MarketBetter vs Leadfeeder (Dealfront): Complete Comparison [2026]
Leadfeeder (now part of Dealfront) has been the go-to website visitor identification tool since 2012. It tells you which companies visited your site. Full stop.
But here's the uncomfortable truth: Knowing WHO visited doesn't generate pipeline. Your SDRs still need to figure out who to contact, what to say, and which tool to use for outreach.
MarketBetter takes a fundamentally different approach. We don't just identify visitors — we tell your SDRs exactly what to do about them.
This comparison breaks down both platforms so you can decide which fits your workflow.
Quick Comparison
| Feature | MarketBetter | Leadfeeder (Dealfront) |
|---|---|---|
| Starting Price | $99/mo | $0 (free) / $99/mo (paid) |
| Visitor ID | ✅ Company + person-level | ✅ Company-level only |
| Daily Playbook | ✅ Prioritized task list | ❌ Manual workflow |
| AI Chatbot | ✅ 24/7 visitor engagement | ❌ None |
| Smart Dialer | ✅ Built-in | ❌ Requires separate tool |
| Email Sequences | ✅ Native automation | ❌ Requires separate tool |
| CRM Sync | ✅ Bidirectional | ✅ Bidirectional |
| European Focus | US-primary | ✅ GDPR-native |
What Leadfeeder Does Well
Credit where it's due — Leadfeeder has strengths:
Transparent, volume-based pricing. You pay based on companies identified, not seats. Starting at $99/month for up to 50 companies, scaling to $1,199/month for 40,000 companies.
Excellent European coverage. As a German company (post-Echobot merger), they have strong GDPR compliance and accurate European company data.
Unlimited users on all plans. No per-seat pricing means your whole team can access visitor data.
Solid CRM integrations. Their Salesforce and HubSpot bidirectional syncs are robust and mature.
14-day free trial + free tier. Low-risk way to test visitor identification.
Where Leadfeeder Falls Short
The core limitation: Leadfeeder is a single-purpose tool.
It answers one question: "Which companies visited my website?"
It doesn't answer:
- Who specifically should I contact at that company?
- What's the best next action — email, call, or chat?
- What should I actually say to them?
- How do I prioritize these visitors against my other leads?
The "20 Tabs Problem" Persists
After using Leadfeeder, your SDRs still need:
- A contact database (ZoomInfo, Apollo, Lusha)
- Email automation (Outreach, Salesloft, Apollo)
- A dialer (Aircall, Orum, PhoneBurner)
- A chatbot (Drift, Intercom, Qualified)
- A task manager (Salesforce tasks, Asana, sheets)
That's 5+ tools, 5+ subscriptions, and 20+ browser tabs.
G2 Reviews Echo This
"The visitor tracking features are lacking; the data shown doesn't always match what I see in HubSpot"
"Functionality constraints — requires additional tools to complement"
"The inability to identify individuals from larger firms limits its utility"
Leadfeeder users consistently ask: "Great, now what do I do with this data?"
How MarketBetter Is Different
MarketBetter includes visitor identification. But that's just the beginning.
The Daily SDR Playbook
Every morning, your SDRs see a prioritized task list:
- Call John at Acme Corp — visited pricing page 3x this week, decision-maker
- Email Sarah at TechCo — engaged with AI chatbot, requested case study
- Follow up with Mike — opened yesterday's email twice
No guessing. No prioritization paralysis. Just: "Here's what to do next."
MarketBetter's dashboard gives SDRs a single view of prioritized tasks—not just visitor data to interpret.
AI Chatbot That Actually Converts
While Leadfeeder just tracks who's on your site, MarketBetter's AI chatbot engages them in real-time:
- Answers product questions 24/7
- Books meetings directly into your calendar
- Qualifies visitors before they leave
Every chatbot conversation feeds into the playbook.
Built-in Dialer and Email
When the playbook says "call," you call from MarketBetter. When it says "email," you send from MarketBetter. No context switching, no tab juggling.
Your CRM stays in sync automatically.
Pricing Comparison
Leadfeeder (Visitor ID Only)
| Companies/Month | Monthly Cost |
|---|---|
| Free tier | $0 (100 companies, 7-day retention) |
| Up to 50 | $99 |
| 51-100 | $119 |
| 101-200 | $143 |
| 201-400 | $215 |
| 401-700 | $299 |
| 701-1,000 | $329 |
Annual billing saves 30%
The Hidden Cost: Your Tool Stack
To get comparable functionality to MarketBetter, add:
- Contact database: $50-200/user/month
- Email automation: $50-150/user/month
- Dialer: $50-150/user/month
- Chatbot: $100-500/month
Total stack cost: $300-1,000/user/month
MarketBetter (All-In-One)
| Plan | Monthly Cost |
|---|---|
| Kickstart | $99/mo |
| Growth | $299/mo |
| Scale | $699/mo |
| Enterprise | Custom |
All plans include visitor ID + playbook + dialer + email + chatbot.
When to Choose Leadfeeder
Be honest: Leadfeeder makes sense when:
- You're European and need GDPR-native compliance with excellent EU data coverage
- You already have an execution stack (Outreach, Salesloft, etc.) and just need visitor data piped in
- Budget is extremely tight — their free tier works for very small sites
- You're marketing-focused — want analytics on traffic, not SDR execution
When to Choose MarketBetter
MarketBetter wins when:
- You want SDRs executing, not tool-juggling — one platform, one playbook
- You're building or scaling an SDR team — need the full workflow, not just data
- Speed-to-lead matters — AI chatbot engages visitors before they bounce
- You're consolidating your stack — replace 4-5 tools with one
The Bottom Line
Leadfeeder is a visitor identification tool. It's good at that one thing.
MarketBetter is an SDR execution platform that includes visitor identification as one of many signals feeding a daily playbook.
The question isn't "Which has better visitor tracking?" — they're comparable.
The question is: Do you want to know who visited, or do you want to convert visitors into meetings?
If you already have a complete SDR tech stack and just need visitor data, Leadfeeder works.
If you want your SDRs focused on selling instead of tool management, try MarketBetter free.
Frequently Asked Questions
Does MarketBetter integrate with the tools I already use?
Yes. MarketBetter syncs bidirectionally with Salesforce, HubSpot, Pipedrive, and other major CRMs. We also integrate with Slack for real-time alerts.
Can I use Leadfeeder and MarketBetter together?
You could, but there's no need. MarketBetter's visitor identification replaces Leadfeeder's functionality while adding the execution layer.
What about person-level identification?
Leadfeeder identifies companies only. MarketBetter identifies both companies and individual contacts when possible, using a combination of first-party tracking and data enrichment.
How does pricing scale?
Leadfeeder charges based on companies identified. MarketBetter charges per-user tiers with unlimited companies. For teams of 5+ SDRs with significant traffic, MarketBetter is typically more cost-effective.
Ready to stop tool-juggling? Book a demo and see how MarketBetter turns website visitors into booked meetings.