7 Best Unify GTM Alternatives for SDR Teams [2026]
Unify GTM has built a solid warm outbound platform backed by Emergence Capital and the OpenAI Startup Fund. But with Growth plans starting at $1,740/month (billed annually), a credit-based pricing model that gets complicated fast, and Pro/Enterprise plans requiring custom quotes, many SDR teams are exploring alternatives that better fit their workflow and budget.
Whether you need simpler pricing, a built-in dialer, better visitor identification, or a platform that tells your reps what to do next (not just who to target), this guide covers the 7 best Unify GTM alternatives for 2026.
Why Teams Look for Unify GTM Alternatives
Before we dive into alternatives, here's what SDR leaders commonly cite when evaluating other options:
- Credit-based pricing confusion — Unify charges per action (2 credits per email, 4 per phone number, 5 per new hire track). Costs balloon quickly as your team scales.
- No built-in dialer — Unify supports call sequence steps but doesn't include a native smart dialer. You still need a separate calling tool.
- Annual commitment required — Pro and Enterprise plans require annual contracts. No monthly flexibility.
- Workflow complexity — "Plays" are powerful but require significant setup time. Smaller teams often want something more turnkey.
- Limited CRM integrations — Supports Salesforce and HubSpot, but teams on other CRMs face gaps.
Quick Comparison: Unify GTM vs Top Alternatives
| Feature | Unify GTM | MarketBetter | Warmly | Apollo | 6sense | ZoomInfo | Common Room |
|---|---|---|---|---|---|---|---|
| Starting Price | $1,740/mo | $500/mo | Free (500 visitors) | Free tier available | Custom | Custom | Free tier available |
| Visitor ID | ✅ Company-level | ✅ Company + person-level | ✅ Company + person-level | ❌ | ✅ Company-level | ✅ Company-level | ✅ Community signals |
| Smart Dialer | ❌ | ✅ Built-in | ❌ | ✅ | ❌ | ✅ | ❌ |
| AI Chatbot | ❌ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ |
| Daily SDR Playbook | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Email Sequences | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ |
| Intent Data | ✅ 10+ sources | ✅ | ✅ Bombora | ✅ | ✅ Native | ✅ | ✅ Community signals |
| Free Trial | ❌ | ✅ free trial | ✅ Free plan | ✅ Free plan | ❌ | ❌ | ✅ Free plan |
1. MarketBetter — Best for SDR Teams Who Want a Daily Action Plan
Best for: B2B teams (50–500 employees) who want intent signals turned into a specific, daily to-do list for their SDRs.
Pricing: Starts at $500/month. free trial. No annual commitment required.
Why Teams Choose MarketBetter Over Unify GTM
Where Unify gives you the building blocks to create custom "Plays," MarketBetter delivers a Daily SDR Playbook — a prioritized list of exactly who to contact, through which channel, and what to say. No configuration required.
Key differentiators:
- Daily SDR Playbook — Your reps open the app and see their tasks for the day, ranked by intent signals and likelihood to convert. Unify requires building custom workflows to achieve something similar.
- Built-in Smart Dialer — Call directly from the platform. Unify doesn't include native calling.
- AI Chatbot — Engages every website visitor 24/7. Unify doesn't offer this.
- Transparent pricing — $500/month vs $1,740/month. No hidden fees, no surprise overages.
- Company + person-level visitor ID — Identify who's on your site, not just which company.
The core difference: Unify shows you who to target and lets you build workflows. MarketBetter tells you who to contact, how, and what to say — every morning.
2. Warmly — Best for Real-Time Website Visitor Engagement
Best for: Teams focused on engaging visitors the moment they're on your site.
Pricing: Free plan (500 visitors/month). Paid plans from ~$700/month.
How Warmly Compares to Unify GTM
Warmly focuses heavily on real-time website visitor identification and immediate engagement through AI chatbots and live video chat. Where Unify is built for outbound sequences triggered by intent, Warmly is optimized for inbound conversion.
Strengths vs Unify:
- Free plan available (Unify has no free tier)
- Real-time chatbot engages visitors immediately
- Person-level identification (not just company)
- Easier to set up — less configuration required
Weaknesses vs Unify:
- Limited outbound sequence capabilities
- No native dialer
- Fewer intent data sources
- Primarily HubSpot and Salesforce integrations
3. Apollo — Best for Prospect Database + Outbound Sequences
Best for: Teams that need a massive B2B contact database combined with email sequencing.
Pricing: Free tier available. Paid plans from $49/user/month.
How Apollo Compares to Unify GTM
Apollo's strength is its 270M+ contact database combined with built-in email sequences and a dialer. Where Unify relies on intent signals to identify who to reach, Apollo gives you a giant Rolodex and the tools to reach them.
Strengths vs Unify:
- Free tier with generous limits
- 270M+ verified contacts
- Built-in dialer
- Per-user pricing (more predictable than credits)
Weaknesses vs Unify:
- No website visitor identification
- Intent data less sophisticated
- Database accuracy varies
- Can feel overwhelming for small teams
4. 6sense — Best for Enterprise ABM and Intent Intelligence
Best for: Large enterprises running full-scale account-based marketing programs.
Pricing: Custom (typically $50K+/year for meaningful deployments).
How 6sense Compares to Unify GTM
6sense is the gold standard for B2B intent data. Their "Revenue AI" platform predicts which accounts are in-market using proprietary intent signals, technographic data, and predictive analytics.
Strengths vs Unify:
- Best-in-class intent data and predictive scoring
- Deeper ABM orchestration
- More integrations across the tech stack
- Proven at enterprise scale
Weaknesses vs Unify:
- Extremely expensive (5–10x Unify's cost)
- Complex implementation (months, not days)
- Overkill for SMB teams
- No built-in email sequences
5. ZoomInfo — Best for Data Enrichment + Sales Intelligence
Best for: Organizations that need the deepest B2B contact and company data available.
Pricing: Custom (typically $15K–$25K/year for starter packages).
How ZoomInfo Compares to Unify GTM
ZoomInfo remains the market leader in B2B data. Their platform covers contact data, intent signals, website visitor tracking, and engagement tools. It's the most comprehensive — but also the most expensive.
Strengths vs Unify:
- Largest and most accurate B2B database
- Website visitor identification included
- Built-in dialer (Engage module)
- Extensive integrations
Weaknesses vs Unify:
- Significantly more expensive
- Annual contracts with aggressive renewal terms
- Data credits can run out quickly
- Can be complex to administer
6. Common Room — Best for Community-Led and Product-Led Growth
Best for: Companies with active developer communities, open-source projects, or product-led motions.
Pricing: Free tier available. Paid plans from custom pricing.
How Common Room Compares to Unify GTM
Common Room aggregates signals from community platforms (GitHub, Discord, Slack, Stack Overflow) to identify who's engaging with your brand. It's a fundamentally different approach — tracking product and community engagement rather than traditional intent signals.
Strengths vs Unify:
- Tracks community and product signals Unify misses
- Free tier available
- Unique signal sources (GitHub stars, Discord activity, etc.)
- Great for PLG motions
Weaknesses vs Unify:
- Less useful for traditional outbound sales
- No built-in email sequences
- No dialer
- Requires active community to generate signals
7. 11x — Best for Fully Autonomous AI SDR
Best for: Teams that want to replace (not augment) their SDR function with AI.
Pricing: Custom (typically $5K+/month based on volume).
How 11x Compares to Unify GTM
11x takes the most aggressive AI-first approach. Their "Alice" AI SDR handles the entire outbound process — researching prospects, writing personalized emails, and managing follow-ups — with minimal human oversight.
Strengths vs Unify:
- Fully autonomous (minimal human setup)
- Handles research, writing, and follow-up
- No workflow building required
Weaknesses vs Unify:
- Very expensive
- Less control over messaging
- Limited transparency into AI decisions
- Newer platform with less track record
How to Choose the Right Unify GTM Alternative
Choose MarketBetter if: You want a daily action plan for your SDRs, built-in calling, and transparent pricing starting at $500/month. Best for teams that want signals turned into tasks, not dashboards.
Choose Warmly if: Your priority is engaging website visitors in real-time with chatbots and live video. Strong free plan for getting started.
Choose Apollo if: You need a massive contact database with built-in sequencing at an affordable per-seat price.
Choose 6sense if: You're an enterprise team running sophisticated ABM programs and have the budget for best-in-class intent data.
Choose ZoomInfo if: Data quality and coverage are your top priorities, and you need the most comprehensive B2B intelligence platform.
Choose Common Room if: You have a developer community or PLG motion and need to track signals from community platforms.
Choose 11x if: You want a fully autonomous AI SDR and have the budget to experiment.
The Bottom Line
Unify GTM is a capable warm outbound platform, but its credit-based pricing ($1,740/month minimum), annual commitments, and lack of a built-in dialer push many SDR teams to explore alternatives.
For most B2B teams between 50 and 500 employees, the choice comes down to what you value most: autonomy in building custom workflows (Unify) or getting a daily, prioritized action plan your reps can execute immediately (MarketBetter).
MarketBetter starts at $500/month with a free trial — no annual commitment, no hidden fees.