Outreach.io Pricing Breakdown 2026: What You'll Actually Pay (With Hidden Costs)
Outreach.io doesn't publish pricing on their website. They want you to "request pricing" and sit through a sales demo before telling you what it costs.
We think buyers deserve better. Here's everything we know about Outreach's pricing in 2026, based on Vendr negotiation data, community reports, and published analyses.
Quick Summary
| Plan | Estimated Price | Billing |
|---|---|---|
| Engage (core sequencing) | $100-$140/user/month | Annual contract |
| Call (dialer add-on) | Included with Engage | — |
| Meet (conversation intelligence) | $30-$50/user/month add-on | Annual |
| Deal (pipeline management) | $30-$50/user/month add-on | Annual |
| Forecast | $20-$40/user/month add-on | Annual |
| Amplify (AI agents) | Credit-based, variable | Consumption |
Key facts:
- Annual contracts required (no monthly option)
- Per-user pricing, no platform fees
- Plus support included; premium support costs extra
- Implementation packages range from $5,000 to $25,000+
Detailed Module Breakdown
Engage (The Base Package)
This is what most teams start with. Engage includes:
- Email sequences, templates, and snippets
- Smart Account Plans and prospect relationship maps
- Smart Email Assist (AI-powered)
- Automations and triggers
- CRM sync (including custom objects)
- Built-in sales dialer
- Live call monitoring
- AI-powered call summaries
Estimated cost: $100-$140/user/month, billed annually
Based on Vendr's marketplace data, a 50-user Engage deployment typically lists at $72,000/year (~$120/user/month). With negotiation, companies typically pay $65,000-$85,000 at renewal.
Meet (Kaia Conversation Intelligence)
Outreach's answer to Gong and Chorus:
- Real-time call recording and transcription
- AI-powered Smart Meeting Assist
- Automated summary and action items
- Searchable call library with playlists and clips
Estimated cost: $30-$50/user/month on top of Engage
Deal (Pipeline Management)
Pipeline visibility and deal intelligence:
- AI-powered deal health scoring
- Deal Grid for visual pipeline management
- Deal overview with activity history
- Risk identification
Estimated cost: $30-$50/user/month add-on
Forecast
Revenue planning for sales leaders:
- Pipeline dashboards
- Forecast rollup
- AI projections
- Scenario planning
Estimated cost: $20-$40/user/month, typically only for managers
Amplify (AI Agents) — New in 2025
Outreach's newest product tier, AI agents for:
- Account and prospect enrichment
- AI-powered targeting
- AI personalization and engagement
- Deal intelligence agent
- Research agent
- Conversation agent (coming soon)
Pricing model: Credit-based consumption. You buy credits and spend them on AI actions. This makes costs unpredictable — heavy users can burn through credits quickly.
What Does a Real Deployment Cost?
Scenario 1: 10-Person SDR Team (Startup/Mid-Market)
| Component | Annual Cost |
|---|---|
| Engage (10 users × $120/mo) | $14,400 |
| Voice: US Standard (10 users) | $1,200 |
| Implementation (Essentials) | $5,000 |
| Year 1 Total | $20,600 |
| Year 2+ Total | $15,600/year |
This is the bare minimum — sequences and calling only. No conversation intelligence, no deal management, no AI agents.
Scenario 2: 25-Person SDR + AE Team (Growth Stage)
| Component | Annual Cost |
|---|---|
| Engage (25 users × $120/mo) | $36,000 |
| Meet/Kaia (25 users × $40/mo) | $12,000 |
| Deal (10 AE users × $40/mo) | $4,800 |
| Voice: US Standard (25 users) | $3,000 |
| Implementation (Professional) | $15,000 |
| Year 1 Total | $70,800 |
| Year 2+ Total | $55,800/year |
Scenario 3: 50-Person Enterprise Team
| Component | Annual Cost |
|---|---|
| Engage (50 users × $120/mo) | $72,000 |
| Meet (50 users × $40/mo) | $24,000 |
| Deal (20 users × $40/mo) | $9,600 |
| Forecast (10 managers × $30/mo) | $3,600 |
| Amplify credits | $10,000-$25,000 |
| Voice + Data Sharing | $6,000 |
| Implementation (Professional Plus) | $25,000 |
| Year 1 Total | $150,200-$165,200 |
| Year 2+ Total | $125,200-$140,200/year |
Hidden Costs Most Buyers Miss
1. You Still Need a Visitor ID Tool
Outreach doesn't identify website visitors. You'll need a separate tool:
- 6sense: $25,000-$100,000+/year
- Demandbase: $30,000-$80,000+/year
- Warmly: $700-$1,500/month
- Clearbit: $12,000-$50,000+/year
2. Data Enrichment Is Extra
Outreach's Amplify credits handle some enrichment, but many teams still need:
- ZoomInfo: $15,000-$50,000+/year
- Apollo: $5,000-$20,000/year
- Cognism: $15,000-$40,000/year
3. Annual Lock-In With Auto-Renewal
Outreach requires annual contracts. Multiple G2 reviewers report difficulty canceling:
"We tried to downsize our seats at renewal and were told we couldn't reduce below our initial commitment. The auto-renewal clause caught us off guard."
4. Implementation Isn't Optional
Unlike simpler tools, Outreach has a steep learning curve. Most teams need professional implementation ($5,000-$25,000) and ongoing admin support.
5. AI Credits Are Unpredictable
The Amplify credit system means your AI costs scale with usage. Teams that rely heavily on AI personalization can see costs spike month-to-month.
Total Cost of Ownership: Outreach Stack vs. MarketBetter
For a 10-person SDR team:
| Component | Outreach Stack | MarketBetter |
|---|---|---|
| Sales engagement | $14,400/yr | ✅ Included |
| Visitor identification | $8,400-$18,000/yr | ✅ Included |
| Data enrichment | $5,000-$15,000/yr | ✅ Included |
| AI chatbot | $2,400-$6,000/yr | ✅ Included |
| Implementation | $5,000-$15,000 | ✅ Self-serve setup |
| Annual TCO | $35,200-$68,400 | Fraction of the cost |
MarketBetter bundles visitor identification, email automation, smart dialer, AI chatbot, and the daily SDR playbook into one platform — no add-on taxes, no credit systems, no surprise costs.
Negotiation Tips If You Go With Outreach
Based on Vendr data, here's how to get the best deal:
-
Never accept the first quote. Outreach typically offers 15-35% discounts at renewal. Push for 30%+ on new deals.
-
Bundle for leverage. Adding modules? Negotiate them as a package, not one by one.
-
Ask for Data Sharing for free. Vendr data shows 65% of companies get Data Sharing included at no cost on multi-year terms.
-
Push back on implementation fees. Self-serve onboarding is possible for smaller teams. Don't pay $15K for setup if you have competent sales ops.
-
Watch auto-renewal dates. Give cancellation or downsize notice 90+ days before renewal. Outreach makes it hard to reduce seats otherwise.
-
Bring a competitor quote. Outreach's biggest discounts go to buyers actively evaluating alternatives. Have a MarketBetter or Apollo quote ready.
Who Should (and Shouldn't) Pay Outreach Prices
Outreach makes sense if:
- You have 50+ SDRs and need enterprise-grade sequence management
- Salesforce is your CRM and you need deep bi-directional sync
- You need deal management AND engagement in one platform
- You have sales ops staff to manage and optimize the platform
Consider alternatives if:
- Your team is under 25 SDRs
- You want visitor identification + engagement in one platform
- Budget transparency matters to you
- You don't want annual lock-in with unpredictable AI costs
- You need something your SDRs can use on day one, not after weeks of training
The Bottom Line
Outreach.io is powerful, but it's expensive, opaque about pricing, and requires a stack of additional tools to match what all-in-one platforms offer natively.
For mid-market teams that want transparent pricing, built-in visitor identification, and a platform that tells SDRs exactly what to do (not just how to send emails), MarketBetter delivers more value at a fraction of the cost.
See how MarketBetter compares for your team:
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