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MarketBetter vs ZoomInfo: The Best ZoomInfo Alternative for 2026

· 10 min read

Looking for a ZoomInfo alternative? You're not alone—and you're probably here because of sticker shock.

ZoomInfo is the 800-pound gorilla of B2B data. With 320 million contacts and 100 million company profiles, they've earned their reputation as the industry's gold standard. Fortune 500 companies swear by them.

But here's the catch: ZoomInfo costs $15,000 to $50,000+ per year, locks you into annual contracts, and gives you data—not direction.

You'll get a massive database. You'll still wake up wondering: Who should I call today? What should I say? Which prospects are actually ready to buy?

MarketBetter takes a different approach. Instead of just handing you a phonebook, we give you a daily playbook—complete with visitor identification, AI-prioritized tasks, and the tools to execute. Starting at $99/month.

Let's break down the real differences.

Quick Comparison: MarketBetter vs ZoomInfo​

FeatureMarketBetterZoomInfo
Starting Price$99/month$14,995/year (~$1,250/mo)
Contract RequirementsMonthly availableAnnual only
Free Trial✅ 60-day trial❌ Demo only
Website Visitor ID✅ Company + person level✅ WebSights (company level)
AI SDR Playbook✅ Daily prioritized tasks❌ Not included
AI Chatbot✅ Qualified-style❌ Not included
Smart Dialer✅ Included⚠️ Engage add-on (~$15K extra)
Email Sequences✅ Included⚠️ Engage add-on (~$15K extra)
Intent Data✅ Included⚠️ Add-on ($9K-$20K extra)
CRM Integration✅ HubSpot + Salesforce✅ Deep integrations
International Data✅ Global⚠️ Add-on ($10K for worldwide)
Credit System✅ Generous allocation⚠️ Credits drain fast
Auto-Renewal Traps❌ No gotchas⚠️ 60-day notice, 10-20% increases
SOC 2 / GDPR✅ Compliant✅ Compliant

The bottom line: ZoomInfo gives you the world's biggest phonebook. MarketBetter tells you who to call, what to say, and does half the work for you—at a fraction of the cost.

What Is ZoomInfo?​

ZoomInfo is the enterprise-grade B2B intelligence platform. They've built the largest database in the industry—320 million contacts across 100 million companies—with particularly strong coverage in North America.

Their platform is modular: SalesOS for prospecting, MarketingOS for campaigns, and TalentOS for recruiting. Enterprise teams at Oracle, Ernst & Young, and Lyft rely on it daily.

What ZoomInfo Does Well​

Let's be fair—ZoomInfo earned its reputation:

  • Massive database with detailed firmographic, technographic, and demographic data
  • Enterprise-grade security including SOC 2 compliance and advanced governance
  • Strong intent data through their Streaming Intent product
  • Deep CRM integrations with Salesforce, HubSpot, Outreach, and Salesloft
  • Conversation intelligence via Chorus AI for call recording

For enterprise teams with $50K+ budgets and dedicated ops support, ZoomInfo delivers.

The Reality Check​

But here's what the marketing doesn't tell you:

The $14,995 "starting" price is just the beginning. Add user seats ($1,500-$2,500 each), intent data ($9K-$20K), worldwide data ($10K), the Engage module ($15K)—and suddenly you're looking at $50K+ per year.

It's a data warehouse, not a workflow engine. ZoomInfo tells you WHO exists. It doesn't tell you who to contact TODAY, what to say, or help you execute the outreach.

SMB teams get enterprise complexity without enterprise resources. The learning curve is steep. Reviews consistently mention needing ops support to get value from the platform.

Where ZoomInfo Falls Short for Growing Teams​

1. No Daily Playbook or Task Prioritization​

You log into ZoomInfo. You have access to 320 million contacts.

Now what?

Your SDRs still need to figure out:

  • Which accounts should I prioritize today?
  • Who within these accounts is worth reaching out to?
  • What messaging will resonate with each prospect?

ZoomInfo gives you the data. You still need to build the process around it.

MarketBetter generates a daily task list for each SDR:

  • AI-prioritized by fit score + engagement signals
  • Clear guidance on what to do and what to say
  • Organized by territory and ownership

The gap: ZoomInfo tells your team WHO exists. MarketBetter tells them WHO to call TODAY and WHY.

2. No AI Chatbot for Inbound​

A VP of Sales visits your website at 11 PM. They read your pricing page, check a case study, and hover on "Contact Us."

With ZoomInfo alone? They leave. Maybe you catch them in WebSights later. Maybe you don't.

MarketBetter's AI chatbot engages them in real-time:

  • Qualifies against your ICP criteria
  • Answers questions instantly
  • Books meetings while your team sleeps

Why it matters: 50% of deals go to the first vendor who responds. Inbound intent is gold—you need to capture it.

3. Credit Anxiety Is Real​

ZoomInfo's credit system is one of the most common complaints in reviews:

"Credits drain fast, expensive top-ups, usage anxiety" "We paid $50K/year but could only reach 3 out of 10 prospects"

Your team starts rationing credits. They hesitate to export the contacts they need. The tool you bought to accelerate prospecting creates friction instead.

MarketBetter includes generous credit allocations designed for actual usage, not artificial scarcity.

4. Contract Lock-In and Renewal Shock​

ZoomInfo requires annual contracts—paid upfront. Want to cancel? You need 60 days notice before your renewal date.

Miss that window? You're auto-renewed for another year, often with a 10-20% price increase.

From Trustpilot reviews (~2.5/5 rating):

"Trapped in another 12-month contract despite minimal value" "Auto-renewal traps and cancellation difficulties"

MarketBetter offers monthly flexibility. No 60-day cancellation windows. No auto-renewal gotchas.

5. Add-On Fatigue​

ZoomInfo's pricing page shows you three tiers: Professional, Advanced, Elite. What it doesn't show clearly:

  • Intent data? Add-on ($9K-$20K)
  • Worldwide coverage? Add-on ($10K)
  • FormComplete? Add-on ($7,500)
  • Engage (dialer + sequences)? Add-on ($15K)
  • API access? Starts at $50K/year

The platform you thought cost $15K suddenly costs $40K. Then $60K.

MarketBetter bundles the core SDR tools into every plan. Visitor ID, chatbot, playbook, sequences, dialer—included.

The Real Difference: Data Warehouse vs. Action Engine​

Here's the clearest way to understand the difference:

SDR NeedMarketBetterZoomInfo
Find contacts✅✅ (this is their strength)
Know who's on your website✅⚠️ (WebSights - company only)
Capture inbound 24/7✅❌
Get AI-prioritized daily tasks✅❌
See what to say to each prospect✅❌
Auto-generate pre-meeting briefs✅❌
Send sequences without add-ons✅⚠️ (Engage = extra $15K)
Make calls without add-ons✅⚠️ (Engage = extra $15K)

ZoomInfo is a data powerhouse. It excels at giving you access to millions of contacts with rich firmographic data.

MarketBetter is your SDR command center. It combines data with daily workflows, AI prioritization, and execution tools in one platform.

Pricing Comparison: The Real Numbers​

ZoomInfo Pricing (2026)​

PlanAnnual CostWhat You Get
Professional$14,995/year5,000 bulk credits, core data, CRM sync
Advanced$24,995/year10,000 credits, intent signals, org charts
Elite$39,995+/yearFull suite, advanced segmentation

Additional costs that add up:

  • User seats: $1,500-$2,500 each
  • Intent data: $9,000-$20,000
  • Worldwide data: $9,995
  • FormComplete: $7,500
  • Engage (dialer + sequences): $15,000
  • API access: Starts at $50,000/year

Contract terms:

  • Annual only (no monthly option)
  • 60-day cancellation notice required
  • Auto-renewal with 10-20% increases

MarketBetter Pricing (2026)​

PlanMonthly CostWhat's Included
Kickstart$99/month10,000 credits, core prospecting
Growth$399/month40,000 credits + chatbot + visitor ID + Slack alerts
Pro$999/month100,000 credits, full platform
EnterpriseCustomUnlimited credits, SLA, SSO

Every plan includes:

  • Website visitor identification
  • AI chatbot
  • Daily task playbook
  • Personalized outreach drafts
  • Pre-meeting intelligence
  • CRM sync (HubSpot + Salesforce)
  • Real-time alerts

No annual lock-in required. 60-day free trial to start.

What People Are Actually Saying​

About ZoomInfo​

G2 (4.4/5, 7,000+ reviews):

"Massive database, accurate US data, great integrations" "Expensive, rigid contracts, credit confusion"

Trustpilot (~2.5/5):

"Trapped in another 12-month contract despite minimal value" "Auto-renewal traps and cancellation difficulties"

Reddit (r/sales):

"Great data, but costs are scandalous vs value" "We paid $50K/year but could only reach 3 out of 10 prospects"

LinkedIn:

"More teams asking how to drop ZoomInfo, almost exclusively because of price"

About MarketBetter​

"65% growth in funnel and faster conversions." — B2B CEO

"Saved 12+ hours every week and shortened deal cycles by 40%." — SaaS VP Sales

"Follow-ups dropped from days to minutes." — Telecom CEO

Who Should Choose ZoomInfo?​

ZoomInfo might be the right choice if:

  • You're an enterprise team with $50K+ budget and ops support
  • Data quantity is your #1 priority—you need access to 320M contacts
  • You already have workflow tools (Outreach, SalesLoft) and just need data to feed them
  • International coverage is critical—and you're willing to pay the add-on
  • Your team can navigate complexity—ZoomInfo has a steep learning curve

Who Should Choose MarketBetter?​

MarketBetter is the better fit if:

  • Budget matters—you want powerful tools without enterprise pricing
  • You want action, not just data—daily playbooks tell your team exactly what to do
  • Inbound matters—chatbot and visitor ID capture warm leads
  • You're an SMB or mid-market team—you need simplicity, not complexity
  • You hate contract traps—monthly flexibility, no auto-renewal gotchas
  • You want tools bundled—not nickel-and-dimed on every feature

Frequently Asked Questions​

Is ZoomInfo worth $15K/year?​

For enterprise teams with ops support and a large SDR org, ZoomInfo's database is genuinely valuable. But for SMB and mid-market teams, that $15K (which often becomes $30K-$50K with add-ons) may be overkill when you need action-oriented workflows, not just data.

Can MarketBetter replace ZoomInfo?​

For most growing sales teams, yes. MarketBetter provides contact data AND the daily workflows, prioritization, and execution tools that ZoomInfo doesn't include. You get a complete SDR stack instead of a data warehouse you still need to figure out.

What about data quality?​

ZoomInfo has the largest database, but users report 10-20% of contacts have outdated info (job changes, etc.). MarketBetter focuses on actionable data—verified contacts plus engagement signals that tell you who's actually ready to talk.

Can I use both?​

Some teams layer MarketBetter on top of ZoomInfo data exports to add the workflow layer ZoomInfo lacks. But most find they can consolidate into MarketBetter alone and save $20K-$40K/year.

What if I'm locked into a ZoomInfo contract?​

Start your 60-day MarketBetter trial now. Compare them side-by-side. When your ZoomInfo contract is up (remember that 60-day notice!), you'll know if MarketBetter can fully replace it.

The Decision Framework​

Your SituationBest Choice
Enterprise team, $50K+ budget, ops supportZoomInfo
SMB/mid-market, budget-consciousMarketBetter
Need data warehouse + external workflow toolsZoomInfo
Want data + workflows in one platformMarketBetter
Annual contracts are fineZoomInfo
Prefer monthly flexibilityMarketBetter
Only need US/North America dataEither
Need AI playbook + daily task prioritizationMarketBetter
Need inbound chatbotMarketBetter

The Bottom Line​

ZoomInfo built an incredible B2B database. If your only need is raw contact data and you have $50K+ to spend, they deliver.

But data alone doesn't close deals. Your SDRs still need to know:

  • Who to prioritize today
  • What messaging will resonate
  • Which inbound visitors to chase
  • How to prepare for meetings

MarketBetter is the complete SDR command center—not just contacts, but daily playbooks, AI chatbot, visitor identification, and execution tools. All in one platform. Starting at $99/month.

Stop paying enterprise prices for a phonebook.

Ready to See the Difference?​

Book a demo and we'll show you:

  1. How our AI playbook prioritizes tasks—so your team knows exactly what to do each day
  2. Website visitors you're missing—companies and people browsing right now
  3. Our AI chatbot in action—capturing leads while your team sleeps
  4. The tools ZoomInfo charges extra for—included in every plan

Start your free 60-day trial. No credit card. No annual contract trap.

Book a Demo →

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