MarketBetter vs 11x.ai: The Complete 2026 Alternative Comparison
Looking for an 11x.ai alternative? You've found the right comparison.
11x.ai is the category leader in AI SDRs—backed by Andreessen Horowitz and Benchmark with $74M in funding and a reported $350M valuation. Their "Alice" AI agent promises to replace 10 human SDRs with one digital worker.
But here's the truth: 11x only solves half the SDR problem.
11x automates outbound prospecting. It doesn't tell you who's already on your website. It doesn't have a chatbot to capture inbound leads. And it costs $40-60K per year—pricing that locks out SMBs entirely.
MarketBetter delivers the complete AI SDR stack: visitor identification, AI chatbot, daily playbook, AND outbound automation—at pricing that works for growing teams.
This guide breaks down everything you need to know.
Quick Comparison: MarketBetter vs 11x.ai
| Feature | MarketBetter | 11x.ai |
|---|---|---|
| Website Visitor Identification | ✅ Company + person level | ❌ Not included |
| AI Chatbot | ✅ Qualified-style with live handoff | ❌ Not included |
| Daily SDR Playbook | ✅ AI-prioritized task lists | ❌ Not included |
| Pre-Meeting Intelligence | ✅ Auto-generated briefs | ❌ Not included |
| Outbound Email Sequences | ✅ Personalized AI drafts | ✅ Full automation |
| LinkedIn Outreach | ✅ Connection + messaging | ✅ Full automation |
| Phone/Dialer | ✅ Smart dialer | ✅ AI phone calls |
| Intent Signals | ✅ First-party + enrichment | ✅ Third-party signals |
| CRM Integration | ✅ HubSpot + Salesforce bidirectional | ✅ Major CRMs |
| SMB-Friendly Pricing | ✅ Flexible plans | ❌ Enterprise only ($40-60K+/yr) |
| Inbound Lead Capture | ✅ Full workflow | ❌ Outbound only |
| Meeting Booking | ✅ Chatbot + sequences | ✅ Autonomous booking |
The bottom line: 11x excels at autonomous outbound. MarketBetter gives you the complete SDR command center—inbound AND outbound, identification AND action.
What Is 11x.ai?
11x.ai burst onto the scene in 2024 with "Alice"—an AI SDR that autonomously handles outbound prospecting. They've raised $74M total:
- Series B: $50M (November 2024) — led by Andreessen Horowitz
- Series A: $24M (September 2024) — led by Benchmark
With a reported ~$350M valuation, 11x is the most well-funded pure-play AI SDR on the market. They claim to have generated $2M ARR in their first 6 months.
What 11x Does Well
Let's give credit where it's due:
Full Autonomous Outbound
Alice handles the entire outbound workflow without human intervention:
- Prospect research and identification
- Personalized email outreach
- Multi-channel sequences (email + LinkedIn + phone)
- Automated follow-ups
- Meeting booking directly on your calendar
Deep Personalization
11x's AI researches prospects before reaching out, referencing:
- Recent funding rounds
- Job postings and company growth
- News mentions
- Technology stack changes
Multi-Channel Execution
Unlike email-only tools, 11x coordinates across email, LinkedIn, and phone—mimicking how top human SDRs operate.
Enterprise Credibility
With a16z and Benchmark backing, 11x has instant credibility with enterprise buyers. The "digital worker" positioning resonates with companies looking to scale without hiring.
Where 11x Falls Short
Here's what 11x doesn't do—and why it matters:
1. No Website Visitor Identification
11x helps you reach out to cold prospects. But what about the warm leads already on your website?
Every day, potential customers visit your site, read your pricing page, check out case studies—and leave without a trace. 11x has zero visibility into this traffic.
MarketBetter identifies these visitors at the company and person level, then routes them to your SDRs as high-priority tasks.
Why it matters: Website visitors are 5-10x more likely to convert than cold outbound prospects. Missing them is leaving money on the table.
2. No AI Chatbot
When a high-intent visitor lands on your site at 2 AM, 11x can't help. There's no chatbot to engage them, qualify them, or book a meeting.
MarketBetter includes a Qualified-style AI chatbot that:
- Engages visitors in real-time
- Qualifies based on your ICP criteria
- Books meetings directly on your team's calendar
- Hands off to live reps when needed
Why it matters: Buyers expect instant responses. 50% of leads go to the vendor that responds first. Without a chatbot, you're losing deals to competitors who capture leads 24/7.
3. No Daily SDR Playbook
11x runs autonomously. That's the pitch. But most teams don't want zero human involvement—they want efficient human involvement.
MarketBetter generates a daily task list for each SDR:
- Prioritized by fit score + intent signals
- Organized by territory/ownership
- Clear guidance on what to do and say
Your SDRs don't waste time figuring out who to contact. They open their dashboard and start executing.
Why it matters: Human SDRs still outperform AI on complex deals, enterprise accounts, and relationship-building. A playbook makes them 3x more efficient.
4. No Pre-Meeting Intelligence
After 11x books a meeting, your AE is on their own. They still need to research the company, understand the context, and prepare their pitch.
MarketBetter auto-generates pre-meeting briefs including:
- Company background and ICP fit
- Pricing guidance based on company size
- Browsing history (what pages they viewed)
- Talking points and likely objections
Why it matters: Prepared AEs close at higher rates. Automated briefs save 20-30 minutes per meeting.
5. Enterprise-Only Pricing
11x reportedly costs $40,000-60,000+ per year. That's enterprise pricing that excludes most SMBs and growth-stage companies.
MarketBetter offers flexible pricing that scales with your team size and usage—making enterprise-grade AI SDR capabilities accessible to companies of all sizes.
Why it matters: Not every company can commit $50K/year to one tool. Growing teams need powerful solutions at achievable price points.
The Real Difference: Outbound-Only vs. Full SDR Stack
Here's the clearest way to understand the difference:
| SDR Function | MarketBetter | 11x.ai |
|---|---|---|
| Know who's on your website | ✅ | ❌ |
| Capture inbound leads 24/7 | ✅ | ❌ |
| Prioritize daily tasks | ✅ | ❌ |
| Automate outbound sequences | ✅ | ✅ |
| Personalize at scale | ✅ | ✅ |
| Prepare reps for meetings | ✅ | ❌ |
| Track full SDR activity | ✅ | ⚠️ Outbound only |
11x is a powerful outbound tool. If all you need is autonomous cold outreach, it delivers.
MarketBetter is your SDR command center. If you want the complete picture—who's visiting, who's engaging, what to do about it, and how to close them—that's where we come in.
Pricing Comparison
11x.ai Pricing
11x uses custom enterprise pricing. Based on market research and reviews:
| Tier | Estimated Cost | Notes |
|---|---|---|
| Standard | $40,000-60,000/year | Full Alice AI SDR |
| Enterprise | Custom | Additional features, support |
- Annual contracts required
- No public pricing page
- No self-serve option
MarketBetter Pricing
MarketBetter offers flexible pricing based on:
- Number of SDRs
- Monthly website traffic
- Outreach volume
Every plan includes:
- Website visitor identification
- AI chatbot
- Daily task playbook
- Personalized outreach drafts
- Pre-meeting briefs
- CRM sync (HubSpot + Salesforce)
- Slack/Teams alerts
Contact us for a custom quote.
Who Should Choose 11x.ai?
11x might be the right choice if:
- You have $50K+ annual budget for a single outbound tool
- You want fully autonomous outbound—zero human SDR involvement
- Inbound traffic isn't a priority—you're focused purely on cold prospecting
- Enterprise credibility matters—you need the a16z/Benchmark stamp of approval
- You already have visitor ID and chatbot tools—and just need outbound automation
Who Should Choose MarketBetter?
MarketBetter is the better fit if:
- You want the complete SDR stack—not just outbound automation
- Website visitors are valuable—you want to know (and act on) who's browsing
- You need a chatbot—to capture inbound leads 24/7
- Your team benefits from guidance—a daily playbook makes SDRs more effective
- Budget matters—you want enterprise capabilities without enterprise pricing
- You value human + AI collaboration—augmenting reps, not replacing them entirely
Frequently Asked Questions
Is 11x.ai really $50K/year?
Based on market research, 11x pricing starts around $40,000/year and can exceed $60,000 for enterprise features. They don't publish public pricing, and costs vary by usage and contract terms.
Can MarketBetter replace 11x for outbound?
Yes. MarketBetter includes AI-personalized email sequences, LinkedIn outreach, and smart dialer capabilities. The difference is we also include everything else: visitor ID, chatbot, playbook, and meeting prep.
Does MarketBetter work without human SDRs?
MarketBetter is designed to make human SDRs dramatically more effective. The AI handles research, prioritization, and drafting—while humans handle relationship-building and complex deals. For fully autonomous outbound with zero human involvement, 11x is more aligned with that use case.
How does visitor identification accuracy compare?
MarketBetter identifies companies via IP enrichment and identifies individuals for high-intent visitors. 11x doesn't offer visitor identification at all—it's focused purely on outbound to cold prospects.
Do I need both tools?
No. For most teams, MarketBetter replaces the need for 11x plus a separate visitor ID tool plus a chatbot. You get one platform instead of three.
What if I already use 11x?
Many teams layer MarketBetter on top of existing tools to fill gaps. If you're paying $50K/year for 11x but missing visitor ID and chatbot capabilities, MarketBetter can complement or eventually replace your stack.
The Complete SDR Stack vs. The Outbound Specialist
Let's summarize with a simple question:
What does your SDR team actually need?
| Need | Best Choice |
|---|---|
| Fully autonomous cold outbound, no humans involved | 11x.ai |
| Know who's on your website + act on it | MarketBetter |
| Capture inbound leads 24/7 with AI chatbot | MarketBetter |
| Daily prioritized task lists for SDRs | MarketBetter |
| Pre-meeting prep for your AEs | MarketBetter |
| Enterprise-only budget ($50K+/year) | 11x.ai |
| Flexible, SMB-friendly pricing | MarketBetter |
| Complete SDR command center | MarketBetter |
11x built a powerful outbound engine. But outbound is only half the picture.
MarketBetter is the complete SDR command center—the platform that tells you who's visiting, captures inbound leads, prioritizes outreach, and prepares your team to close.
Ready to See the Full Stack?
Book a demo and we'll show you:
- Who's visiting your site right now—companies and people 11x can't see
- How our AI chatbot captures leads—even when your team is asleep
- What your daily SDR playbook looks like—prioritized tasks, ready to execute
- AI-personalized outreach—researched emails for your actual prospects
Stop paying enterprise prices for half a solution.
Questions? Email us at [email protected]