Best ZoomInfo Alternatives [2026]: 7 Affordable Options for B2B Sales
ZoomInfo is the gold standard for B2B contact data. With 300M+ contacts and deep firmographic intelligence, it's earned its spot at the top.
But at $14,995/year minimum — with annual contracts, auto-renewals, and credit overages — it's also one of the most expensive tools in your stack. And it's just the data layer. You still need a dialer, email sequencer, chatbot, and workflow tool on top of it.
Here's why teams look for ZoomInfo alternatives in 2026:
- Price tag is too high — $15K+ before you even start selling
- Annual lock-in — no monthly option, tight cancellation windows
- Data without workflow — great data, but no daily action plan for SDRs
- Incomplete stack — still need 3-4 additional tools for execution
- Complexity — requires dedicated RevOps to get full value
If you're paying enterprise prices for a tool that doesn't help your SDRs execute, it's time to look at alternatives.
1. MarketBetter — Best All-in-One SDR Platform
What it does: Combines website visitor identification, intent signals, smart dialer, email automation, AI chatbot, and a daily SDR playbook into one platform. Your reps open MarketBetter and see exactly what to do.
Why teams switch from ZoomInfo:
- One platform replaces your entire stack. Visitor ID + dialer + sequences + chatbot + daily playbook. With ZoomInfo, you need 4-5 separate tools to get the same functionality.
- Website visitor identification on every plan. ZoomInfo only includes this on Advanced ($25K+). MarketBetter identifies who's on your site from day one.
- Daily SDR playbook. ZoomInfo tells you who exists. MarketBetter tells your SDRs exactly who to contact today, in what order, through which channel, and with what message.
- Smart dialer built in. Call directly from your task list with full context — no switching to a separate app.
- No annual contract trap. Transparent pricing without 12-month lock-ins and auto-renewals.
G2 rating: 4.97 (Best Support, Easiest Setup, Best ROI)
Best for: Growth-stage B2B teams (50-500 employees) that want ZoomInfo-level intelligence with built-in execution — at a fraction of the cost.
The key difference: ZoomInfo is a data library. MarketBetter is a GPS for your sales team. One shows you the map; the other tells you where to turn.
2. Apollo.io — Best Budget-Friendly Contact Database
What it does: Contact database with 275M+ profiles, built-in email sequencing, and a usable free tier.
Pricing: Free plan available; paid plans start at $49/user/month
Pros:
- Massive database at a fraction of ZoomInfo's price
- Generous free tier for testing
- Built-in email sequences (ZoomInfo lacks this)
- Chrome extension for LinkedIn prospecting
- Good for teams on a tight budget
Cons:
- Credit system can be restrictive (75-200 mobile credits/month)
- Data accuracy lower than ZoomInfo for enterprise contacts
- No website visitor identification
- No daily playbook or task prioritization
- Email deliverability can be inconsistent
Cost comparison: Apollo Professional (5 users) ~$7,140/year vs. ZoomInfo Advanced ~$34,000/year
Best for: Early-stage teams that need a large contact database with basic outreach tools and can't justify ZoomInfo's pricing.
3. Warmly — Best for Pure Website Visitor Intelligence
What it does: Identifies companies and individuals visiting your website, enriches them with intent and firmographic data, and enables warm outreach.
Pricing: Starts at ~$700/month for Business plan
Pros:
- Strong visitor identification at both company and person level
- Warm calling directly from website visitor data
- Good intent signal aggregation
- Integrates with existing CRM and outreach tools
- More affordable than ZoomInfo for visitor ID specifically
Cons:
- Not a full sales platform — focused on visitor identification
- No built-in smart dialer for outbound
- No daily SDR playbook or task management
- Still needs sequencing tools (Outreach, SalesLoft)
- Person-level identification accuracy varies
Best for: Teams that specifically want ZoomInfo's visitor tracking (Advanced+) without the $25K+ price tag and already have their outreach stack built.
4. 6sense — Best for Enterprise ABM Intelligence
What it does: AI-powered predictive analytics platform that identifies in-market accounts, maps buyer journeys, and orchestrates account-based programs.
Pricing: Growth plan starts at ~$25,000-$60,000/year; Enterprise $60,000-$100,000+
Pros:
- Arguably the best intent data and predictive scoring on the market
- Buyer journey tracking (awareness → decision stage)
- Display advertising to in-market accounts
- Account-based orchestration capabilities
Cons:
- Just as expensive as ZoomInfo — or more
- 4-8 week implementation (not a quick fix)
- No execution tools — still need Outreach, dialer, chatbot
- Requires dedicated RevOps expertise
- Overkill for teams under 50 employees
Best for: Enterprise teams already paying ZoomInfo prices who want better predictive intelligence — but should know the total stack cost will be similar or higher.
5. Cognism — Best for European and EMEA Data
What it does: B2B contact and company database with strong European coverage, GDPR-compliant data sourcing, and phone-verified mobile numbers.
Pricing: Custom pricing; generally $15,000-$35,000/year based on seat count and data needs
Pros:
- Best-in-class European contact data (ZoomInfo is US-focused)
- Phone-verified mobile numbers (higher accuracy than ZoomInfo for mobiles)
- Diamond Data — manually verified decision-maker contacts
- GDPR-first approach to data compliance
- Bombora intent data integration
Cons:
- US data coverage not as deep as ZoomInfo or Apollo
- Similar price range as ZoomInfo for full features
- No workflow tools — still a data platform
- No website visitor identification
- Smaller total database than ZoomInfo
Best for: Teams selling into European markets where ZoomInfo's data coverage falls short, or companies that need phone-verified mobile numbers.
6. Lusha — Best for Simple, Fast Prospecting
What it does: Contact enrichment platform focused on speed — find emails and phone numbers quickly with a clean Chrome extension.
Pricing: Free tier with 50 credits/month; paid plans from $36/user/month
Pros:
- Dead simple to use — minimal learning curve
- Strong Chrome extension for quick lookups
- Affordable for small teams
- Good accuracy for direct dials and emails
- No annual contract required on most plans
Cons:
- Much smaller database than ZoomInfo
- Limited intent data
- No sequencing, dialer, or chatbot
- Credit system limits heavy prospecting
- Not a full platform — just a data tool
Best for: Individual contributors or small teams that just need quick contact lookups without the complexity (or cost) of ZoomInfo.
7. Clearbit (now part of HubSpot) — Best for HubSpot-Native Teams
What it does: Data enrichment and website visitor identification natively integrated into HubSpot CRM.
Pricing: Included with HubSpot Marketing Hub Enterprise; standalone pricing varies
Pros:
- Seamless HubSpot integration (if you're already on HubSpot)
- Real-time enrichment of CRM records
- Website visitor identification (company level)
- Form shortening based on known data
- No separate contract if on HubSpot Enterprise
Cons:
- Only makes sense if you're on HubSpot
- Company-level visitor ID only (no person-level)
- Smaller database than ZoomInfo or Apollo
- Limited as a standalone tool
- No dialer, playbook, or SDR workflow
Best for: HubSpot Enterprise customers who want data enrichment and basic visitor identification without adding another vendor.
ZoomInfo Alternatives: Quick Comparison
| Feature | ZoomInfo | MarketBetter | Apollo | Warmly | Cognism |
|---|---|---|---|---|---|
| Database size | 300M+ (largest) | Integrated | 275M+ | Limited | 100M+ (EU focus) |
| Website visitor ID | ⚠️ Advanced+ | ✅ All plans | ❌ | ✅ | ❌ |
| Daily SDR playbook | ❌ | ✅ | ❌ | ❌ | ❌ |
| Smart dialer | ❌ | ✅ | ⚠️ Basic | ❌ | ❌ |
| AI chatbot | ❌ | ✅ | ❌ | ❌ | ❌ |
| Email sequences | ❌ | ✅ | ✅ | ❌ | ❌ |
| Intent data | ✅ Bombora | ✅ | ⚠️ Basic | ✅ | ✅ Bombora |
| Annual contract required | ✅ | ❌ | ❌ | Varies | ✅ |
| Starting price | $14,995/yr | Transparent | $49/user/mo | ~$700/mo | ~$15K/yr |
| G2 rating | 4.4 | 4.97 | 4.7 | 4.7 | 4.6 |
How to Choose
Budget under $5K/year? Start with Apollo's free or Basic plan. You'll get a large database and basic sequences.
Budget $5K-$15K/year? MarketBetter gives you the most complete platform — visitor ID, dialer, sequences, chatbot, and daily playbook without nickel-and-dime pricing.
Budget $15K-$30K/year? If you need raw database size above all else, ZoomInfo Professional. If you want workflow + intelligence, MarketBetter.
Budget $30K+/year? If you're running enterprise ABM, consider 6sense for predictive intelligence. For a complete SDR platform at enterprise scale, MarketBetter's enterprise plan.
Selling into Europe? Cognism is likely better than ZoomInfo for EMEA contacts.
Already on HubSpot Enterprise? Clearbit (now native) might be sufficient for basic enrichment.
The Real Question
Most teams evaluating ZoomInfo alternatives aren't just looking for cheaper data. They're asking a bigger question:
"Why am I paying $30K+ for data and still spending $15K on Outreach, $8K on a dialer, and $5K on a chatbot?"
That's $58K/year on a fragmented stack where your SDRs still wake up wondering what to do first.
MarketBetter collapses that entire stack into one daily playbook. One login. One prioritized task list. Every signal — website visits, intent data, email engagement — becomes a specific action for a specific rep.
See what a unified SDR platform looks like. Book a demo and stop paying for data you can't act on.