Artisan AI Pricing Breakdown 2026: What Ava Actually Costs
Artisan positions Ava as an AI BDR that's "10x more productive than a human, at one-tenth of the cost." It's a bold claim — and one that's hard to verify because Artisan doesn't publish pricing on their website.
You'll need to "Talk to Sales" to get a quote, which immediately tells you two things: the price isn't low enough to post publicly, and your cost will depend on how well you negotiate.
Here's what we've pieced together from research, user reports, and industry analysis.
Artisan Pricing Plans
Artisan offers four tiers, all priced annually and based on outreach volume:
Accelerate
- Leads: Up to 12,000/year (~1,000/month)
- Emails: ~36,000/year (3 per lead on average)
- Best for: Small teams testing AI outbound
- Estimated cost: Not publicly disclosed; reports suggest starting around $2,000–3,000/month
Supercharge
- Leads: Up to 35,000/year (~2,900/month)
- Emails: Proportionally higher volume
- Includes: Priority support, campaign consulting
- Best for: Growing teams scaling outbound
- Estimated cost: Likely $4,000–6,000/month based on volume scaling
Blitzscale
- Leads: 65,000+/year (~5,400/month)
- Emails: High-volume sequences
- Includes: Custom support, dedicated success manager
- Best for: High-growth teams with aggressive pipeline targets
- Estimated cost: $7,000–10,000+/month
Custom (Enterprise)
- Leads: Custom volume
- Includes: Tailored email sequences, onboarding, team training, enterprise security
- Best for: Large organizations with specific compliance needs
- Estimated cost: Fully custom — expect $10,000+/month
Important caveat: These are estimates based on available research. Artisan's actual pricing may differ based on your negotiation, contract length, and specific requirements. Always get a direct quote.
What Ava Does for the Price
Ava is Artisan's AI BDR — their primary "digital worker." Here's what the platform includes:
Lead Discovery
- Access to 300M+ B2B contacts
- E-commerce data with 60+ filters
- Local business data with Google review integration
- Built-in email validation and bounce testing
Data Enrichment
- Twitter/X post scraping
- Fundraising and company news
- Technographic data
- Hiring signals
Email Outreach
- AI-generated personalized emails
- "Personalization Waterfall" that picks the best angle for each lead
- 10+ tone-of-voice options
- Custom CTAs
Deliverability Tools
- Email warmup
- Mailbox health monitoring
- Dynamic sending limits
- Email signature rotation
Where Artisan Falls Short
1. No Public Pricing
The fact that Artisan hides pricing is itself a red flag for many buyers. In 2026, sales teams expect transparent pricing — "Talk to Sales" screams enterprise-only and discourages smaller teams from even evaluating.
2. No Built-In Dialer
Like most AI SDR platforms, Artisan focuses on email and LinkedIn. There's no built-in phone dialer. If your SDRs make calls, you need another tool and another subscription.
3. No Website Visitor Identification
Artisan doesn't identify who's visiting your website. You can't connect website intent signals with outreach campaigns, which means Ava is sending cold outreach without the warmest signal available — who's actively looking at your product.
4. No Daily SDR Playbook
Ava automates outreach, but she doesn't prioritize across channels. There's no unified dashboard that tells reps: "Call this hot prospect, email this warm lead, skip this cold contact." Reps still need to manage their own workflow priorities.
5. Email-Only Automation
While Ava handles email well, the platform lacks multi-channel orchestration. True sales engagement requires coordinating email, phone, LinkedIn, and chat — not just blasting one channel.
6. Contract Lock-In
Like most AI SDR platforms at this price point, Artisan requires annual contracts. If Ava doesn't deliver results in the first quarter, you're still on the hook for the remaining 9 months.
7. "10x More Productive" Needs Context
Artisan claims Ava is "10x more productive than a human." That's true in a narrow sense — she can send thousands of personalized emails faster than a human. But productivity isn't just volume. It's:
- Quality of conversations started
- Meetings booked (not just emails sent)
- Deals influenced
- Revenue generated
A human SDR who books 15 meetings/month through strategic multi-channel outreach is more valuable than an AI that sends 10,000 emails to book 5.
Artisan vs. MarketBetter: What's Different?
| Feature | Artisan (Ava) | MarketBetter |
|---|---|---|
| Pricing | Quote-based (hidden) | Transparent, usage-based |
| Lead database | ✅ 300M+ contacts | Built-in prospect data |
| Website visitor ID | ❌ | ✅ Company + contact level |
| Smart dialer | ❌ | ✅ Built-in |
| Daily SDR playbook | ❌ | ✅ Prioritized daily actions |
| AI chatbot | ❌ | ✅ Engages visitors 24/7 |
| Email automation | ✅ (strong) | ✅ Hyper-personalized |
| Email deliverability | ✅ (strong) | ✅ |
| Multi-channel orchestration | ❌ (email-focused) | ✅ (email + phone + chat) |
| Contract flexibility | Annual lock-in | Flexible |
The fundamental difference: Artisan replaces SDRs with AI. MarketBetter makes SDRs dramatically more effective. One bets against your team. The other empowers them.
Who Is Artisan Best For?
Artisan makes sense if you:
- Have a large addressable market and need high-volume email outreach
- Don't rely on phone as a primary channel
- Want AI to fully own the outbound email workflow
- Can commit to an annual contract
- Have budget for $3,000–10,000+/month
Who Should Look Elsewhere?
Consider alternatives if you:
- Want transparent pricing before talking to sales
- Need a built-in dialer for phone outreach
- Want website visitor identification integrated with outreach
- Need a daily playbook that prioritizes across channels
- Want to augment your team, not replace them
The Bottom Line
Artisan's Ava is a capable AI email outreach tool with a strong contact database and good deliverability infrastructure. But at $3,000–10,000+/month (estimated), with no dialer, no visitor ID, and no daily workflow prioritization, you're paying a premium for email automation that doesn't address the full SDR workflow.
If you want one platform that handles the complete cycle — identify visitors, prioritize leads, make calls, send emails, and chat with prospects — book a demo with MarketBetter.
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