MarketBetter vs Qualified: Full-Stack SDR Platform vs Chatbot-First [2026]
If you're evaluating tools to convert anonymous website traffic into sales meetings, you've probably seen Qualified. Their AI SDR "Piper" is the G2 leader in conversational marketing.
But here's the thing: Qualified excels at one part of the SDR workflow — chatbot engagement — while requiring Salesforce and enterprise budgets.
MarketBetter takes a different approach: a complete SDR execution platform with visitor identification, daily task playbooks, smart dialer, AI email, and yes — chatbot engagement too.
Let's break down when each tool makes sense.
The Quick Take
| Aspect | MarketBetter | Qualified |
|---|---|---|
| Best For | Full-stack SDR teams | Chat-first inbound teams |
| CRM Required | HubSpot, Salesforce, others | Salesforce only |
| Pricing | SMB-friendly | Enterprise ($36K-$100K+/yr) |
| Smart Dialer | ✅ Built-in | ❌ Not available |
| Daily Playbook | ✅ Prioritized tasks | ❌ Chat/email focus |
| AI Chatbot | ✅ Included | ✅ Industry-leading (Piper) |
| LinkedIn Automation | ✅ Integrated | ❌ Not available |
Bottom line: Qualified is the best-in-class AI chatbot for enterprises on Salesforce. MarketBetter is the full SDR execution platform for teams that need more than chat.
What Qualified Does Well
Let's give credit where it's due. Qualified has built an impressive product:
Piper the AI SDR Agent
Piper is genuinely impressive. She can:
- Have real-time conversations with website visitors
- Book meetings instantly by routing to the right rep's calendar
- Send personalized follow-up emails after form submissions
- Nurture buyers across channels with persistent engagement
- Collaborate via Slack with real-time alerts to sales teams
Their meeting booking flow is seamless. Visitor lands → Piper qualifies → calendar appears → meeting books with the assigned rep. No back-and-forth scheduling.
Why Enterprises Love It
- #1 AI SDR on G2 with 4.9 stars and 1,200+ reviews
- Deep Salesforce integration for real-time CRM lookups
- Video chat capability — visitors can video call from the widget
- Enterprise trust — used by Demandbase, Asana, Brex, Greenhouse
Where Qualified Falls Short
1. Salesforce Lock-In
This is the dealbreaker for many teams.
Qualified requires Salesforce CRM for full functionality. If you're on HubSpot CRM (like most SMBs), you're locked out of their core features.
They have a HubSpot Marketing Hub integration, but the CRM must be Salesforce. For the ~50% of B2B companies using HubSpot as their CRM, Qualified isn't an option.
2. Enterprise-Only Pricing
Qualified's pricing isn't public, but based on marketplace data:
| Tier | Annual Cost | What You Get |
|---|---|---|
| Premier | $36,000-50,000 | Core AI chatbot |
| Enterprise | $50,000-70,000 | SSO, API, multi-language |
| Ultimate | $70,000-100,000+ | Multiple agents/sites |
That's $3,000-8,000/month effective cost. For an SMB running a 5-person SDR team, that's their entire tool budget.
3. Chat-Focused, Not Full-Stack
Qualified excels at website chat and meeting booking. But SDRs need more:
- What about outbound calls? Qualified has no dialer.
- What about LinkedIn? No automation.
- What about prioritizing the day? No playbook.
If your SDR's job is mostly reactive (wait for chat) rather than proactive (call, email, LinkedIn), Qualified works. But most SDR teams need both.
4. No Daily Playbook
Here's the fundamental difference in philosophy:
Qualified thinks: "Engage visitors when they're on the site"
MarketBetter thinks: "Give SDRs a prioritized task list for the entire day"
Qualified handles inbound engagement brilliantly. But SDRs spend most of their day on outbound — calling, emailing, LinkedIn messaging. Qualified doesn't help there.
What MarketBetter Does Differently
The Full SDR Stack
MarketBetter isn't just a chatbot. It's the operating system for SDR teams:
| Capability | What It Does |
|---|---|
| Website Visitor ID | Identify companies and contacts visiting your site |
| Daily Playbook | Prioritized task list: who to call, email, message |
| Smart Dialer | Click-to-call with call recording, pre-meeting briefs |
| AI Email | Hyper-personalized sequences, A/B testing |
| AI Chatbot | Real-time engagement with website visitors |
| LinkedIn Integration | Automated outreach via HeyReach |
One platform instead of five. No stitching together Qualified + dialer + email tool + LinkedIn tool + spreadsheet for daily planning.
MarketBetter's AI chatbot engages visitors in real-time, qualifies leads, and hands off to your sales team seamlessly.
HubSpot (and Other CRM) Support
We integrate with HubSpot, Salesforce, Pipedrive, and others. If you're a HubSpot shop, you don't have to switch CRMs just to use your chatbot.
SMB-Accessible Pricing
We designed pricing for teams that don't have $50K/year for a chatbot. Get started without enterprise contracts or annual commitments.
From "Who Visited" to "What to Do"
Here's our core differentiator:
Qualified tells you who's on your website right now. MarketBetter tells you who visited, who to contact, and exactly what to do about it.
Our Daily Playbook turns signals into actions:
- "Call John at Acme Corp — visited pricing 3x this week"
- "Email Sarah at Beta Inc — opened 4 emails, no reply"
- "LinkedIn message Tom at Gamma — new job announcement"
Prioritized. Actionable. Every morning.
Feature-by-Feature Comparison
AI Chatbot
| Feature | MarketBetter | Qualified |
|---|---|---|
| Real-time chat | ✅ | ✅ |
| AI-powered responses | ✅ | ✅ (Piper) |
| Meeting booking | ✅ | ✅ |
| Video chat | ❌ | ✅ |
| Slack integration | ✅ | ✅ |
Winner: Qualified — They've invested more here, and Piper is genuinely best-in-class.
Outbound Calling
| Feature | MarketBetter | Qualified |
|---|---|---|
| Built-in dialer | ✅ | ❌ |
| Click-to-call | ✅ | ❌ |
| Call recording | ✅ | ❌ |
| Pre-meeting briefs | ✅ | ❌ |
| Local presence dialing | ✅ | ❌ |
Winner: MarketBetter — Qualified simply doesn't have a dialer.
Email Automation
| Feature | MarketBetter | Qualified |
|---|---|---|
| AI personalization | ✅ | ✅ |
| Sequence automation | ✅ | ✅ |
| A/B testing | ✅ | Limited |
| Deliverability tools | ✅ | Limited |
Winner: Tie — Both can do AI email, different strengths.
Daily Workflow
| Feature | MarketBetter | Qualified |
|---|---|---|
| Prioritized task list | ✅ | ❌ |
| Cross-channel orchestration | ✅ | Limited |
| Activity tracking | ✅ | Chat only |
| Rep performance dashboard | ✅ | Limited |
Winner: MarketBetter — This is our core strength.
LinkedIn Automation
| Feature | MarketBetter | Qualified |
|---|---|---|
| LinkedIn outreach | ✅ (HeyReach) | ❌ |
| Connection requests | ✅ | ❌ |
| InMail sequences | ✅ | ❌ |
Winner: MarketBetter — Qualified has no LinkedIn functionality.
When to Choose Qualified
Qualified is the right choice if:
- ✅ You're on Salesforce CRM (required)
- ✅ Your budget is $50K+/year for conversational tools
- ✅ Your SDRs are primarily reactive (handling inbound)
- ✅ Chat engagement is your #1 priority
- ✅ You want best-in-class AI chatbot specifically
Good Qualified Use Cases
- High-traffic enterprise websites with dedicated chat teams
- Enterprise deals where real-time video chat matters
- Marketing-led organizations focused on inbound conversion
When to Choose MarketBetter
MarketBetter is the right choice if:
- ✅ You're on HubSpot or any non-Salesforce CRM
- ✅ Your budget is SMB-realistic (not enterprise)
- ✅ Your SDRs do both inbound and outbound
- ✅ You need calling + email + LinkedIn + chat in one place
- ✅ You want a daily task playbook, not just reactive chat
Good MarketBetter Use Cases
- Growing SDR teams (3-20 reps) needing one platform
- HubSpot shops that can't use Qualified anyway
- Outbound-heavy teams that need dialer + sequences
- SMBs that can't afford $50K/year for chat alone
The Real Question
The choice between MarketBetter and Qualified comes down to this:
Do you need the best AI chatbot, or do you need the best SDR execution platform?
If you're an enterprise on Salesforce with budget for specialized tools and a chat-first strategy, Qualified is excellent.
If you need the full stack — visitor ID, playbook, dialer, email, chat, LinkedIn — in one platform at accessible pricing, that's MarketBetter.
What Customers Say
MarketBetter Reviews (G2)
"Finally, one platform instead of 6 tabs. My SDRs know exactly who to call every morning."
"The smart dialer alone paid for the platform. Adding visitor ID and email was a bonus."
Qualified Reviews (G2)
"Piper is incredible. She books 30% of our demos automatically."
"Enterprise pricing, but the ROI is there for high-traffic sites."
Ready to See the Difference?
If you're evaluating both, we'd love to show you how MarketBetter handles the complete SDR workflow — not just chat.
Book a demo: https://www.marketbetter.ai/book-demo
We'll show you the Daily Playbook, Smart Dialer, and AI chatbot working together. No enterprise pricing, no Salesforce requirement.
FAQ
Can MarketBetter replace Qualified?
For most teams, yes — especially if you're on HubSpot or need outbound capabilities. Our AI chatbot handles visitor engagement, while also giving you dialer, email, and playbook capabilities Qualified doesn't offer.
Does Qualified work with HubSpot CRM?
No. Qualified integrates with HubSpot Marketing Hub, but requires Salesforce as the CRM. HubSpot CRM users cannot use Qualified's core routing and meeting booking features.
How much cheaper is MarketBetter?
Qualified starts around $36,000/year for Premier tier. MarketBetter's pricing is designed for SMBs — significantly more accessible while delivering more capabilities (dialer, LinkedIn, playbook).
Which has better AI?
Qualified's Piper is more mature specifically for chat. MarketBetter's AI spans more use cases: playbook prioritization, email personalization, chatbot, call briefs. Different strengths for different needs.
Can I use both?
Technically yes, but most teams find MarketBetter handles their chat needs while adding the outbound capabilities Qualified lacks. Using both would be significant budget overlap.
Last updated: February 2026