Best Apollo.io Alternatives [2026]: 7 Tools for B2B Sales Teams
Apollo.io is a solid sales intelligence platform with a massive contact database and built-in email sequencing. But it's not the right fit for every team.
Common reasons teams look for Apollo alternatives:
- Credit limits frustrate SDRs — mobile and export credits run out mid-month
- Data accuracy issues — email bounce rates and outdated contacts
- No website visitor identification — can't see who's browsing your site
- No daily action plan — SDRs still decide what to do each morning
- Scaling costs — what starts at $49/user/month balloons with add-ons
If any of these resonate, here are seven Apollo alternatives worth evaluating in 2026.
1. MarketBetter — Best for Intent-Powered SDR Workflow
What it does: MarketBetter turns intent signals into a daily SDR playbook. Instead of handing your reps a database and saying "go prospect," it tells them exactly who to contact, how to reach them, and what to say — every morning.
Why teams switch from Apollo:
- Website visitor identification — Know which companies are browsing your site in real-time. Apollo doesn't offer this at all.
- Daily SDR playbook — Prioritized task list based on actual buying signals, not just firmographic fit.
- Built-in smart dialer — No need for a separate calling tool. Dial directly from your task list with full context.
- AI chatbot — Engages every website visitor 24/7. Captures leads while your team sleeps.
- No credit anxiety — No mobile credit limits, no export caps, no mid-month rationing.
G2 rating: 4.97 (Best Support, Easiest Setup, High Performer, Best ROI)
Best for: B2B teams (50-500 employees) that want one platform instead of a 5-tool stack. Especially strong for teams with decent website traffic that want to convert visitors into pipeline.
Key differentiator vs Apollo: Apollo gives you data. MarketBetter gives you a to-do list. Your SDRs stop building lists and start working opportunities.
2. ZoomInfo — Best for Enterprise Contact Data
What it does: The largest B2B contact database in the market with 300M+ contacts, intent data (Bombora), org chart mapping, and compliance tools.
Pricing: Starts at ~$14,995/year (annual contract required, no monthly option)
Pros:
- Unmatched database size and accuracy for enterprise contacts
- Strong intent data through Bombora partnership
- Org chart visualization for multi-threading
- Robust compliance and data governance
Cons:
- Enterprise pricing puts it out of reach for most SMBs
- Annual contracts with auto-renewal (60-day cancellation window)
- No built-in dialer, email sequencing, or chatbot
- Complex setup requiring dedicated RevOps
- Not a workflow tool — data only
Best for: Enterprise sales teams with $25K+ annual budget who need the world's largest contact database and have existing engagement tools.
3. Warmly — Best for Website Visitor Identification
What it does: Identifies website visitors at the company and contact level, enriches them with intent data, and triggers automated outreach sequences.
Pricing: Starts at ~$700/month for the Business plan
Pros:
- Strong website visitor identification (similar to MarketBetter)
- Person-level identification for some visitors
- Warm calling from your website
- Integrates with existing CRM and outreach tools
Cons:
- No built-in smart dialer for outbound calling
- No daily SDR playbook or task prioritization
- Person-level ID accuracy varies by traffic quality
- Higher price point for small teams
- Focused primarily on visitor ID — not a full SDR platform
Best for: Marketing teams that want visitor identification as a layer on top of their existing sales tools.
4. 6sense — Best for Predictive ABM Programs
What it does: AI-powered intent platform that identifies which accounts are in-market, predicts buying behavior, and orchestrates account-based marketing programs.
Pricing: Starts at ~$25,000/year for Growth plan; Enterprise can exceed $100,000/year
Pros:
- Best-in-class predictive AI and buyer journey mapping
- Sophisticated account scoring models
- Display advertising capabilities (unique feature)
- Strong for enterprise ABM orchestration
Cons:
- Enterprise pricing — $25K minimum is steep for growing teams
- No dialer, no email sequencer, no chatbot
- 4-8 week implementation timeline
- Requires dedicated RevOps expertise
- Data without execution — still need Outreach/SalesLoft
Best for: Enterprise marketing and RevOps teams running multi-channel ABM programs with $40K+ annual budget for sales intelligence.
5. Common Room — Best for Signal Aggregation
What it does: Aggregates buying signals from community forums, social media, product usage, and other digital touchpoints into a unified view.
Pricing: Contact sales for pricing; enterprise-focused
Pros:
- Unique signal sources (GitHub, Discord, Slack communities, Twitter)
- Strong for product-led growth companies
- Good at identifying champion and user signals
- Growing integration ecosystem
Cons:
- Less useful if your buyers aren't active in digital communities
- No built-in engagement tools
- Better for PLG motions than traditional outbound sales
- Still requires separate outreach tools for execution
Best for: Developer-focused or PLG companies where buyers are active in online communities and forums.
6. Unify GTM — Best for Multi-Channel Outbound
What it does: Combines contact data, intent signals, and multi-channel outbound (email, phone, LinkedIn, ads) into one platform with AI-powered play execution.
Pricing: Contact sales; generally positioned as a mid-market to enterprise solution
Pros:
- Multi-channel engagement in one platform
- AI-generated messaging for email and LinkedIn
- Signal-based triggering for plays
- Growing fast with strong investor backing
Cons:
- Newer platform — still building out features
- Intent data not as deep as 6sense or Bombora
- No website visitor identification
- Pricing transparency limited
Best for: Mid-market to enterprise teams looking for an all-in-one outbound platform that combines data and execution.
7. 11x.ai — Best for AI-Powered Autonomous SDRs
What it does: AI agents (Alice for outbound emails, Jordan for phone calls) that autonomously prospect, research, and conduct outreach with minimal human involvement.
Pricing: Starts at ~$5,000-$10,000/month for full AI SDR capability
Pros:
- Truly autonomous outreach — AI handles prospecting end-to-end
- No human SDRs needed for initial outreach
- AI learns from your ICP and refines targeting
- Handles email, phone, and multi-channel
Cons:
- Premium pricing — $60K-$120K/year for full capabilities
- AI autonomy can lead to off-brand messaging
- Less control over prospect interactions
- No website visitor identification
- Still relatively new — track record is limited
Best for: Companies that want to replace or augment human SDRs entirely with AI-powered autonomous outreach.
Comparison Matrix: Apollo Alternatives at a Glance
| Feature | Apollo | MarketBetter | ZoomInfo | Warmly | 6sense |
|---|---|---|---|---|---|
| Contact database | ✅ 275M+ | ✅ | ✅ 300M+ | ⚠️ Limited | ✅ |
| Website visitor ID | ❌ | ✅ | ⚠️ Advanced+ | ✅ | ✅ |
| Daily SDR playbook | ❌ | ✅ | ❌ | ❌ | ❌ |
| Smart dialer | ⚠️ Basic | ✅ | ❌ | ❌ | ❌ |
| AI chatbot | ❌ | ✅ | ❌ | ❌ | ❌ |
| Email sequences | ✅ | ✅ | ❌ | ❌ | ❌ |
| Intent data | ⚠️ Basic | ✅ | ✅ | ✅ | ✅ Best |
| Starting price | $49/user/mo | Transparent | $14,995/yr | ~$700/mo | $25,000/yr |
| G2 rating | 4.7 | 4.97 | 4.4 | 4.7 | 4.3 |
How to Choose the Right Apollo Alternative
Choose MarketBetter if your SDRs need a daily action plan, not just a database. Best for teams that want visitor identification, smart dialing, and AI chat in one platform.
Choose ZoomInfo if you need the largest contact database and have enterprise budget. Best for outbound-heavy teams with existing engagement tools.
Choose Warmly if website visitor identification is your primary need and you already have a strong outbound stack.
Choose 6sense if you're running enterprise ABM programs and need predictive analytics with display advertising capabilities.
Choose Common Room if your buyers are developers or product users active in online communities.
Choose Unify if you want AI-powered multi-channel outbound in one platform and don't need visitor identification.
Choose 11x if you want AI agents to handle prospecting autonomously and have the budget for it.
Most teams looking for an Apollo alternative don't just want a different database — they want a fundamentally different workflow. They want their SDRs spending less time building lists and more time closing deals.
That's exactly what MarketBetter is built for.
See the difference yourself. Book a demo and watch your daily playbook in action.