15 Best Sales Intelligence Software Platforms [2026]
Sales intelligence software helps B2B teams find the right prospects, understand buying signals, and close deals faster. But the category has exploded — there are now dozens of platforms claiming to offer "sales intelligence," and the differences between them matter enormously.
Some platforms give you a database of contacts. Others track intent signals. A few actually tell your reps what to do next. The gap between "here's some data" and "here's your next best action" is where deals are won or lost.
After evaluating 15 platforms across pricing, data quality, signal capabilities, and real user feedback, here's what actually works in 2026.
What Makes Great Sales Intelligence Software?
Before diving into specific tools, here's what separates genuinely useful sales intelligence from expensive data subscriptions:
Signal quality over data volume. Having 300 million contacts means nothing if you can't tell which ones are ready to buy right now. The best platforms combine firmographic data with real-time buying signals — website visits, job changes, tech stack shifts, funding events.
Actionable output. Data without direction creates analysis paralysis. Top-tier platforms don't just show you signals — they translate them into prioritized actions for your SDRs.
Integration depth. Your CRM, email sequences, dialer, and chat tools need to work together. Siloed intelligence is wasted intelligence.
Pricing transparency. The sales intelligence market is notorious for opaque pricing. We'll break down real costs wherever possible.
The 15 Best Sales Intelligence Platforms for 2026
1. MarketBetter
Best for: Teams that want signals AND next-step actions in one platform
MarketBetter takes a fundamentally different approach to sales intelligence. Instead of giving reps a database to search through, it delivers a Daily SDR Playbook — a prioritized list of exactly who to contact, through which channel, and what to say.
Key capabilities:
- Website visitor identification — Know which companies are on your site right now
- Daily SDR Playbook — AI-generated action items, not just data dumps
- Smart Dialer — Built-in calling with context from every signal
- AI Chatbot — Engages visitors the moment they show interest
- Email automation — Hyper-personalized sequences based on behavioral signals
- AI SEO Intelligence — Track how AI models talk about your brand vs. competitors
What makes it different: Most sales intelligence tools stop at "here's who matches your ICP." MarketBetter goes further — it tells your SDRs exactly what to do next, prioritized by buying likelihood. The result is 70% less manual SDR work and 2x faster speed-to-lead.
Pricing: Starts at $500/mo (3 SDR seats, chatbot, visitor identification). Growth plan at $1,500/mo adds the full SDR Dashboard and Playbook. Scale plan at $3,000/mo includes smart dialer and unlimited outbound actions.
G2 rating: 4.97/5 — Top Performer across 15 Lead Generation categories
Best for: B2B companies with 3-10 SDRs who want to consolidate their stack and get actionable intelligence, not just data.
2. ZoomInfo
Best for: Enterprise teams that need the largest B2B contact database
ZoomInfo is the 800-pound gorilla of sales intelligence. With 600M+ professional profiles and 1.3B+ company records, it offers the largest B2B database on the market. The platform spans sales, marketing, and recruiting use cases.
Key capabilities:
- Massive contact and company database
- Buyer intent signals (Streaming Intent)
- Website visitor tracking (WebSights)
- Conversation intelligence (Chorus acquisition)
- Workflow automation and sequencing
What to watch out for: ZoomInfo's pricing is notoriously opaque and expensive. Additional users, credit overages, and premium add-ons inflate costs quickly. Many users report 30-50% price increases at renewal.
Pricing: Professional plan starts at ~$15,000/year. Advanced plan ~$25,000/year. Elite plan $40,000+/year. Additional users cost $1,500+ each. Annual contracts only — no monthly option.
G2 rating: 4.5/5 (7,000+ reviews)
Best for: Enterprise teams (100+ employees) with budget for a comprehensive data platform and dedicated ops support to maximize it.
3. Apollo.io
Best for: Startups and SMBs that want sales intelligence + outreach in one tool
Apollo combines a 275M+ contact database with built-in email sequences, a dialer, and LinkedIn automation. It's the most popular all-in-one option for teams that can't afford separate data and outreach tools.
Key capabilities:
- Large contact database with email and phone data
- Built-in email sequencing and automation
- Chrome extension for LinkedIn prospecting
- Intent data and buying signals
- Basic calling capabilities
What to watch out for: Data accuracy can be inconsistent, particularly for mobile numbers and smaller companies. The free plan is generous for testing but limited for real prospecting.
Pricing: Free plan with 1,200 annual credits. Basic at $49-59/user/month. Professional at $79-99/user/month (most popular). Organization at $119-149/user/month (min 3 users). Email credits are "unlimited" under fair use; mobile and export credits are capped per plan.
G2 rating: 4.8/5 (7,500+ reviews)
Best for: Startups and SMBs (10-50 employees) that need a capable all-in-one platform without ZoomInfo-level pricing.
4. Cognism
Best for: European and global teams that need GDPR-compliant data with phone-verified mobiles
Cognism has carved out a strong niche with phone-verified mobile numbers (Diamond Data) and deep European coverage. If your SDR team relies heavily on cold calling and you sell internationally, Cognism's data quality stands out.
Key capabilities:
- Phone-verified mobile numbers (Diamond Data)
- Strong European and APAC data coverage
- GDPR and CCPA compliance built in
- Bombora-powered intent signals
- Chrome extension and CRM integrations
What to watch out for: Pricing is opaque and quote-based. Platform fee plus per-seat costs can add up fast for larger teams. Less strong in North American data compared to ZoomInfo or Apollo.
Pricing: Platinum plan starts around €15,000/year platform fee + ~€1,500/user/year. Diamond plan (phone-verified data) ranges $2,550-$25,000/year depending on team size. Quote-based — no self-serve option.
G2 rating: 4.6/5 (800+ reviews)
Best for: European B2B teams (or global teams selling into EMEA) that need verified mobile numbers and GDPR compliance.
5. 6sense
Best for: Enterprise ABM teams that want predictive intent and account scoring
6sense is an account-based platform that uses AI to predict which accounts are in-market before they fill out a form. It's powerful for enterprise marketing and sales alignment but comes with enterprise complexity and pricing.
Key capabilities:
- Predictive intent modeling and account scoring
- Anonymous website visitor identification
- Account-based advertising orchestration
- Revenue AI for pipeline prediction
- Deep Salesforce and Marketo integrations
What to watch out for: 6sense is complex to implement and requires dedicated resources to get value. The "dark funnel" insights are powerful but can feel like a black box. Pricing is steep — typically $50K+ annually.
Pricing: Not publicly disclosed. Industry reports suggest $50,000-$120,000+/year depending on features, seats, and data volume. Annual contracts with multi-year discounts.
G2 rating: 4.3/5 (900+ reviews)
Best for: Enterprise teams (500+ employees) with dedicated RevOps and a mature ABM strategy who can invest in implementation.
6. LinkedIn Sales Navigator
Best for: Individual reps and small teams that rely on LinkedIn for prospecting
Sales Navigator is the most widely used sales intelligence tool because it sits on top of the world's largest professional network. It's ideal for social selling and relationship-driven sales, though it lacks the automation and signal depth of dedicated platforms.
Key capabilities:
- Advanced lead and account search
- InMail messaging (50/month on Advanced Plus)
- Relationship mapping and warm introductions
- TeamLink for leveraging company connections
- CRM sync (Salesforce, HubSpot)
What to watch out for: Sales Navigator shows you WHO to contact but doesn't help with the HOW. No email sequences, no dialer, no intent signals beyond profile views. You'll need additional tools for outreach execution.
Pricing: Core at $99/user/month. Advanced at $149/user/month. Advanced Plus at ~$1,600/user/year (annual only). LinkedIn pricing has increased significantly in recent years.
G2 rating: 4.3/5 (1,800+ reviews)
Best for: Individual reps and small teams (1-5 people) focused on relationship-based selling to enterprise accounts.
7. Demandbase
Best for: Enterprise ABM programs that need advertising + intent + sales intelligence unified
Demandbase combines account-based advertising, intent data, and sales intelligence in one platform. After acquiring InsideView and Engagio, it offers one of the most comprehensive ABM suites available.
Key capabilities:
- Account identification and scoring
- Intent data from multiple sources
- Account-based display advertising
- Sales engagement recommendations
- Journey analytics and attribution
What to watch out for: Like 6sense, Demandbase requires significant investment in implementation and ongoing management. The platform can feel overwhelming without dedicated ABM ops support.
Pricing: Not publicly disclosed. Typically $40,000-$100,000+/year for the full platform. Modular pricing available for individual products.
G2 rating: 4.3/5 (1,500+ reviews)
Best for: Enterprise B2B marketers running sophisticated ABM programs with budget for both advertising and intelligence.
8. Lusha
Best for: Individual reps who need quick, affordable contact lookups
Lusha is the simplest sales intelligence tool on this list — and that's its strength. The Chrome extension lets reps find email addresses and phone numbers instantly while browsing LinkedIn or company websites.
Key capabilities:
- Chrome extension for instant contact enrichment
- Email and direct dial phone numbers
- Prospecting lists with company data
- CRM enrichment automation
- API access for custom integrations
What to watch out for: Lusha is a contact finder, not a full sales intelligence platform. No intent signals, no sequencing, no visitor identification. Data accuracy for phone numbers is lower than Cognism's verified data.
Pricing: Free plan with 50 credits/month. Pro at $29/user/month (480 credits/year). Premium at $51/user/month (960 credits/year). Scale plan is quote-based.
G2 rating: 4.3/5 (1,400+ reviews)
Best for: Individual reps or micro-teams (1-3 people) who just need quick contact lookups without a full platform.
9. Warmly
Best for: SMBs that want website visitor identification with real-time chat engagement
Warmly identifies anonymous website visitors and enables real-time engagement through chat, video, and integrations with outreach tools. It's positioned as a lighter, more affordable alternative to 6sense for smaller teams.
Key capabilities:
- Website visitor identification (company and individual level)
- Real-time chat and video engagement
- Bombora and G2 intent integration
- Automated outreach orchestration
- CRM sync and lead routing
What to watch out for: Warmly focuses heavily on website visitors — it doesn't have the broad database or outbound tools that platforms like Apollo or ZoomInfo offer. No smart dialer. Limited to companies that drive website traffic.
Pricing: Free plan available. Business starts at ~$700/month. Enterprise is quote-based. Pricing based on website traffic volume.
G2 rating: 4.7/5 (200+ reviews)
Best for: SMBs (20-200 employees) with decent website traffic who want to convert anonymous visitors into pipeline.
10. Dealfront (formerly Leadfeeder + Echobot)
Best for: European companies that need regional data compliance and visitor tracking
Dealfront merged Leadfeeder (website visitor tracking) with Echobot (European B2B data) to create a comprehensive sales intelligence platform focused on the European market.
Key capabilities:
- Website visitor identification (IP-based)
- European B2B company database
- GDPR-native data handling
- Buyer intent signals from web behavior
- CRM and outreach integrations
What to watch out for: Weaker data coverage outside of Europe compared to ZoomInfo or Apollo. The merger created some integration gaps that are still being resolved.
Pricing: Website visitor tracking starts at €99/month (up to 100 identified companies). Target (B2B data) from €199/month. Pricing scales with identified companies and data credits.
G2 rating: 4.3/5 (700+ reviews for Leadfeeder component)
Best for: European B2B companies that need GDPR-compliant visitor tracking and regional data intelligence.
11. Common Room
Best for: Product-led growth companies tracking community and product signals
Common Room aggregates signals from community platforms, product usage, social media, and support channels into a unified view of account activity. It's designed for companies where buying signals come from places traditional tools don't monitor.
Key capabilities:
- Multi-source signal aggregation (Slack, Discord, GitHub, Stack Overflow)
- Product usage tracking and account scoring
- Contact enrichment from community profiles
- Automated plays based on signal combinations
- Integration with CRM and outreach tools
What to watch out for: Common Room is excellent at capturing signals but less focused on execution. Your reps still need separate tools to actually engage prospects. The platform works best for PLG companies with active communities.
Pricing: Free plan for small communities. Team plan starts at ~$500/month. Enterprise is quote-based.
G2 rating: 4.5/5 (100+ reviews)
Best for: PLG and developer-focused companies (50-500 employees) where buying signals come from community engagement and product usage.
12. Clearbit (now HubSpot Breeze Intelligence)
Best for: HubSpot-native teams that want enrichment built into their CRM
Clearbit was acquired by HubSpot in 2023 and rebranded as Breeze Intelligence. It now offers data enrichment, buyer intent, and form shortening as a HubSpot add-on. If you're already on HubSpot, it's the most seamless enrichment option.
Key capabilities:
- CRM record enrichment with firmographic and technographic data
- Buyer intent signals within HubSpot
- Form shortening (auto-fill known data)
- Website visitor identification (company level)
- API for custom enrichment workflows
What to watch out for: Breeze Intelligence only works within HubSpot — it's not a standalone product anymore. Credits are expensive compared to dedicated enrichment tools. Less comprehensive than ZoomInfo for prospecting.
Pricing: Starts at $45/month for 100 credits. Larger credit packs (1,000 and 10,000) require sales engagement — pricing not publicly disclosed. Requires existing HubSpot subscription.
G2 rating: 4.4/5 (600+ reviews as Clearbit)
Best for: Teams already on HubSpot who want seamless CRM enrichment without adding another vendor.
13. Seamless.AI
Best for: High-volume outbound teams that need real-time email and phone number search
Seamless.AI uses AI to find and verify contact information in real time, rather than relying on a static database. This approach can yield fresher data but with variable accuracy depending on the contact and industry.
Key capabilities:
- Real-time contact search and verification
- Chrome extension for LinkedIn prospecting
- Buyer intent data
- Pitch intelligence for personalization
- CRM and sequencer integrations
What to watch out for: Users frequently report aggressive sales tactics and difficult cancellation processes. Data accuracy is inconsistent — some users report high bounce rates on emails. The "unlimited" credits on premium plans have fair-use caps.
Pricing: Free plan with limited credits. Pro at $79/user/month (1,000 credits). Enterprise is quote-based. Additional credit packs at $49 per 500 credits.
G2 rating: 4.3/5 (1,300+ reviews)
Best for: High-volume outbound teams that need lots of contact data and don't mind variable quality.
14. Bombora
Best for: Companies that want third-party intent data to layer on top of existing tools
Bombora is the most widely used B2B intent data provider, powering intent signals for platforms like Cognism, 6sense, Demandbase, and Salesforce. You can buy Bombora's Company Surge data directly or access it through partner platforms.
Key capabilities:
- Company Surge intent data across 12,000+ topics
- Data co-op model (4,000+ B2B publisher sites)
- Integration with most CRM and ABM platforms
- Topic-level intent scoring
- Historical intent trend analysis
What to watch out for: Bombora provides company-level intent, not individual-level. You'll know a company is researching "sales intelligence" but not which specific person. Also, intent scores can be noisy — validation against your own first-party data is essential.
Pricing: Not publicly disclosed. Typically $25,000-$50,000+/year for direct access. Often included in partner platforms (Cognism, 6sense) at additional cost.
G2 rating: 4.4/5 (150+ reviews)
Best for: Revenue teams that want to add third-party intent signals to their existing stack without replacing their current tools.
15. RocketReach
Best for: Budget-conscious teams that need email and phone lookups at scale
RocketReach is a straightforward contact lookup tool with over 700M professional profiles. It's simpler than full sales intelligence platforms but significantly cheaper and easy to get started with.
Key capabilities:
- Email and phone number lookup
- Company and people search
- Chrome extension and bulk lookups
- API for automated enrichment
- Basic list building and export
What to watch out for: RocketReach is a contact finder, not a signal platform. No intent data, no visitor identification, no outreach execution. Email accuracy is good but phone number coverage is thinner.
Pricing: Essentials at $39/month (1,500 annual lookups). Pro at $99/month (3,600 lookups). Ultimate at $249/month (10,000 lookups). Team plans available at $83-207/user/month.
G2 rating: 4.5/5 (700+ reviews)
Best for: Small teams and recruiters who need affordable, reliable email lookups without the complexity of enterprise platforms.
Sales Intelligence Pricing Comparison
| Platform | Starting Price | What's Included | Contract |
|---|---|---|---|
| MarketBetter | $500/mo | 3 SDR seats, chatbot, visitor ID | Monthly available |
| ZoomInfo | ~$15,000/yr | 1 user, 5K credits | Annual only |
| Apollo.io | Free–$49/user/mo | 1,200–unlimited email credits | Monthly available |
| Cognism | ~€15K/yr + €1.5K/user | Platform + per-seat | Annual only |
| 6sense | ~$50,000+/yr | Full ABM suite | Multi-year |
| Sales Navigator | $99/user/mo | Advanced search, InMail | Monthly available |
| Demandbase | ~$40,000+/yr | ABM + intent + ads | Annual |
| Lusha | Free–$29/user/mo | 50–480 credits/year | Monthly available |
| Warmly | Free–$700/mo | Visitor ID + chat | Monthly available |
| Dealfront | €99/mo | 100 identified companies | Monthly available |
| Common Room | Free–$500/mo | Signal aggregation | Monthly available |
| Breeze Intelligence | $45/mo | 100 HubSpot credits | Monthly (needs HubSpot) |
| Seamless.AI | $79/user/mo | 1,000 credits | Annual |
| Bombora | ~$25,000+/yr | Company Surge data | Annual |
| RocketReach | $39/mo | 1,500 lookups/year | Monthly available |
How to Choose the Right Sales Intelligence Platform
By team size:
Solo reps or micro-teams (1-3 people): Start with Apollo's free plan or Lusha for basic lookups. LinkedIn Sales Navigator if you sell through relationships.
SMB teams (3-10 SDRs): MarketBetter delivers the most value per dollar — visitor ID, playbook, dialer, and chatbot in one platform at $500-1,500/month. Apollo is a strong alternative if you primarily need a contact database with outreach.
Mid-market (10-25 SDRs): Evaluate MarketBetter Scale ($3,000/mo) against ZoomInfo Professional ($15K/yr). MarketBetter wins on action-orientation; ZoomInfo wins on raw database size.
Enterprise (25+ SDRs): ZoomInfo, 6sense, or Demandbase depending on whether you prioritize data (ZoomInfo), intent prediction (6sense), or ABM orchestration (Demandbase).
By primary need:
"I need contact data" → ZoomInfo (budget) or Apollo (value)
"I need to know who's on my website" → MarketBetter or Warmly
"I need my SDRs to be more efficient" → MarketBetter (only platform that combines signals with specific daily actions)
"I need to predict which accounts are in-market" → 6sense or Demandbase
"I need GDPR-compliant European data" → Cognism or Dealfront
The signal-to-action gap
Here's the uncomfortable truth about most sales intelligence tools: they give your reps more data, not more direction.
Your SDR logs into ZoomInfo or Apollo, searches for contacts, exports a list, uploads it to their sequencer, and starts blasting. That's not intelligence — it's data retrieval with extra steps.
True sales intelligence should answer one question: "What should I do right now to generate pipeline?"
That means combining visitor identification (who's interested), intent signals (who's researching), contact enrichment (how to reach them), and action prioritization (what matters most) into a single workflow. Not four separate tools with manual handoffs between them.
The platforms that close this gap — turning signals into daily action items — will define the next generation of sales intelligence.
Ready to See Signal-Driven Sales Intelligence?
MarketBetter shows your SDRs exactly who to contact, how to reach them, and what to say — every single day. No database searching. No manual list building. Just a prioritized playbook that turns signals into pipeline.
See why teams with 4.97/5 on G2 are switching from data platforms to action platforms.