, and volume discounts. Pricing is custom — expect $500-$2,000/month depending on scale.
Free Plan Limitations
Reply.io does offer a free plan, which is more than most competitors. However, it's extremely limited:
- 200 emails/month
- Basic sequences
- No multichannel features
- No data credits
- Single user only
Realistically, the free plan is a trial, not a production tool.
Team Cost Breakdown
Here's what Reply.io actually costs at different team sizes:
3-Person SDR Team
| Plan | Monthly (Annual Billing) | Annual Cost |
|---|---|---|
| Email Volume | $147/mo | $1,764/yr |
| Multichannel | $267/mo | $3,204/yr |
| AI SDR | $417/mo | $5,004/yr |
5-Person SDR Team
| Plan | Monthly (Annual Billing) | Annual Cost |
|---|---|---|
| Email Volume | $245/mo | $2,940/yr |
| Multichannel | $445/mo | $5,340/yr |
| AI SDR | $695/mo | $8,340/yr |
10-Person SDR Team
| Plan | Monthly (Annual Billing) | Annual Cost |
|---|---|---|
| Email Volume | $490/mo | $5,880/yr |
| Multichannel | $890/mo | $10,680/yr |
| AI SDR | $1,390/mo | $16,680/yr |
25-Person SDR Team
| Plan | Monthly (Annual Billing) | Annual Cost |
|---|---|---|
| Email Volume | $1,225/mo | $14,700/yr |
| Multichannel | $2,225/mo | $26,700/yr |
| AI SDR | $3,475/mo | $41,700/yr |
Note: Monthly billing (without annual commitment) is typically 20-30% higher.
Hidden and Adjacent Costs
Data Credits
Each plan includes data credits for finding contacts. If you burn through them:
- Additional credits: ~$39 per 5,000 credits
- Heavy prospecting teams can easily exceed included credits
LinkedIn Account Risk
Reply.io's LinkedIn automation is powerful, but LinkedIn actively detects and restricts automated activity. There's no direct cost, but the risk of having SDR LinkedIn accounts suspended is real and has downstream revenue implications.
Missing Capabilities
Reply.io doesn't include:
| Gap | Alternative Tool | Monthly Cost |
|---|---|---|
| Website visitor identification | Clearbit Reveal, Warmly, MarketBetter | $300-$1,000/mo |
| AI chatbot | Drift, Intercom, MarketBetter | $200-$500/mo |
| Intent data platform | 6sense, Bombora, MarketBetter | $500-$2,000/mo |
| Daily SDR playbook | MarketBetter | Included |
Total Cost of Ownership (10-Person SDR Team)
| Component | Reply.io Only | Reply.io + Stack |
|---|---|---|
| Reply.io Multichannel | $890/mo | $890/mo |
| Visitor ID tool | — | $500/mo |
| Chatbot | — | $300/mo |
| Intent data | — | $800/mo |
| Total | $890/mo | $2,490/mo |
| Annual | $10,680 | $29,880 |
Reply.io vs Competitors: Pricing
| Platform | Entry Price | Per-Seat? | Multichannel? | Visitor ID? |
|---|---|---|---|---|
| Reply.io | $49/user/mo | Yes | Yes (email, LinkedIn, SMS, calls) | No |
| Instantly | $37/mo (flat) | No | No (email only) | No |
| SmartLead | $39/mo (flat) | No | No (email only) | No |
| Lemlist | $63/user/mo | Yes | Partial (email + LinkedIn) | No |
| SalesLoft | ~$100/user/mo | Yes | Yes | No |
| Outreach | ~$100-$140/user/mo | Yes | Yes | No |
| MarketBetter | Custom | Yes | Yes (email, calls, chatbot) | Yes |
The key differentiator: MarketBetter is the only platform in this comparison that includes website visitor identification and intent signals alongside outreach execution. Every other tool requires you to bolt on separate intent data.
Who Gets the Best ROI from Reply.io?
Strong ROI
- Teams of 1-5 using multichannel sequences who already have good contact data
- LinkedIn-heavy sellers who rely on automated connection requests and InMails
- Agencies using Reply.io's client management and whitelabel features
- Teams migrating from SalesLoft/Outreach who want similar capabilities at lower per-seat cost
Weak ROI
- Email-only teams — Instantly ($37/mo flat) and SmartLead ($39/mo flat) are dramatically cheaper
- Large teams (10+) — per-seat costs compound fast; consider flat-rate alternatives
- Teams without good lists — Reply.io automates outreach but doesn't generate intent; you'll need additional tools
- Teams prioritizing speed-to-lead — no visitor ID means website visitors go uncontacted
The Bottom Line
Reply.io is competitively priced for multichannel sales engagement — it's cheaper than SalesLoft and Outreach, includes more channels than Instantly and SmartLead, and has a legitimate free tier for testing.
But the per-seat model punishes growth. Adding your 6th SDR costs the same as your 1st. And without visitor identification or intent signals, you're still flying blind on who to contact — you just have a nicer tool for sending the sequences.
If your budget is going toward Reply.io + a data provider + a chatbot + a visitor ID tool, you might want to evaluate whether a single platform can replace all four.
See how MarketBetter's all-in-one approach compares → Book a demo