MarketBetter vs Leadinfo (+ VisitorQueue): Complete Comparison [2026]
Breaking news: On January 20, 2026, Leadinfo acquired VisitorQueue, creating a transatlantic visitor identification powerhouse serving 9,000+ customers across Europe and North America.
If you were evaluating either tool, you're now looking at one combined entity. The question is: does bigger mean better for your SDR team?
This comparison breaks down what the Leadinfo + VisitorQueue combination offers versus MarketBetter's all-in-one SDR platform — so you can make an informed choice.
The Acquisition: What It Means
Leadinfo (Netherlands-based, team.blue backed) absorbed VisitorQueue (Canada-based) to expand its North American footprint. This is Leadinfo's fifth acquisition since joining team.blue in 2022, following Futy and Leadcamp.
What changed:
- VisitorQueue's website now redirects to leadinfo.com
- Combined customer base: 9,000+ across EU and NAM
- Positioning: "Global visitor intelligence platform"
What didn't change:
- Still company-level identification only
- Still no SDR execution tools (no playbook, no dialer, no chatbot)
- Still a single-purpose visitor tracking tool
Quick Comparison
| Feature | MarketBetter | Leadinfo (+ VisitorQueue) |
|---|---|---|
| Starting Price | $99/mo | €69/mo (~$75/mo) |
| Visitor ID | ✅ Company + person-level | ✅ Company-level only |
| Daily Playbook | ✅ Prioritized task list | ❌ Manual workflow |
| AI Chatbot | ✅ 24/7 visitor engagement | ❌ None |
| Smart Dialer | ✅ Built-in | ❌ Requires separate tool |
| Email Sequences | ✅ Native automation | ❌ Requires separate tool |
| CRM Integrations | ✅ Salesforce, HubSpot, Pipedrive | ✅ 70+ integrations |
| GDPR Focus | ✅ Compliant | ✅ GDPR-native |
| Geographic Strength | US-primary | EU-primary (expanding NAM) |
What Leadinfo Does Well
The Leadinfo + VisitorQueue combination has genuine strengths:
GDPR-Native Architecture
Built in the Netherlands, Leadinfo was designed for European privacy requirements from day one. If your visitors are primarily EU-based, their compliance positioning is solid.
Transparent, Volume-Based Pricing
Starting at €69/month (~$75), scaling based on visitor volume. No per-seat fees. Transparent, predictable costs.
Extensive Integrations
70+ integrations including Salesforce, HubSpot, Pipedrive, and major EU CRMs. The acquisition adds VisitorQueue's existing integration ecosystem.
Strong European Company Data
Leadinfo's database excels at identifying European companies. The VisitorQueue acquisition adds North American coverage, though it remains to be seen how the data merges.
Team.blue Backing
As part of team.blue (major European SaaS holding company), Leadinfo has resources and stability that smaller visitor ID startups can't match.
Where Leadinfo Falls Short
The acquisition makes Leadinfo bigger. It doesn't make it complete.
Company-Level Only
Neither Leadinfo nor VisitorQueue identifies individuals — only companies. You know "someone from Acme Corp visited your pricing page." You don't know WHO at Acme Corp.
Your SDRs still need to:
- Research the company
- Find the right contact
- Figure out what to say
- Decide which channel to use
That's hours of work Leadinfo doesn't help with.
No Execution Layer
After Leadinfo tells you "Company X visited," you need:
- A contact database (Apollo, ZoomInfo, Cognism)
- Email automation (Outreach, Salesloft)
- A dialer (Aircall, Nooks, Orum)
- A chatbot (Drift, Intercom, Qualified)
- A task manager
That's 4-5 additional tools, 4-5 additional subscriptions, and the "20 tabs problem" SDRs know too well.
~30% Match Rate
Both Leadinfo and VisitorQueue have historically reported approximately 30% of website visitors identified. That's decent for the industry — but it means 70% of your visitors remain unknown.
More importantly: even for the 30% you DO identify, you still need other tools to act on that intelligence.
Post-Merger Growing Pains
Acquisitions create integration challenges. Expect some turbulence as:
- VisitorQueue customers migrate to Leadinfo systems
- Two different data pipelines merge
- Support teams consolidate
- Pricing potentially adjusts
If you're a VisitorQueue customer today, watch for changes.
How MarketBetter Is Different
MarketBetter includes visitor identification. But that's just the starting point.
The Daily SDR Playbook
Every morning, your SDRs get a prioritized task list:
- Call John at Acme Corp — visited pricing page 3x this week, decision-maker
- Email Sarah at TechCo — engaged with AI chatbot, requested case study
- Follow up with Mike — opened yesterday's email twice
No guessing. No prioritization paralysis. No "let me check 5 different tools."
Just: "Here's what to do next."
AI Chatbot That Engages Visitors
While Leadinfo tracks who's on your site, MarketBetter's AI chatbot engages them in real-time:
- Answers product questions 24/7
- Books meetings directly into your calendar
- Qualifies visitors before they bounce
- Captures intent signals that feed the playbook
The visitors Leadinfo would just log? MarketBetter converts them.
Built-in Dialer and Email
When the playbook says "call," you call from MarketBetter. When it says "email," you send from MarketBetter.
One platform. One login. Full context on every interaction.
Person-Level Identification
When possible, MarketBetter identifies individual contacts — not just companies. Combined with our data enrichment, your SDRs get names, titles, and contact info ready to act on.
Pricing Comparison
Leadinfo Pricing
| Plan | Monthly Cost | Notes |
|---|---|---|
| Starter | €69/mo (~$75) | Scales with visitor volume |
| Growth tiers | €99-299/mo | Higher limits, more features |
| Enterprise | Custom | Large volume, dedicated support |
All prices scale based on identified visitors
The Hidden Cost: Your Execution Stack
Leadinfo identifies visitors. To actually DO something with them, add:
| Tool Type | Monthly Cost |
|---|---|
| Contact database | $50-200/user |
| Email automation | $50-150/user |
| Dialer | $50-150/user |
| Chatbot | $100-500/mo |
| Stack total | $250-1,000/user/mo |
MarketBetter (All-In-One)
| Plan | Monthly Cost |
|---|---|
| Kickstart | $99/mo |
| Growth | $299/mo |
| Scale | $699/mo |
| Enterprise | Custom |
All plans include: visitor ID + daily playbook + dialer + email + chatbot.
No additional tools needed. No stack to manage.
When to Choose Leadinfo
Be honest — Leadinfo makes sense when:
- Your visitors are primarily European and GDPR-native compliance is non-negotiable
- You already have a complete execution stack (Outreach, Salesloft, Apollo) and just need visitor data piped in
- You're marketing-focused — want analytics on traffic patterns, not SDR workflow
- Budget is extremely tight — their €69/mo starter plan is accessible
When to Choose MarketBetter
MarketBetter wins when:
- You want SDRs executing, not tool-juggling — one platform replaces 4-5 tools
- Speed-to-lead matters — AI chatbot engages visitors before they bounce
- You're building or scaling an SDR team — need the full workflow, not just identification
- ROI depends on action, not just intel — knowing who visited doesn't pay the bills; booked meetings do
The Bottom Line
The Leadinfo + VisitorQueue acquisition creates a larger visitor identification company. It doesn't create a more complete one.
Leadinfo answers: "Which companies visited my website?"
MarketBetter answers: "Which companies visited, who should you contact, what should you say, and here's the dialer to make the call."
If you already have 4-5 SDR tools humming and just need visitor data, Leadinfo works.
If you want to consolidate your stack and give SDRs a daily playbook that actually drives meetings, try MarketBetter free.
Frequently Asked Questions
What happened to VisitorQueue?
VisitorQueue was acquired by Leadinfo on January 20, 2026. The VisitorQueue website now redirects to leadinfo.com. Existing VisitorQueue customers are being migrated to the Leadinfo platform.
Does MarketBetter work in Europe?
Yes. MarketBetter is fully GDPR-compliant and works globally. While Leadinfo has stronger European company data coverage, MarketBetter's execution capabilities work regardless of geography.
Can I identify individual visitors, not just companies?
Leadinfo identifies companies only. MarketBetter identifies both companies and individual contacts when possible through a combination of first-party tracking and data enrichment.
How does pricing compare for a 5-person SDR team?
Leadinfo: €69-299/mo for visitor ID + $1,000-5,000/mo for your execution stack = ~$1,100-5,300/mo total
MarketBetter: $299-699/mo for everything (visitor ID + playbook + dialer + email + chatbot)
MarketBetter typically costs 70-80% less for equivalent functionality.
Will the Leadinfo acquisition affect VisitorQueue pricing?
Unknown. Acquisitions often lead to pricing changes, especially when migrating customers to a new platform. If you're a current VisitorQueue user, watch your renewal terms carefully.
Ready to stop tool-juggling? Book a demo and see how MarketBetter turns website visitors into booked meetings — not just analytics.