Monaco Alternative: Why MarketBetter Offers More for Growing Teams
Monaco launched in February 2026 with $35M in backing and a vision to be the all-in-one AI sales platform for startups. It's an impressive entrance — Founders Fund leading the round, Stripe founders as angels, and a founding team from Apollo, Qualtrics, Clari, and Brex.
But "impressive launch" doesn't always mean "right fit."
If you're looking at Monaco and wondering whether there's an alternative that offers more features, proven results, and transparent pricing, you've found it. MarketBetter is the Monaco alternative that growing B2B teams choose.
Why Teams Look for Monaco Alternatives
Monaco is brand new (public beta as of February 2026), and while the vision is compelling, there are real reasons teams explore alternatives:
1. No Website Visitor Identification
Monaco is built for outbound. It builds your TAM, runs email campaigns, and manages pipeline. But it can't tell you who's on your website right now.
For most B2B companies, website visitors are the highest-intent leads in your funnel. They're actively researching you. Not identifying them is like leaving money on the table.
MarketBetter identifies visitors at the company AND person level — giving you warm leads to work instead of cold lists.
2. No Phone Capabilities
Monaco focuses on email outreach. No smart dialer, no call recording, no AI call scripts.
In B2B sales, phone is still one of the most effective channels. According to Gong's data, deals involving phone outreach close at significantly higher rates than email-only sequences.
MarketBetter's Smart Dialer integrates calling into the daily workflow — complete with AI-powered scripts and call intelligence.
3. No AI Chatbot
If a prospect visits your website at 2 AM, Monaco can't engage them. There's no chatbot, no on-site engagement, no way to capture that inbound interest.
MarketBetter's FloBot works around the clock — qualifying visitors, answering questions, and booking meetings even when your team is asleep.
4. No Daily SDR Playbook
SDR productivity is about knowing what to do first. Monaco automates outbound campaigns, but it doesn't give reps a prioritized daily action list.
MarketBetter's Daily SDR Playbook tells each rep exactly who to call, who to email, and who needs follow-up — every single morning. It's like having an AI-powered sales manager.
5. Opaque Pricing
Monaco uses a flat-fee model but doesn't publish pricing. For budget-conscious teams, that's frustrating.
MarketBetter publishes transparent pricing and offers a free 60-day trial. No surprises.
6. Startup-Only Focus
Monaco explicitly targets seed and Series A startups. If you're a growing team at Series B or beyond, or a mid-market company, you may not be their ideal customer.
MarketBetter works for teams at every stage — from startup to mid-market — and scales with you as you grow.
MarketBetter vs Monaco: Feature Comparison
| Capability | MarketBetter | Monaco |
|---|---|---|
| Website visitor identification | ✅ Company + person-level | ❌ |
| AI email automation | ✅ | ✅ |
| Smart dialer | ✅ | ❌ |
| AI chatbot | ✅ | ❌ |
| Daily SDR playbook | ✅ | ❌ |
| Prospect database | ✅ (enrichment) | ✅ (built-in) |
| CRM | ✅ (HubSpot/Salesforce) | ✅ (built-in) |
| Meeting notetaker | ❌ (third-party) | ✅ |
| Human-in-the-loop | ✅ | ✅ |
| Transparent pricing | ✅ | ❌ |
| G2 rating | ⭐ 4.97/5 | 🆕 Too new |
What Real Customers Say About MarketBetter
MarketBetter isn't just feature-complete — it's battle-tested:
- 4.97/5 rating on G2 — among the highest in the category
- Trusted by teams at CallRail, Hologram, GXC, and hundreds of growing B2B companies
- Proven results in pipeline generation, meeting booking, and revenue acceleration
Monaco is in public beta. MarketBetter has a track record.
When Monaco Might Be the Right Choice
We want to be honest: Monaco could be the better fit if:
- You're a brand-new startup with no existing CRM or sales tools
- You want everything built into a single native platform
- Email is your only outreach channel
- You prioritize a built-in meeting notetaker
- The founding team's pedigree matters more to you than current feature depth
When MarketBetter Is the Better Alternative
MarketBetter is the right Monaco alternative if:
- You need to identify website visitors — your highest-intent leads
- You use phone outreach — the smart dialer is essential
- You want inbound capture — the AI chatbot books meetings 24/7
- Your SDRs need structure — the daily playbook drives productivity
- You want proven results — G2 reviews and real customer wins
- You need transparent pricing — no hidden fees or surprise bills
- You're growing beyond startup stage — MarketBetter scales with you
Make the Switch (or Start Here)
Whether you've tried Monaco and found gaps, or you're still evaluating, MarketBetter is ready for you today. No waiting for beta access. No mystery pricing. Just a complete AI sales platform that works.
Start your free 60-day trial — no credit card required. Or book a demo to see visitor identification, the AI chatbot, smart dialer, and daily playbook in action.